Building Buy-In for an Online Community at Your Association

Higher Logic

Where community fits in: Deepen member relationships year-round , not just at meetings or events. Looking to personalize and target your email communications strategy to different member segments? Increase event registration and participation.

No more masses for association marketers

Aaron Wolowiec

As some of you may know, Event Garde sends a monthly e-newsletter. Email marketers: Does this sound familiar? According to most reports, email is the No. 1 tool for marketing among associations. But do email campaigns work? A new report by Informz may help marketers decide. The 2016 Association Email Marketing Benchmark Report analyzes nearly 2 billion emails sent by associations in 2015.

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No more masses for association marketers

Aaron Wolowiec

As some of you may know, Event Garde sends a monthly e-newsletter. Email marketers: Does this sound familiar? According to most reports, email is the No. 1 tool for marketing among associations. But do email campaigns work? A new report by Informz may help marketers decide. The 2016 Association Email Marketing Benchmark Report analyzes nearly 2 billion emails sent by associations in 2015.

Why You Should be Segmenting Your Members by Data, Rather than Type

Higher Logic

In the 2018 Membership Marketing Benchmarking Report from Marketing General, Inc., associations surveyed revealed the most common level of segmentation for their member marketing efforts: 55% – Membership level/type. Behavioral data and segmentation are key to maximizing the value of your targeted marketing efforts. You can use interactions from your community and your marketing campaigns to more accurately segment your user base. Example 1: Newsletters.

8 Tips to Write Emails Your Association Members Will Open

Higher Logic

Let me guess – your inbox is overflowing with so much content that you don’t know which way is up, much less which emails are worth your time. It’s a relatable circumstance for anyone with an email address (and fun fact: active email accounts are expected to hit 5.6 A “good” email open rate among members depends on your industry and the end goal of your email. Recent data shows that: The average email open rate (across all industries) is 16.19%.

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17 Essential Email Design Tips + Inspiration for the Non-Designer

Higher Logic

Did you know that the number of emails sent per day is projected to grow to 333 billion by the year 2022? With so much content flooding our inboxes as it is, understanding the basics of email design has never been more critical in the competition for your subscribers’ attention.

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How to Recover, Relaunch, and Rebound Your Association

Moery Company

Here’s some tips on how to do just that in the areas of communications, virtual events, and sponsorships. Our newsletter open rate is up 20% and our click through rate has gone up to 22%. If you have a virtual training program for your industry you ought to be doubling down on the marketing of it right now. The attention being given to virtual meeting platforms has, frankly, replaced the hotel site visit as a central focus for event planners.

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20 Marketing Automation Mistakes You Could Be Making (And How to Fix Them)

Higher Logic

That being said, it’s time to take a closer look at your marketing automation strategy to see if you’re making any of these common mistakes. But a great strategy needs to be the foundation of your marketing automation campaigns. Do you know where your subscribers read your emails?

[Infographic] The Power of Audience Segmentation

Higher Logic

Good marketing delivers relevant content. Great marketing delivers personalized, timely content to the right people. Did you know 77 percent of email marketing ROI comes from segmented, targeted, and triggered campaigns? Still, 42 percent of marketers don’t segment and only four percent segment with multiple data types. Research shows if you segment an email campaign by interest group, then you can see up to 10 percent higher open rates.

Keep Your Association on Track: 4 Ways to Stay Organized

Blue Sky eLearn

Event management features: Choose an AMS that allows for the creation and customization of event listings with just a few clicks of a button to lessen the administrative burden on your staff. Email marketing software. Email Newsletter.

5 Marketing Pain Points & Solutions (From Our In-House Experts)

Higher Logic

Can we talk about how glamorous the life of a marketer is for a moment? …I While the role of a marketer can be incredibly interesting and rewarding, it doesn’t come without challenges. You’re not alone, you hardworking marketer, you! The scope of those challenges can differ across industries, so in an effort to understand these pain points we turned to Higher Logic’s trusted marketing experts for insight and solutions. Consider: Sharing event resources (i.e.

Moving Forward: How to Recover, Relaunch, and Rebound – Association Hustle Podcast Episode 234

Moery Company

This week we’re covering topics that association leaders should be focusing on when it comes to communications, virtual events, and sponsorships. Our newsletter open rate is up 20% and our click through rate has gone up to 22%. Sponsorship for Virtual Events.

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Best of the Web: July 2013

Association Adviser

Which Tactics Work Best for Email Marketing? Email is still a marketer’s workhorse because it’s relatively cheap and usually the most effective form of marketing at our disposal. eMarketer recently ranked the most effective email tactics. Segmenting your address database and email integration are Nos. Visit Us at These Important Industry Events. Best of the Web events networking trade shows Best of the Web.

Association Brain Food: Week of February 1, 2016

Reid All About it

One of the ways I’m contributing to the Association Executives of North Carolina (AENC), as a member of its professional development committee, is by compiling a list of professional development opportunities that’s shared in AENC’s weekly newsletter. Learn how to leverage your website, AMS, and email marketing platform to personalize the audience experience. I’ll publish a blog post on Fridays with the coming week’s events.

