Association Analytics

FEBRUARY 14, 2023

We had to validate registration member rates against current memberships to ensure members were receiving the appropriate discount or group rate. The manual compiling of data, lists, and reports was not professionally challenging, and we longed for better work-life balance. And the examples go on and on.

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Membership Marketing

JANUARY 10, 2019

And because of this, it is not surprising that as we track marketing efforts for hundreds of associations, their former members are often up to five times more likely to respond to a membership offer than never members. Offer a discount or special deal. This added response more than paid for the discounted dues.

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Membership Marketing

AUGUST 9, 2023

The good news from the 2023 Membership Marketing Benchmarking Report is that many associations experienced a remarkable rebound in membership counts. A total of 49% of associations report an increase in membership counts. Use this link to access the full report. Membership value. Nothing is behind a password wall.

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Spark Consulting

AUGUST 7, 2019

Per Marketing General’s most recent (2019) edition of the Membership Marketing Benchmarking Report , offering a grace period of 2-3 months is correlated with higher retention rates: (Chart from page 38 of MGI’s 2019 Membership Marketing Benchmarking Report ).

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Association Freak

APRIL 10, 2024

Members pay dues in return for a defined set of benefits, which may include access to exclusive content, discounts, events, or networking opportunities. Understanding the Association Membership Model An association membership model establishes a value exchange between your organization and its members.

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MemberClicks

DECEMBER 14, 2022

No matter how much you might personally be overwhelmed dealing with your overstuffed email inbox, nonprofit email marketing is still one of the most powerful ways to reach your members, donors, and audience. nonprofit email marketing program is key to your success – and we’ll show you how to do it well by sharing industry best practices.

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Higher Logic

OCTOBER 22, 2019

Learn more using reporting features. Apply early bird and other member discounts. Your members will appreciate registration discounts in return for joining your association or signing up early for your next event. When eligible members register for your event, these discounts will apply automatically.

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Membership Marketing

MAY 29, 2024

This article is an edited excerpt from the book Membership Recruitment: How to Grow Recurring Revenue, Reach New Markets, and Advance Your Mission. But a massive contributor to Sears's challenge was their failure to capitalize on the movement to online shopping, leaving the door open for Amazon to capture this market.

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EventMobi: Association Events

SEPTEMBER 21, 2023

Acquiring new members comes with upfront costs, especially those tied to marketing. How to Increase Membership Retention According to the 2022 Membership Marketing Benchmark Report , the median membership renewal rate currently sits at around 84%. Market like a pro. An easy solution is to automate renewal payments.

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Membersuite

SEPTEMBER 10, 2022

You should reassess your existing membership model to see if it’s still meeting the needs and preferences of your market. It’s a good time to also expand membership to new market segments by offering something different. A trade association’s market has companies of different sizes, budgets, and membership goals. .

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Association Analytics

FEBRUARY 20, 2024

Not surprisingly, a 2020 report from Wild Apricot showed that 68% of organizations have difficulty growing membership. Signing up for a membership is not something today’s professionals shy away from, so it’s critical for today’s associations to discover how to get in front of their target market and successfully communicate their value.

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Blue Sky eLearn

DECEMBER 6, 2019

Invest in reporting features. You can also provide multiple registration options like group registrations, early registrations, or member discounts. Invest in reporting features. However, tools with capable reporting features help your team develop better future engagement strategies. Drag-and-drop reports.

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Fonteva

NOVEMBER 10, 2021

So to help you out, we’ve made this concise guide on how to market and drive attendance for your virtual events. So why bother with virtual event marketing? Well, 93% of event marketers believe events lead to valuable one-on-one customer engagement. So the big question is, how to create a killer content marketing strategy ?

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EventMobi: Association Events

JUNE 26, 2023

According to the 2022 Membership Marketing Benchmarking Report , 52% of associations believe a lack of engagement is the top reason members don’t renew. According to the ASAE Foundation’s Association Operating Ratio Report , membership dues make up 45.4% The solution? Implementing proactive member engagement strategies!

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Association Briefings

MAY 6, 2021

Although both are defined as digital-first generations, there’s still very distinct ways to digitally market to millennials and Gen Z - particularly as it relates to email. For successful organizations, a good portion of marketing budgets are being spent on recruiting, retaining and engaging with these younger professionals.

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Reid All About it

DECEMBER 8, 2023

Results Direct and.orgCommunity released the first and most comprehensive report on mobile apps in the association community , which includes data on how associations and their members are using mobile apps. Marketing to Gen Z and millennials. If you’re determined to market more effectively to younger generations, here’s some help.

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Nimble AMS

MARCH 29, 2022

Essentially, AI can help you adjust your marketing and engagement approaches for specific members to provide them with valuable offers that can influence their purchases. You can also use personalization data to present special offers and discounts to members who have reached certain levels of engagement with your organization. .

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Membersuite

AUGUST 5, 2022

Your Membership Model Must Be Flexible Enough for the Diverse Needs of Your Target Market. Your membership model must offer the flexibility needed to attract, engage, and retain professionals in your market—and your AMS must be able to manage a complex membership structure with various tiers and dues pricing.

