Association Analytics

SEPTEMBER 27, 2023

Below are five convincing points you can present when making your case, each paired with relatable examples to drive the point home. By using analytics, they realize that most of their online course engagement happens in the evenings. Let’s take member retention as an example. The same goes for analytics.

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Reid All About it

APRIL 5, 2024

While reading GrowthZone’s 2024 association survey report , I noted a few common problems. One is the difficulty of proving the value of membership to members and prospects. Another is persuading members to make time for association engagement. More info/register. 1 CAE credit. . More info/register.

Revenue 256

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Higher Logic

FEBRUARY 4, 2020

Naylor’s 2019 Association Communications Benchmarking report is full of so many insightful nuggets that it’s worth reading the full assessment, but here we’ll cover 10 stats from the report : #1. Make it simple for your members to connect (on their terms) while providing a cohesive member experience.

Communications 287

Communications Tips Content Tools 287

EventMobi: Association Events

SEPTEMBER 21, 2023

In this blog post, we’ll cover: How to increase membership retention The best member retention strategies Tips on creating an event strategy for member retention What Is Membership Retention and Why Does It Matter? Membership retention is an organization’s ability to keep its members active following recruitment and onboarding.

Strategy 130

Strategy Software Social Media Discount 130

Membersuite

OCTOBER 21, 2022

Since an AMS is at its essence a database, find out what kind of reporting and analysis you can do with the AMS alone, and what you’ll have to rely on other software to do. This option expands your data analysis capabilities and increases your team’s access to reports and dashboards. Soon, retention reports can be calculated for you.

Analysis 142

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Nimble AMS

JULY 15, 2022

According to the Community Brands 2022 Association Trends Study, 49% of individuals reported their top member benefit was their organization’s Code of Ethics. . If your organization is looking to recruit new members and retain existing members, you’ll need to invest in your Code of Ethics.

Committee 123

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Reid All About it

APRIL 26, 2024

TopClass LMS also discusses factors that limit participation and strategies to improve your volunteer recruitment and retention efforts. s 2024 Association Economic Outlook Report , is optimistic. Benchmarks for Success Dive into Higher Logic’s most recent association email, community, and member experience survey data benchmarks.

Content 266

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Reid All About it

FEBRUARY 23, 2024

Bulletin describes how a member app helps nurture member engagement by providing a centralized communication channel for members. Check out Amanda Lea Kaiser’s answers to a question from a Member Engagement Lab participant. Webinar latecomers. 1 CAE credit. . 1 CMP credit. More info/register. 1 CAE credit.

DC 261

DC Washington Member Engagement Innovation 261

Higher Logic

FEBRUARY 19, 2019

Ah, member retention. In fact, 46 percent of associations reported that increasing member retention is one of their top membership goals, according to the Membership Marketing Benchmark Report. If you’re worrying about member retention, the first place to start is to find out how you’re doing on paper.

Recruiting 212

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Nimble AMS

DECEMBER 3, 2021

Here are some examples of areas of board member expertise and how you can speak to them effectively: . Executive – Most of your board members will look at the big picture and need to know how this investment will help the entire organization. For example, explain how online community functionality can help them.

How To 127

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Nimble AMS

JANUARY 29, 2022

Membership executives and team – The people in these roles aim to boost member recruitment, engagement, and retention. Reduce membership lapses by using data about past behaviors to predict if a member is unlikely to renew, and then intervene before losing the membership.? . For example: . You can too.

Recruiting 132

Recruiting Recruitment Team Revenue 132

Aptify

FEBRUARY 14, 2023

Growing your union and keeping it going strong , requires actively and continually engaging with members and the communities you serve. The Air Line Pilots Association (ALPA), the world’s largest airline pilot union, drives deeper member engagement with Aptify.

Software 72

Software Recruiting Recruitment Member Engagement 72

Association Analytics

FEBRUARY 14, 2022

Some examples include: Data specific – What data empowers you? An example is how many new members did we acquire last month? More time – your staff can spend more time on valuable projects rather than creating reports or developing Excel spreadsheets. What limits you? What do you think about our data?

