How to Start or Grow Your Online Career Center

Association Adviser

Starting or growing a career management site doesn’t have to be intimidating. However, many associations are hesitant to commit the needed resources and staff time to begin or enhance an online career center because doing so always seems to be a large undertaking.

Membership Marketing Blog: Pricing Your Product, Service or.

Membership Marketing

Pricing Your Product, Service or Membership. Sometimes pricing is an afterthought when developing a product or service or changing your membership structure. Pricing is one of the four “P’s” of marketing for a reason. to $2,395. Decision to Join. (3).

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How to Tame Technology

Association Adviser

” But, according to the association technology experts we consulted, if you don’t get some more features soon, you ain’t going to have more members. If you have a chance to read this Did You Know? So why is it so hard for associations to get it right?

Membership Marketing Blog: How to make sure the Price is Right!

Membership Marketing

How to make sure the Price is Right! Are you using price as a strategic tool to drive sales? A very high price may support the impression that you product is exclusive. A low price may help launch your product against an established competitor. Pricing is a part of marketing and needs a strategy just like promotion and packaging. And yet, proper pricing can actually determine a product’s success or failure. Decision to Join. (3).

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Seven Levers to Increase Membership Recruitment

Membership Marketing

Seven Levers to Increase Membership Recruitment. Where do you start if your supervisor or board tells you to increase the number of new members coming into your organization? Deploy Market Penetration PricingPrice is one of the four P’s of marketing.,

How to Meet the Membership & Education Expectations of Millennials and Gen Z

.orgCommunity

New research shows they have much greater price sensitivity and much lower brand loyalty than older generations. Young professionals (YPs) are joiners, but they can’t afford to join associations or participate in association programs just because it’s the right or expected thing to do.

Membership Marketing Blog: 3 Tips on How to Improve the.

Membership Marketing

3 Tips on How to Improve the Presentation of Your Membership Product. How membership is presented is also important when promoting to prospective members. Trying new ways to present membership really comes down to making the buying decision easier for a prospective member.

How to Communicate a New Membership Model

Membership Marketing

But once a new membership model has been researched, defined, and approved, the next steps are critically important: the communications plan to introduce the model to members and the larger marketplace. So the best plans are to notify members of the new model and how it will impact them with multiple communication channels. The renewal communications need to highlight the changes and benefits of the new mode.

Why Share the Wealth through Membership Recruitment?

Membership Marketing

Why Share the Wealth through Membership Recruitment? This past weekend, I was in Chicago doing some membership presentations and spoke with members of one group who asked, “Why should I recruit members for the organization? Share to Twitter Share to Facebook.

Membership Marketing Blog: Membership Dues Pricing and Value

Membership Marketing

Membership Dues Pricing and Value. The last few months, I have received a number of questions related to dues increases and pricing issues for membership. If this is a topic of interest for you, please feel free to join me and my colleague Erik Schonher for an ASAE and the Center Membership Idea Swap titled, The Fundamentals of Pricing and Value. The session will take place this Wednesday, May 5, from 9:30 to 11:30. Here is the link to register.

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How to Build a Case for and Implement Joint Membership for Your Association and Chapters

Chapter Chat

Read Part 2 to learn how to: Find out if joint membership is a good idea for your association. Now, we’ll take our joint membership plan through the steps to implementation. Introduce the joint membership plan to chapters. How much will joint membership cost?

How to Test Big and Win Big in Membership Marketing

Membership Marketing

Besides under spending on marketing, lack of testing remains the single biggest missed opportunity to grow membership. The three basics to test in marketing remain the list you market to, the offer you make, and message/package you send. First, be sure to test big things.

Membership Marketing Blog: Using Social Media to Recruit Staff

Membership Marketing

Using Social Media to Recruit Staff. A former client contact of mine helps to manage a blog and related social media to recruit staff for the company where she works -- Sodexo. If you get a chance, take a couple of minutes to browse all of the tools that are deployed. Share to Twitter Share to Facebook. Hi Tony - what a nice surprise to click on your link and read your post. Subscribe to: Post Comments (Atom). Price. (9).

