Freestone

DECEMBER 12, 2023

According to the latest Community Brands Association Trends research, 71% of association professionals listed non-dues revenue as a top strategic priority in the coming year. Leveraging your learning management system (LMS) to generate non-dues revenue is the perfect way to prioritize your goals throughout the year.

Learning Management System 82

Learning Management System LMS Revenue System 82

WBT Systems

FEBRUARY 27, 2018

But, informational or educational content is another story—and that’s why content marketing is the best marketing strategy for educational programs. Why content marketing is effective. The best kind of marketing is content marketing because it helps you develop a relationship with your readers.

Content 150

Content Marketing Education Course 150

Higher Logic

MAY 9, 2017

And with modern technology, including learning management systems (LMS), associations have the power to pick up where colleges leave off. These DOA systems are the ones that haven’t met the demands of technology and learners. To make sure you’re on the right path, look for a system with these five essential features.

Learning Management System 220

Learning Management System System LMS Software 220

Higher Logic

MARCH 1, 2018

I may be biased, but I don’t consider most marketers to be inherently “shady.” The downfall of advertising might be part of marketing evolution, but let’s not make it the underlying narrative. Let’s refocus on marketing for people, not at them. Let’s refocus on marketing for people, not at them. It’s a simple concept.

Marketing 189

Marketing Price Education Content 189

Higher Logic

AUGUST 2, 2018

Turns out, it’s not Big Brother spying on you – it’s just marketing automation at work. An abandoned cart campaign is a perfect example of how marketing automation can be used to create a great user experience. And it’s left traditional email marketing tactics in the dust. Tell me more, you say?

Marketing 184

Marketing Software Member Experience Email Marketing 184

Reid All About it

MAY 24, 2024

Ven-Con’s goal is to drive positive change in the AMS/CRM and technology systems selection space. In a recent episode of the Leading Learning podcast, Celisa Steele of Tagoras talked to Michelle Brien of Matchbox about authenticity and value in marketing, content marketing, generative AI, and more. Association magazines.

LMS 244

LMS Utah Indiana DC 244

Reid All About it

APRIL 19, 2024

TopClass LMS explains how it works and shares examples of associations doing this now. Andy Crestodina, Orbit Media 101 ways to make and maintain friendships: real examples from life and listeners. Hear about best practices, cutting-edge technology, tips to avoid common pitfalls, and real-world examples. Decline of trust.

Newsletter 250

Newsletter Content Social Media Education 250

MemberClicks

MAY 17, 2022

As an association leader at a small-staff organization, perhaps you’ve been managing your professional association, trade association, or chamber of commerce with a series of spreadsheets or disconnected systems. We’ll cover the following questions: What is an AMS system? We’ll cover the following questions: What is an AMS system?

System 52

System Association Management Directory Software 52

Freestone

MARCH 4, 2024

It might be time to create an association marketing strategy. An association marketing strategy can help you attract new learners, retain current members, drive non-dues revenue, and strengthen your brand recognition within your industry. But how can you begin building your association marketing strategy? Learner acquisition.

Strategy 52

Strategy Marketing How To LMS 52

Association Analytics

SEPTEMBER 27, 2023

Below are five convincing points you can present when making your case, each paired with relatable examples to drive the point home. The apprehension to adopt a new system or modify a current one is real. Let’s take member retention as an example. Essentially, analytics supercharges all your existing systems.

Analysis 169

Analysis Revenue System Learning Management System 169

Higher Logic

JULY 12, 2018

In the survey we did for our recent State of Marketing Automation: Association Benchmark Report , we asked associations what additional marketing automation features they’re using. Without these features, it’s difficult to make your marketing automation campaigns shine. Web tracking.

Marketing 205

Marketing Social Media Survey Tools 205

Reid All About it

APRIL 12, 2024

SMS marketing. Text Request explains how to create an SMS (text) strategy that aligns with your association’s marketing strategy. They also offer advice on building your subscriber list, sending effective SMS marketing campaigns and staying in compliance with regulations. by Tony Rossell, Marketing General Inc.

