Reid All About it

JANUARY 26, 2024

I’ve used data from Marketing General Inc.’s s 2023 Membership Marketing Benchmarking Report in many of the posts I’ve written for clients. Billhighway discusses the causes of leadership succession issues and offers strategies for preventing volunteer burnout , a big problem for chapters. Email marketing news.

Survey 256

Survey Project Strategy Education 256

Higher Logic

OCTOBER 22, 2019

But to do this effectively, you need to have a system in place for gathering, organizing, and accessing the member information that provides you with insight into their goals and preferences: an association management system, or an AMS. Resource: The 3 Best Data Points to Grab from Your AMS for Marketing Automation Campaigns.

System 192

System Association Management Software Strategy 192

Associations Now

MARCH 19, 2020

Good SEO strategies can promote any content marketing goals. What is your content marketing strategy trying to accomplish? Even if it isn’t about generating organic traffic, SEO can still be useful, writes Kelsey Raymond on the HubSpot blog. and “Is this organization really for people like me?”

Organization 111

Organization Content Maine Strategy 111

Nexus Marketing

OCTOBER 30, 2023

What all do you get in an SEO-optimized landing page or article from Nexus Marketing? What are the built-in SEO strategies that your team, an outside writer, or ChatGPT might not know to include? AI should be avoided for SEO content creation except for help with early ideas and outlines. Key ✔️ – Always ?

Organization 52

Organization Guidelines FAQ Content 52

Reid All About it

JANUARY 12, 2024

They share sources of free education for association professionals , including niche membership organizations, events, webinars and podcasts for the association community. She shares strategies for enhancing engagement and fostering a more inclusive environment for younger members. Is your organization prepared for the exodus?

LMS 266

LMS Member Engagement Education Revenue 266

Higher Logic

APRIL 26, 2018

I am definitely one of those people who loves and needs to have the latest gadgets. Research is an absolute truth if you’re shopping around for a new marketing automation platform. Technology evolves , and so will your marketing automation platform. It’s definitely a worthwhile endeavor to stay informed about platform changes.

Marketing 197

Marketing Team Software Class 197

Higher Logic

NOVEMBER 21, 2018

People want to receive relevant, customized recommendations from the brands and organizations they’re interested in. Adobe’s recent study about email marketing revealed more about these reactions to personalization. Takeaway : They might not notice when you do it right, but they definitely notice when you do it wrong.

Marketing 149

Marketing Guidelines Software Email Marketing 149

Higher Logic

JANUARY 23, 2019

Marketing automation. Two terms that sound similar (and sort of are) except for the fact that they tend to be siloed into two separate spheres of community and marketing. To eliminate any potential confusion, let’s look at some expanded definitions – what do these terms really mean? What about when you add marketing automation?

Marketing 136

Marketing Communications Case Study Tools 136

Potomac Core

JANUARY 31, 2017

Organizations can help their members convert these challenges into growth opportunities by utilizing 4 Association Disruption Strategies. In doing so you, can position your organization as disruptive growth agents for the industry or the Profession you serve. 4 Association Disruption Strategies. Disrupt Ourselves.

Strategy 100

Strategy eBook Virginia Survey 100

Reid All About it

SEPTEMBER 15, 2023

Data strategy. Katherine Matthews, CAE, talks to Alexandra Mouw, CAE, about the National Council of Architectural Registration Boards’ journey to becoming a data-driven organization. Also worth your time The right marketing question—an intriguing way to approach a marketing campaign. 1 CMP credit. More info/register.

LMS 256

LMS Revenue Arlington Education 256

Associations Now

OCTOBER 24, 2019

Not all loyalty is created equal, and if it feels like a simple transaction, it could harm the overall effectiveness of your marketing strategy. That’s a takeaway from a recent CMO Council study on loyalty, which found that 43 percent of marketers identified their customers as being “transactional” in nature.

Strategy 51

Strategy Marketing Report System 51

WBT Systems

JULY 24, 2018

Associations want to know how their membership recruitment, retention, and marketing tactics compare to others so they can improve member growth and engagement. Every summer, the association community looks forward to the release of the Membership Marketing Benchmarking Report from Marketing General Incorporated (MGI).

Survey 150

Survey Marketing Certificate Education 150

Reid All About it

JUNE 23, 2023

Marketing benchmarks. Mighty Citizen assessed the marketing maturity of 450 mission-driven organizations. As an event organizer, you can expand your attendee base, create richer customer connections, and drive your business goals further by creating an accessibility-friendly experience for your events. Event apps.

