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Association Brain Food: 4.14.23

Reid All About it

Marketing automation. Impexium describes three benefits of marketing automation , a capability you really must have in your association’s tech stack. Elizabeth Grace Saunders, Harvard Business Review ) Good eats Skip down to the list of free educational events if you prefer takeout. More info/register. More info/register.

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10 Best Event Engagement Ideas to Impress Your Attendees

MemberClicks

Keep Your Audience Connected Review your best options for keeping in touch with attendees during the event. This can be done through your website, text messages, social media, on-site video screens, and message boards, and announcements. Ensure events are well promoted, and any changes are quickly communicated.

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Association Brain Food Weekly: 5.14.21

Reid All About it

The weekly list of free educational events and resources for the association community…. Marketing copy. If you’re frequently under pressure to come up with clever and compelling marketing copy, I feel for you. Event safety. During the last one, they introduced their event safety playbook full of tips and resources.

St. Louis 341
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Social Media Roundup: Avoid These Marketing Mishaps

Associations Now

Takeaways from some epic marketing and management fails. Here are a few non-tech event trends to expect in 2014. And when you’re looking to improve your event planning or marketing—as well as identify what not to do—where better to look than at some of 2013’s biggest marketing mishaps? ht @ evvnt ).

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Association Brain Food Weekly: 3.25.22

Reid All About it

Professional development market potential. Presenters: Smriti Bansal, Head of Content, Braindate by e180. Thorben Grosser, VP of Product Marketing & Events, EventMobi. All events are online at Eastern Daylight Time unless otherwise noted. Presenter: Jennifer Haisten, CMP, Vice President, GlobauxSource.

Revenue 195
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Association Brain Food Weekly: 11.19.21

Reid All About it

Andrew Hutchinson at Social Media Today introduces a report from Reddit that may not at first seem applicable to associations, but it makes you aware of what’s going on out there and reminds you that not everyone lives like you—always a helpful mindset. Jodi Harris, Content Marketing Institute ). Cultural trends. Quick hits.

Revenue 195
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Association Brain Food: 12.8.23

Reid All About it

Another advantage of an app: it’s a centralized communication channel to your members, unlike social media platforms your association doesn’t own. Marketing to Gen Z and millennials. If you’re determined to market more effectively to younger generations, here’s some help. Member app. Member retention. 1 CMP credit.

Strategy 272