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Thinking Outside the Traditional Non-Dues Revenue Box

Association Analytics

If you’re like most associations, it’s likely that your member dues have been in decline and that means you’ve got to look at other ways to make up for that difference, Diversifying revenue streams is key to long-term success, but your association doesn’t need to look far for solutions.

Revenue 169
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Survey Says… Online Education’s Role in Membership Marketing

WBT Systems

Associations—a big group of human egos—are no different which is why membership benchmark survey reports are so popular. Associations want to know how their membership recruitment, retention, and marketing tactics compare to others so they can improve member growth and engagement. Online education’s role in membership marketing.

Survey 150
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6 Ways Associations Can Use Webinars to Engage Members and Increase Non-Dues Revenue

Higher Logic

Video conferencing and virtual events have never been more important to business as it is now - especially for associations who need to keep members engaged and revenues high. Check out these six ideas for creating engaging webinars that deliver a valuable experience to your association’s members: Create Educational Opportunities.

Revenue 296
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Revenue-Generating Solutions for 5 Essential Member Needs

Membersuite

The importance of revenue diversification was made painfully obvious during the pandemic. Associations that relied too heavily on one revenue source, like the annual meeting or membership dues, had a tough time. Revenue diversification is an essential strategy for achieving the financial stability needed to drive your mission forward.

Revenue 135
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Association Brain Food: 4.26.24

Reid All About it

The weekly list of free educational events and resources for the association community… Association boards. Impexium and Jeff De Cagna of Foresight First invite you to participate in The Future of Association Boards (FAB) Survey , our community’s first comprehensive tracking survey of board composition, practices and performance.

Content 271
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What Your Association Peers Say About Non-Dues Revenue

GrowthZone

It’s no surprise that when GrowthZone surveyed 388 association professionals across the U.S. and Canada at the end of 2022, the top non-dues revenue source listed was events. Successful Revenue-Generating Events How can you ensure success for your important revenue-generating events?

Revenue 78
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Remember the 3 E’s When Marketing Educational Programs

WBT Systems

An effective online learning marketing plan has three phases. First, create awareness in your target audiences—their awareness of the need for pursuing professional development and their awareness of the educational programs your association offers. Expeditionary Marketing. First, escape the tyranny of served markets.

Education 155