EventMobi: Association Events

SEPTEMBER 28, 2023

In fact, the 2023 Membership Marketing Benchmarking Report states that 64% of associations believe members join to network with others in the field. According to the 2023 Membership Marketing Benchmarking Report , 50% of associations reported an increase in new member acquisitions, up from 44% in the 2022 report!

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Association Analytics

FEBRUARY 14, 2022

We can help you move analytics to the top of the list by giving you tips to build a business case and how to articulate it to others. Revenue growth driven by improved membership numbers, increased product sales and optimized marketing reach and effectiveness. The post How to Make Analytics a Priority – Finally!

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Freestone

FEBRUARY 21, 2024

If your organization hopes to reach more learners or successfully promote an upcoming event, it might be time to create a marketing plan. With a marketing plan, your organization can strategize how to grow your continuing education program, increase engagement, and attract more learners. Want to learn more about marketing plans?

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MemberClicks

APRIL 26, 2024

The target market is often more well-defined, and the ongoing commitment is longer. How can your association or organization sell more memberships? In this article, we will take a deep dive into how to sell memberships and steps to making memberships more appealing. Are you actively marketing?

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.orgSource

MARCH 4, 2024

Sharon Rice ,orgSource Managing Director of Business Strategy, is our expert for guiding associations through tough markets. At.orgCommunity’s recent Innovation Summit, Sharon explored how Blue Ocean Strategy can help you bypass the sharks and find your way to offering unique and powerful member value. Sharks are looking for a meal.

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WBT Systems

FEBRUARY 27, 2018

But, informational or educational content is another story—and that’s why content marketing is the best marketing strategy for educational programs. Why content marketing is effective. The best kind of marketing is content marketing because it helps you develop a relationship with your readers.

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Thanks For Playing

JANUARY 31, 2013

Hubspot recently posted a hilarious and very helpful SlideShare on what NOT to do with your marketing. How To Suck at Marketing from HubSpot All-in-one Marketing Software My favorites? Cold calls and unsolicited emails are, of course, THE BOMB. The "Pro Tips." Greetings Earthling" Yay, jargon!

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Freestone

MARCH 7, 2024

You can think of PD Day as a platform for you to promote how your continuing education program can improve your members’ careers. While your members are creating their roadmap for self-improvement, be sure to show how your association can support them. You will likely attract the most members to your PD Day with a hybrid experience.

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MemberClicks

FEBRUARY 2, 2024

Figuring out the right type of keynote speaker to present to your conference attendees is important to ensuring they meet their interests. To ensure a potential keynote speaker is a good fit for your conference, you need to conduct thorough research, with a focus on watching videos of their previous presentations.

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WBT Systems

JANUARY 16, 2018

But every association has a distinct audience who may behave differently than how trend-spotters predict. If you want to identify the most relevant trends for your membership, learn how to think like a futurist. McGonigal teaches a class at Stanford, How to Think Like a Futurist. Here’s how to practice this mindset.

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Higher Logic

JULY 27, 2017

How is your association keeping its offers relevant to members and preparing for the future? According to a recent study by Leader Networks , most associations – 83 percent – are aligning their products and services to market needs so they meet members’ expectations and stay relevant. You just have to know where to look.

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Wild Apricot

DECEMBER 21, 2017

Matt Cameron, managing partner at Sales Ops Central, wrote an excellent guide on how to build a sales ops unit for fast growing companies. Generate, analyze and present reports. For sales operations, these key metrics provide insight not only on how to improve win rates but also on how the entire process can still be optimized.

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Membership Marketing

MAY 24, 2022

This month I presented these challenges and solutions at ASAE’s Marketing Membership and Communications Conference. The session, titled “The Seven Deadly Sins of Membership Marketing,” shared how to diagnose these sins, provide insights to remove them, and allow membership efforts to advance.

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Reid All About it

APRIL 26, 2024

The survey results will give association staff and volunteer leaders a deeper understanding of how to strengthen board effectiveness for the long term. The outlook for associations, as described in Marketing General Inc.’s Rachel Mace at Association Analytics explains how to set up and use an engagement scoring model.

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Reid All About it

APRIL 12, 2024

SMS marketing. Text Request explains how to create an SMS (text) strategy that aligns with your association’s marketing strategy. They also offer advice on building your subscriber list, sending effective SMS marketing campaigns and staying in compliance with regulations. by Tony Rossell, Marketing General Inc.

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Spark Consulting

FEBRUARY 18, 2014

Content marketing is all the rage right now. But how do you do it right, well, and effectively so you can impress your boss and earn that big promotion or raise? How to Impress Your Boss and Get Ahead of the Curve from MarketingProfs. curation marketing presentations content marketing MarketingProfs'

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Reid All About it

MAY 7, 2021

Marketing must-haves. Doug Kessler at Velocity Partners says three things matters most in B2B marketing right now: meaning, metrics and mojo. When choosing marketing channels, visualize the curve. – How to Personalize 5 Must-Have Email Templates. Presenters: Charlotte Muylaert, Sarah Garrity, and Katie Carson.

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Reid All About it

JUNE 18, 2021

How to conquer communication debt aka email/message overwhelm. How some Americans are breaking out of political echo chamber—check out the unbiased news sites he mentions. Hear a conversation about how Joanna and Liz see the future of virtual networking and how various formats work for different audiences. Quick hits.

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Reid All About it

MAY 14, 2021

Marketing copy. If you’re frequently under pressure to come up with clever and compelling marketing copy, I feel for you. That’s when marketers turn to their swipe file: a collection of copied and pasted blurbs that hopefully provide inspiration. Your data is good enough if you know a few simple secrets about how to manage it.

