Reid All About it

JANUARY 26, 2024

I’ve used data from Marketing General Inc.’s s 2023 Membership Marketing Benchmarking Report in many of the posts I’ve written for clients. Last year, 814 associations participated in MGI’s survey, which benchmarks the practices used by associations to recruit, engage and renew members. Email marketing news.

Survey 256

Survey Project Strategy Education 256

Nimble AMS

DECEMBER 11, 2022

While we can ’t promise we have all the answer s, this blog offers vital facts about the important young professionals that your organization is so eager to recruit. If Gen Z isn’t yet on your radar, it really should be. Gen Z likes their products to be personalized. Five things you need to know when recruiting Gen Z members.

Recruiting 135

Recruiting Recruitment Social Media Member Experience 135

Nimble AMS

MARCH 30, 2023

Association management software (AMS) is technology that can manage all aspects of your membership, helping you recruit, engage, and retain members. An AMS assists in data management and reporting, optimizing sales and marketing efforts, and streamlining member payments and e-commerce initiatives. Increase efficiency.

Software 137

Software Member Experience Technology Certificate 137

Reid All About it

MAY 19, 2023

Email Address: Subscribe If you have a free webinar or event coming up, please send me the link by Wednesday afternoon the week before it’s scheduled. I’m happy to feature it as long as it’s not too product-centric. Q2 Email Marketing Tips Hear insights from six of the industry’s leading email marketing experts.

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Strategy Content Leadership Email Marketing 195

Reid All About it

MAY 12, 2023

The corporate market is a growing profit center for them—and could be for your association too. They describe several examples of general and specialized membership tiers and discuss factors to consider before moving forward, like your AMS and market research. I’m happy to feature it as long as it’s not too product-centric.

Chicago 200

Chicago Newsletter Mooc Education 200

EventMobi: Association Events

OCTOBER 19, 2023

We’ve got you covered with membership drive examples, marketing tips, and the event tech to make it all a breeze. Membership recruitment campaigns are most often run by associations, clubs, and nonprofits who want to broaden their reach and power up their dues-based revenue. Step 7: Market, market, market!

How To 130

How To Discount Social Media Software 130

Reid All About it

NOVEMBER 20, 2020

Not a scientific study, I know, but when I dedicate a little time in the morning to writing about three things I’m grateful for, I usually have a satisfyingly productive day. I’ll be happy to feature it as long as it’s not too product-centric. The ROI of Words: How to Write Website Copy That Will Drive Member Renewal and Recruitment.

Certificate 370

Certificate System Dallas Price 370

Reid All About it

APRIL 30, 2021

I’ll be happy to feature it as long as it’s not too product centric. Integrated Strategies for Marketing New Products ( Chatting with Agnes & Cecilia). Presenter: evolutionary psychology and marketing expert Tim Ash. Why is membership recruitment so important, and how can you use it to grow your association?

Education 354

Education Technology Strategy Revenue 354

Membersuite

OCTOBER 21, 2022

An AMS with a built-in data warehouse can create and store snapshots of data on a weekly and monthly basis so that you can see trends for different segments, for example, member recruitment, member renewal, and member or customer engagement trends. Uncover the behavior of people who spend the most money at your association.

Analysis 142

Analysis eBook Software Report 142

Reid All About it

FEBRUARY 12, 2021

I’ll be happy to feature it as long as it’s not too product centric. Presenters: Harneet Singh, Director of Marketing, Preseem. The ROI Member Recruitment Brochure: How to Crea8e Brochures That Positively Influence Membership Decisions. The ROI of Words: How to Write Website Copy That Will Drive Member Renewal and Recruitment.

Revenue 370

Revenue North Carolina Industry Technology 370

SCD Group

MARCH 29, 2015

I’m not sure why but the volume of junk email marketing arriving last week reached a tipping point. Here’s a sample of what arrived in my email box one day last week: Connecting up. I just wanted to followup and see if you received my earlier email?” Tell me how your products solve my problems. It’s Josh.

Marketing 40

Marketing Strategy Email Marketing Sample 40

Reid All About it

JULY 16, 2021

I’ll be happy to feature it as long as it’s not too product centric. Presenter: Brudis Limar III, Head of Revenue – Sales and Marketing, e180. Learn how to use these strategies to deliver better engagement and personalized experiences, boost recruitment and retention efforts, and support new product development.