Revenue 256

Revenue Strategy Price Newsletter 256

WBT Systems

JULY 11, 2017

When digital entrepreneurs—those who make their living selling online products and services—see a need in their market, they design a revenue-generating online course to meet that need. They also use online course marketing tactics that help them become millionaires in the process. Develop a content marketing funnel.

Course 186

Course Marketing eBook Content 186

NXUnite

MARCH 20, 2024

Your constituent relationship management (CRM) system houses all the data you need to successfully communicate with alumni. For example, maybe Jane wants to see more STEM mentors available and Javier didn’t hear about the program enough to form an interest. Report on the success of event marketing messages. Let’s dive in!

Class 130

Class Survey Recruiting Recruitment 130

WBT Systems

AUGUST 29, 2017

Your association can leverage the power of social proof when marketing your online learning programs. Social proof is the driver behind the growth of influencer marketing campaigns on Instagram and other digital platforms. Influencer marketing on Instagram alone is now a billion dollar industry. Add them to your course catalog.

Marketing 192

Marketing How To Course Discount 192

NXUnite

MARCH 25, 2024

Let’s explore the basics of COAs so your organization can establish a system for reliable recordkeeping. For example, money spent on donor recognition efforts may be lumped in with fundraising expenses or given its own category. What is a nonprofit chart of accounts? Place the account number in one column and its name in the next.

Revenue 130

Revenue Directory Examples System 130

MemberClicks

FEBRUARY 9, 2023

Based on a recent Marketing General report , associations that saw spikes in new membership or member renewal rates 80% or higher in the last five years said their value proposition was compelling or very compelling. But creating a membership marketing strategy from scratch can be a daunting task.

Marketing 98

Marketing Strategy Tips Email Marketing 98

WBT Systems

JULY 3, 2018

54 percent of those executives say the education system doesn’t teach the skills needed for today’s workforce. You can become the market leader by offering digital badges that focus on the skills required for employment in your industry or profession. Digital badges act as marketing tools too.

Marketing 150

Marketing Certificate Education Michigan 150

Association Analytics

JUNE 17, 2021

Whichever format you choose, you should consider your historical event data as you develop your event marketing strategy. Tie past spikes in registrations to the marketing initiatives taking place during that time so you can better understand which approaches and messages led to the most registrations. Does it fluctuate?

Revenue 318

Revenue Discount Analysis Marketing 318

AvidXchange: Association Management

OCTOBER 20, 2021

Community Association Management (CAM) companies are adjusting to new market conditions as the world navigates a global pandemic. They’re grappling with broad and complex remote working situations, more contactless business transactions, outdated technology infrastructures and budget cuts.

Marketing 130

Marketing Software Technology Association Management 130

Aptify

NOVEMBER 19, 2020

For large membership-based organizations, one of the primary AMS choices is between systems that are built on top of a customer relationship management (CRM) platform and those that are built on a proprietary platform. Both types of AMS systems have their own benefits. Your IT team can build, develop, and configure on top of it.

System 72

System Software Tips Price 72

Higher Logic

MAY 30, 2018

But, taking a few minutes to sit down and truly understand each one can benefit the marketer. They’re friendlier than they seem, and you’re likely going to be hearing a lot more about them in the marketing world. What’s the difference between marketing automation and AI? The marketer creates the rules controlling the automation.

Marketing 114

Marketing eBook System Content 114

Reid All About it

MARCH 8, 2024

Education program marketing. This time, they suggest eight marketing principles you should revisit or explore, most of them based on behavioral science. Event marketing. Your marketing plan has to work extra hard to convince your audience to make the trip. Humans… so persuadable! Mentoring programs. More info/register.

Social Media 250

Social Media DC Strategy Education 250

Forj

DECEMBER 19, 2017

We also understand that a Learning Management System is not a small purchase. We outlined the value of EvaluPac below, hoping this insight can help association executives to justify their learning management system expenditure by measuring outcomes from the evaluations and assessments within their current education offerings.

Learning Management System 70

Learning Management System System Report LMS 70

Forj

DECEMBER 19, 2017

We also understand that a Learning Management System is not a small purchase. We outlined the value of EvaluPac below, hoping this insight can help association executives to justify their learning management system expenditure by measuring outcomes from the evaluations and assessments within their current education offerings.

