Sat.Mar 16, 2013 - Fri.Mar 22, 2013

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Conference Creativity Rooms

Reid All About it

Although I didn’t participate in today’s #assnchat about ASAE’s Great Ideas Conference , it still inspired a blog post. Thank you, KiKi! Here’s why. I must confess I never went into the creativity rooms at Great Ideas. I peeked into one, but it looked like a dolled-up regular meeting room to me. Maybe I missed something. Maybe I missed it completely.

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What Does Mobile Mean For Your Organization?

Wild Apricot

If thinking about "going mobile" makes you manic, here are some advice and tips to help figure out what mobile means to your organization.

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The Hardest Task You Have as an Association

YourMembership

If they don’t think of you, they won’t volunteer. If your event doesn’t come to mind, they won’t attend. If your conferences are not on their calendar, they’ll go elsewhere. If they don’t know what you do for them, they won’t renew their dues. If your private online community is not part of their daily Internet ritual, you won’t see them there.

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Are You Creative?

Spark Consulting

If you ask a group of kindergarteners if they can sing, dance, draw, paint, act, etc., every single one of them will raise her hand. If you ask that same group if they can read or do math, you might get a few hands, but largely, no. If you ask a group of middle schoolers if they can read or do math, every single one of them will raise her hand. If you ask that same group if they can sing, dance, draw, paint, act, etc., you might get a few hands, but largely, no.

Review 200
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How to Increase Membership Renewal

Dive deep into essential elements that drive member retention. Learn why members may hesitate to renew. Discover actionable techniques to encourage their return and foster lasting engagement. Uncover reasons members choose not to renew. Learn effective tactics to elevate member engagement and communication. Explore methods to encourage member renewal and active participation in your association Download now to take charge of your membership retention strategy!

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Reads of the Week: March 22, 2013

Reid All About it

Every time I see the word media in this post by Jeff Jarvis, I think associations. He talks about media’s business model : “building a pay wall around content because content is valuable, damnit.” And then says, “I’ve been arguing to media that relationships are more valuable. Knowing people because you have their trust and give them value builds a rich and deep relationship — builds data about that relationship — that can be far more valuable for far longer than a mere transaction.

NJ 166

More Trending

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The Hardest Task You Have as an Association

YourMembership

'Categories: Association Management Tags: associations , member community , member organizations , member retention , online community , online member communities , online member community , private online community , yourmembership.com If they don’t think of you, they won’t volunteer. If your event doesn’t come to mind, they won’t attend.

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What I’m Reading

Spark Consulting

Jeffrey Cufaude is doing a great series on cultivating engagement. You should definitely check it out! There are no best practices. Want to hire highly creative people? You have to break out of your narrow job description and hiring practices boxes. Want better leaders? Jamie Notter says we need to stop coddling them. The key to success? Ask yourself this: “ Am I happy ?

Revenue 183
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The Increasing Importance of Internal Collaboration

Jamie Notter

A few weeks ago I wrote about a “ window of opportunity ” that organizational leaders have now. In short, “social business” (integrating social tools and principles into the way you lead and manage organizations) is not fully here yet, but it’s coming, so now is the time to get set up. I argue that the smart organizations will take advantage of this window and start changing the way they do things.

Software 136
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Serving Up Satisfying Website Content

Wild Apricot

Here are some tips and resources to help you serve up satisfying website content.

Content 248
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How to Create a Winning Event Marketing Strategy

Events hold the power to create lasting impressions and meaningful connections. They are not only occasions for celebration but also valuable marketing opportunities. Event marketing has become an essential component of successful business strategies, enabling organizations to engage with their target audience and create memorable experiences. However, behind every successful event lies a well-thought-out marketing strategy.

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When Consensus Is Not Enough

Eric Lanke

image source Sometimes I struggle to understand what's missing around the Board table. We've got smart people on the Board, people who are committed to the mission and goals of the association. We've got the right issue on the table--something everyone recognizes as closely tied to our future success and growth. And we've got capable staff, professionals who are ready to tackle whatever difficulties we find on the road ahead.

