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MARCH 24, 2023

Data-informed event planning. MemberSuite cautions associations against using pre-pandemic data to plan events. They explain how to use AMS data for planning and marketing events. In a tough hiring market, you need to hold on to the talent you have. Non-dues revenue. 1 CAE credit. . –

Revenue 227

Revenue Chicago Leadership Education 227

Reid All About it

FEBRUARY 2, 2024

They explain how to develop a content strategy, know when it’s time for a redesign, decrease costs and increase revenue. Speakers: Dana Otillio, vice president, marketing and communications, Society of Petroleum Engineers Marcus Leite, director of sales and marketing, WorkerBeeTV Wed 2/7 at 1 p.m. Print magazines. Generation Z.

Certificate 266

Certificate Denver South Carolina Project 266

Reid All About it

NOVEMBER 3, 2023

I usually work with association industry partners on blog posts, case studies, and other content marketing pieces , but am open to learning about other interesting projects outside that scope. Engagement marketing. Host: Professionals for Association Revenue Wed 11/8 at 12 p.m. Please email me if you have something to discuss.

Tools 272

Tools Strategy Revenue Technology 272

Reid All About it

APRIL 14, 2023

Marketing automation. Impexium describes three benefits of marketing automation , a capability you really must have in your association’s tech stack. Elizabeth Grace Saunders, Harvard Business Review ) Good eats Skip down to the list of free educational events if you prefer takeout. More info/register. More info/register.

Leadership 195

Leadership Education Revenue Strategy 195

Associations Now

OCTOBER 5, 2016

A new report from the Global Business Travel Association Foundation and the tech firm Cvent makes the case that event planning is more successful when the marketing department is involved—even if syncing those departments can be a challenge. Events can often be a huge revenue driver for a given organization.

Marketing 102

Marketing Strategy Event Planning Survey 102

Reid All About it

NOVEMBER 19, 2021

The weekly list of free educational events and resources for the association community…. Non-dues revenue. WBT Systems recently hosted an ideation session with Non-Dues-a-Palooza to come up with ideas for revenue-generating online education programs. Jodi Harris, Content Marketing Institute ). Sponsorships. Quick hits.

Revenue 195

Revenue Technology Conference Education 195

Reid All About it

JUNE 9, 2023

Raymond Carver, “Rain” Non-dues revenue. Mercury Creative Group explains why you should have an ideal buyer in mind when crafting marketing content. Event marketing. She says it’s time to retire outdated and insider event marketing jargon. Put myself entirely in the keep of this rainy morning.

Revenue 205

Revenue Content Chicago Leadership 205

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MAY 12, 2023

The corporate market is a growing profit center for them—and could be for your association too. They describe several examples of general and specialized membership tiers and discuss factors to consider before moving forward, like your AMS and market research. Learning business. Membership tiers. Newsletters. to 2:45 p.m.

Chicago 200

Chicago Newsletter Mooc Education 200

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MARCH 17, 2023

The weekly list of free educational events and resources for the association community… Online learning. But excellent content isn’t enough to gain market share. Association revenue. Professionals for Association Revenue released their Association Business Development Landscape Survey report. Chapter habits.

Revenue 205

Revenue Certificate Committee Leadership 205

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MARCH 25, 2022

Check out the new page on my site, Association Brain Food Resources , dedicated to feeding your brain with information from our industry partners about association technology, membership, data management, cybersecurity, non-dues revenue, and more. Professional development market potential. Host: EventMobi. Fri 3/25 at 12 p.m.

Revenue 195

Revenue Content Virginia Technology 195

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NOVEMBER 10, 2023

I usually work with association industry partners on blog posts, case studies, and other content marketing pieces , but am open to learning about other interesting projects outside that scope. New association event. Host: UST Education Speaker: Brianne Wheeler, Director of Marketing at PropFuel Wed 11/15 at 1 p.m. – Elliott Co.,

Certificate 281

Certificate Price Tools Technology 281

Reid All About it

DECEMBER 6, 2019

WBT Systems asks if associations need to think about providing a more sustainable professional development option to their members and market. Steven MacDonald at SuperOffice provides a guide to GDPR for B2B marketers that includes smart advice even if you don’t have an EU audience. The Invisible Workload of Event Planning.

