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FEBRUARY 12, 2021

Learn how to measure your current ROI in actual dollar numbers, use the numbers for influencing the membership decision, grow your ROI, and prove beyond a doubt that membership in your organization is a good business decision. Presenters: Harneet Singh, Director of Marketing, Preseem. Host: EventMobi. Fri 2/12 at 3:45 p.m.

Revenue 370

Revenue North Carolina Industry Technology 370

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JANUARY 26, 2024

I’ve used data from Marketing General Inc.’s s 2023 Membership Marketing Benchmarking Report in many of the posts I’ve written for clients. They explain how these educational programs attract young professionals who want to develop in-demand skills and build relationships with peers. Email marketing news.

Survey 256

Survey Project Strategy Education 256

Reid All About it

MAY 7, 2021

Marketing must-haves. Doug Kessler at Velocity Partners says three things matters most in B2B marketing right now: meaning, metrics and mojo. When choosing marketing channels, visualize the curve. – How to Personalize 5 Must-Have Email Templates. Meaning is relevance as defined by your target audience.

Technology 370

Technology St. Louis Strategy Products 370

Reid All About it

APRIL 30, 2021

They’ll also discuss how organizations might leverage research in a move toward transformative thinking, what association-driven transformative thinking might look like, and what it could mean for our community. Presenters: Lowell Aplebaum, CPF, FASAE, CAE, Professional Facilitator CEO & Strategy Catalyst, Vista Cova, LLC.

Education 354

Education Technology Strategy Revenue 354

Reid All About it

MAY 14, 2021

Marketing copy. If you’re frequently under pressure to come up with clever and compelling marketing copy, I feel for you. That’s when marketers turn to their swipe file: a collection of copied and pasted blurbs that hopefully provide inspiration. Your data is good enough if you know a few simple secrets about how to manage it.

St. Louis 341

St. Louis Technology Strategy Conference 341

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JANUARY 7, 2022

Email marketing automation software. explains the costs associated with email marketing automation software and the factors affecting those costs. They also provide a brief overview of pricing for some of the most popular email marketing automation software. Presenters: Ronald M. Quick hits.

North Carolina 195

North Carolina Software Email Marketing Sacramento 195

Higher Logic

DECEMBER 5, 2019

If you want your marketing emails to earn a home in the right inbox, you’ll need more than brilliantly crafted content and personalization working for you. Those factors have the potential to pay off when your email hits the inbox and is opened, but what if it doesn’t make it that far? Poor delivery rates. Low open rates.

Email Marketing 156

Email Marketing Tips Marketing Content 156

Reid All About it

NOVEMBER 20, 2020

Amidst the helpful insight, two messages stood out for me: “a crisis presents opportunities, not just threats,” and “pivot, don’t panic.”. The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions. Presenter: Bonnie Wallsh. Virtual conference pricing. Mon 11/23 at 11 a.m. –

Certificate 370

Certificate System Dallas Price 370

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DECEMBER 21, 2018

Peter Houstle of Mariner Management & Marketing has been working with several associations on a chapter ROI matrix. Billhighway provides examples of how associations are using this matrix to quantify (in dollars) the value chapters deliver to their associations. B2B content marketing predictions and trends for 2019.

Email Marketing 174

Email Marketing Social Media Library millennials 174

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JULY 16, 2021

How to create an editorial calendar that will streamline your content strategy. Presenters: Jessie States, CMP, CMM, MPI Academy Director, MPI. Presenters: Elizabeth Weaver Engel, M.A., Join an insightful discussion on how you can unlock the true value of community-driven business. Quick hits. Neil Patel ). 1 CMP credit.

Revenue 195

Revenue Video Strategy Industry 195

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MARCH 4, 2022

He’s not just tearing things apart; he also suggests how to improve the hiring process. Suzanna Kelley at McKinley Advisors explains how to begin aligning and sharing work across departments , taking risks together, and making faster progress toward mutual goals. Presenter: Janelle Spratley, HR Generalist. More info/register.

Class 195

Class Certificate Content Committee 195

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MAY 29, 2020

Participants posted their topics on e180’s Topic Market and sent invitations for one-on-one or group Braindates—video chat discussions on the Braindate platform. I wonder how PCMA and its attendees felt about the experience. Learn how to use “emotional recipes” to shift from fear to freedom and procrastination to motivation.

