Higher Logic

JUNE 28, 2018

Higher Logic recently released our 2018 State of Marketing Automation: Association Benchmark Report. When I got a chance to pore over the results, I saw a lot of fascinating responses from the survey portion of the report. Do your low vanity metrics mean marketing automation isn’t working for you?

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Associations Now

MAY 28, 2014

Does your email marketing need a boost? A new report highlights some of the latest email trends and insights. Before you send out your next marketing email, you may want to make it as short and sweet as possible. What email marketing trends have you seen lately? One takeaway: Brevity rules.

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Aaron Wolowiec

AUGUST 16, 2016

This week at the ASAE Annual Meeting , Demand Metric (sponsored by HighRoad Solution ) unveiled its benchmark report, “ 2016 State of Digital Marketing in Associations.”. In fact, in the 2016 report, only one-fourth of respondents reported their members perceive communications as always relevant. “In

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Reid All About it

MAY 21, 2021

5 Secrets of Email Marketing Geniuses. Learn the secrets of email marketing geniuses, including: the 5 types of nonprofit emails, the anatomy of an email marketing campaign, and 6 email marketing mistakes to avoid. Spring Cleaning: 5 Reports to Run In Your Membership Database Now.

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MemberClicks

FEBRUARY 9, 2023

Based on a recent Marketing General report , associations that saw spikes in new membership or member renewal rates 80% or higher in the last five years said their value proposition was compelling or very compelling. But that’s where a marketing plan can help.

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Higher Logic

MARCH 29, 2018

If you haven’t read it yet, check out Mixpanel’s recent article and research on how to write email subject lines. They found the current median for subject line characters is 42, and the average open rate for emails in their report was 19.9 For now, follow these quick tips to produce stellar email copy: 1. Keep it short.

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Aaron Wolowiec

AUGUST 16, 2016

This week at the ASAE Annual Meeting , Demand Metric (sponsored by HighRoad Solution ) unveiled its benchmark report, “ 2016 State of Digital Marketing in Associations.”. In fact, in the 2016 report, only one-fourth of respondents reported their members perceive communications as always relevant. “In

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Reid All About it

JANUARY 4, 2019

Inspired by a Harvey Nash/KPMG CIO survey report, David DeLorenzo at DelCor discusses the attributes of a transformational association CIO. Mon 1/8 at 1 p.m.* – 10 Website and Email Marketing Best Practices for Small Nonprofits. How close is your association’s IT leader to his description?

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Higher Logic

AUGUST 1, 2019

The Membership Marketing Benchmarking Report from Marketing General Inc. reports which recruitment marketing channels have performed the best for associations (trade and professional). The report is built on survey responses from over 800 associations. The Top 3 Ways Associations Recruit New Members.

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Nimble AMS

JUNE 27, 2022

Associations are looking for innovative association management software (AMS) like email marketing, content management systems, e-commerce platforms, job boards, and learning solutions to transform MX. . Community Brands’ research reports the numbers for members’ loyalty and likelihood to renew are down from last year.

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Reid All About it

MAY 12, 2023

This past week, I was still on a “softer” foods diet thanks to periodontal surgery, so nothing outstanding to report. Subscribe to Blog via Email Enter your email address to subscribe to this blog and receive notifications of new posts by email. State of the association industry. More info/register. 1 CAE credit. . –

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Association Briefings

MAY 6, 2021

Although both are defined as digital-first generations, there’s still very distinct ways to digitally market to each - particularly as it relates to email. That’s right, email marketing is still the best way for associations to reach these unique generations. Both groups also receive a decent share of email per day.

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Associations Now

FEBRUARY 18, 2015

For those who want to do a deeper dive into the 2015 Digital Outlook Report, NTEN will host a webinar on the topic on Thursday at 2 p.m. A new survey of nonprofit professionals finds that many nonprofits can see the advantages of digital outreach but struggle to integrate it into the full organization. Wanna Learn More?

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GrowthZone

JUNE 21, 2021

Analytics and reporting. Financial reporting. Board member reporting. Email and text communications. Survey automation. Email marketing. FEATURES: Marketing. Custom reporting and analysis. Email marketing. Robust reporting and analytics. Customizable dashboards.

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WBT Systems

DECEMBER 5, 2017

A CRM provides functionality beyond the scope of a traditional AMS, for example, email marketing and automation, inbound and content marketing, search engine optimization, lead scoring, and customer/member tracking. According to the 2017 Membership Marketing Benchmarking Report from Marketing General, Inc.,

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Aaron Wolowiec

JULY 28, 2015

It’s a delicate balance of testing, creativity and, most importantly, research, finds a new Informz report. The “ 2015 Association Email Benchmarking Report ” summarizes email marketing metrics from more than 1 billion emails associations sent in 2014. Informz found email testing is on the rise.

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Associations Now

SEPTEMBER 3, 2019

An analysis from the marketing firm GetResponse found open and click rates surged when just one message was sent per week. The report also found that the first hour after an email is sent is key. Marketers that send one newsletter have an average open rate of 33.4 percent when a second email is added.

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Associations Now

SEPTEMBER 6, 2017

When you know and cater to their habits and preferences, you make it far more likely that your next email will be received, opened, and read. Here are the important takeaways from two new reports on the email marketing landscape. Do you suffer from email fatigue? Email open rates (36.7 Timing is everything.

