Association Adviser

OCTOBER 25, 2017

Non-dues revenue supports associations’ missions in so many ways: Providing exceptional training and education for members, financing lobbying efforts, keeping membership dues affordable, and offsetting the costs of your communication program, to name a few. Tip 3: Know what advertisers want, and how to best deliver it.

Revenue 79

Revenue eBook Tips Team 79

AssociationChat

JUNE 7, 2022

Check these out: How to Create a Sponsorship Strategy That Will Maximize Event Revenue. How-To Guides. Expect a mix of technical, management and professional development topics designed to meet your needs as an Association Executive. Curious about the type of content available? The Top 6 Reasons to Join an Association.

eBook 52

eBook Case Study Library Analysis 52

Higher Logic

MAY 29, 2020

How to Align with Your Board and Executive Team's Priorities. Your organization needs to bring in new members to meet revenue goals, and often, this includes increasing the young member base. Looking to personalize and target your email communications strategy to different member segments? Growing Non-Dues Revenue.

Social Media 254

Social Media Tools Member Engagement Revenue 254

Reid All About it

MAY 29, 2020

Virtual event ebook. Ellipsis Partners and Achurch Consulting have been burning the midnight oil on a virtual events ebook that’s definitely worth checking out. It covers virtual event strategy and technology, including a list of platforms for different purposes. Virtual learning strategies. Virtual networking.

San Diego 259

San Diego Strategy North Carolina Conference 259

Membership Marketing

FEBRUARY 9, 2021

That is why I am happy to share many of these lessons with you in my just-released book, MembershipRecruitment: How to Grow Recurring Revenue, Reach New Markets, and Advance Your Mission. How can a thriving membership program be planned and executed? You can order your copy of the book in print or as an eBook on Amazon.

Recruiting 95

Recruiting Recruitment eBook Revenue 95

Association TRENDS

JUNE 15, 2021

Do you have data-driven strategies for communicating the positive impact of your chapters? How do you get the data you need without creating an “us vs. them” mentality? Chapter performance data: Capitalize on innovative, successful strategies for getting performance data and empower your chapters to better serve members.

eBook 52

eBook Tools Revenue Member Engagement 52

Higher Logic

NOVEMBER 1, 2018

Well, have no fear, I’ve got seven tips to help you learn how to track the right thing and understand your numbers. Here's more on how to use community data effectively.). This data shows you what kind of content your members like and can help you decide what content strategy to pursue. Check out our eBook , available below.

Report 203

Report Tips Marketing eBook 203

WBT Systems

JANUARY 3, 2017

The key step to a designing a new strategy or plan for association learning is to set achievable goals. These reasons may align with one or more strategic goals for your association, such as: Revenue Generation – boost non-dues revenue with online and blended learning programs. New Year, New Goals, New Technology.

Technology 210

Technology Learning Management System Certificate System 210

Higher Logic

JULY 19, 2018

Setting up an automated campaign once and revisiting it based on your goals, rather than manually completing mundane segmenting tasks, is a simple way to make massive improvements to your strategy in terms of productivity and efficiency. Include these 5 tactics in your strategy before hitting send.

Tips 159

Tips eBook Newsletter Marketing 159

Reid All About it

JULY 21, 2017

Your weekly list of free webinars and events for the association community… Yesterday I went on an ebook buying rampage thanks to BookBub. You know how it goes: you look at the “Customers who bought this item also bought” section on Amazon and before you know it you’ve clicked “Buy now” several times. Duration: 1 hour.

Las Vegas 231

Las Vegas DC Mooc Nevada 231

Potomac Core

MAY 24, 2017

Associations who seek to grow or expand revenues need to be more than just another association. In today’s uncertain global business environment , associations must be perceived as extensions of company and industry business strategies and not be just another association. Building new strategies is all about what we do together.

Case Study 119

Case Study Virginia Revenue Survey 119

Reid All About it

SEPTEMBER 3, 2021

If virtual or in-person conferences are part of your organization’s strategy—whether you’re a non- or for-profit, large or small organization—please complete the Tagoras 2021 Virtual Conferences survey. Yes, there’s hope for you: how to stop overthinking. How to Use Data to Support Your Strategic Goals. Quick hits.

Learning Management System 195

Learning Management System Education Technology Review 195

Higher Logic

FEBRUARY 28, 2019

Resource: How to Use Events & Conferences to Increase Activity in Your Online Community. It’s also a great way to determine your pain points when addressing your association’s event strategy. Resource: 5 Expert Tips to Revamp Your Event Management Strategy. If You Want to Fill Seats, Fill the Gaps in Your Event Strategy.

