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Association Growth Strategy: 6 Tech Tools to Drive Member Recruitment + Retention

Higher Logic

For associations focusing on strategically attracting new members (and keeping them engaged for the long haul), it’s important to package your tech stack for ample growth and retention. Give people indisputable reasons to renew. Ready to learn more?

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Membership Hack: Instagram Recruitment

Associations Now

The American Society of Interior Designers takes advantage of Instagram’s visual appeal to market to prospective members. How to hack it? This is a campaign geared toward recruiting our young, emerging professionals,” she says. “We

Recruiting Members Face-to-Face

Eric Lanke

As has become my habit, whenever I find myself going somewhere, I check our database to see if there are any members in the area and, if so, I try to reserve some time to go visit them. A non-member, a company similar to many that are already in the membership, was in the same general neighborhood and was willing to meet with me to discuss the possibility of becoming a member. Why, I wondered had he not yet decided to become a member?

How to Get Useful Student Feedback on Online Courses

WBT Systems

When you collect useful student feedback on online courses, you can confidently assess and improve the effectiveness of your e-learning programs. Good feedback gives you the data you need to improve courses yourself and to make a case for hiring professional instructional designers to develop courses. You can also determine if your existing instructors and learning technology are up to par. 7 ways to get student feedback on online courses.

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A LinkedIn-Centric Strategy for Member Recruitment

Associations Now

Learn how one association professional has done just that. To put it another way: Have you started an international scientific association from scratch, using LinkedIn exclusively to get it off the ground? So, to grow The Graphene Council, he pursued a LinkedIn-only strategy.

Seven Levers to Increase Membership Recruitment

Membership Marketing

Seven Levers to Increase Membership Recruitment. Where do you start if your supervisor or board tells you to increase the number of new members coming into your organization? so it is a legitimate and useful tool to explore. Share to Twitter Share to Facebook.

How to Motivate Around Mission

Associations Now

Roles at associations are in constant flux, which makes it harder for leaders to assign roles. Freeing staff and volunteers to express their own passions around the job can help. People come to work for relationships, personal efficacy, and a sense of purpose.”

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How to Start or Grow Your Online Career Center

Association Adviser

Starting or growing a career management site doesn’t have to be intimidating. However, many associations are hesitant to commit the needed resources and staff time to begin or enhance an online career center because doing so always seems to be a large undertaking.

How to Convince Employers to Pay for Professional Development

WBT Systems

When you’re a lifelong learner, it’s frustrating to see people in positions of power who don’t understand the value of professional development. Here are three of the most common reasons professional development budgets are sparse (or non-existent) and what you can do to help employees get the money and education they need. Employees who apply new skills and knowledge to their work help their company become more competitive. Here are some stats to buttress your campaign.

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Unleash the Power of Market Testing in Your Membership Recruitment

Membership Marketing

Unleash the Power of Market Testing in Your Membership Recruitment. In fact, testing may even be more important now because the vast array of options available to marketers. If testing is so important, then how should it be done? ” or “How about?”

How to Market like a Musician

SocialFish

Its inherent “ick factor” is why so many companies fail to properly engage their audiences. The key to getting over that “ick factor” is to get creative. Of course, it’s one thing to know that. Recruit Help. Traditional marketing can feel so grossly salesy.

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The Society for Editors and Proofreaders (SfEP) entry process

Optimist Consulting

We encourage desk editors, project managers and other editorial and proofreading professionals to join, whether they are freelance or employed. The SfEP promotes high editorial standards and works to uphold the professional status of editors and proofreaders.

Is Earning More Non-Dues Revenue an Obstacle Course for Your Association?

Association Adviser

Two out of five respondents (41 percent) to the 2017 Association Communications Benchmarking Survey feel their inability to generate non-dues revenue from communications is a significant challenge. Not every association is in a place to take on those requirements. See above re: time, manpower, strategy and planning required to begin and maintain an advertising or sponsorship program responsive to clients and profitable for an association.

