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Preparing Your Association for AI

Association Analytics

AI has garnered a lot of global and national attention across most industries in recent months. For example, if you’re a marketing specialist, you might ask the tool to help compose tweets for podcast promotions or come up with a few subject lines for your emails. The results?

San Diego 317
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2016: An Association Blogging and Podcasting Odyssey

Spark Consulting

I remember participating in my first bloggercon at ASAE in a sunny plaza in San Diego in 2008, shortly after I’d launched Thanks For Playing, the precursor to the Spark blog, with about 30 other association professionals, sharing our thoughts about how to use this new platform to strengthen our industry and our community.

San Diego 150
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Carole Baskin is killing it in marketing: How the non-profit in ‘Tiger King’ dominates digital strategy

Association Success

In fact, I found myself wondering, “Is Carole Baskin actually a marketing genius?”. Your marketing director didn’t. Well, how about this: The San Diego Zoo is literally the No. She has grown her following to be among the most visible organizations in her industry. Let’s start with a bit of background.

Strategy 100
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Association Brain Food Weekly: 5.29.20

Reid All About it

Participants posted their topics on e180’s Topic Market and sent invitations for one-on-one or group Braindates—video chat discussions on the Braindate platform. Pivot Virtual Summit: Visioning a New Future for the Events Industry through Self Care, Innovation & Community. Guest: Alex Plaxen, Nifty Method Marketing & Events.

San Diego 259
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Healthy Food Trend Hits Pet Industry

Associations Now

Last week’s announcement that the Food and Drug Administration has decided to ban trans fats from foods doesn’t translate to animal feed or similar foods— a decision that earned praise from the American Feed Industry Association, a trade group for animal-feed producers. Industry Challenges.

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Healthy Food Trend Hits Pet Industry

Associations Now

Last week’s announcement that the Food and Drug Administration has decided to ban trans fats from foods doesn’t translate to animal feed or similar foods— a decision that earned praise from the American Feed Industry Association, a trade group for animal-feed producers. Industry Challenges.

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Association Brain Food Weekly: 3.26.21

Reid All About it

The just-in-time virtual LMS demo day will feature presentations from a limited number of industry partners that offer LMS platforms. Carl Winston, Director of the Payne School of Hospitality at San Diego State. Robb Lee, CAE (moderator), Chief Marketing & Product Strategy Officer, and responsible for DEI, ASAE.