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Association Brain Food: 10.18.24

Reid All About it

For the tenth year, they’re uncovering industry trends in membership engagement and retention levels, digital transformation, and more by gathering input from association professionals. Sponsorship strategy. Member engagement. Associations are increasing their focus on Gen Z, but don’t forget about boomers.

Revenue 259
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Association Brain Food: 9.6.24

Reid All About it

Your association and chapters vie for your members’ attention and time, so how do you become membership partners instead? Billhighway shares Elizabeth Engel’s advice for tackling this conundrum, including how to help chapter volunteers excel at member recruitment, engagement, and retention. Podcast recommendations.

Revenue 265
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Association Brain Food: 1.12.24

Reid All About it

ExOrdo shares key findings from their interviews with 27 scholarly societies about event goals, programs and challenges. They discuss the growth of international online audiences, challenges with online networking and engagement, online content libraries and more. Young member engagement.

LMS 271
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Association Brain Food: 4.5.24

Reid All About it

One is the difficulty of proving the value of membership to members and prospects. Another is persuading members to make time for association engagement. Carolyn Shomali of Professionals for Association Revenue explains what associations can learn about audience engagement from the most popular podcasts today.

Revenue 259
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Association Brain Food: 6.21.24

Reid All About it

You’ll nod along as the report describes challenges (especially #2) we’ve put up with for way too long. eShow describes the impact of AI on events and the challenges you must address when using AI. What can we learn from a hospice chef? | Too often, membership “just is.” Membership lacks focus and intentionality in execution.”

Arlington 259
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Association Brain Food: 8.2.24

Reid All About it

How do you attract sponsors, exhibitors, and advertisers, and maintain their engagement and loyalty when you’re up against a wide range of competing alternatives? Many of them admit to not having documented plans for member engagement, young professional recruitment, and lapsed member reengagement—that’s a good place to start.

Cleveland 265
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Association Brain Food: 4.12.24

Reid All About it

Even well-meaning learners who’ve paid for online courses and conferences are apt to click away if their attention wanes during your program. Tracy King at InspirEd says Gen Z has different ideas for how they want to learn, work and build a career —and she has the research to back that up. Member recruitment.

Revenue 259