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Create a Winning New Member Strategy in 3 Easy Steps

Association Analytics

Signing up for a membership is not something today’s professionals shy away from, so it’s critical for today’s associations to discover how to get in front of their target market and successfully communicate their value. Don’t discount thought leadership for the top of funnel audiences. One example of thought leadership is this blog!

Strategy 169
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Association Brain Food: 6.14.24

Reid All About it

In Nimble’s AI success kit, you get four resources: two 30-minute webinar recordings about AI for associations and two white papers, an introduction to AI for associations and a guide to developing an AI strategy. Plus, unlike social media channels, your association controls your app. AI acceleration. More info/register.

Arlington 212
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Association Brain Food: 3.1.24

Reid All About it

They describe how to apply best practices in cognitive, learning and behavioral sciences when designing education programs, so learners are more likely to retain and apply new competencies on the job. custom LLMs—how to explore, implementation, etc.; Explore the inner lives of leaders and leadership. AI for associations.

Education 259
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Building Space for Change: Your Questions Answered

YourMembership

Books are written about it and a lot of time and effort has been spent talking about how to deal with it. Change management is a tough subject that isn’t going away any time soon, so how can we be proactive about it? Associations, and almost any membership organization, continue to be challenged by change management.

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What I'm Reading

Thanks For Playing

Marketing Profs picked up Maddie Grant and Jamie Notter's survey on new leadership skills for the social media age (and wrote a really nice article about it). Does your association need social media training? Hey, lots of people have been writing interesting stuff! There are signs.

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Association Brain Food Weekly: 12.10.21

Reid All About it

They suggest an excellent (and entertaining) white paper to read on this topic and steps you can take to start your association’s journey from digitized to digital. Despite its negatives, there are still serendipitous benefits in engaging on social media. How to Have a Career Development Discussion with Your Boss.

Chicago 195
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Digital Transformation: It’s All About Culture

Mariner Management

In order to be successful, you’ll need strong, consistent support from your national headquarters leadership, actively providing direction and the resources for that change to happen; and from your chapter leaders, who need a clear understanding what the plan is, what the goals are, and the role that the chapters will play. Recruit your team.

Maine 62