LMS 221

LMS Software Revenue Cost 221

NXUnite

MARCH 4, 2024

Invest time in brainstorming effective fundraising themes and think through all the details—from marketing materials to auction items to merchandise—before selecting one. You can provide extra credit to the students who assist in your marketing endeavors. Planning and coordination efforts. You’ve got this!

Tips 130

Tips Class Survey Marketing 130

GrowthZone

MAY 2, 2023

These productivity tools come in association management software (AMS) and help streamline database management, financial administration, event planning, member communications, and more. Association Management Tools for Revenue Generation Patience is a virtue – except when it comes to increasing revenue. Ask around.

Tools 78

Tools Revenue Software FAQ 78

Reid All About it

DECEMBER 8, 2023

Marketing to Gen Z and millennials. If you’re determined to market more effectively to younger generations, here’s some help. Host: Impexium MC: Donna Gandt, Chief Revenue Officer, Impexium & Billhighway Tue 12/12 at 10:30 a.m. – AI for Event Planners: Leverage the Power or Proceed with Caution? More info/register.

Strategy 272

Strategy Video Technology Innovation 272

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JULY 7, 2023

Because “people will continue to crave true and honest connection with actual living and breathing people,” you should resolve to keep the human aspects of your marketing intact. AI and event planning. Host: Professionals for Association Revenue Wed 7/12 at 1 p.m. More info/register. 1 CAE credit. . – CAE credit.

Tools 195

Tools Education Newsletter Chicago 195

Expo Logic

FEBRUARY 5, 2020

Generating sponsorship revenue is crucial to the success of your event, and the success of your organization. Your event has a long lifecycle, and numerous opportunities to generate dollars. Uncover valuable ways to tap all your touchpoints at every stage of the event to sell sponsors. About the Author.

Revenue 36

Revenue Technology Price Strategy 36

Expo Logic

FEBRUARY 5, 2020

Generating sponsorship revenue is crucial to the success of your event, and the success of your organization. Your event has a long lifecycle, and numerous opportunities to generate dollars. Uncover valuable ways to tap all your touchpoints at every stage of the event to sell sponsors. About the Author.

Revenue 36

Revenue Technology Price Strategy 36

Reid All About it

AUGUST 11, 2023

Community Marketing Supports Growth (Radio Free 501c, the podcast of Rogue Tulips Consulting ) Every week Rogue Tulips brings the nonprofit community intriguing guests discussing vital topics affecting nonprofit organizations around the world—and we have fun doing it! Caputo, J.D. 1 CAE credit. More info/register. 1 CAE credit. 1 CMP credit.

Chicago 195

Chicago Certificate Marketing Content 195

Expo Logic

FEBRUARY 28, 2020

But according to The State of Event Sponsorship in 2018 , a majority of event planners are struggling to secure sponsors. But it doesn’t have to be all doom and gloom when it comes to new ideas for unlocking event revenue. Read the webinar recap below for 10 ideas to unlock sponsorship revenue through event technology.

Revenue 36

Revenue Technology Conference Price 36

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MAY 22, 2020

Virtual event sponsors/exhibitors. Billhighway explains how virtual events can help sponsors and exhibitors achieve their marketing goals —while helping chapters achieve their revenue goals. Reconnecting Marketing + Events: The Good, The Bad, and the Silver Linings. Host: Events Industry Council.

Certificate 369

Certificate Revenue Conference North Carolina 369

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MAY 15, 2020

Marketing virtual/online education. You can’t market as usual right now, you must market carefully and caringly , says WBT Systems. They provide advice for revisiting your marketing personas and strategies and creating the right type of messaging for this moment. Virtual event sponsors and exhibitors. Host: Cvent.

Puerto Rico 370

Puerto Rico Montana Revenue Strategy 370

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JUNE 23, 2023

Marketing benchmarks. Mighty Citizen assessed the marketing maturity of 450 mission-driven organizations. Event apps. You’d think every attendee would use your event app, but that’s not always the case. However, their event experience—and your sponsors’ satisfaction—would improve if they did. 1 CAE credit.

Metro 195

Metro Strategy Technology Marketing 195

Reid All About it

JUNE 16, 2023

Event planning. Is your event planning to-do list still up to snuff? Whether you’re new to the business or have been planning events forever, take a look at the post-pandemic event checklist put together by Impexium. Event marketing. Don’t give that up! Quick hits Good news!