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Nimble AMS

DECEMBER 27, 2022

Here’s how to get started. . How c an p rofessional a ssociations b enefit f rom b usiness a nalytics? . By analyzing available information and presenting it in a visual format, connections between data points become clearer. You can gather data from forms, cloud storage, association management software, or marketing programs.

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Reid All About it

MAY 21, 2021

Presenters: Jessie States, CMP, CMM. Hear about strategies from associations (and a few non-profits) that have weathered this and how these strategies can ultimately help us engage more members – a greater diversity of members – in the work of the association going forward. 5 Secrets of Email Marketing Geniuses. 1 CMP credit.

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Reid All About it

APRIL 30, 2021

They’ll also discuss how organizations might leverage research in a move toward transformative thinking, what association-driven transformative thinking might look like, and what it could mean for our community. Presenters: Lowell Aplebaum, CPF, FASAE, CAE, Professional Facilitator CEO & Strategy Catalyst, Vista Cova, LLC.

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Reid All About it

FEBRUARY 19, 2021

I love Marketing General Inc.’s s (MGI) annual membership benchmarking report, so I’ve put this new book by Tony Rossell, MGI’s senior vice president, on my list: How to Grow Recurring Revenue, Reach New Markets, and Achieve Your Mission. Presenter: Dr. Elizabeth Lombardo, Ph.D., – How to Become a Better Boss.

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Reid All About it

JUNE 25, 2021

Dana Freker Doody at Trade Show News Network suggests how to solve their biggest gripe: not enough real engagement with show attendees. Amanda Milligan, Content Marketing Institute ). What is your click-to-open rate and how do you improve it? .* – DEI Practitioners Social Hour: Why Is It So Hard to Talk About Race? Exhibitors.

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Reid All About it

JULY 2, 2021

Wes Trochlil suggests how to tackle a big data cleanup project —one bite at a time. Presenters: Christin Berry, VP of Business Analytics & Data Services, ASAE. Presenter: Susan Borke. How to Use Creative Solutions to Engage Attendees; How to Become a Better Speaker/Moderator. I doubt it. Data cleanup.

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Reid All About it

MARCH 12, 2021

Learn how to measure your current ROI in actual dollar numbers, use the numbers for influencing the membership decision, grow your ROI, and prove beyond a doubt that membership in your organization is a good business decision. Host/presenter: video producer Jeff Achen, CallSign51. Presenter: Caroline Francis, Ed.S, 1 CMP credit.

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Association Success

NOVEMBER 12, 2020

These kinds of hybrid events present new challenges for associations hosting and promoting them. They require clear explanations, ingenuity in event management and — and new marketing strategies. That’s why we’re ready to help you solve one of the biggest hybrid event complexities: marketing. . 9th at 10 a.m.

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WBT Systems

JUNE 19, 2018

In addition to your colleagues in the education department, you may also want to consult with staff responsible for accounting, marketing, membership, and meetings. These consultants know the association LMS market, are familiar with how associations use learning platforms, and understand the association learning business model.

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WBT Systems

APRIL 3, 2018

Your argument for a new LMS has to be rock solid, so first we’re going to explain how to prepare a business case for a new LMS. Then, in our next post, we’ll explain how to make a compelling presentation of that case. When presenting your case, you’ll want to contrast the bleak status quo with a brighter future.

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Reid All About it

JANUARY 29, 2021

Monday (2/1) is the last day to participate in Marketing General Incorporated’s (MGI) 2021 Membership Marketing Benchmarking Survey. How do we make sure work still gets done in our own teams and keep morale high? How do we build inclusive and inspirational events virtually and through hybrid models? Presenters: Jeffrey S.

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Reid All About it

APRIL 19, 2024

Whether you are producing educational events online once a week, once a month, or holding multiple day virtual conferences, you will walk away with tips and ideas to make your job easier and “wow” your audience as well as your presenters. AMS experts will be showcasing platforms and sharing their knowledge with the association market.

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Reid All About it

JANUARY 22, 2021

Amanda Kaiser, Member Engagement Specialist at Kaiser Insights LLC, and Arianna Rehak, CEO and Co-Founder at Matchbox Virtual Media, have cooked up a fantastic-looking experience during which you can learn how to radically strengthen your virtual events by offering meaningful, quality networking opportunities for members and attendees.

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WBT Systems

DECEMBER 12, 2017

The employers who are afraid people will leave after they’ve invested in their professional development are aware of the power of education—they just don’t know how to use that power for good. Present options. The post How to Convince Employers to Pay for Professional Development appeared first on WBT Systems. Do your research.

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Reid All About it

APRIL 16, 2021

How to explain your idea in 30 seconds or less. In this high-level workshop, attendees will review key contract clauses, negotiation tips, and strategies on how to ensure a strong contract to protect your organization. Presenter: Robyn Mietkiewicz, CMP, CMM, Strategic Partner, INNOV8 Meetings + Events. Quick hits. 1 CMP credit.

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Blue Sky eLearn

JUNE 7, 2019

Look for a platform that encourages course completion by incorporating multimedia content presentation, interactive learning experiences, and gamification tools. Jake Fabbri is the Chief Marketing Officer at Fonteva with over 18 years of experience working in marketing management. Integrate your eLearning platform and your AMS.

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Reid All About it

MAY 15, 2020

Marketing virtual/online education. You can’t market as usual right now, you must market carefully and caringly , says WBT Systems. They provide advice for revisiting your marketing personas and strategies and creating the right type of messaging for this moment. Hosts: Canadian Nonprofit Academy and Go to Market Impact.

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Reid All About it

SEPTEMBER 18, 2020

The weekly list of free educational events and resources for the association community… Association marketing. WBT Systems explains how to market your association’s credentialing programs in a crappy economy. Inclusive marketing. Marketers can do better, say Steve Pemberton and Ginny Engholm. 1 CAE credit.

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