Reid All About it

AUGUST 25, 2023

TopClass LMS highlights findings from MGI’s 2023 Membership Marketing Benchmarking Report that they think will interest association education teams. Gen Z and millennials. Another report to add to your reading list is Deloitte’s 2023 Gen Z and Millennial survey. Marketing to younger generations. Conference planning.

millennials 370

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EventMobi: Association Events

SEPTEMBER 13, 2023

So how do you improve your member experience? In this post we’ll explore: Why member experience matters What makes a great membership experience How to improve member experience How event management software helps deliver better a member experience What is Member Experience? Making your brand stand out.

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Reid All About it

DECEMBER 15, 2023

Lives of Gen Z and millennials. Juliana Kaplan at Business Insider describes how Gen Z and millennial parents are struggling right now. He saw the idea in action at the Social Media Market World conference. Communicating with Authors: How Do Societies Stay Connected with Their Authors? Online communities.

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Reid All About it

MARCH 8, 2024

Education program marketing. This time, they suggest eight marketing principles you should revisit or explore, most of them based on behavioral science. Event marketing. Your marketing plan has to work extra hard to convince your audience to make the trip. via ClassicFM Yasher Ali’s dog comes home with his buddy— video.

Social Media 250

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Associations Now

FEBRUARY 27, 2019

Legacy events need the support of new generations, but capturing their attention is challenging when traditional marketing methods and event agendas are no longer effective. The best way to reach millennials is to create the foundation for a great event before the event happens,” he says. How big should your communications team be?

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Reid All About it

FEBRUARY 23, 2024

I’d love to see that phrase in membership marketing copy. TopClass LMS explains how to keep industry professionals (and members) close with a learning subscription. Gen Z and millennial marketing. Here’s some help for marketing more effectively to younger generations. I’m hoping to somehow. Learning subscriptions.

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DC Washington Member Engagement Innovation 261

Reid All About it

DECEMBER 8, 2023

Marketing to Gen Z and millennials. If you’re determined to market more effectively to younger generations, here’s some help. Mercury Creative Group explains how to build an association brand that attracts and builds the loyalty of young members. How to Tell If You Need a Data Warehouse. More info/register.

Strategy 272

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Reid All About it

JANUARY 19, 2024

Jamie Notter of Propel explains how to make the most of your remote/hybrid team’s time together in person. Josh King of emc3 asked marketing and event leaders to share their event predictions and trends for 2024. I like looking beyond the association world to see what event planners and marketers for brands are thinking about.

Revenue 256

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Blue Sky eLearn

NOVEMBER 7, 2018

For years we’ve been talking about Millennials. How they are different from previous generations. How to market to them. How to keep them – as employees, members, customers. While Millennials are still as important as ever, we can’t overlook the up and coming generation – Generation Z.

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Reid All About it

JULY 21, 2023

Unlike on Threads, which, Kate Lindsay at Embedded says, is “ a mecca of Millennial brain rot.” Nonprofit Management Series: Finance and Budgeting Many professionals in the association and nonprofit space have never been fully exposed to financial statements, budgeting, and how to be a proper steward of your organization’s resources.

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Blue Sky eLearn

NOVEMBER 7, 2018

For years we’ve been talking about Millennials. How they are different from previous generations. How to market to them. How to keep them – as employees, members, customers. While Millennials are still as important as ever, we can’t overlook the up and coming generation – Generation Z.

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WBT Systems

FEBRUARY 13, 2018

46 percent more likely to be first to market. Millennials don’t just want learning opportunities, they expect them. Tag resources, such as articles, videos, on-demand webinars, podcasts, and your own online courses, by topic. The post How to Create a Culture of Learning at Your Association appeared first on WBT Systems.

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Reid All About it

MAY 21, 2021

This series of 15- to 20-minute videos cover hot topics and issues related to 501c organization management. 5 Secrets of Email Marketing Geniuses. Learn the secrets of email marketing geniuses, including: the 5 types of nonprofit emails, the anatomy of an email marketing campaign, and 6 email marketing mistakes to avoid.

