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Las Vegas Bets on New Ad Campaigns to Attract Meetings

Associations Now

Even though federal agencies are staying away, Las Vegas is holding its own as a meeting and convention destination. Las Vegas isn’t hurting in the convention-business department: Sin City continues to be the destination of choice for a number of large tradeshow events each year.

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Preparing Your Association for AI

Association Analytics

For example, if you’re a marketing specialist, you might ask the tool to help compose tweets for podcast promotions or come up with a few subject lines for your emails. One great example of association’s rising to the occasion as thought leaders for their members is the COVID response.

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Get More Out of AI, Start Chatting

.orgSource

Use ChatGPT to design and conduct surveys and market research. IT, communications, marketing, membership, and finance will likely be involved. For example, the HubSpot bot is free with the platform, uses natural language, and sets up quickly. A chatbot, like all marketing collateral, is an extension of your brand.

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A New Power Couple—Humans Plus Bots Deliver Member Delight

.orgSource

Customize is the marketing mantra of the hour. Post-pandemic, we’re seeing more businesses realize the value of conversational marketing, or actually talking with their customers and letting them respond. These statistics highlight the value and impact of conversational marketing.

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An Event-Focused Solution to Closing the Skills Gap

Associations Now

But the National Kitchen and Bath Association, faced with a similar challenge, tried something new at its Kitchen & Bath Industry Show (KBIS) in Las Vegas last month. Granted, it will be a while before NKBA knows whether any of these 150 students decide to pursue kitchen and bath design and construction as a career.

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Scavenger Hunts and Industry Knowledge

Eric Lanke

In fact, when this post goes live, I''ll be in the thick of things at the Las Vegas Convention Center. On the customer market show floor it''s worth ten points. image source It''s been a busy few weeks at my association. Our Annual Conference just passed, we''re now revving up for our big triennial trade show.

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Association Brain Food Weekly: 11.27.20

Reid All About it

If your board (or C-suite) hasn’t accepted the fact that your association must offer online education to your members and market, then you’ll want to read this post from WBT Systems. Devin Lewis, CEM, CMP, Director of Regional Sales, Las Vegas Convention & Visitors Authority Washington DC Office. Online learning. Host: Hubb.

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