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Use Data for New Revenue Opportunities

Association Analytics

For example, are they opening newsletters, attending meetings, volunteering? Reimagine what you mean when you say “customers” and expand that definition. These and other groups can fall under your new definition of “customers”: Lapsed members. Start by tracking your members’ behaviors. age, geography, job type). Affiliates.

Revenue 169
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Association Brain Food: 5.12.23

Reid All About it

WBT shares seven MOOC business model strategies you should definitely steal. Newsletters. I bet members interact with your newsletters more regularly than any other product or service, which means your association should carefully plan and design each edition. shares 15 ways to improve your newsletter content and delivery.

Chicago 200
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Association Brain Food Weekly: 12.14.18

Reid All About it

Protech Associates published their definitive list of association blogs to follow in 2019. 14 best content marketing newsletters for 2019. – How to Overcome Innovation Obstacles in Continuing Education. I’m happy to see this blog described as “fantastic” and “a must-follow.” Slefo, Ad Age ). Claire Axelrad, GuideStar ).

Vermont 285
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Thought Leaders Blaze Trails of Discovery and Engagement

.orgSource

My YouTube examples don’t quite fit this lofty definition. Respect your thought leaders’ creativity and allow enough flexibility to stimulate innovation. .” Kurtzman believed that thought leaders should help shape the way people think about the world by sharing their ideas and insights and by challenging the status quo.

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Association Brain Food: 3.17.23

Reid All About it

Newsletters. I bet members interact with your newsletters more regularly than any other product or service, which means your association should thoughtfully plan and design each edition. shares 15 ways to improve your newsletter content and delivery. I will definitely make that again. But do you? to 5 p.m. – 1 CAE credit.

Revenue 205
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Association Brain Food Weekly: 7.24.20

Reid All About it

Learn the definition and core elements of a hybrid event, common hybrid event challenges (plus tips for successfully navigating them), and best practices for virtual and in-person attendee engagement. . Find out how you can keep your subscribers engaged in between buying cycles with a relevant, personalized newsletter.

Montana 259
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Serious Questions: Are associations dead?

Principled Innovation

Serious Questions newsletter. Each issue of the newsletter presents a serious question on which I offer my thoughts for newsletter subscribers. 21st century leadership isn’t easy, but it is definitely exciting! (By Serious Questions newsletter, please subscribe today. Serious Questions newsletter.