Tools 208

Tools LMS eBook Resources 208

Reid All About it

MARCH 30, 2018

Way off-topic: Check out my Grabbing the Gusto blog if you’d like to check out the list of recipes I’ve made this week or plan to make in the coming week, and my list of recommended fiction and non-fiction ebooks (including cookbooks) on sale right now. Learn how your association can benefit and learn from members of each generation.

Project 150

Project Resources Software eBook 150

WBT Systems

JULY 31, 2018

Recruitment strategy: help millennials get jobs. Website visitors provide their email address in exchange for a download of a tip sheet, checklist, report, or ebook. Consider topics such as: How to prepare for an interview. How to prepare for a networking event. Millennials need jobs. Some don’t have a job.

millennials 150

millennials Resources North Carolina Certificate 150

WBT Systems

DECEMBER 13, 2016

The 5 E’s of Generating Non-Dues Revenue from eLearning. Successful Learning Management System Implementation eBook. How To Design a Digital Badge Strategy. Learning Content Curation for Association Member Education. The 3 C’s of Social Learning for Associations. Five Differences between Association and Corporate LMS.

Learning Management System 150

Learning Management System LMS System Certificate 150

Reid All About it

JANUARY 26, 2018

WBT Systems explains what to do if one of your online courses fails , how to identify the problem and what to do about it. How to ask your boss for time to learn new things. Five-Steps to a CME Digital Content Strategy. How Much Does an AMS Really Cost? Creating and running outstanding campaigns. Ethereum explainer. (

DC 225

DC Washington millennials Chicago 225

Reid All About it

MARCH 9, 2018

Off-topic: Check out my Grabbing the Gusto blog if you’d like to see the list of recipes I’ve made this week or plan to make in the coming weeks, and my list of recommended fiction and non-fiction ebooks (including cookbooks) on sale. Hear about the challenges associations face when vying for younger generations’ attention—and how to adapt.

DC 120

DC millennials North Carolina Washington 120

Association Adviser

NOVEMBER 13, 2018

During our webinar about the current state of association communications, our attendees brought up numerous questions about recommended strategies, tactics, platforms and communication practices. You might be paying for it already, so why not learn how to use it to your added benefit? This is an easy one!

Member Engagement 60

Member Engagement Survey Social Media Communications 60

Higher Logic

JANUARY 29, 2019

Achieving great engagement requires a commitment to a great member engagement strategy. Why is a Member Engagement Strategy So Important? And the first step to improving member engagement is creating a winning member engagement strategy. How Do You Create an Effective Member Engagement Strategy?

Member Engagement 257

Member Engagement Strategy Tools Content 257

ISAE

SEPTEMBER 14, 2023

Growing Your Association’s Non-Dues Revenue: The Basics The idea that all or most of your association’s revenue should come from membership dues is an outdated, inaccurate assumption. According to ASAE, dues made up only 30% of total revenue for professional associations in 2016, a steep drop from 95.7% Let’s get started!

Revenue 52

Revenue Learning Management System Course eBook 52

Reid All About it

JUNE 17, 2022

WBT Systems suggests strategies to reverse the decline in virtual and in-person conference registrations that many associations are experiencing right now. With this strategy, you draw people into a relevant conversation, identify their goals or needs, and respond appropriately—at scale, not individually. AMS implementation.

DC 39

DC Revenue Washington Leadership 39

Reid All About it

MARCH 16, 2018

Patrick’s weekend list of recommended ebooks on sale by Irish authors , the list of recipes I’ve made this week or plan to make in the coming weeks, and my regular lists of recommended fiction and non-fiction ebooks (including cookbooks) on sale. How to Hit the Ground Running After Your Event. Lunch provided. 1 CAE credit.

eBook 46

eBook Social Media DC Content 46

Higher Logic

OCTOBER 8, 2018

In the same regard, there should be some strategy and budget considerations behind the modules you invest in. This eBook will help you determine the best modules to support each of these six core objectives: Objective #1 - Recruitment + Retention. Objective #3 - Revenue. What is your community’s top goal?

eBook 109

eBook Directory How To Member Experience 109

Reid All About it

APRIL 20, 2018

Way off-topic: Check out my Grabbing the Gusto blog for the list of recipes I’ve made this week or plan to make in the coming week, and my list of recommended fiction and non-fiction ebooks (including cookbooks) on sale right now. How do you avoid the pitfall of just looking for large numbers? 1 CAE credit. Location: Alexandria VA.