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Reid All About it

AUGUST 21, 2020

Either way, career pathways , says WBT Systems in this #ASAE20 recap, help your members and market understand what they need to learn and which of your programs they should take to acquire those competencies. They explain how to deliver value to virtual event sponsors—value that will generate more revenue for your association.

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Reid All About it

OCTOBER 27, 2023

Ewald Consulting describes how the Association of Workplace Investigators uses Local Circles to build connections and foster community among members and non-members. Marketing to younger generations. Trying to figure out how to market more effectively to Gen Z and millennials? Strategic partnerships. CAE credit.

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Association Adviser

MARCH 10, 2014

Two millennials weigh in on the latest research findings. As two members of the millennial generation, we pay special attention to articles that claim to state the best ways to market to us. Sometimes we agree that marketers know us well; other times, we slightly disagree and wish we could give the author(s) a hint.

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Reid All About it

DECEMBER 2, 2016

I can’t imagine how terrifying it must be to experience a wildfire but this video gives me a slight sense. Out of the Mouth of Millennials. Millennials are the largest generation in U.S. What do Millennials think about being put under the microscope? Host: Marketing General, Inc. Tue 12/6 at 1 p.m. –

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Reid All About it

AUGUST 7, 2020

But, this week, WBT Systems reveals the high career costs of working from home for Gen Z and millennials. Want to find out how other associations are responding to the pandemic and envisioning the future? How to Go Virtual (While Still Creating an Engaging Experience). But it’s not the same experience for everyone.

Montana 369

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Higher Logic

JULY 13, 2017

Active job boards are a great way to attract millennials as well. Even millennials who are already working in their chosen industry are often interested in new opportunities because, while they’re one of the most well-educated generations , millennials still make less money than their older counterparts.

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Reid All About it

SEPTEMBER 29, 2023

Marketing to younger generations. If you’re trying to figure out how to market to Gen Z and millennials, Mercury Creative Group explains how to build an association brand that attracts and retains younger members. Learn the secrets of Coach Prime’s appeal to youth and how to employ similar tactics.

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Reid All About it

MARCH 3, 2017

It’s a must read for anyone in an association membership, marketing or executive position. Dan Lautman at DelCor shares advice on how to identify phishing emails and websites so you can outfox hackers and their phishing malware. How Millennials and Baby Boomers Can Work Together. 1 CAE credit. More info/register.

millennials 150

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Reid All About it

SEPTEMBER 30, 2016

After reading Elizabeth Engel and Shelly Alcorn’s paper, The Association Role in the New Education Paradigm , I was inspired to write my own take on how associations could transform higher education. Why not dream big or dream differently—that’s how to design your own future. Leveraging the Millennial Generation in your Workplace.

Maryland 150

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SCD Group

NOVEMBER 20, 2014

Millennials Will Become The Majority In The Workforce In 2015. More than half of the hiring managers agreed that it was difficult to find and retain millennial labor. Nearly 80% of the millennials surveyed say they would consider quitting their existing jobs and working for themselves in the future. We millennials have drive.

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Reid All About it

DECEMBER 2, 2016

I can’t imagine how terrifying it must be to experience a wildfire but this video gives me a slight sense. Out of the Mouth of Millennials. Millennials are the largest generation in U.S. What do Millennials think about being put under the microscope? Host: Marketing General, Inc. Tue 12/6 at 1 p.m. –

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Reid All About it

JULY 16, 2021

Definitely look at what he has to say, especially if you’re using labels like Gen X, Millennial and Gen Z. How to create an editorial calendar that will streamline your content strategy. Join an insightful discussion on how you can unlock the true value of community-driven business. Usability testing. Quick hits. Neil Patel ).