Guest blog: 5 essentials for a great telephone renewals campaign

Optimist Consulting

I am delighted to include this blog by Chord UK Ltd; a specialist telemarketing agency that has helped a number of membership organisations engage with their members over the phone. And of course, do say ‘thank you for being a member’. Membership Engagement Membership Recruitment

How to Meet the Membership & Education Expectations of Millennials and Gen Z

.orgCommunity

Young professionals (YPs) are joiners, but they can’t afford to join associations or participate in association programs just because it’s the right or expected thing to do. But YPs are hungry to get ahead. YPs expect educational programs to offer current, up-to-date information.

The #1 Membership Development Mistake—and How to Avoid it

Association Success

Talking to potential members shouldn’t be a sales conversation. She assumed that because I initiated the call I was ready to sign up, so she immediately went into convincing mode. She tried to pressure me into joining without any understanding of my interests, needs, or motivation. To make matters worse, when I told her as much, she became defensive and argumentative. I had to hang up on her! And I’d bet that I’m not the only person that this has happened to.

How to Test Big and Win Big in Membership Marketing

Membership Marketing

Besides under spending on marketing, lack of testing remains the single biggest missed opportunity to grow membership. The three basics to test in marketing remain the list you market to, the offer you make, and message/package you send. First, be sure to test big things.

Help! My Nonprofit Needs A Data Nerd and How To Find Them!

Beth Kanter

Yesterday, KD Paine and I delivered an NTEN Webinar on measurement based on the ideas in our new book ” Measuring the Networked Nonprofit: Using Data to Change the World.” charities with economists willing to donate their time.

Long Live Your Education Sessions: How To Repurpose, Reuse and Recoup Meeting Costs

Tom Morrison

The question for any association in this situation is, “how are you changing its delivery and purpose to engage your members in new learning styles?” These new learning styles are incredible opportunities for your association to create new income streams.

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Membership Hack: There’s No ‘I’ in Member

Associations Now

How to hack it? The Society for Vascular Ultrasound focuses intentionally on how it talks to members about benefits, products, services, and events. Examples: “You can take your career to the next level. You can expand your knowledge to perform better in your job.

5 Tips for Getting the Most Out of Your Association’s Event

Blue Sky eLearn

For an association, hosting events like conferences, networking meetups, and learning sessions is an effective way to bring people who share a common goal or passion together. There’s a lot riding on your association’s next event, so how can you get the most out of it? .

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Presentation Tips: Help Your SME Deliver Their Best Content

Blue Sky eLearn

As we’ve discussed before the recruitment of good quality subject matter experts (SMEs) is one of the hardest parts of creating a solid curriculum. Now that you’ve identified the “right one ; ” let’s look at some tips and tricks you can provide your speaker to deliver their best content.

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5-Step Guide to Calculating Your Member Retention Rate

Higher Logic

In fact, 46 percent of associations reported that increasing member retention is one of their top membership goals, according to the Membership Marketing Benchmark Report. If you’re worrying about member retention, the first place to start is to find out how you’re doing on paper.

Membership Management: 4 Top Ways to Maximize Engagement

Blue Sky eLearn

That said, it’s important to think about boosting member engagement as the best way to set your recruitment strategy up for long-term success.¹. With an engaged member base, word about your association’s value will spread organically, supporting your greater recruitment efforts.

Practical Uses of Social Media for Association Marketing

Membership Marketing

Last week I had the chance to facilitate a session at the ASAE and the Center’s Super Swap meeting. Of course, the topic of social media came up for conversation. And my impression from those who shared made me feel that many associations are experimenting with various social media tools, but may not have a focused strategy in place on what they are trying to accomplish. So I wanted to share the three points this blog made on practical social media strategies here.

The Correlation of Social Media Usage and Membership Growth

Membership Marketing

I will be sharing some of them on this blog, but of course the full report will go to the 405 associations who participated in the research. Looking at one answer compared to another. There is a lot to discuss in today’s data. Feel free to post your thoughts.