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Associations Now

MAY 12, 2014

A new report from the Web Video Marketing Council takes a look at some of the latest trends in online video production, and the message is clear: Organizations are devoting more resources to engaging their audiences with a growing trove of video content. Here’s more from the report: How many online videos are being produced?

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Associations Now

APRIL 28, 2020

With other forms of traffic, such as social media and email marketing, coming with potentially large added costs, SEO is gaining momentum for some organizations with lower budgets. The report also found 63 percent of marketers believed SEO would become more important in 2020. Even in a time of cuts, SEO still matters.

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GrowthZone

NOVEMBER 23, 2020

Analytics and reporting. Financial reporting. Email marketing. Email marketing. Robust reporting and analytics. Personalized email campaigns. Email marketing. Document management. Workflow automation/project management. Customizable dashboards. Mobile staff app. Fundraising.

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Membersuite

FEBRUARY 17, 2022

Publication sales : guides, survey reports, templates, checklists, ebooks, digital downloads (PDFs), and book club packages. Market Need #4: Connect with Peers and Feel a Sense of Belonging to a Community. Publication subscriptions at member and non-member rates. Online summits on hot topics and legislative/regulatory changes.

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Associations Now

JANUARY 28, 2019

“The two methods work well together, especially when the qualitative research is conducted first, and the results are used to write the quantitative survey,” she explains. The result is an accurate survey, larger sample sizes, and a final report with the stories, color, and anecdotes to illustrate the findings.”.

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MemberClicks

SEPTEMBER 20, 2023

Allows you to segment email lists by member type and launch personalized campaigns to engage members. Data Analytics and Reporting for Better Member Retention Get crucial data about your members every step of the way with medical association software that lets you pinpoint areas of improvement in your member experience.

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MemberClicks

SEPTEMBER 27, 2023

Event promotion with social media ads A recent Personify survey revealed that 41% of event professionals cite that social media advertising is the most effective method of event promotion , with email marketing campaigns following at 35%. Data analytics and reporting. Be sure to use tracked links to measure engagement.

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Higher Logic

DECEMBER 6, 2018

In the 2018 Membership Marketing Benchmarking Report from Marketing General, Inc., associations surveyed revealed the most common level of segmentation for their member marketing efforts: 55% – Membership level/type. 2018 Membership Marketing Benchmarking Report. 32% – Demographic-based.

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Association Adviser

FEBRUARY 6, 2019

The company’s association management software helped associations manage their member and operations data including event registration, committees, continuing education, directories, website data and reporting.

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Associations Now

MARCH 26, 2019

A series of recent coverage and reports suggests that in the modern age, you need to be thinking about both digital and traditional customer service methods. According to Gladly’s 2018 Customer Service Expectations Survey [PDF], some generational groups tend to prefer one method of communication over another.

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Reid All About it

AUGUST 6, 2021

Chapter benchmarking survey. Billhighway, Mariner Management and Whorton Marketing & Research are conducting The State of Chapters 2021 Benchmarking Survey. This time, they’re running two surveys— one for association CEOs and one for membership/component (chapter) relations professionals (CRPs). AMS reports.

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EventMobi: Association Events

OCTOBER 19, 2023

Better yet, survey your current members to ask what you could be doing better! Spread the word about your membership drive via: Social media platforms Email marketing campaigns Special membership campaign events Partnerships with local businesses and influencers Spotlights on your local radio, TV, and newspaper Paid online ads And more!

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EventMobi: Association Events

JUNE 21, 2023

Segmented email marketing: Send branded, personalized emails to everyone involved in your event, segmenting by language, registration status, payments status, and other key data! You’ll also have all the analytics you need to report on your success. You can even manage multiticket and consecutive registrations!

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Higher Logic

OCTOBER 4, 2018

Whether you use a CRM, an AMS, or some other type of customer/member software, you should dedicate time to learning how to use it and its reporting functions well. For sending amazing emails: Mail Tester : Want to know where your emails land on the spam scale? Really Good Emails compiles clever emails so you can do just that.

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GrowthZone

MARCH 12, 2019

IT ALLOWS REAL-TIME REPORTING. Excel: Data analysis and reporting are painful and time-consuming because Excel doesn’t provide automated reports. You can enter data and manipulate it by copying, pasting and sorting, but it’s cumbersome and tedious for generating reports. 2017 GrowthZone Association Industry Survey.

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Higher Logic

NOVEMBER 21, 2018

Adobe’s recent study about email marketing revealed more about these reactions to personalization. In Adobe’s survey, e mployees said that the most annoying thing when receiving an email offer from a marketer was: “An offer that makes it clear that the marketer’s data about me is wrong” (22%). But first….

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Disciple Media

FEBRUARY 6, 2024

The key benefits we repeatedly hear reported are: Stable, recurring revenue: Predictable income streams provide financial stability and facilitate long-term planning. Surveys and feedback: Directly ask your audience what they want through surveys, social media polls, or feedback forms.

How To 36

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MemberClicks

FEBRUARY 2, 2024

With membership software, your association can automate a lot of the manual labor that goes into running a membership program , including adding new members to your database or importing email addresses. Data collection and reporting. Membership reporting. Event marketing. Email marketing. Built-in reports.

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Higher Logic

FEBRUARY 7, 2019

As for the rest, consider some of our additional resources: 14 Blogs & Podcasts that Will Keep You Current on Online Community & Marketing Automation. Email Marketing vs. Marketing Automation [Explained]. 4 Ways to Take the Confusion Out of Your Marketing Automation Platform. Conducting surveys.

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