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Reid All About it

SEPTEMBER 22, 2023

If your AMS partner doesn’t offer one, he shares tips for how to create a users group yourself and get the most out of it. Amanda Lea Kaiser ) Two mobile engagement strategies to help your association increase Gen Z and millennial membership. Mark Wallach, Engagement Mobile Strategies ) How to use AI to do stuff. Website RFPs.

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Reid All About it

MAY 27, 2016

Every week, the association community gathers for Association Chat (aka #assnchat) on Blab, a video streaming platform with live chat on the side. Presenter: Suzanne Carawan, Chief Marketing Officer, HighRoad Solution. – Demystifying Millennial Donors. Presenter: Chris Cichon, Marketing, Boomerang. 1 CAE credit.

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Reid All About it

MAY 14, 2021

Marketing copy. If you’re frequently under pressure to come up with clever and compelling marketing copy, I feel for you. That’s when marketers turn to their swipe file: a collection of copied and pasted blurbs that hopefully provide inspiration. Your data is good enough if you know a few simple secrets about how to manage it.

St. Louis 341

St. Louis Technology Strategy Conference 341

Association Adviser

MAY 25, 2017

There were many great education sessions at ASAE’s 2017 Membership, Marketing & Communications (MM&C) Conference, held earlier this month in Washington, D.C. This year’s event focused on the challenges faced by association marketing professionals and provided tips, trends and programs to help move marketers forward.

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SCD Group

OCTOBER 14, 2014

How to Overcome the ''No Time to Create Content'' Challenge By Joe Chernov via MarketingProfs.com How can we maximize our content output in the minimum amount of time? Three Tips for Producing Online Video from a Popular Youtube Host By Katie Bascuas via AssociationsNow Launching a new video? Great marketing strategies?

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Video Content millennials Minnesota 40

Achurch

MARCH 3, 2021

95% of Gen Z and 93% of millennial employees report difficulty working from home because of the pandemic. How to Create a Virtual Watercooler for Your Employees. Entice people into this room with a fun or interesting resource, video, or shared activity. Young professionals are having a harder time than most.

Team 144

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Socious

JANUARY 4, 2017

Article #1) How to Measure the Effectiveness of Your Association’s Member Engagement Tactics. Article #2) 3 Types of Association Members and How to Engage Them. We go into exactly what each term means, as well as how they’re different from one another. Article #2) How to Set SMART Goals for Your Online Community.

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millennials Member Engagement Video Software 100

Associations Now

JULY 21, 2017

As Gen Z enters the workforce, leaders may need to adjust how they manage. Move over millennials, it’s Gen Z’s time to enter the workforce. Take advantage of video streaming. CMSWire shares several creative and inspirational live video marketing ideas. Learn from the best.

How To 46

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Reid All About it

MAY 15, 2020

Marketing virtual/online education. You can’t market as usual right now, you must market carefully and caringly , says WBT Systems. They provide advice for revisiting your marketing personas and strategies and creating the right type of messaging for this moment. Hosts: Canadian Nonprofit Academy and Go to Market Impact.

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Associations Now

NOVEMBER 18, 2014

With the beef industry struggling to break through to a younger audience, marketing groups in the space are working extra hard to make the pitch—even in Texas, home of the cattle ranch. Millennials and beef aren’t a match made in heaven. million budget for marketing efforts in the state.

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Texas millennials Austin Industry 40

Association Adviser

JULY 27, 2016

Our colleague Eryn Underwood’s recent article Why Millennials Join Associations and What Associations Can Do to Keep Them has been republished by a number of state society publications, so it appears we struck a nerve. Association Adviser: How is your organization connecting with millennials? It’s been a good shift.

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.orgCommunity

FEBRUARY 25, 2019

marketing automation software offers tools to lift those relationships to a new level. Aimee, who is senior digital marketing advisor at HighRoad Solution, gave an insightful overview on building successful member journeys. How each of these audiences consumes content is another defining characteristic. Create a Persona Matrix.

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