What Unsubscribers Can Teach an Email Marketer

Informz

I’m sitting at my desk creating another masterpiece (email/landing page/automated email campaign) and I see my “Darn, Another Unsubscriber” folder jump one more. After regaining my composure (with a little music therapy ), my next moves are: Check unsubscribes from emails.

No more masses for association marketers

Aaron Wolowiec

As some of you may know, Event Garde sends a monthly e-newsletter. Email marketers: Does this sound familiar? According to most reports, email is the No. 1 tool for marketing among associations. But do email campaigns work?

No more masses for association marketers

Aaron Wolowiec

As some of you may know, Event Garde sends a monthly e-newsletter. Email marketers: Does this sound familiar? According to most reports, email is the No. 1 tool for marketing among associations. But do email campaigns work?

[Infographic] The Power of Audience Segmentation

Higher Logic

Good marketing delivers relevant content. Great marketing delivers personalized, timely content to the right people. Did you know 77 percent of email marketing ROI comes from segmented, targeted, and triggered campaigns?

8 Tips to Write Emails Your Association Members Will Open

Higher Logic

Let me guess – your inbox is overflowing with so much content that you don’t know which way is up, much less which emails are worth your time. It’s a relatable circumstance for anyone with an email address (and fun fact: active email accounts are expected to hit 5.6

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Why You Should be Segmenting Your Members by Data, Rather than Type

Higher Logic

In the 2018 Membership Marketing Benchmarking Report from Marketing General, Inc., associations surveyed revealed the most common level of segmentation for their member marketing efforts: 55% – Membership level/type. Example 1: Newsletters.

5 Marketing Pain Points & Solutions (From Our In-House Experts)

Higher Logic

Can we talk about how glamorous the life of a marketer is for a moment? …I While the role of a marketer can be incredibly interesting and rewarding, it doesn’t come without challenges. You’re not alone, you hardworking marketer, you! Consider: Sharing event resources (i.e.

5 Smart Tips to Strengthen Your Automated Emails and Increase Conversions

Higher Logic

Everyone uses email. Not everyone loves email, but everyone uses it today nonetheless. But, how many times a week do you scroll through your inbox and think, "Why am I receiving emails about something completely irrelevant to me?" or "Why am I being sent this email asking me to register for an event that I already registered for?". Segment your email list. Not all emails are created equal—no one wants every email you send to the entire membership.

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17 Essential Email Design Tips + Inspiration for the Non-Designer

Higher Logic

Did you know that the number of emails sent per day is projected to grow to 333 billion by the year 2022? With so much content flooding our inboxes as it is, understanding the basics of email design has never been more critical in the competition for your subscribers’ attention.

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Tips for Marketing (Online Courses) To Your Association Members  

Web Courseworks Associations

Associations and nonprofits share a marketing dilemma unlike traditional for-profit businesses. The target market and demographics for a business are centered around prospective clients and existing clients. Tips for Marketing to Association Members.

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Test-Drive Your Next Member Recruitment Campaign

Associations Now

Digital marketing tools make it easier to test out a member recruitment campaign in real time. At the American Optometric Association, piloting several marketing tactics with chapters first helped inform a national campaign targeted to young prospects. Email marketing.

Daily Buzz: Advice for a Successful Email Strategy

Associations Now

Email marketing is a great way to get your message directly in front of members. But if you’re crafting each email with your organization, rather than your members, in mind, it’s likely that your emails will go unread. Hosting a wintertime event?

3 Creative Ways Associations and Nonprofits Can Use Volunteer Management Tools

Higher Logic

Once you go through the applications you can announce the winners at your annual conference, on your website, or via email. Then, find creative ways to recognize contest winners through your member newsletter, via your community homepage, or by publishing a congratulatory blog post.

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Association Brain Food: Week of February 1, 2016

Reid All About it

One of the ways I’m contributing to the Association Executives of North Carolina (AENC), as a member of its professional development committee, is by compiling a list of professional development opportunities that’s shared in AENC’s weekly newsletter.

Association Brain Food Weekly: 1.6.17

Reid All About it

The New Jersey Society of CPAs (NJCPA) is using demographic and behavioral data to provide targeted, relevant content – newsletters, website content, and event marketing emails – to their members and community. Email Marketing in 2017: Trends, Data and Best Practices.

Association Brain Food Weekly: 1.6.17

Reid All About it

The New Jersey Society of CPAs (NJCPA) is using demographic and behavioral data to provide targeted, relevant content – newsletters, website content, and event marketing emails – to their members and community. Email Marketing in 2017: Trends, Data and Best Practices.

What Makes a Marketing Email Go Viral?

Associations Now

Want more people to forward the emails your association sends? A new study highlights the elements of viral marketing emails. However, the much quieter email forward is often a considerably more powerful influencer.”. So, what does it take to make an email go viral?

Best of the Web: July 2013

Association Adviser

Which Tactics Work Best for Email Marketing? Email is still a marketer’s workhorse because it’s relatively cheap and usually the most effective form of marketing at our disposal. eMarketer recently ranked the most effective email tactics. Segmenting your address database and email integration are Nos. Visit Us at These Important Industry Events. Best of the Web events networking trade shows Best of the Web.

Email Benchmark: Results by Number of Links

Informz

Today we are tackling the question, “how do the number of links in an email impact the click rate?” Let’s dive into the 2016 Association Email Marketing Benchmark Report to find out what works best for associations. Are your emails a bit text heavy?

Friday Buzz: Keep Your Nonprofit Communications Relevant

Associations Now

If your newsletter isn’t on target with your readers, these tips might help. Also: Boost your nonprofit’s profile via email in three simple steps. Turn off autopilot: The same old planning process gets tedious after a while—just ask event planners.