Unleash the Power of Market Testing in Your Membership Recruitment

Membership Marketing

Unleash the Power of Market Testing in Your Membership Recruitment. In fact, testing may even be more important now because the vast array of options available to marketers. If testing is so important, then how should it be done? ” or “How about?”

How To Get Started Thinking About Online Peer Learning Communities for Nonprofit Professionals

Beth Kanter

” The idea was to get folks who do social media for nonprofits sharing best practices about social media adoption and culture change by balancing brief c ontent delivery with lots of interaction. Ning – Popular with nonprofits, reasonably priced, may require some customization.

Six Components to Building Your Membership Model

Membership Marketing

Six Components to Building Your Membership Model. I am speaking with a number of clients about options on how to build new memberships or adapt current categories. Value – What products and services are desired by your market that you are able to deliver to the membership?

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Membership Marketing Blog: Customers Love 'Em or Lose 'Em

Membership Marketing

The book includes 57 tips on how to better serve your customers. No one likes to be in the dark. While this is human nature, you don’t want to be the source of their worries. Finally, when in doubt, it’s better to over communicate then under.”

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How to Calculate where your Membership is Headed

Membership Marketing

How to Calculate where your Membership is Headed. And some of them do not realize just how much trouble they may be in going forward. When I meet with groups, I use a simple method to calculate where their membership is headed given their current metrics. Using your current data, you can also do this analysis to see what the ultimate equilibrium of your association membership count will be. Here is how it works. One other thought to consider.

Membership Marketing Blog: Here's How to Engage Your Members

Membership Marketing

Here’s How to Engage Your Members. • Members who upgraded their membership in the past year to a higher level of service were 12% more likely to renew. But the engagement does not just need to be a financial exchange. Share to Twitter Share to Facebook.

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Membership Marketing Blog: So Why Test in Membership.

Membership Marketing

So Why Test in Membership Recruitment? After my last post, you might say to me, “So what’s wrong with not doing market testing in my membership recruitment program?” For this client, we conducted a price test by splitting prospective members receiving a membership solicitation in half. The test group received the exact same direct mail package, but the with a $31 discount taking the price down to $199. Share to Twitter Share to Facebook.

5 Tips for Getting the Most Out of Your Association’s Event

Blue Sky eLearn

For an association, hosting events like conferences, networking meetups, and learning sessions is an effective way to bring people who share a common goal or passion together. There’s a lot riding on your association’s next event, so how can you get the most out of it? .

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Membership Marketing Blog: The Impact of a Membership Dues.

Membership Marketing

It has been my observation that the demand for membership renewals is fairly inelastic of price. At least up to a point. The bottom line -- based on the the aggregate data -- it appears if an organization can keep a dues increase to under 20% there will not be a drop in overall renewal rates. Share to Twitter Share to Facebook. Labels: 2011 Benchmarking Survey , Dues Increase , membership dues , Price , Renewal. Subscribe to: Post Comments (Atom).

Membership Marketing Blog: Disturbing News on the Practice of.

Membership Marketing

Many organizations are seeing growth in membership and using great tools to recruit, engage, and retain members. But answers to the question, “What types of analysis do you use to measure the effectiveness of your membership marketing campaigns?” Price. (9).

Association Brain Food Weekly: 3.8.19

Reid All About it

The weekly list of free educational events and resources for the association community… Don’t keep your association’s technical savvy and systems all to yourself. MemberSuite explains how associations can respond to this market demand by offering certificate and certification programs.

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Membership Marketing Blog: Five Steps to Building a Membership.

Membership Marketing

Five Steps to Building a Membership Recruitment Strategy. I just responded to a question on how an organization should put together a membership recruitment strategy. The question reminded me that sometimes it is a good idea to step back and look at the fundamentals of what we are doing. So here are five basic elements that I think are important to consider in putting together a membership recruitment program. Decision to Join. (3).