How To 169

How To Case Study Cost Revenue 169

Reid All About it

JANUARY 19, 2024

The survey report will benchmark key factors in AI adoption, including budgeting, training and hiring. Building Your 2024 Video Strategy: A Guide for Associations To acquire and retain your membership and drive non-dues revenue, you need to include member-driven video in your strategy. Membership, again. 1 CAE credit. .

Revenue 256

Revenue Strategy Member Engagement United States 256

EventMobi: Association Events

SEPTEMBER 28, 2023

In fact, the 2023 Membership Marketing Benchmarking Report states that 64% of associations believe members join to network with others in the field. With an association directory, your members can easily find and connect with others. Sharing contact information Your member directory is, at its core, a list of members.

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Directory Organization How To Kansas City 147

Reid All About it

JANUARY 26, 2024

s 2023 Membership Marketing Benchmarking Report in many of the posts I’ve written for clients. Last year, 814 associations participated in MGI’s survey, which benchmarks the practices used by associations to recruit, engage and renew members. I’ve used data from Marketing General Inc.’s The 2024 survey is now open.

Survey 256

Survey Project Strategy Education 256

Reid All About it

JULY 21, 2023

In their report, Next-Level Governance : Leading with Strategic Agility , they describe the critical elements for reinventing governance so you can position your association to deliver value to your members and industry amidst any disruption. Hear tips to recruit and retain these generations. Governance. 1 CAE credit.

Atlanta 195

Atlanta millennials Price Technology 195

Reid All About it

APRIL 12, 2024

Member recruitment. Katrina Ciccarelli McAfee at Association Analytics shares a three-step strategy for improving new member acquisition. Explore ways to enhance visibility, financial communications, accountability, improve management of financial resources, and optimize the impact of financial reporting and messaging.

Revenue 256

Revenue Strategy Price Newsletter 256

Membership Marketing

JULY 21, 2021

Not since the Great Recession over a decade, ago have more associations reported that their membership declined than those showing an increase. These are some of the findings in the recently released 2021 Membership Marketing Benchmarking Report. A total of 47% of associations are reporting declines in their total membership.

Recruiting 116

Recruiting Recruitment Report Innovation 116

Reid All About it

OCTOBER 20, 2023

Unlike social media, a mobile app provides a cohesive and centralized communication channel to your members. Bulletin describes several ways a member app can enhance and foster member engagement. He pairs each one with relatable examples to drive the point home. Why do members join associations? AI adoption.

Maryland 272

Maryland LMS Revenue Strategy 272

MemberClicks

APRIL 28, 2022

Recruiting new members and keeping them engaged is a crucial activity for all associations. And while it’s a challenge to engage any of your member base, engaging young members can feel particularly daunting—particularly younger Millennials and Gen Z. Spotlight young members in your newsletter.

Tips 98

Tips millennials Newsletter Recruiting 98

Membersuite

SEPTEMBER 10, 2022

I see more associations offering a hybrid membership model because it increases member engagement and retention. Members who find value as part of an organizational membership are likely to purchase their own membership if they change jobs. Benchmark compensation or operations survey reports. Hybrid Membership Model.

Price 135

Price Discount Marketing Newsletter 135

Reid All About it

APRIL 28, 2023

Member recruitment. Impexium suggests member recruitment strategies that will successfully drive your marketing efforts in this very different marketplace. Online communities are extremely popular with younger audiences—the toughest ones to recruit and retain. More info/register (members only). 1 CAE credit.

DC 205

DC Recruiting Recruitment Washington 205

Membersuite

MARCH 16, 2022

You need AMS reports that filter data by empty fields so you can spot missing information, such as addresses, emails, parent company, billing contacts, and key contacts. Regularly review bounced email reports. 8 Ways to Maintain Up-To-Date Member and Customer Data. 6: Recruitment Lead Generation. 7: Student Members.

Directory 141

Directory Newsletter Recruiting Recruitment 141

Aaron Wolowiec

JULY 22, 2014

recently released the results of its annual Membership Marketing Benchmarking Report , in which 53 percent of associations reported membership growth throughout the last year. In the study, the majority of associations reported a two- to three-month grace period for membership benefits once memberships expire.