Tuesday Buzz: Flip Your Email Strategy on Its Head

Associations Now

Why one association communications pro says you should use email marketing to drive readers to your blog. Associations send a lot of email to members, potential members, and pretty much everyone else. What if blogs should be the hub of activity, rather than the emails?

5 Ways Technology Can Push Your Fundraising Strategy Forward

Higher Logic

Online community and marketing tools open up communications with your supporters. Fundraising campaign management tools allow you to create and track campaigns, accept online donations, and manage fundraising events. Email automation. Event management software.

Association Brain Food Weekly: 6.20.16

Reid All About it

– How to Leverage Webinars to Fuel Your Marketing & Sales Engine. And now, the list of webinars and other events for the association community for the week of June 20. – 10 PR Tactics to Make Your Events Stand Out from the Crowd. Hosts: Event MB and Bizzabo.

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How to build a fanbase and turn it into your superfan community.

Disciple Media

Harness the power of email marketing. Post about events you’ve got coming up, Tweet other people who are doing something similar to you and create opportunities to collaborate. Upload photos and videos from your events, shows, daily life and when you’re working. •

Awesome Association MarComm Jobs – Week of August 30

SocialFish

We focus on jobs in social media , marketing , communications , PR , advocacy , and digital. . Manage e-blast newsletters and online blog. This position reports to FSI’s Director, Marketing & Communications.

What’s That Sound? How to Build Buzz Around Your Annual Meeting

Associations Now

Social media is a great way to build excitement about your event—but don’t lose sight of these other tried-and-true marketing methods. Your social media channels are also a great medium for marketing your meetings and building excitement.

Increase Member Engagement with an Online Learning Challenge

WBT Systems

You could choose something that would appeal to all career levels and positions, or focus on a targeted audience, for example, young professionals who don’t normally have the budget for conferences and other expensive events. If your association builds an industry-wide marketing campaign around the challenge, you’ll attract the attention of professionals beyond your membership. The challenge goal(s) will guide your content development and your marketing copy.

Hot Association and Nonprofit Social Media Jobs This Week – April 5

SocialFish

We focus on jobs in social media , marketing , communications , PR , advocacy , and digital. We partake in regular collaborative events throughout the year and enjoy Friday afternoons off throughout the summer.

Social Media Measurement: Hi Impact Task #6

Slice-Works

lySocial media measurement is your insurance policy coverage for opportunities and unanticipated events. Is your marketing strategy translating to traffic and leads? I’ve always said that there are no silver bullets in marketing.

Association Social Media: National Business Officers Association (NBOA)

SocialFish

However, in this role I constantly collaborate with the events, membership, marketing, corporate relations, and professional development department staff. One feature we have found especially useful are Google+’s Events pages.

Help Your Members Across the Digital Readiness Gap

WBT Systems

If the target market for your educational programs is on the wrong side of this gap, you need to know and you need a plan for bridging the gap. You could identify members of the Relatively Hesitant group by examining behavioral data from your website, emails, and other member activities, and eliminating those who behave like active online learners, for example: Who’s participated in learning programs—online or face-to-face (F2F)?

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How to Deliver Epic Content

Slice-Works

We walked through pre-publication steps of the content development cycle and reviewed understanding your audience, finding your love-connection with customers, defining topics for content marketing, and writing engaging content. Cross-Marketing. Content Marketing Institute.

How to Leverage the Marketing Power of Social Proof

WBT Systems

Your association can leverage the power of social proof when marketing your online learning programs. Social proof is the driver behind the growth of influencer marketing campaigns on Instagram and other digital platforms. Influencer marketing on Instagram alone is now a billion dollar industry. The marketing power of social proof is turbo-charged when combined with social identity. Influencer social proof takes advantage of what marketers call the “halo effect.”

Association Brain Food Weekly: 10.11.19

Reid All About it

The weekly list of free educational events and resources for the association community… Dave Lutz of Velvet Chainsaw Consulting says conferences are missing the boat by offering mostly novice or intermediate content. Seven ways to boost your newsletter open rate.

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Hot Association Jobs This Week – May 17

SocialFish

We focus on jobs in social media , marketing , communications , PR , advocacy , and digital. This individual will be responsible for drafting and distributing AATB announcements and regulatory guidance using email marketing software.

Why, How and When to Quit FeedBurner

SocialFish

Whether they’re following you on RSS feeds or via an email subscription, these are your most ardent fans. For many years, FeedBurner (acquired by Google in 2006) has been the principal provider of RSS and basic email subscription services to bloggers.

Awesome Association Jobs This Week – February 23

SocialFish

We focus on jobs in social media , marketing , communications , PR , advocacy , and digital. Director of Marketing , Association for Talent Development – ATD seeks a Director of Marketing to support a dynamic organization serving those who develop talent in their organizations.

How Your Association Marketing Plan Benefits from an AMS Upgrade

Aptify

One of the most important players in your association marketing plan doesn’t have a place in the org chart, doesn’t have an office, and doesn’t even get vacation time. You take this player for granted as long as they assist your marketing efforts. Does it support your association marketing plan in a 21st century way? Let’s look at how a 21st century AMS supports association marketing to find out if you could benefit from an AMS upgrade.

How To Create More Content, Faster, Without Sacrificing on Quality

SocialFish

Making an email course. Creating newsletters. Let’s say you are writing about a marketing tactic that is popular in email engagement. But it has been three years and that information is no longer entirely relevant, even though the main topic (email marketing) is.

Association Brain Food Weekly: 4.13.18

Reid All About it

The weekly list of free educational events and resources for the association community… NAIOP’s mentoring program engages chapter members of all ages —and what association with chapters wouldn’t want to have something like that? Host: Marketing General Inc. Follow Blog via Email.

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