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Membership Marketing Blog: Three Steps to Engage Volunteers in.

Membership Marketing

Three Steps to Engage Volunteers in Membership Marketing. There is a big world out there and volunteers can make a significant impact in helping you reach out to others and grow your membership. Here are three steps to get volunteers plugged in your membership marketing efforts.

Membership Marketing Blog: Maximizing your Website as a Tool for.

Membership Marketing

Maximizing your Website as a Tool for Membership Recruitment. But surprisingly few use a visit to a website as an opportunity to capture an opt-in from a prospective member. So how do you get a visitor to opt-in to receiving additional information from an organization?

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Association Brain Food Weekly: 5.10.19

Reid All About it

The weekly list of free educational events and resources for the association community… “5G, when fully implemented, is poised to be a very big deal, a far bigger transformation in mobile technology than any previous generational shift. How to use FAQ pages to improve SEO.

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Association Brain Food Weekly: 1.18.19

Reid All About it

The weekly list of free educational events and resources for the association community… Maddie Grant and Jamie Notter have a new book coming out, The Non-Obvious Guide to Employee Engagement. Jimmy Daly at Animalz describes three big challenges to producing great content.

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Membership 101: Ladders of Engagement Revisited

Spark Consulting

Once members join, the next question becomes: How do you keep them? How do you build real relationships over time that deepen your commitment to each other and lead to long-term loyalty on both sides?

Membership Marketing Blog: Membership Marketing Response.

Membership Marketing

It is fun to slice and dice data. So the other day, we decided to run response rates by state for one membership organization. Over a million pieces of recruitment mail were analyzed that went out over several campaigns and there were over 10,000 paid responses. Price. (9).

Association Brain Food Weekly: 4.12.19

Reid All About it

Now in its eight year, the results from this Naylor Association Solutions survey will highlight association communications best practices and identify improvements and challenges associations continue to face with member communications. How are associations losing corporate supporters?

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Association Chat: Focusing on Customers and Members

KiKi L'Italien's Acronym Soup

Whether you call them customers or members, it is important to remember that the membership experience is a critical piece of an association professional''s responsibility. How can we bring delight to our members? How does your organization solve problems for its members?

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Association Brain Food Weekly: 9.30.16

Reid All About it

After reading Elizabeth Engel and Shelly Alcorn’s paper, The Association Role in the New Education Paradigm , I was inspired to write my own take on how associations could transform higher education. Why not dream big or dream differently—that’s how to design your own future.

Association Brain Food Weekly: 11.18.16

Reid All About it

To make up for the lack of webinars, here are some good reads for you, starting with one of the best posts I’ve read on website user experience. Orbit Media provides 40 “painless tactics” for improving your website so you can hold on to visitors and move them along a path to action.

Membership 101: Life Time Value

Spark Consulting

One of the questions I get asked a lot is: “How much should I be willing to invest to recruit a member?” For example, let’s say you invest $1000 on a recruitment campaign and bring in five new members. But how much more?

Association Brain Food Weekly: 10.27.17

Reid All About it

The weekly list of free professional development events for the association community… A few weekends ago at Association Charrette , I talked to the group about studies from around the world that proved what you and I have always intuitively known: walking in the forest is good for us.

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Association Brain Food Weekly: 7.21.17

Reid All About it

Your weekly list of free webinars and events for the association community… Yesterday I went on an ebook buying rampage thanks to BookBub. Well, that’s what happens to me. It] reveal[s] how fragile the status quo is, and how malleable the future can be.”.

Association Brain Food Weekly: 1.13.17

Reid All About it

It’s that time of year – your chance to participate in the industry’s most comprehensive study on membership marketing. Every year, I look forward to pouring over this report as soon as it comes out. To participate in the survey, follow this link.

Association Brain Food Weekly: 1.13.17

Reid All About it

It’s that time of year – your chance to participate in the industry’s most comprehensive study on membership marketing. Every year, I look forward to pouring over this report as soon as it comes out. To participate in the survey, email Tony Rossell at MGI.