Course 136
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Friday Top 5

Spark Consulting

One more on Great Ideas. My top 5 takeaways: If you study problems, you focus on problems. If you study possibilities, you focus on possibilities. (from Making Ideas Happen: A Strengths-Based Learning Experience with Ann Oliveri ). Don’t rush too quickly to solutions – take your time finding the right question first. (from Next Generation Learning: Collaborate, Innovate, and Accelerate Association Learning with Marsha Rhea and Kathi Edwards ).

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Say NO to Stock Photography for Association Websites

Vanguard Tech

Images can be a powerful – if used wisely. For example, consider stock photography. Stock images are everywhere because they are easily accessible and inexpensive. But are they good to use? Stop for a moment and tell me how many times you have seen THIS guy? He’s famous and works really hard. Apparently he’s a business appraiser…. A mortgage broker in Canada….

eBook 123
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Spring Break in Amsterdam – With the Kids!

Association Navigator

In this post I’m taking a break from writing about associations, food policy, and leadership. My friends are headed to Amsterdam for spring break next week with their three children and I wanted to share what I think are some of the best things about this great city. Amsterdam Canal – courtesy of Wikimedia Commons/Fabiekhan. I’ve always been fascinated by the contrast between Amsterdam’s sleazy image and the amazingly friendly and lovely city that is the real “Dam.

Course 118
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The Ultimate Guide to Monetizing Customer Learning

Every decision that goes into your learning monetization strategy matters for your organization’s bottom line. Our research has shown a clear correlation between high program maturity (and ROI!) and choosing the right monetization strategy. This eBook contains clear, actionable ways to approach packaging and pricing models that will help your association grow revenue, improve profitability, and drive expansion into new markets.

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Will it Fly?

Virtual

One of my favorite business books is Will it Fly by Thomas McKnight, who among other ventures helped create the popular newspaper USA Today. As a serial entrepreneur and investor, McKnight decided to publish a book to guide new business owners around common missteps and pitfalls when starting a new venture. Someday I’d like to [.].

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Always the Last to Know: Bump

Spark Consulting

I already knew about the Bump app, which lets you share files between two smart phones by literally bumping them together. But thanks to My Nerdy Best Friend , I now know that you can Bump between your phone and computer. Step 1: Install the Bump app for your iPhone or Android device. Step 2: Visit https://bu.mp/. Step 3: Select the file(s) on your phone you’d like to transfer to your computer (or vice versa).

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5 For Friday: Google Reader, Commenting and Content

Vanguard Tech

Welcome to this week’s edition of the 5 For Friday series. I missed my 5 for Friday post last week but have kept reading and discovering great content (in addition to continuing to read To Sell is Human by Dan Pink ). Here is some of what has inspired me, even if it is a bit all over the place. Google Reader. I have been a big user of Google Reader for many years.

Content 95
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Cultivating engagement: what do you want to create?

Idea Architects

This is the 9 th and final post in my short series of moving from the idea of cultivating engagement to getting in action on doing so. We’ve previously explored the following questions and issues associated with cultivating engagement. What was the catalyst? What do you care about? How might you like to contribute? What do you need/want to learn? How would you like to learn it?

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2024 Association Survey Results Report

2024 Association Survey Results Report For the 10th year, association professionals across the U.S. and Canada provided a look at the inner workings of their organizations when they replied to GrowthZone’s annual survey. Read the 2024 survey results report to see how your association compares: Top Challenges Retention Rates Non-Renewal Reasons Automatic Renewals Reinstatement Strategies Member Engagement Changes & Strategies Why Members Join Non-Dues Revenue Sources Dues Increases, and more

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Will it Fly?

Virtual

'One of my favorite business books is Will it Fly by Thomas McKnight, who among other ventures helped create the popular newspaper USA Today. As a serial entrepreneur and investor, McKnight decided to publish a book to guide new business owners around common missteps and pitfalls when starting a new venture. Someday I’d like to write a version of this book just for associations [after all, just because you can create a 501(c)(6) organization, it doesn''t mean you should.