Association Brain Food Weekly: 2.8.16

Reid All About it

Schedule one hour next week to attend one of these webinars, read ASAE Collaborate, or skim the #assnchat hashtag on Twitter for good reads. – How to Build an Amazing Volunteer Recruitment Strategy. Blab is easy to use.

Five Tips for Motivating Physician Learners

Web Courseworks Associations

As consultants and providers of learning technology to organizations that do CME (continuing medical education) and GME (graduate medical education), we’re often faced with this question: why is it so hard to get physicians to pay attention to (a given client’s) learning?

Replacing the Engine While Flying the Plane: The Association Executive’s Guide to 21st Century Change

Portage Group

All of these are symptoms of the much larger issue of relevance, value, and member service, that are pushing many associations closer to the brink. For a growing number, the time to change is now…or perhaps never. Lay out what needs to change and how.

Can You Better Accommodate Attendees’ Peak Learning Times?

Associations Now

Is there a way to accommodate both groups’ learning preferences, and what does it mean for your association? to 1 p.m., while another works from noon to 8 p.m. This means that one group will be excited get down to the business of learning at 7 a.m.,

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8 things your association’s online career center should do

Aptify

Provide member value and job opportunities to your association’s members. Want to deliver a career center experience that offers unmatched value to your members while driving revenue for your organization? Here’s how. .

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Association Brain Food Weekly: 4.12.19

Reid All About it

Now in its eight year, the results from this Naylor Association Solutions survey will highlight association communications best practices and identify improvements and challenges associations continue to face with member communications. How are associations losing corporate supporters?

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Association Brain Food Weekly: 11.18.16

Reid All About it

To make up for the lack of webinars, here are some good reads for you, starting with one of the best posts I’ve read on website user experience. Orbit Media provides 40 “painless tactics” for improving your website so you can hold on to visitors and move them along a path to action.

Association Brain Food Weekly: 6.30.17

Reid All About it

So, yes, it’s just a matter of time before one of your employees makes a huge mistake and exposes your entire network to ransomware or one of its evil cousins. Invite them to participate in a ten-day online learning challenge that teaches them the basics.

Association Brain Food Weekly: 9.30.16

Reid All About it

After reading Elizabeth Engel and Shelly Alcorn’s paper, The Association Role in the New Education Paradigm , I was inspired to write my own take on how associations could transform higher education. Why not dream big or dream differently—that’s how to design your own future.

Help Millennials Get Jobs: Offer Online Learning & Career Resources

WBT Systems

Every association wants to recruit millennial members, but the cost of membership may exceed a millennial’s budget. According to the 2018 Membership Marketing Benchmarking Report from Marketing General Incorporated (MGI), the median basic annual membership dues is $212. For a young person who’s not working or who’s living paycheck to paycheck, shelling out a few hundred bucks may not be feasible. Recruitment strategy: help millennials get jobs.

Association Brain Food Weekly: 11.4.16

Reid All About it

Each episode is dedicated to a president starting with George Washington and ending with Donald Trump. I’m listening to them all in order, of course, and have made it up to the Warren Harding episode. Since I love to cook, America’s Test Kitchen Radio is another favorite.

Give a Taste: Let Prospects & Members Sample Online Education

WBT Systems

But how do you get people to make that first investment of time and money into one of your online courses? Psychology: appeal to the emotional brain. Ask any wine or beer salesperson how many people walk away with a bottle of wine or a six-pack of craft beer after enjoying a few samples at a store tasting. We’re wired to return favors—whether it’s inviting someone to a party, picking up the bar tab, or buying frozen appetizers at Costco.

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Association Brain Food Weekly: 1.13.17

Reid All About it

It’s that time of year – your chance to participate in the industry’s most comprehensive study on membership marketing. Every year, I look forward to pouring over this report as soon as it comes out. To participate in the survey, follow this link.

Association Brain Food Weekly: 1.13.17

Reid All About it

It’s that time of year – your chance to participate in the industry’s most comprehensive study on membership marketing. Every year, I look forward to pouring over this report as soon as it comes out. To participate in the survey, email Tony Rossell at MGI.