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Association Brain Food: 8.16.24

Reid All About it

In Nimble’s AI success kit, you get four useful resources: two 30-minute webinar recordings about AI for associations and two white papers—an introduction to AI for associations and a guide to developing an AI strategy. Website hosting. There’s still hope! More info/register. More info/register. Host: Zuddl Tue 8/20 at 12 p.m.

America 259
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Association Brain Food: 8.9.24

Reid All About it

Association strategy. He warns against relying on yesterday’s programs and generational stereotypes to guide your strategy. Our panel will discuss the future of equity as part of DEI in associations/nonprofits and share their opinions on SHRM’s decision, and if this is what the future holds for other organizations.

Cleveland 265
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Daily Buzz: How SEO Can Generate More Than Organic Traffic

Associations Now

Good SEO strategies can promote any content marketing goals. What is your content marketing strategy trying to accomplish? Even if it isn’t about generating organic traffic, SEO can still be useful, writes Kelsey Raymond on the HubSpot blog. and “Is this organization really for people like me?”

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What 15 Year-Olds Can Teach Organizations About Content Strategy

Higher Logic

This guest post is by Jill Andreu, Naylor’s vice president of content strategy and development. Jill is responsible for the overall strategy, direction, leadership and management of Naylor’s editorial department. She doesn’t call it content strategy. The Five W's (for content strategy). Surveys are crucial.

Content 120
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Strategy Development and Deployment

Eric Lanke

Couple of conversations this week with members of my association's Board on the differences between strategy development and strategy deployment. When I first came into the organization (12 years ago!) I put it on an annual cycle of strategy development and deployment. I probably need to provide some background first.

Strategy 113
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Delivering Excellence in the Age of AI or Association 4.0

.orgSource

Part Two When the generative AI bots made their debut in early 2024, they signaled a definitive end to the idea that yesterday’s technology is good enough for today’s members. We call this collection of strategies Association 4.0. Leadership perspectives need to be continually refreshed in light of shifting circumstances.

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Association Brain Food: 10.18.24

Reid All About it

Per a new report from Freeman, many event organizers “are operating with outdated definitions of attendee and exhibitor value.” Sponsorship strategy. Mark Wallach of Engagement Mobile Strategies suggests unlocking new revenue by engaging boomers with more accessible online experiences. Attendee expectations.

Revenue 259