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Event Email Marketing for Associations: 3 Essentials

Blue Sky eLearn

The first pitfall into member attrition is the assumption that members are committed to sticking with an organization simply because they’ve signed up to pay regular dues. However, you can only maximize the benefits of email marketing to your event when you employ specific engagement strategies.

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Daily Buzz: How Influencers Can Help Your Email Marketing Campaigns

Associations Now

Looking for a new approach to email marketing? In an age when trust in traditional advertising is down and a focus on relatability is up, influencers can help your organization stand out. When influencers work with brands, their marketers are actually reaching out to the influencers’ followers. Organizing Member Data.

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Apple's Mail Privacy Protection Is A Help, Not a Hurdle For Email Marketers

Multiview

Email marketing has long been the preferred marketing channel for organizations but when Apple introduced Mail Privacy Protection (MPP) almost a year ago, it caused many marketers to question its future effectiveness. Since going into effect on September 20, 2021, email marketing has not come to and end.

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Membership Directory: Why Your Organization Needs One & How to Create One

EventMobi: Association Events

A member directory, or member list, is a list of all members of your organization. Depending on how your organization sets up membership, you can allow free access to your member directory or gate it behind a paywall (or a members-only portal). Here’s a list of the most common options: Name Contact info (phone, email, etc.)

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Association Brain Food: 4.12.24

Reid All About it

Email Marketing, Strategy & Best Practices (Radio Free 501c, the podcast of Rogue Tulips Consulting ) Every week Rogue Tulips brings the nonprofit community intriguing guests discussing vital topics affecting nonprofit organizations around the world—and we have fun doing it! Fri 4/12 at 4 p.m. More info/register.

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Essential Medical Association Software That Grows Your Organization

MemberClicks

Here are the features, tools, and solutions to look out for to modernize your organization. Professional medical associations play a significant role in health reforms and their role is differentiated by their location and the health care system its members work in. Not sure where to start? What is a Medical Association?

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What Associations Need to Know About Gmail and Yahoo Email Protections

Associations Now

In February, Gmail and Yahoo will begin to require email senders to authenticate their emails, make it easy to unsubscribe from email lists, and stay under a reported spam threshold. On February 1, Gmail and Yahoo will begin to enhance email security measures to lower phishing and spam problems.