San Diego 259

San Diego Strategy North Carolina Conference 259

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JULY 9, 2021

The only thing missing from my recipe is waxed beans because I’ve never seen them at the store or farmers market. Subscribe to Blog via Email. Enter your email address to subscribe to this blog and receive notifications of new posts by email. Email Address: Subscribe. Host: American Marketing Association.

Rhode Island 195

Rhode Island Technology Strategy Member Engagement 195

Delcor

APRIL 10, 2020

You work in the Marketing department of a small professional association. You open your computer to a series of email notifications that you have chat messages waiting for you in some tool called Microsoft Teams from one of your colleagues in the Marketing department regarding the email campaign you are both working on.

How To 64

How To Guidelines Email Marketing Team 64

Reid All About it

MAY 3, 2019

Conversations will include presentations and attendees discussing challenges and key points on each topic. Learn how to overcome barriers to embracing new technologies and see a real-world example of the impact automation can make. Presenter: Mike Pennington, CAE, Novi Evangelist. Presenters: Vivian Swertinski, Sr.

Tucson 262

Tucson Phoenix Products Tools 262

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MAY 19, 2023

Here’s a conundrum: How can members ever feel like part of their chapter community if they don’t attend chapter events? Billhighway explains how to get reacquainted with post-pandemic chapter members and design a chapter event experience that’s worth their time. William Penn Chapter events. Leadership training. Good stuff. Users group.

Strategy 195

Strategy Content Leadership Email Marketing 195

Aptify

NOVEMBER 5, 2020

Then, send them a few short emails that let them know what communications to expect, where to go for information, and how to take advantage of their new member benefits. Here are some examples of content to include in your email series: Remind them of the benefits they will now receive as a member of your association.

How To 148

How To Newsletter Examples Communications 148

MemberClicks

SEPTEMBER 27, 2023

This presents a valuable opportunity for your organization to take advantage to set you apart from the competition, and it’s easier than you think. Below, we’ll cover how to create a seamless event registration experience that resonates with your audience, supports and drives your event goals, and helps grow your organization.

Tools 52

Tools Tips How To Software 52

Protech

APRIL 12, 2023

Whether your association already has an association management system or has never used one before, it’s worth learning more about the software, the essential features to look for, and how to choose the right solution for your association. Here are two examples of how these work in the context of association management: Integrations.

Association Software 52

Association Software Software How To Certificate 52

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AUGUST 19, 2016

This is the emotion you want to trigger when marketing your conference—that warm, happy, inspired, charged-up feeling of belonging to a tribe who gets what you do and loves what you love. Tue 8/23 at 9 a.m.* – 10 Website Design and Email Marketing Best Practices for NGOs. Not that kind of hangover. More info/register.

Price 150

Price Social Media Email Marketing Innovation 150

Reid All About it

MARCH 25, 2016

Here’s your chance to find out how to develop your knowledgeable SMEs into star trainers and educators. Presenter: Elaine Biech, president of ebb associates. Learn how to understand your audience, simplify and organize content, and design memorable and engaging presentations and handouts. More info. (1 More info. (1

LMS 170

LMS Pennsylvania Committee Email Marketing 170

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AUGUST 6, 2021

Billhighway, Mariner Management and Whorton Marketing & Research are conducting The State of Chapters 2021 Benchmarking Survey. Does your association want to understand the needs and interests of different segments of your membership and market? Remember how excited you were when first introduced to Slack or Asana?

Revenue 195

Revenue Certificate Oklahoma City Strategy 195

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MARCH 25, 2016

Here’s your chance to find out how to develop your knowledgeable SMEs into star trainers and educators. Presenter: Elaine Biech, president of ebb associates. Learn how to understand your audience, simplify and organize content, and design memorable and engaging presentations and handouts. More info. (1 More info. (1

LMS 150

LMS Pennsylvania Committee Texas 150

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JULY 21, 2017

Billhighway explains how to help your chapters and volunteer leaders stay safe. Learn how to create game-based learning interventions to teach complex problem solving skills. Presenter: Jenny Saucerman, instructional designer. Host: American Marketing Association. Presenter: Paige Leidig, CMO, NetBase.

Las Vegas 231

Las Vegas DC Mooc Nevada 231

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JUNE 23, 2017

Here’s some practical advice from Forbes about how to get staff to actually use that expensive new tech system. Find out how to choose your visualization and review useful tools that can help you show your impact—Excel and beyond. Presenter: Laura Quinn, founder, Idealware. Presenter: Laura Quinn, founder, Idealware.

