Higher Logic

MAY 16, 2019

Now, they come to your association at various stages of the funnel, or the member/buyer’s journey. Membership recruitment and retention aren’t isolated processes. Your prospective members expect that your organization has transformed digitally just like all the other companies and brands they interact with.

Member Experience 196

Member Experience Technology Content Communications 196

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MARCH 26, 2021

WBT Systems sums up the volunteer SME conundrum by saying, “Your association can’t live without them, so how do you live more easily with them?” Ultimate Member Engagement: The Power of Data-Driven Decision Making. How to Drive Member Engagement with Education. Host: Altai Systems. I wholeheartedly agree.

Innovation 259

Innovation San Diego LMS Strategy 259

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JUNE 9, 2023

This week, WBT Systems focuses on seven practices that can help associations create a learning environment in which adult learners can flourish. Membership engagement. But We Want Your Sponsorship How can an association build non-dues revenue and member engagement all at once? Check it out. Adult learners. Creativity.

Revenue 206

Revenue Content Chicago Leadership 206

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MAY 8, 2020

Billhighway describes the kind of resources you can provide chapters to help them get started with virtual events , design engaging programs, prepare speakers and attendees, and put together a virtual event volunteer team. Engaging virtual events. Hear about some major considerations for online engagement. More info/register.

North Carolina 221

North Carolina Montana Conference Revenue 221

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APRIL 23, 2021

Help yourself and others benchmark member communication efforts and strategies by participating in Association Adviser’s 10th annual Association Communications Benchmarking Survey. WBT Systems suggests eleven areas probably in need of decluttering in your association, your work life, and your mind. CAE credit. More info/register.

Revenue 370

Revenue Strategy Content Education 370

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DECEMBER 11, 2020

WBT Systems breaks down some of the secrets to Queen’s Gambit’s success and explains how these principles apply to educational programs. MemberSuite shares nine ideas for member networking meetups that go well beyond the chat box at virtual conferences. Definitely not another boring Zoom meeting. Binge-worthy education.

Project 370

Project Education Software Review 370

Reid All About it

JULY 24, 2020

WBT Systems sets the record straight by debunking myths about the effectiveness of online learning. Learn how to take events online in a way that is going to deliver high value, create an engaging experience, and preserve the outcomes you were seeking to achieve with your in-person conference. Memorable virtual gatherings.

Montana 259

Montana Revenue Case Study Conference 259

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SEPTEMBER 15, 2023

WBT Systems explains why it might be time for your association to get into the microcredentials business. – Boost Your Rankings: A Definitive 14-Step Guide to Performing an SEO Audit Equip yourself with the tools and know-how to ensure your website reaches the top of search engine results. Credit card processors. 1 CAE credit.

LMS 259

LMS Revenue Arlington Education 259

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APRIL 16, 2021

Member behavior. WBT Systems was inspired this week by the latest news about muons—subatomic particles influenced by unknown forces so they don’t obey the standard laws of physics. Association Management Systems: A Selection Guide. How Your Community Can Turn 1 Event into 365-Day Engagement. More info/register.

Revenue 363

Revenue Strategy Team Content 363

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MAY 1, 2020

Sarah Michel at Velvet Chainsaw Consulting recorded a shortish video you should definitely watch: five tips to guarantee engagement at your virtual event. Pair that one with four keys to ensuring your virtual events are actually engaging —from Elisa Pratt at Association Success. Tap Chapters as a Member Engagement Channel.

North Carolina 273

North Carolina Revenue Strategy Education 273

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DECEMBER 4, 2020

Data can lead you down unexpected and profitable trails, says WBT Systems, and help you build a business case for a bigger professional development budget. More info/register (fee for ASAE non-members). The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions. Host: ASAE.

Blended Learning 300

Blended Learning Revenue Conference Technology 300

Associations Now

AUGUST 16, 2017

Beacons and tracking devices are quickly becoming the go-to tool for event planners, and the data that these devices produce can be even more beneficial when married up to an association management system. Identifying Blue-Shoe Members. You’re giving members a little leeway,” Myers said.

Team 86

Team Project Technology Analysis 86

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MAY 12, 2023

WBT Systems describes how for-profit learning platforms, like the MOOCs Coursera and EdX, make their money. WBT shares seven MOOC business model strategies you should definitely steal. Impexium explains how your association and members could benefit from offering a tiered membership model. Learning business. Membership tiers.

Chicago 200

Chicago Newsletter Mooc Education 200

MemberClicks

OCTOBER 10, 2023

Its objectives should balance strengthening member relationships with ensuring a consistent revenue source. After establishing the program’s purpose, it’s essential to delineate the roles of both members and the organization. This structure helps members grasp the dues and benefits associated with each level.

