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Email Marketing vs. Marketing Automation [Explained]

Higher Logic

Email is an important component of any modern marketing strategy. But, email marketing on its own can only do so much. Trying to look at your members’ engagement using email marketing is like seeing the world without glasses. Email Marketing Creates Background Noise. What it does, it does…fine.

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Association Brain Food: 4.12.24

Reid All About it

Fluent by John O’Donohue from Conamara Blues (hat tip to Swiss Miss for sending this poem my way) Attendee attention. They also tell the stories of two association executives who generated more revenue after changing their approach to sponsorship. by Tony Rossell, Marketing General Inc. Ready to veg a bit? More info/register.

Revenue 257
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10 Association Communications Stats with Tips to Reach Younger Members More Effectively

Higher Logic

10 Association Communications Stats + Membership Tips. Naylor’s 2019 Association Communications Benchmarking report is full of so many insightful nuggets that it’s worth reading the full assessment, but here we’ll cover 10 stats from the report : #1. Tip: Tap into tools that support the collection of comprehensive member data.

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17 Essential Email Design Tips + Inspiration for the Non-Designer

Higher Logic

I’m not here to tell you exactly what the best email design is (that’s pretty subjective anyway), but I am here to strengthen your knowledge of the basics with critical tips and inspiration based on my experience as an email marketer in the association and B2B demand generation world. Tip #4: Label your images.

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Association Brain Food: 5.12.23

Reid All About it

This past week, I was still on a “softer” foods diet thanks to periodontal surgery, so nothing outstanding to report. Subscribe to Blog via Email Enter your email address to subscribe to this blog and receive notifications of new posts by email. State of the association industry. 1 CAE credit. . 1 CMP credit.

Chicago 200
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Association Brain Food Weekly: 5.21.21

Reid All About it

Promotions: Tipping the Scales in Your Favor. 5 Secrets of Email Marketing Geniuses. Learn the secrets of email marketing geniuses, including: the 5 types of nonprofit emails, the anatomy of an email marketing campaign, and 6 email marketing mistakes to avoid. Host: ASAE.

San Jose 369
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How to Set Up Registration for An Event (Tools, Tips, and More)

MemberClicks

Adding an embedded checkout adds convenience and it’s an easy way to improve your attendee’s experience and to retain them, all while boosting your event revenue and attendee conversions. Optimize your emails Remember, email is still a top promotional channel. Data analytics and reporting. Embedded checkout.

Tools 52