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The Six Tech Tools Your Small Org Staff Needs to Succeed [eBook]

Higher Logic

Effective associations limit their tech stack, choosing software that provides key functionality without complicating their processes. You’ve probably already heard that you need association management software (AMS), but is that really the right fit for your organization? Get your free eBook here. The right technology helps.

eBook 174
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Successful Learning Management System Implementation eBook

WBT Systems

Recently, eLearning Industry invited WBT Systems to contribute to the publication of a free eBook which addresses one of the biggest concerns faced by organizations – the complexity and difficulty of Learning Management System implementation. These may include: IT, Professional Development, HR, Membership, Finance, or Marketing.

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3 Reasons Why You Should Be Marketing to Your Existing Customers

Higher Logic

However, marketing doesn’t end when the ink is dry on the contract. As made clear, many companies are leaving money on the table if they don't continue marketing to existing customers once they make an initial purchase. The problem is that not enough companies connect these top goals with customer marketing. That being said….

Marketing 195
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7 Tips to Improve Your Marketing Reporting and Prove Your Worth

Higher Logic

Proving your association marketing team’s effort’s worth to upper management and a board can be challenging. Take Your Marketing Reporting to the Next Level. Pro tip: Determine what your logic should look like at the beginning, clone it, and then change the filters on your software to see different views. Good luck, marketers!

Report 203
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Your Guide to Effective [Not Annoying] Marketing Personalization

Higher Logic

Adobe’s recent study about email marketing revealed more about these reactions to personalization. In Adobe’s survey, e mployees said that the most annoying thing when receiving an email offer from a marketer was: “An offer that makes it clear that the marketer’s data about me is wrong” (22%). But first…. Let’s explore this.

Marketing 149
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The Intersection of Online Communities and Marketing Automation

Higher Logic

In the digital landscape of 2017, online communities continue to make headway in the association market. Combined with marketing automation, your community can not only help you gather insights, it can further business goals, improve the member experience, and move leads through your funnel more effectively.

Marketing 198
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3 Critical Things to Look for in Salesforce-Based Association Management Software

Nimble AMS

Associations are making a move from old school, legacy association management software (AMS) systems to modern enterprise platform-based AMS systems on the Salesforce App Cloud. From email marketing to volunteer management, the Salesforce AppExchange offers more than 3,500 applications for associations to advance their mission.