Association Brain Food Weekly: 1.6.17

Reid All About it

The New Jersey Society of CPAs (NJCPA) is using demographic and behavioral data to provide targeted, relevant content – newsletters, website content, and event marketing emails – to their members and community. Here’s the list of this week’s free webinars and learning events. Email Marketing in 2017: Trends, Data and Best Practices. Find out how deliverability is changing in 2017, and learn about new tactics to optimize marketing emails.

Association Brain Food Weekly: 1.6.17

Reid All About it

The New Jersey Society of CPAs (NJCPA) is using demographic and behavioral data to provide targeted, relevant content – newsletters, website content, and event marketing emails – to their members and community. Here’s the list of this week’s free webinars and learning events. Email Marketing in 2017: Trends, Data and Best Practices. Find out how deliverability is changing in 2017, and learn about new tactics to optimize marketing emails.

3 Creative Ways Associations and Nonprofits Can Use Volunteer Management Tools

Higher Logic

Once you go through the applications you can announce the winners at your annual conference, on your website, or via email. Then, find creative ways to recognize contest winners through your member newsletter, via your community homepage, or by publishing a congratulatory blog post. Then promote your program via email marketing to increase participation. Event Planning and Hosting.

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Member Engagement Strategies: A Guide for Associations

Fonteva

That’s why it’s important that your association actively works hard to keep members coming back year after year, offering value through opportunities and events that can’t be found otherwise. Email marketing. Live events. Email marketing. Live events.

Daily Buzz: Advice for a Successful Email Strategy

Associations Now

Email marketing is a great way to get your message directly in front of members. But if you’re crafting each email with your organization, rather than your members, in mind, it’s likely that your emails will go unread. E-newsletter guru Alex Lieberman , founder and CEO of the popular newsletter Morning Brew , offers these five tips for a successful email marketing strategy: Know who your members are. Hosting a wintertime event?

Test-Drive Your Next Member Recruitment Campaign

Associations Now

Digital marketing tools make it easier to test out a member recruitment campaign in real time. At the American Optometric Association, piloting several marketing tactics with chapters first helped inform a national campaign targeted to young prospects. Of the young nonmember audience that we specifically targeted, we converted many prospects both in the pilot and national campaign,” says Vinnie Schneider, a brand manager at Dovetail, a marketing agency that worked alongside AOA. “We

ASAE Reveals 2020 Gold Circle Awards Winners

AssociationChat

WASHINGTON — ASAE announces the winners of the 2020 Gold Circle Awards competition, which denotes excellence, innovation, and achievement in association/nonprofit marketing, membership, and communications programs. With the cancelation of the 2020 Marketing, Membership & Communications Conference due to COVID-19, ASAE will be taking a new, creative approach to recognize, celebrate and share the work of GCA Awardees. Convention/Meetings Marketing Campaign. E-Newsletter.

What Makes a Marketing Email Go Viral?

Associations Now

Want more people to forward the emails your association sends? A new study highlights the elements of viral marketing emails. Well, you might want to spend more time determining how to get your marketing emails to go viral instead, judging by the findings of a new study from email testing and analytics firm Litmus. “We However, the much quieter email forward is often a considerably more powerful influencer.”.

6 Tips to Improve Your Association’s Management with Data

Fonteva

They experience strong event turnout and growing engagement through other channels such as social media and discussion boards. Offer events that interest your members. Provide events that interest your members. Association events are a popular way of providing those networking experiences, and you can improve these events with the right data. . Planning and hosting an association event is a resource-intensive initiative. in Marketing and an M.B.A

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Association Brain Food Weekly: 6.20.16

Reid All About it

– How to Leverage Webinars to Fuel Your Marketing & Sales Engine. This HubSpot webinar will teach you how to: attract the right types of registrants to your webinar to ensure the broadcast is well-attended with marketing qualified leads, engage your attendees throughout the webinar to reinforce your message and educate your audience, and influence your attendees after they tune in to take the next step in the sales process. Hosts: Event MB and Bizzabo.

Tips for Marketing (Online Courses) To Your Association Members  

Web Courseworks

Associations and nonprofits share a marketing dilemma unlike traditional for-profit businesses. The target market and demographics for a business are centered around prospective clients and existing clients. Planning and effective execution of marketing concepts for services, such as online courses, requires a different approach to be successful. Tips for Marketing to Association Members. Include your network in marketing efforts.

Daily Buzz: Don’t Be the Scary Boss

Associations Now

Getting attention in the digital space isn’t just about a few email marketing campaigns or the occasional newsletter. What will affect events in 2020? You may be intimidating your employees without knowing it. Also: Taking your digital content to the next level.

5 Ways Technology Can Push Your Fundraising Strategy Forward

Higher Logic

Online community and marketing tools open up communications with your supporters. Fundraising campaign management tools allow you to create and track campaigns, accept online donations, and manage fundraising events. Multichannel marketing tools enable simple communication and campaign promotion via email, direct mail, content management, and social media. Online Community and Marketing Tools Open Up Communications with Your Supporters. Email automation.