Revenue 195

Revenue Video Strategy Industry 195

Higher Logic

MAY 29, 2020

In order to recruit new members, associations need to provide a unique value proposition , something compelling enough that people see value in paying for membership on their own or asking their company to sponsor their membership. The goal: Every year, bringing in new members is likely to be on your association’s list.

Social Media 254

Social Media Tools Member Engagement Revenue 254

Reid All About it

OCTOBER 5, 2018

In their Ultimate Guide to SEO , HubSpot describes in plain English how to increase your site’s visibility and rankings with search engine optimization, content marketing, and link building. I’ll be happy to feature it as long as it’s not product-centric. Presenter: Jason Askey, Product Marketing Manager at Cvent.

DC 170

DC Washington Tools Certificate 170

Reid All About it

JUNE 2, 2017

As a writer and a learner, I love content hubs, and so does Imagination, a content marketing agency serving the association space. I’ll be happy to feature it as long as it’s not too product-centric. Hear about key performance metrics from the 2017 Association Email Marketing Benchmark Report on emails sent using marketing automation.

Raleigh 150

Raleigh Chicago DC Washington 150

Reid All About it

OCTOBER 12, 2018

Harvard Business Review says, “Translators play a critical role in bridging the technical expertise of data engineers and data scientists with the operational expertise of marketing” and other front-line managers. How to explain content marketing to anyone. Content Marketing Institute ). New Yorker ). 1 CAE credit. 1 CAE credit.

DC 170

DC Las Vegas Washington Review 170

AssociationChat

APRIL 10, 2020

WASHINGTON — ASAE announces the winners of the 2020 Gold Circle Awards competition, which denotes excellence, innovation, and achievement in association/nonprofit marketing, membership, and communications programs. Convention/Meetings Marketing Campaign. Insured Retirement Institute; IRI Annual Conference Marketing Campaign.

Newsletter 52

Newsletter Austin Committee America 52

MemberClicks

DECEMBER 19, 2023

Your organization’s membership website is one of your most visible marketing assets. Below, you’ll find seven easy steps on how to build a membership website to recruit and retain members plus find your perfect membership website builder! Members pay a fee for bulk discounts on products or services or for benefits like free shipping.

Directory 52

Directory Discount Software Tools 52

Reid All About it

MARCH 17, 2017

Now, onto more mundane things… Is inbound marketing still a bit perplexing for you? Aptify shows how associations can use inbound marketing for lead generation and, ultimately, membership recruitment. I’ll be happy to feature it as long as it’s not too product-centric. Have no fear. Be careful what you click!

DC 150

DC Washington America eBook 150

Reid All About it

JULY 28, 2017

I’ll be happy to feature it as long as it’s not too product-centric. Learn how to become an influencer and engage your biggest influencers as a recruitment tool. Learn How to Take Your Email Game to the Next Level. Find out how your email processes stack up to your peers. Tue 8/1 at 2 p.m.* – Association Chat.

Chicago 150

Chicago Washington DC Social Media 150

Fonteva

FEBRUARY 9, 2021

These engagement methods aren’t just used to recruit new members, but are also essential elements needed to actively retain those members. One of our main areas of expertise is internal employee engagement and productivity. Email marketing and communication. Communicate consistently and valuably. Conclusion.

Member Engagement 98

Member Engagement Tips Recruiting Recruitment 98

Reid All About it

JULY 21, 2017

I’ll be happy to feature it as long as it’s not too product-centric. Host: American Marketing Association. Grow Your Event with Digital Marketing That Works. For most event marketers, email is still the primary go-to tool. David Haas, digital marketing services, FreemanXP. More info/register.

Las Vegas 231

Las Vegas DC Mooc Nevada 231

Reid All About it

DECEMBER 9, 2022

Blue Sky eLearn’s step-by-step guide to instructional design helps you decide what educational programs your market needs, develop learning objectives and assessments, map the content, and design the program. Market needs. Excellent list of ways to instantly show your product, membership, or program’s value. ( Quick hits.

Colorado 39

Colorado Recruiting Recruitment Survey 39

Reid All About it

OCTOBER 28, 2022

Blue Sky eLearn’s step-by-step guide to instructional design helps you decide what educational programs your market needs, develop learning objectives and assessments, map content, and design your program. I’ll be happy to feature it as long as it’s not too product centric. Volunteer Recruitment: No Volunteers? 1 CAE credit.

Blended Learning 39

Blended Learning Email Marketing Revenue Technology 39

Membership Marketing

MARCH 8, 2012

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Email This BlogThis! And give your remarks on email marketing book. Membership Marketing Benchmarking Report.