Maine 100
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Want More Members? Better Get to Know Them

Association Adviser

By Elsbeth W. Russell. Recruit, retain, engage and repeat. While these directions may remind you of the instructions on a shampoo bottle, they are some of the biggest top-of-mind missions for most associations these days. Here’s why. “Membership” was the No. 1 response the Texas Society of Association Executives (TSAE) received when it recently asked members to identify their biggest challenges.

Georgia 90
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If Dr. Evil Were A Meeting Professional

Velvet Chainsaw

Dr. Evil, a mastermind criminal cryogenically frozen in 1967 and reawakened in 1997, has challenges adapting to a new society, culture and rapid pace of change. This Austin Powers movie character is a great metaphor for many meeting professionals today. Dr. Evil frequently hatches new plans for world domination. Unfortunately, his plans are often just a reworking of archaic methods and frequently a carbon copy of other average villains’ obsolete strategies.

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Cultivating engagement: beyond consuming content

Idea Architects

I'm excited you're reading this (really, I am). Associations are no doubt excited when members consume the content they create for their blogs, magazines, newsletters, et al. But is mere consumption the metric to which we aspire? Engaging people in reading what we write is better than nothing at all, but shouldn't we be trying to move beyond mere consumption?

Content 87
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The Retention Ripple Effect: Nonprofit Staff and Donor Dynamics

Speaker: Andrew Olsen, CFRE - EVP, Fundraising Solutions at DickersonBakker | Kat Landa, CFRE, CSD - SVP, Talent Solutions at DickersonBakker

Across the nonprofit sector, organizations invest heavily in donor retention efforts, yet the struggle of cultivating lasting relationships remains. While attracting new donors is crucial, the lack of repeat donors poses significant financial risks. Through a comprehensive analysis of industry data, experts argue that there is a direct correlation between donor burnout, donor retention, and the talent retention crisis.

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3 Reasons Images Just Became a Lot More Important to Your Content Strategy

Mizz Information

Back in December, my friend Ann Marie van den Hurk ?was writing an article about communication trends for 2013 and posed the question to an online group we're in together: what do you think the biggest communication trend for 2013 will be? I answered "images as content." Excerpted from her article, here's my rationale: People are growing weary of traditional content, said Maggie McGary, a digital content manager in Washington, D.C., who works with non-profits.

Content 71
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Taking a Fresh Look at Association Sponsorships

Association Adviser

By Bob Burris. Like a lot of things in the association world, a great deal has changed since Association Adviser ’s debut in March of 2010. The approach for generating revenue outside of membership dues is no exception. Very few organizations escaped the economic downturn of 2008-2009 and the slow-growth mindset that still follow us today. While the forecast is a little clearer now that the elections are behinds us, corporate marketers are still being held to a higher level of scrutiny than eve

Revenue 77
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As A Conference Organizer Do You Have Delusional Data Hubris?

Velvet Chainsaw

Do you believe that you currently collect all the necessary data from your meeting attendees? Are you convinced that you already have all of the important analytics regarding your conferences that you would ever need? Perhaps you are a conference organizer that thinks you have 100 percent of all the knowledge available to you through your current data collection to improve and guide your conferences.

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Cultivating engagement: How can we best communicate with you?

Idea Architects

I recently completed a major home renovation project. Each professional involved had different communicate preferences: The general contractor liked detailed notes in email, but you needed to text him to let him know you had sent an email if you really wanted him to read it. The tile installer only responded to phone calls although he always let them roll to voicemail and then called you back.

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SME Relationships: Proven Solutions for Seamless Collaboration and Success

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

💢 Do you find yourself stuck in never-ending review cycles? Are you wondering if your Subject Matter Expert actually got that last review request? Are you having trouble trying to decipher impractical or conflicting feedback? 💢 If any of these scenarios sounds familiar, you may benefit from a crash course on managing SME relationships!