Metro 195

Metro Strategy Technology Marketing 195

Achieve

AUGUST 18, 2023

It’s no secret that effective marketing helps maximize the fundraising potential of your nonprofit’s events. For events that have a high fundraising potential to start, such as live auctions, being strategic in your marketing efforts can lead to significant revenue generation. A letter from your organization’s director or board chair.

Marketing 52

Marketing Video Social Media Revenue 52

Higher Logic

JULY 11, 2018

On the same note, having the budget available to invest in a marketing automation platform doesn’t always mean you have an inherent understanding of the implementation process to follow. In order to find a marketing automation platform that sufficiently meets your needs, you must first identify what those needs are.

Marketing 120

Marketing Tools Content Process 120

Reid All About it

JANUARY 5, 2024

I’ll definitely make her party prosciutto bundles and double blue canapés again. – Achieving Our 2024 Goals It is a New Year’s tradition to set goals for the year, in our personal lives and for our organizations. The ladies enjoyed Poinsettias to start the evening—the guys stuck with beer. Fri 1/5 at 4 p.m. 1 CAE credit.

Revenue 277

Revenue LMS Price Education 277

Reid All About it

APRIL 16, 2021

Strategies for getting out of a negative thought spiral and into a more productive state of mind. This workshop will arm you with tactical strategies that will help you negotiate and defend your organization in the post-shutdown world. Quick hits. How to explain your idea in 30 seconds or less. Tamsen Webster ). 1 CMP credit.

Revenue 363

Revenue Strategy Team Content 363

Reid All About it

MAY 12, 2023

The corporate market is a growing profit center for them—and could be for your association too. WBT shares seven MOOC business model strategies you should definitely steal. He mentioned this cool member benefit: peer-to-peer learning networks for people in the same job role, for example, CEOs, CFOs, HR, marketing, etc.

Chicago 200

Chicago Newsletter Mooc Education 200

MemberClicks

MAY 13, 2024

In-person and online community engagement are cornerstones of your success as an organization. From disorganized messaging to confusing landing pages to ineffective donation strategies, community engagement is a hot mess at many companies, corporations and nonprofits alike. What is online community engagement? Don’t let that happen.

Strategy 52

Strategy Survey Leadership Content 52

Reid All About it

MARCH 17, 2023

But excellent content isn’t enough to gain market share. They surveyed 100 associations about revenue growth strategies, business development practices and skills, risks and obstacles to growth, reporting and metrics, and performance of membership, events and non-dues revenue programs. I will definitely make that again.

Revenue 205

Revenue Certificate Committee Leadership 205

Reid All About it

JUNE 9, 2023

Mercury Creative Group explains why you should have an ideal buyer in mind when crafting marketing content. They also share change management strategies for change-fatigued association professionals. Some of these strategies are new to me but look very promising. Event marketing. AI and Tech Strategy. 1 CAE credit.

Revenue 205

Revenue Content Chicago Leadership 205

Reid All About it

MARCH 10, 2023

WBT Systems explains how you can use ChatGPT to manage and market your association’s education programs. But busy association professionals can definitely save time using ChatGPT as a starting point on many tasks. Content marketing. You need a content marketing ecosystem to support them. Association podcasts.

Committee 195

Committee Education Software Technology 195

Association Analytics

FEBRUARY 14, 2022

The outcomes you can achieve tend to fall into four buckets that benefit your organization. These will support your business case by aligning with your goals: Consistent, trusted data with standard interactive reports using a common language that employees throughout your organization easily understand – all in a secure data warehouse.

How To 169

How To Case Study Cost Revenue 169

.orgSource

MARCH 20, 2023

Unfortunately, despite the hefty price tag, the mechanics are meaningless without the philosophy, strategy, and culture that maximizes those tools. Digital transformation involves adopting a vision that continues to expand along with business and market possibilities. It’s a journey that begins with leadership and strategy.

Leadership 88

Leadership Process LMS Technology 88

Beth Kanter

SEPTEMBER 26, 2017

It is not too early to start thinking about your nonprofit’s social media strategy for 2018, including how you want to capitalize on social media trends that will have maximum impact in 2018. According to Lee Odom , influencer marketing is one of those trends. Developing a strategy requires several steps: Step 1: Identify goals.

