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What 15 Year-Olds Can Teach Organizations About Content Strategy

Higher Logic

This guest post is by Jill Andreu, Naylor’s vice president of content strategy and development. Jill is responsible for the overall strategy, direction, leadership and management of Naylor’s editorial department. A colleague recently told me a story about how his 15-year-old daughter carries out her content strategy on Instagram.

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Strategy Development and Deployment

Eric Lanke

Couple of conversations this week with members of my association's Board on the differences between strategy development and strategy deployment. When I first came into the organization (12 years ago!) I put it on an annual cycle of strategy development and deployment. I probably need to provide some background first.

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Daily Buzz: How SEO Can Generate More Than Organic Traffic

Associations Now

Good SEO strategies can promote any content marketing goals. What is your content marketing strategy trying to accomplish? Even if it isn’t about generating organic traffic, SEO can still be useful, writes Kelsey Raymond on the HubSpot blog. and “Is this organization really for people like me?” Are you answering them?

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Is your Association a Learning Organization?

WBT Systems

Is your association a learning organization? A learning organization becomes more like a community that members can feel a commitment to. Is your Association a Learning Organization. So, how can associations adopt a learning culture and strategic plan that will enable them to become learning organizations?

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Association Management Systems (AMS): 5 Software Strategies

Higher Logic

But to do this effectively, you need to have a system in place for gathering, organizing, and accessing the member information that provides you with insight into their goals and preferences: an association management system, or an AMS. If you're looking for ways to grow, an AMS is definitely a good place to start.

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9 Strategies for Marketing Membership to Gen Z

Membersuite

Social media is designed to encourage this dopamine-enhanced attention, which is why your marketing strategy should focus there. They’re well-practiced at spotting inauthenticity in organizations that “talk the talk, but don’t walk the walk.” They already see many paths to success and many definitions of success.

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What is Strategy?

Association Navigator

Perhaps you’ve noticed that strategy is the most overused word in the corporate lexicon. So I was comforted by the definition offered by Harrison Coerver and Mary Byers in their excellent book about association performance called Road to Relevance: 5 Strategies for Competitive Associations. I hope to see you there.

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