Learning Management System 70

Learning Management System System Report LMS 70

NXUnite

MARCH 22, 2024

However, there are a lot of options on the market and not all of them provide the same level of support or effectiveness. This often includes everything from registration, event marketing, and event reporting. Event Marketing Many platforms offer marketing tools that will assist in growing your total registration and attendance.

Software 130

Software Event Planning Tools Cost 130

Association Success

MAY 21, 2019

Is your association paying attention to trends and changes in market behaviors? In Segmenting Your Market - Part 1 , we introduced the topic of how associations have more than just diverse members, but how industry suppliers or similar communities present a varied market to be examined.

Case Study 103

Case Study Marketing Price Products 103

NXUnite

MARCH 12, 2024

For example, if you plan to host an auction, you might solicit in-kind donations of auction items from supporters. For example, an individual working at a marketing agency might donate their services to design marketing materials for your upcoming fundraising event. Let’s say that you’re looking for marketing help.

Strategy 130

Strategy Guidelines Process Examples 130

ISAE

MAY 13, 2024

Thanks to positive market changes, members’ finances seem to be in a better place, which allows them to continue paying dues. For example, you could give free conference t-shirts to members who register by a certain date. For example, if your conference takes place in Los Angeles, you might book a Hollywood bus tour for attendees.

Los Angeles 93

Los Angeles Discount Library Committee 93

Delcor

MAY 31, 2019

However, it can be difficult to find the right content management systems (CMS) to publish your websites. They will generally have sales staff that can walk you through product demos or set up a trial of the system for you to try on your own. They can also demo the recommended system and provide a candid perspective on how it works.

System 79

System Content Proposal Cost 79

Higher Logic

JULY 27, 2017

According to a recent study by Leader Networks , most associations – 83 percent – are aligning their products and services to market needs so they meet members’ expectations and stay relevant. Many associations, however, don’t need to invest large amounts of time and money into market research to find out what members want.

Content 136

Content Marketing How To Library 136

Reid All About it

APRIL 26, 2024

The outlook for associations, as described in Marketing General Inc.’s They explain how AI enhances marketing campaigns, personalizes the attendee experience, improves event security, and assists sustainability initiatives. Content marketing. Association trends. s 2024 Association Economic Outlook Report , is optimistic.

Content 266

Content Survey Education Strategy 266

MemberClicks

OCTOBER 27, 2023

According to Wyzowl’s State of Video Marketing 2023 , in 2016 only 61% of businesses used video in their marketing strategy. Proportional to their use of video marketing, in 2016 only 76% of businesses saw good ROI on their video investment. Why is Video Marketing So Effective for Associations? Currently, 137.4K

Video 52

Video Marketing Recruiting Recruitment 52

Association Analytics

MAY 20, 2024

Is there an entirely new market you should explore? A prime example is a credit card transaction company’s “Fees Begone” program, which helps associations alleviate members’ pain points around credit card fees while generating revenue through royalty sharing. Where do you start, and what resources do you need?

Revenue 169

Revenue Milwaukee Case Study Price 169

Reid All About it

OCTOBER 27, 2023

TopClass LMS highlights distinctive site features from several excellent examples. Marketing to younger generations. Trying to figure out how to market more effectively to Gen Z and millennials? Ask Me Anything: Marketing Automation Learn about marketing automation. Orthodox beliefs. More info/register. CAE credit.

LMS 256

LMS North Carolina Recruiting Recruitment 256

Reid All About it

APRIL 5, 2024

The weekly list of free educational events and resources for the association community… Apply for a marketing/branding grant. In honor of their 25th anniversary, Mighty Citizen is giving away $100,000 in marketing and branding services. Gamification at events. EventMobi explains the psychology behind gamification. More info/register.

Revenue 256

Revenue Price Denver Tools 256

Delcor

FEBRUARY 19, 2020

If you’re on the hunt for a new management system—AMS, LMS, FMS, CMS etcetera—you’ll like this conversation between DelCor president Dave Coriale and strategic consultant Gretchen Steenstra. If you don’t change lousy processes, the new system could fail faster than the old one. What do you want the new system to do?

System 64

System How To Analysis Project 64