Social Media 64

Social Media Strategy Marketing Content 64

Reid All About it

APRIL 9, 2021

During the pandemic, MemberSuite noticed your already full plate was taking on additional tasks and projects so they’re sharing strategies to help you cope with an extremely heavy workload. But you might have that issue at your organization—perhaps an actual committee vetting articles or leaders with control issues. Website insight.

San Diego 370

San Diego Revenue Strategy Content 370

Forj

AUGUST 17, 2021

In episode 7 of the Managing eLearning Podcast , Jon & Matt sit down with Celisa Steele Co-Founder & Managing Director for Tagoras to discuss the Learning Business Maturity Model , which articulates the characteristics of a mature market-facing learning business or line of business, as well as the stages that typically precede full maturity.

Innovation 91

Innovation Revenue Strategy Marketing 91

Reid All About it

MAY 29, 2020

Ellipsis Partners and Achurch Consulting have been burning the midnight oil on a virtual events ebook that’s definitely worth checking out. It covers virtual event strategy and technology, including a list of platforms for different purposes. Virtual learning strategies. Organizer: Robert Taflinger. Intriguing.

San Diego 259

San Diego Strategy North Carolina Conference 259

Reid All About it

JULY 10, 2020

WBT Systems describes nine virtual event strategies that minimize Zoom fatigue. In another article for AMP, Ronn Levine spoke to Gina Joseph, vice president of strategy and partnerships for VentureBeat, about their annual GameBeat Summit in April. Presenters: Graham Harvey, Chief Strategy Officer, Matchbox Virtual Media.

Montana 365

Montana Content Price Strategy 365

Reid All About it

APRIL 23, 2021

Help yourself and others benchmark member communication efforts and strategies by participating in Association Adviser’s 10th annual Association Communications Benchmarking Survey. Content strategy. Improve your skills in addressing unconscious bias in yourself and in others in your team and organization. 1 CMP credit.

Revenue 370

Revenue Strategy Content Education 370

Association Adviser

FEBRUARY 15, 2019

The future of technology is definitely mobile-driven. A mobility strategy thus becomes crucial for harnessing member engagement for your association. So how can you go about leveraging mobility strategies to gain traction in member engagement? Define the Engagement Goals for your Organization.

Member Engagement 71

Member Engagement Strategy How To Handbook 71

Higher Logic

SEPTEMBER 6, 2018

We recently released the 2018 State of Marketing Automation: Association Benchmark Report , which reported the three most popular automated campaigns for associations: New member onboarding. Let’s think of these campaign types as the Larry, Moe and Curly of the marketing automation world, with slightly less eye poking. Event promotion.

Marketing 250

Marketing Tips Communications Report 250

Reid All About it

MARCH 26, 2021

They suggest strategies for resolving some of the challenges you probably have with your SMEs. Presenter: Dan Streeter, Vice President of Learning Strategy and Development at Blue Sky eLearn. This series of 15- to 20-minute videos cover hot topics and issues related to 501c organization management. Volunteer SMEs. 1 CAE credit.

Innovation 259

Innovation San Diego LMS Strategy 259

Higher Logic

FEBRUARY 27, 2020

Communities are becoming a staple for healthy organizations to reach and interact with their customers and members, but they can be hard to navigate. Where Community Fits in My Organization. Community used to be just an appendage at many organizations, but today, it’s become a big part of a healthy organization and its operations.

millennials 207

millennials Content Tips Communications 207

Reid All About it

DECEMBER 14, 2018

Protech Associates published their definitive list of association blogs to follow in 2019. He breaks this “bag” down into the people, policies, talents, and tools an association IT director needs to move his or her organization forward. Kivi Leroux Miller, Nonprofit Marketing Guide.com ). Slefo, Ad Age ). More info/register.

Vermont 285

Vermont DC Washington Education 285

.orgSource

AUGUST 28, 2023

The term was coined in 1994 by Joel Kurtzman , who was the founding editor-in-chief of Strategy+Business magazine and editor of the Harvard Business Review. My YouTube examples don’t quite fit this lofty definition. But, here is a more contemporary take on the concept from Leah Hardy, Head of Gaming Marketing, Americas, Facebook.

Leadership 88

Leadership Social Media Case Study Industry 88

Higher Logic

MARCH 7, 2017

No matter what the community is for - customer support, ambassador programs, association member engagement or an employee intranet - it should be a place where many people in the organization comes together to support the community and learn from members. Marketing is the gateway department.

Survey 214

Survey Team Marketing Content 214