DC 153

DC Content Education Software 153

Disciple Media

AUGUST 21, 2023

It’s the intersection of your expertise, your passion, and what the market needs. Align with market demand: Check that there is demand for what you want to offer by conducting some research. Here’s how to dig deep and gather the insights that will shape your course. Diverse formats: Plan videos, quizzes, assignments.

Course 36

Course How To Price Social Media 36

GrowthZone

MAY 23, 2017

From daily operations to special events, the funding challenge is ever present and a little creativity can go a long way in increasing member engagement at little to no cost. press releases, logos on your site, social media promotion, email marketing, etc.). Associations work with limited budgets.

How To 60

How To Press Release Social Media Discount 60

Reid All About it

JUNE 2, 2017

As a writer and a learner, I love content hubs, and so does Imagination, a content marketing agency serving the association space. This presentation will serve as a “registry 101,” providing a general overview and foundation on registries. Presenters: Joy Brown,project manager, American College of Radiology. 1 CAE credit.

Raleigh 150

Raleigh Chicago DC Washington 150

Reid All About it

OCTOBER 12, 2018

Harvard Business Review says, “Translators play a critical role in bridging the technical expertise of data engineers and data scientists with the operational expertise of marketing” and other front-line managers. WBT Systems explains how to motivate members to buy what you’re selling. How to explain content marketing to anyone.

DC 170

DC Las Vegas Washington Review 170

Nimble AMS

OCTOBER 18, 2021

Here are some common mistakes and how to avoid them using a modern association management software (AMS) system. Sending generic member emails does nothing to show members you understand and care about their needs. Personalize the member experience by presenting your members with content that is specific to their needs and interests.

Member Experience 120

Member Experience System Email Marketing Examples 120

Reid All About it

JULY 7, 2023

Because “people will continue to crave true and honest connection with actual living and breathing people,” you should resolve to keep the human aspects of your marketing intact. Michelle Bruno at DAHLIA+ Agency gathers advice from several event and association consultants on how AI can help event planners. . AI and event planning.

Tools 195

Tools Education Newsletter Chicago 195

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FEBRUARY 22, 2019

WBT Systems shares five tips they learned from Diane Elkins of Artisan E-Learning on how to convert instructor-led training to e-learning. Amanda Kaiser wrote an insightful article about the real value of associations : how you make members feel. Presenter: Matthew Zablud, Partner, Beekeeper Group. Presenter: John S.

Social Media 170

Social Media DC System Washington 170

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DECEMBER 9, 2016

I’ve been harping on ASAE exhibitors the past few years to step up their email marketing game. You still have a chance to make a good impression (or a bad one) with your post-show email. .* – Going For the Big Wins: How to Get Unstuck and Achievement Phenomenal Growth. Presenter: Richard Millington, founder, FeverBee.

Tools 175

Tools Social Media Case Study Marketing 175

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JULY 8, 2016

Presenters: Karin McGinnis, Attorney, Moore & Van Allen, PLLC. Focus On: Referral Marketing. Demand Metric recently conducted a study to learn about the current state of referral marketing. Hear about trend data and the interest in, evolution of, and success with referral marketing. More info/register. 1 hour CMP.

DC 150

DC Certificate Washington Content 150

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OCTOBER 7, 2016

Mon 10/10 at 1 p.m.* – How to Prepare for an IRS Audit. Learn about other areas of IRS focus and types of audits; how to prepare for an IRS audit; what to give and what not to give the IRS; and how to minimize the amount of time it takes for an audit. Presenter: Nick Borelli, President and Strategist, Borelli Strategies.

Mooc 205

Mooc Certificate DC millennials 205

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OCTOBER 5, 2018

Melissa Henley and Katie Burke at CMS Wire explain how to drive change without driving your colleagues crazy using techniques based on neuroscience. Presenter: Kristy Sadler, CMO at EventMobi. and how to get the right statistics to prevent national and chapter level members from leaving. More info/register. Host: EventMobi.

DC 170

DC Washington Tools Certificate 170

Nimble AMS

JUNE 27, 2022

Associations are looking for innovative association management software (AMS) like email marketing, content management systems, e-commerce platforms, job boards, and learning solutions to transform MX. . Expand your association’s reach by presenting key insights at events and conferences and sharing results on social media. .

Leadership 118

Leadership FAQ Member Engagement Social Media 118