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Higher Logic

OCTOBER 23, 2018

Marketing General’s 2018 Membership Marketing Benchmark Report revealed fascinating statistics on why members don’t renew their association membership. While a poor retention rate is bad news, the good news is that each reported reason is preventable. 23% of associations reported members found l ack of value.

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Membership Marketing

FEBRUARY 22, 2023

The MGI Membership Marketing Benchmarking Report highlights year after year the importance of a defined engagement program supporting a more favorable outcome in member retention. The Membership Marketing Blog is written by Tony Rossell, Senior Vice President of Marketing General, Inc.

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Associations Now

JANUARY 15, 2019

A robust event marketing campaign can be expensive—but you don’t have to have a big budget to succeed. You’ve planned out every last detail of your event, and now it’s time to plug in your marketing strategies to create buzz and boost registration numbers. Nonprofit Marketing Guide suggests these six books to help prevent burnout.

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GrowthZone

FEBRUARY 1, 2022

We handle the marketing and communication, so it’s a high ROI for the businesses and members.” Member discounts, online meetings, directories, and medical or retirement benefits were added programs respondents mentioned. To see all of the trends, download your copy of the report.

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Virtual

SEPTEMBER 26, 2013

Create a regular “value report. ”. Several of our trade association clients produce customized “value reports” that help demonstrate a member’s return on investment. If you need more advice on association marketing for your professional association or trade group, Virtual is here to help.

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Blue Sky eLearn

JULY 30, 2019

This could mean email blasts and posts on social media to start creating buzz, as well as providing incentives and discounts for early visitors. Each activity would be tracked in the backend of the LMS and then you’d be able to run reports to award prizes. . We see these tactics often, in all aspects of life. Promote In-Person Events.

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WBT Systems

JULY 31, 2018

According to the 2018 Membership Marketing Benchmarking Report from Marketing General Incorporated (MGI), the median basic annual membership dues is $212. Use content marketing to attract your target audience. AARP uses content marketing to connect to a different generation. The state of millennial membership.

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WBT Systems

OCTOBER 3, 2017

The growing lifelong learning market provides plenty of opportunity. One weakness is holding associations back from reaching their market potential and becoming lifelong learning powerhouses. How will you leverage resources of other departments to deliver, market, and support e-learning? Can you guess what it is?

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.orgCommunity

FEBRUARY 25, 2019

marketing automation software offers tools to lift those relationships to a new level. Aimee, who is senior digital marketing advisor at HighRoad Solution, gave an insightful overview on building successful member journeys. Soft Skills: visionary Top Trends in Digital Marketing.

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Aptify

APRIL 6, 2022

Efficient reporting – Aptify lets you view, report on, and interact with data in real time. You can use more than 250 built-in reports and dashboards, many of which allow you to drill down into each piece of data directly from the dashboard for more details. This helps you free up staff time for higher value work. Learn more.

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Higher Logic

MAY 1, 2018

Make sure the software you choose can produce intuitive reports or can quickly and accurately export your data to a trusted third-party reporting system. Discounted registration. When it comes time to market your next event, don’t stop at simply spreading the word. Make personalized marketing a priority.

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Membership Marketing

APRIL 4, 2012

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Fast Facts from the 2012 Membership Marketing Benchmarking Report. Membership Marketing Benchmarking Report.

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Associations Now

JULY 25, 2017

The pricing scheme for many email marketing service providers—which grows based on the size of your list—is one that feels destined for disruption down the line. You know how I know email marketing isn’t going anywhere anytime soon? And its model, if it holds up, could be attractive to small-scale marketers as well.

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Reid All About it

JANUARY 11, 2019

The weekly list of free educational events and resources for the association community… It’s time for Marketing General Incorporated’s (MGI) 11 th annual Membership Marketing Benchmarking Survey. Three ways content marketers can provide value to the sales team. Pam Didner, Content Marketing Institute ).

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Associations Now

JUNE 7, 2019

A retail-focused Yes Marketing report finds that building value is more important to increasing long-term loyalty than simply adding something that everyone else has, like free shipping. So it’s worth noting what the 2019 Customer Lifecycle Report [registration], from Yes Marketing, has to say. The reason?

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Velvet Chainsaw

APRIL 12, 2022

Influencer Marketing Hub , which specializes in producing content in the social media and influencer marketing industry, published its top 18 social influencer trends for 2022. That spawns more collaboration between brands and influencers in planning campaigns and a lot more interest in tracking the social media marketing metrics.

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Associations Now

JUNE 13, 2017

A new report reveals that millennials are extending business trips for a bit of vacation at a much higher rate than generations before them, creating a growing category of traveler. When extending trips for leisure, travelers overwhelmingly (91 percent) stay in the same hotel, with most reporting convenience as the main driver for doing so.

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Aaron Wolowiec

AUGUST 19, 2014

Experts argue the voluntary benefit market will continue to grow, so now is the time to jump on board, Genius Ave. Perhaps one of the most popular options is discount programs. According to the report, only 24 percent of associations provide discount programs for their members. But who doesn’t love a discount?

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Association Freak

MAY 21, 2022

This report was originally published as Tacking Into the Headwinds of Association Growth. The Shifting Association Market. Some knew the market was shifting around them. This gave us an understanding of which market forces they were up against and, much more importantly, what they could do about it. Table of Contents.

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