Social Media 40

Social Media Marketing Price Survey 40

Associations Now

JUNE 14, 2017

Keeping up with the latest product developments and figuring out how best to deploy them can be tricky—especially when you have to figure in how a diverse audience of millennials uses these platforms. Far more millennials use Facebook than LinkedIn, so experiment with Facebook’s job feature to recruit this generation to your organization.

Social Media 59

Social Media millennials Email Marketing Recruiting 59

Association Success

MARCH 27, 2017

The first thing you should do as an association recruiter is go to Linkedin. It took me 5 seconds just now to perform that search, and I found results for freelance marketers and email copywriters right in my backyard. Search Local First. Search for freelancers in your area. Finding local freelancers is the best place to start.

How To 76

How To New York City DC United States 76

Reid All About it

OCTOBER 21, 2022

I’ll be happy to feature it as long as it’s not too product centric. AMS experts will be showcasing platforms and sharing their knowledge with the association market. How Association Marketers Are Using Digital To Grow Member Engagement & Revenue. Fri 10/21 from 12 to 4 p.m.* – Engaging Virtual Meetings Conference 3.0.

Revenue 44

Revenue Email Marketing Education Review 44

Experts in Membership Marketing

MAY 17, 2013

The 2013 Membership Marketing Benchmarking Report clearly shows the use of emails as a TOP 3 channel to promote association awareness, promote membership, fuel member engagement, and drive member renewal and reinstatement (see the data presented below). Email Brand' I look forward to your comments and observations.

Marketing 28

Marketing Report Email Marketing Recruiting 28

Reid All About it

NOVEMBER 10, 2017

I’ll be happy to feature it as long as it’s not too product-centric. Learn from each other and exchange stories of project successes across all departments – marketing, membership, education and technology. Distributed Commerce: The Future of Event Marketing? Digital Marketing Office Hours. 1 CAE credit. 1 CMP credit.

DC 150

DC Washington Tools Education 150

Reid All About it

JUNE 10, 2022

If member companies are struggling to recruit and keep staff , they will be reluctant to let employees attend conferences or volunteer for your association. If your AMS doesn’t help you recruit, engage and retain members , you better start shopping for a new one. I’ll be happy to feature it as long as it’s not too product-centric.

Arlington 39

Arlington Revenue Content Team 39

SCD Group

FEBRUARY 18, 2014

Rather than focusing on how many emails we should send members or how members should handle “information overload,” let’s look at how we can improve the effectiveness of our email marketing. For more information on this topic, Brian Clark of Copyblogger offers a free ebook on email marketing. #4

Email Marketing 40

Email Marketing eBook Communications Video 40

MemberClicks

MAY 13, 2022

This means your member database, website, dues renewals, marketing, event management, learning management system, and other management processes are all hosted within one platform. Considering the wide range of tech solutions available on the market today, your software search might initially feel overwhelming. Email Marketing.

Software 52

Software Association Management Price System 52

MemberClicks

APRIL 26, 2022

you might not have a massive marketing budget to pull from for planning costs. This can also increase your audience reach, recruiting new people to register for your event. You want to offer members access to relevant products and services. Describe how you will help sponsors measure their marketing ROI.

How To 52

How To Cost Proposal Social Media 52

Reid All About it

MAY 27, 2022

Recruiting volunteers and leaders has always been a challenge for some associations and chapters, but as the Fortune article pointed out, now you’re dealing with a whole new set of issues. Fíonta explains why volunteer recruitment has become more difficult since the pandemic and suggests strategies for filling your leadership pipeline again.

Technology 41

Technology Case Study Education System 41

Reid All About it

JULY 14, 2023

It’s interesting to see how two organizations rely differently on data to market their event to attendees, exhibitors, and sponsors. Gen Z, AI and marketing. Bill Sheehan at Multiview shares his top takeaways from ASAE’s 2023 MM&C conference related to Gen Z, AI and marketing—fun topics. Customer/member personas.

Education 39

Education Price Tools Technology 39

Reid All About it

MAY 20, 2022

I’ll be happy to feature it as long as it’s not too product centric. With the average email open rate—across all industries—hovering between 16-20%, it’s time to adopt new strategies and tactics to reach your audiences. Presenters: Joe Schwinger, Co-founder and Chief Product/Innovation Officer, MeetingPlay + Aventri.

Arlington 41

Arlington Project DC Technology 41