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Strategy Development and Deployment

Eric Lanke

Couple of conversations this week with members of my association's Board on the differences between strategy development and strategy deployment. When I first came into the organization (12 years ago!) I put it on an annual cycle of strategy development and deployment. I probably need to provide some background first.

Strategy 113
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What 15 Year-Olds Can Teach Organizations About Content Strategy

Higher Logic

This guest post is by Jill Andreu, Naylor’s vice president of content strategy and development. Jill is responsible for the overall strategy, direction, leadership and management of Naylor’s editorial department. She doesn’t call it content strategy. The Five W's (for content strategy). Surveys are crucial.

Content 120
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Association Brain Food: 1.26.24

Reid All About it

Billhighway discusses the causes of leadership succession issues and offers strategies for preventing volunteer burnout , a big problem for chapters. Leadership development for young members. TopClass LMS has a solution for empty volunteer pipelines: leadership development cohort programs. More info/register.

Survey 256
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Building pathways to leadership

Mariner Management

But first, we need to differentiate between training (transactional) and development (leadership). Here are the basic definitions along with a chart recommending specific learning topics. Developmental = leadership cultivation: focused on developing those skills (hard and soft) one needs to be a successful leader in any role.

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Association Brain Food: 1.19.24

Reid All About it

It will also explore which business functions are leading the way, how leadership is supporting AI efforts, and how policies are affecting adoption. Dean West of Association Laboratory explores what dating apps can teach us about membership strategy. Post-program campaigns. Membership. Membership, again.

Revenue 256
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Daily Buzz: How SEO Can Generate More Than Organic Traffic

Associations Now

Good SEO strategies can promote any content marketing goals. What is your content marketing strategy trying to accomplish? Even if it isn’t about generating organic traffic, SEO can still be useful, writes Kelsey Raymond on the HubSpot blog. and “Is this organization really for people like me?”

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Association Brain Food: 1.12.24

Reid All About it

They share sources of free education for association professionals , including niche membership organizations, events, webinars and podcasts for the association community. She shares strategies for enhancing engagement and fostering a more inclusive environment for younger members. Is your organization prepared for the exodus?

LMS 266