Social Media 100

Social Media Recruiting Recruitment Report 100

Nimble AMS

APRIL 3, 2022

Nimble AMS helps you know and engage with members in multiple ways. For example: It’s built on the Salesforce CRM platform , which delivers capabilities and features that once were available only to Fortune 500 companies. need to drive continuous member engagement, improve member loyalty, and ultimately grow revenue.? .

Software 130

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Reid All About it

APRIL 30, 2021

McKinley Advisors describes how environmental factors have impacted the performance and priorities of associations in their survey report, Association Viewpoint: Renewal, Reinvention and Responsibility , conducted in February 2021. How to Ask the Right Questions to Improve Your Content and Drive Member Engagement. Quick hits.

Education 354

Education Technology Strategy Revenue 354

WBT Systems

JULY 31, 2018

Every association wants to recruit millennial members, but the cost of membership may exceed a millennial’s budget. According to the 2018 Membership Marketing Benchmarking Report from Marketing General Incorporated (MGI), the median basic annual membership dues is $212. Recruitment strategy: help millennials get jobs.

millennials 150

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Reid All About it

AUGUST 28, 2020

Disruption isn’t a choice right now, so we might as well embrace it, reports WBT Systems in their recap of two #ASAE20 sessions. Hear about the unique challenges and opportunities for women in the events industry, as well as real-world examples and lessons from women in leadership. Opportunities in disruption. 1 CMP credit.

Montana 359

Montana North Carolina Content Certificate 359

Associations Now

AUGUST 20, 2019

Two new reports point to member engagement challenges for associations, which could mean it’s time to test out an omnichannel marketing strategy—and, no, that’s not the same thing as multichannel marketing. Is your member engagement rate dropping? Take me as an example. If so, you’re not alone.

Marketing 91

Marketing Member Engagement Strategy Report 91

MemberClicks

AUGUST 1, 2023

Examples include clubs, hobby and interest groups and sororities. Recruit your board. When you start an association, board members play a crucial role in your association’s growth and success. Your board members should have varied but specific skill sets and experience that can help you achieve your association’s goals.

Recruiting 52

Recruiting Recruitment Cost Discount 52

Aptify

JULY 9, 2021

Chapters can pull reports and access content through the online portal, making them more self-sufficient and better able to run local member recruitment campaigns. Offering a convenient mobile experience is a must-do these days for effective member engagement. Delivering greater member value.

Membership Management 72

Membership Management Software Member Engagement Recruiting 72

MemberClicks

SEPTEMBER 20, 2023

Examples of professional medical associations include: American Academy of Neurology Radiological Society of North America Illinois Osteopathic Medical Society American Veterinary Medical Association What is a Trade or Business Medical Association? They are focused on promoting collaboration among companies.

Association Software 52

Association Software Software Organization Certificate 52

Reid All About it

AUGUST 21, 2020

Bruce Rosenthal (Bruce Rosenthal Associates and Partnership Professionals Network) and Christopher Gloede (Ricochet Advice) recently published a useful report, The New Sponsorship Model for Virtual Events. The report also includes a sample virtual event prospectus to give you additional ideas. Association membership app. Host: ASAE.

millennials 307

millennials Montana Class Education 307

WBT Systems

JANUARY 3, 2017

Increased Member Value – members place high value on association education, especially younger members. As an example of this, back in June 2016 an article in Association Now magazine referenced a study titled “ Member Engagement Study: Aligning Organization Strategy With What Matters Most to Members.”

Technology 210

Technology Learning Management System Certificate System 210

Reid All About it

DECEMBER 1, 2023

Member recruitment. To attract young members , you must recruit in ways that make sense to them. It seems weird to report on Thanksgiving dishes more than a week later, but I feel strangely obliged. From light to heavy, the next night we had cheesy smoked Gruyere chicken. 1 CMP credit. . More info/register.

Arlington 266

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Reid All About it

SEPTEMBER 11, 2020

Jim Taylor at BoardSource explains how to recruit for board diversity without disrespecting people of color —and shares a personal example that should make you squirm. Hear about some major considerations for online engagement. More info/register (fee for non-MPI members). Board diversity. Burning Man FOMO. Host: ASAE.

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