Friday Buzz: Keep Your Nonprofit Communications Relevant

Associations Now

If your newsletter isn’t on target with your readers, these tips might help. Also: Boost your nonprofit’s profile via email in three simple steps. Your board may represent your members’ interests, but that doesn’t mean your board is the target audience for your newsletter. To help take your association’s email marketing strategy up a notch, YourMembership.com’s Joey Baird gives three guidelines to make inbox campaigns “a little less daunting.”

Tuesday Buzz: Flip Your Email Strategy on Its Head

Associations Now

Why one association communications pro says you should use email marketing to drive readers to your blog. Associations send a lot of email to members, potential members, and pretty much everyone else. What if blogs should be the hub of activity, rather than the emails? He suggests that instead of creating a standalone newsletter for your association’s blog, you use an email notification to drive readers to your blog.

Awesome Association MarComm Jobs – Week of August 30

SocialFish

We focus on jobs in social media , marketing , communications , PR , advocacy , and digital. . Manage e-blast newsletters and online blog. Guide the association’s social network structure and implement its member engagement strategy: run the engagement program and online advocacy campaign; send action alerts, manage community events, and communication. This position reports to FSI’s Director, Marketing & Communications.

What is an AMS System? Your Association Questions, Answered

Fonteva

Each year, associations work hard to host memorable events and offer educational courses to keep their members engaged and invested in the community. Without some sort of management software solution, your association doesn’t have the right resources and tools to consider more pressing matters and long-term goals, such as increasing membership retention and event attendance. The best AMS system solutions will offer your association: Event management tools.

How to build a fanbase and turn it into your superfan community.

Disciple Media

Harness the power of email marketing. Post about events you’ve got coming up, Tweet other people who are doing something similar to you and create opportunities to collaborate. Upload photos and videos from your events, shows, daily life and when you’re working. • Post photos and short videos of your shows and events. Go to local events. Harness the power of email marketing. There are some really good free email tools out there like.

Hot Association and Nonprofit Social Media Jobs This Week – April 5

SocialFish

We focus on jobs in social media , marketing , communications , PR , advocacy , and digital. Marketing Specialist , Marine Retailers Association – The Marine Retailers Association is seeking a dynamic, motivated marketing specialist who can be a leader for our highly energetic team’s marketing efforts. We partake in regular collaborative events throughout the year and enjoy Friday afternoons off throughout the summer.

Best Association Management Software | Our Top Picks

Fonteva

With features spanning database capabilities, messaging and email tools, accounting and payment systems, and event planning, a top AMS solution is a smart move for practically any group. That’s why we’ve created this comparison of all the biggest names on the market – and provided our own reviews! Retain more members and grow like never before with one of the most agile and intuitive AMS solutions on the market! Powerful event management features.

What’s That Sound? How to Build Buzz Around Your Annual Meeting

Associations Now

Social media is a great way to build excitement about your event—but don’t lose sight of these other tried-and-true marketing methods. Your social media channels are also a great medium for marketing your meetings and building excitement. In fact, it’s now standard operating procedure to kick off your annual meeting marketing push with an announcement on Facebook and Twitter, introducing the event hashtag. Tout segmented programming via email.

Association Brain Food Weekly: 10.11.19

Reid All About it

The weekly list of free educational events and resources for the association community… Dave Lutz of Velvet Chainsaw Consulting says conferences are missing the boat by offering mostly novice or intermediate content. Seven ways to boost your newsletter open rate. Michael Brenner, Content Marketing Institute ). Here are the educational events scheduled for next week. If you have any free webinars or events coming up, please send me the link.

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Hot Association Jobs This Week – May 17

SocialFish

We focus on jobs in social media , marketing , communications , PR , advocacy , and digital. Senior Director of Marketing Intelligence , InfoComm International – InfoComm International, the leading trade association for the audiovisual industry worldwide, is seeking a Senior Director of Market Intelligence to lead the development of its market research, data analytics, and business insight capability.

Increase Member Engagement with an Online Learning Challenge

WBT Systems

You could choose something that would appeal to all career levels and positions, or focus on a targeted audience, for example, young professionals who don’t normally have the budget for conferences and other expensive events. If your association builds an industry-wide marketing campaign around the challenge, you’ll attract the attention of professionals beyond your membership. The challenge goal(s) will guide your content development and your marketing copy.

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Why, How and When to Quit FeedBurner

SocialFish

Whether they’re following you on RSS feeds or via an email subscription, these are your most ardent fans. For many years, FeedBurner (acquired by Google in 2006) has been the principal provider of RSS and basic email subscription services to bloggers. How can you keep serving your RSS and email readership? Or – you can find an equivalent service that delivers RSS metrics AND email services, is actively supported, and is very close to being a simple drop-in replacement.

How Your Association Marketing Plan Benefits from an AMS Upgrade

Aptify

One of the most important players in your association marketing plan doesn’t have a place in the org chart, doesn’t have an office, and doesn’t even get vacation time. You take this player for granted as long as they assist your marketing efforts. Does it support your association marketing plan in a 21st century way? Let’s look at how a 21st century AMS supports association marketing to find out if you could benefit from an AMS upgrade.