Software 52

Software Membership Management Newsletter Revenue 52

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JULY 21, 2017

LMS provider WBT Systems writes about instructional design innovations that associations could borrow from “ModPo” and a few other award-winning MOOCs. Effective boards have a clear definition of strategy, as well as defined expectations of leadership roles, resources, and finances. Engaging Members for Improved Retention Rates.

Las Vegas 231

Las Vegas DC Mooc Nevada 231

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JULY 16, 2021

WBT Systems recapped a recent Non-Dues-A-Palooza webinar where Will Hold, the CEO of the National Alliance for Insurance Education & Research, described how his association quintupled their online education revenue by offering subscriptions, corporate learning portals and learning paths focused on job roles. Online education revenue.

Revenue 195

Revenue Video Strategy Industry 195

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APRIL 22, 2022

How much more successful would member companies—especially industry partners—be if all their employees had a better understanding of what your members (their co-workers or clients) did every day and the challenges they face? New member engagement. Franklin Madison describes one that might interest your members.

Proposal 39

Proposal Price Technology Recruiting 39

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DECEMBER 2, 2022

New member engagement. The 2022 New Member Engagement Study from Amanda Kaiser at Kaiser Insights and Dynamic Benchmarking includes survey data on how associations of different sizes handle new member engagement. Phew, life is definitely not boring. New Member Engagement Study Launch Party.

Tips 41

Tips Video Content Marketing 41

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FEBRUARY 3, 2023

The weekly list of free educational events and resources for the association community… Vendor member education. WBT Systems explains why and how to help industry partners get the most value out of their membership. They describe educational programs that will help these member develop relationships and generate more leads.

LMS 40

LMS Video Technology Revenue 40

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AUGUST 9, 2019

You definitely want to check out the 2019 edition of the Association LMS Buyers Companion from the good folks at Talented Learning. WBT Systems (of TopClass LMS fame) explains how learning subscriptions help good intentions come to life. Learn about these value types and how they impact your membership recruitment and retention.

Columbus 39

Columbus North Carolina LMS millennials 39

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OCTOBER 21, 2022

WBT Systems explains why: they will more quickly adapt to change, acquire new skills and knowledge, and continue growing and stretching in new directions along with your association. WBT Systems explains how to eliminate and prevent learning content clutter. Hiring lifelong learners. Duty of foresight. Content clutter. They won’t.

Revenue 44

Revenue Email Marketing Education Review 44

Reid All About it

JULY 20, 2018

The first two tactics will definitely reap results—the third is a nice-to-have but you can live without it. Get your data and systems in order first before you take on bigger initiatives—the old “you can’t build a house on a shaky foundation” principle. Promote Your Content Effectively to Drive Member Engagement.

LMS 30

LMS DC Washington Chicago 30

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JUNE 24, 2022

WBT Systems suggests associations revamp their leadership training programs to serve two purposes: teaching the skills members need for volunteer leadership and for leading or collaborating on a remote team at work. Member recruitment. What data points should you use to measure member engagement?

Video 39

Video Revenue Strategy Technology 39

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OCTOBER 26, 2018

If not, you’ll want to check out this post from WBT Systems about the benefits of a learning strategy , including an integrated approach to education. This is a must-read-and-keep, definitive guide to email deliverability. How Your Organization Can Use AI to Increase Member Engagement Right Now. Location: Washington DC.

DC 34

DC Washington Chicago LMS 34

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SEPTEMBER 20, 2019

The weekly list of free educational events and resources for the association community… I’ve referenced the New Member Engagement Study from Kaiser Insights and Dynamic Benchmarking for many of the posts I write for clients, so I’m happy to see they’re preparing to do another one. Your community thanks you! CAE credit.

DC 34

DC Washington Baltimore Certificate 34

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APRIL 15, 2022

Quorum makes that job easier with their list of ways a government affairs team delivers membership ROI —talking points you should definitely share with your membership department. WBT Systems picked out nonprofit successes and challenges that illuminate practices and trends your association should know about. More info/register.

Proposal 39

Proposal Technology Revenue Marketing 39

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JULY 22, 2022

WBT Systems describes how you can help member companies train, upskill and reskill their employees. Learn how future-thinking organizations are promoting a customer-centric mindset and hear advice about recruiting the right talent and growing teams to drive your digital agendas. Skills training. CAE credits. CAE credits.

Price 43

Price Technology Strategy Software 43

Membership Marketing

MAY 17, 2010

He writes, “I define member engagement as the following: Engagement is the result of a member investing time or money with the association in exchange for value.” I agree with his definition. And in fact from my research, it is not only a good definition, but it actually works. Renewal Systems.

Marketing 40

Marketing How To Price Analysis 40

Reid All About it

OCTOBER 18, 2019

WBT Systems shares some project management basics , like why you need a charter and sponsor, and what you should think about during the project planning phase. Even with all the technological innovations revolutionizing membership recruitment strategies in today’s world, the membership brochure remains a mainstay of membership marketing.

North Carolina 34

North Carolina Education Project Communications 34