Project 195

Project Tools Revenue Metro 195

ISAE

JANUARY 31, 2024

In this guide, we’ll go over the following steps to help you master event preparation: Determine your auction type. Plan your budget early. Market your auction. Your members expect a positive event experience. Market your auction. Put together a team. Begin obtaining auction items. Put together a team.

Team 52

Team Software Event Planning Social Media 52

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APRIL 28, 2023

WBT Systems explains what’s involved and what associations need to know about using a job analysis to design and market programs. Membership marketing has come a long way since I first started in associations. Host: Professionals for Association Revenue Wed 5/3 at 11 a.m. Member recruitment. Frankly, we’re smarter about it now.

DC 205

DC Recruiting Recruitment Washington 205

NXUnite

NOVEMBER 21, 2023

While some recommend that nonprofits outsource specialized work, such as leveraging a marketing agency to take charge of creating collateral, not all organizations have the budget to do so. Plus, they cover a wide range of key nonprofit areas to help your organization grow, from marketing to donor stewardship. What do they do then?

Resources 130

Resources Education Cost Conference 130

YourMembership

MARCH 2, 2020

There’s no need to struggle through event planning because you have a small staff. An AMS system with modern event technology built in can make your association’s event planning easier.

Event Planning 30

Event Planning Technology System Email Marketing 30

EventMobi: Association Events

JUNE 21, 2023

Conferences offer an opportunity for an entire member base to get together, experience the best of what an association can offer, and give the organization a chance to drive non-dues revenue. Fundraising events are an invaluable opportunity to drive revenue and build community, whether they’re online or in person.

Software 130

Software Price Review Event Planning 130

Reid All About it

JUNE 2, 2023

The weekly list of free educational events and resources for the association community… “Almost everything will work again if you unplug it for a few minutes, including you.” Anne Lamott If I could teach one marketing lesson. Listen up, my sales and marketing friends. They’re interested in the content, that’s it. 1 CMP credit.

Technology 195

Technology Chicago Education System 195

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MAY 14, 2021

The weekly list of free educational events and resources for the association community…. Marketing copy. If you’re frequently under pressure to come up with clever and compelling marketing copy, I feel for you. Event safety. During the last one, they introduced their event safety playbook full of tips and resources.

St. Louis 341

St. Louis Technology Strategy Conference 341

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APRIL 9, 2021

Event Farm is hosting a series of virtual events on pandemic compliance and safety at in-person events. The first session addressed six event safety factors to consider from the public health and event planning perspectives. Host: Virtual Events Institute. Johnson Experience Marketing.

San Diego 370

San Diego Revenue Strategy Content 370

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MAY 26, 2023

Good listens Sean Soth, chair of the Leadership Advisory Board for Professionals for Association Revenue (PAR), talks with Jeff Cobb, co-host of the Leading Learning podcast , about revenue issues, the need for a business development role in associations, and why people join PAR. 1 CMP credit. More info/register. CAE credit. .

Technology 195

Technology Education Arkansas Leadership 195

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OCTOBER 29, 2021

The weekly list of free educational events and resources for the association community…. To help associations increase sponsorship revenue, the Partnership Professionals Network and Dynamic Benchmarking are conducting a survey of association sponsors to find out: Why companies sponsor associations. Marketing education.

Revenue 195

Revenue Survey Leadership Education 195

NXUnite

DECEMBER 13, 2023

At NXUnite by Nexus Marketing , we provide a platform where brands and organizations within the mission-driven sector can collaborate, learn, and grow. With a powerful team, expansive network, and innovative marketing strategies, they’ll make sure your business’s impact is felt.

Software 130

Software Discount Tools Resources 130

Reid All About it

JUNE 19, 2020

Fíonta suggests looking at your cancelled events as opportunities to design new experiences for attendees, sponsors and exhibitors—now you can have virtual events that generate both revenue and engagement. Virtual events are responsible for some of the silver linings described by WBT Systems in their post this week.

Video 221

Video Conference Revenue Industry 221

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MAY 19, 2023

Non-dues revenue partners. Q2 Email Marketing Tips Hear insights from six of the industry’s leading email marketing experts. Discover the latest email tips, trends and tactics for both business and consumer markets that will take your campaigns to the next level. More info/register. Fri 5/19 at 4 p.m. More info/register.

Strategy 195

Strategy Content Leadership Email Marketing 195