Social Media 37

Social Media Chicago Tools Washington 37

Reid All About it

APRIL 13, 2018

Last week, WBT Systems explained how to prepare a business case for a new LMS. Now they’re back with advice on how to present that persuasive case for a new LMS to decision-makers. How to Build Successful Online Learning Experiences. SEO Power – How to Reach Your Audience (Association Chat). It’s a one-two punch.

DC 30

DC Washington Revenue Chicago 30

Reid All About it

MARCH 23, 2018

Some quick hits before we get to the list of free webinars: How to know if your website has been hit with a Google penalty and how to fix it. – The Power of Your Publication: How a Small Revamp in Content and Design Could Mean Large Rewards for Your Association. Privacy Shield.”. Search Engine Journal ). 1 CAE credit.

Case Study 45

Case Study Email Marketing DC Washington 45

Reid All About it

APRIL 6, 2018

I know how to be productive but it’s a matter of doing, not knowing. But every now and then I find one I want to skim, and maybe read—like this one about how to spend the first two hours of your day. Get pointers on how to prepare a convincing business case for a new LMS or other technology. ( WBT Systems ). 1 CMP credit.

DC 39

DC Washington Review Resources 39

Reid All About it

JULY 8, 2022

They believe an API strategy is crucial to defining your association’s value proposition and taking the “rightful leadership position to steer your industry.”. Seeing Around Corners: How to Spot Inflection Points in Business Before They Happen. If you don’t, you can cost your association a lot of time and money. More info/register.

San Francisco 39

San Francisco Certificate Technology LMS 39

Reid All About it

JANUARY 19, 2018

WBT Systems shares advice this week on how to think like a futurist. Have a subscription strategy: why a monthly service could be a savvy play for associations. Check out my Grabbing the Gusto blog if you’d like to see my list of ebook sales and recipes I’ve made this week or plan to make in the coming weeks. How should I track?

LMS 174

LMS Price Revenue Technology 174

Blue Sky eLearn

MAY 9, 2017

These five strategies will turn blah into hurrah! Now, think past clicks and gimmicks and consider how to design your content to engage your audience around the steps they’ll need to make to reach their transformation. Even better, proactively plan how to treat a topic across your education and communication channels over a year.

Content 128

Content eBook Course Tools 128

.orgCommunity

FEBRUARY 25, 2019

Set Strategy. At the wide end of this funnel, your decisions will determine the overall campaign strategy. What are your current revenue and sales priorities? Hiring a consultant to help you create these profiles is another strategy. You’ll offer helpful resources such as blogs, reports, eBooks or webinars.

Marketing 68

Marketing Case Study eBook Social Media 68

Higher Logic

OCTOBER 25, 2018

When your members feel empowered to engage, they are more likely to stick around, volunteer, and advocate for your association in the future (thus improving retention and boosting revenue). Check out these resources about community tools: [eBook] The Community Module Guide: How to Support Your Organization’s Business Objectives.

Tools 176

Tools Member Experience Software Marketing 176

Reid All About it

FEBRUARY 23, 2018

The Content Marketing Institute has an excellent post on how to curate content like a pro —and it’s not a list of lame content curation tools, thankfully, it’s real advice. Learn why and how to get your organization’s staff and board engaged in your program. Location: Washington DC. More info/register. More info/register.

DC 79

DC Washington LMS Social Media 79

Higher Logic

OCTOBER 10, 2016

Once the technology was in place, the Higher Logic team also helped develop the strategies and best practices required to set up a community, get members subscribed, set up a beta group, and execute the launch. For more advice and case studies on automation rules, check out our eBook with FeverBee. Chapter Program Growth.

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Team eBook Conference Examples 120

Association Mavens

MAY 5, 2014

And actually where a lot of consultants might say the big problem is strategy, I actually find that it’s not usually the strategy that’s the primary hurdle that people are running into. The number two thing typically is a bad strategy. The strategy isn’t in line with the organization’s overall strategic objectives.

Social Media 40

Social Media Strategy Software Newsletter 40

Reid All About it

NOVEMBER 11, 2016

Understand the critical components of high-ranking websites, how to conduct organic search keyword research, and how to build a portfolio of back links that can improve search rankings. Chapter Dashboards, Part 3, Data Utilization: How to Share & Leverage Your Data. More info/register. Host: Bizzabo. Tue 11/15 at 1 p.m.

Handbook 237

Handbook Washington eBook DC 237