Associations Now

OCTOBER 9, 2014

Insights from the voice behind ASAE’s main social media accounts, Lauren Precker. Social media managers clearly have a tough job—and that includes the person at the helm of ASAE’s accounts. So often we avoid change or don't move on an innovation because it feels too risky.

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Reid All About it

JUNE 18, 2021

Hear about how associations need to shift their mindset on recruiting, training and education; workforce trends that will shape the future labor market; and why retaining employees is more important than ever?. Community experts will be showcasing platforms and sharing their knowledge with the association market. More info/register.

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MemberClicks

SEPTEMBER 1, 2023

Thought-leaders, entrepreneurs and business owners are always looking for innovative ways to adapt to the challenges of working remotely, all while trying to grow their skills and projects. Topics include business strategy and innovations, thought leadership,business practices, HR, TED talks, economy, renewals, eCommerce, and DEI.

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Association Subculture

SEPTEMBER 21, 2011

skip to main | skip to sidebar. Disruptive Innovation Coming to Nonprofits. You want innovation? innovation. (6). marketing. (2). social media. (3). Principled Innovation LLC. Disruptive Innovation Coming to Nonprofits. Innovation in Association Management. You want disruption?

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Reid All About it

JANUARY 10, 2020

Mike Murray, Content Marketing Institute ). How to build a successful content marketing strategy from scratch. Facebook Giving Tools are not just the next generation fundraising platform – for many new and small charities, they are now the main source of individual giving. Bill Cushard, Director of Marketing, ServiceRocket.

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Association Subculture

SEPTEMBER 14, 2011

skip to main | skip to sidebar. Innovation in Association Management. Deirdre Reid wrote about ASAEs Innovation Talks. WSAE is hosting their Innovation Summit right now. Host your own innovation conversations. innovation. (6). marketing. (2). social media. (3). Principled Innovation LLC.

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Reid All About it

SEPTEMBER 15, 2023

Also worth your time The right marketing question—an intriguing way to approach a marketing campaign. Seth Godin ) The people, environment, and media around you shape your mindset: three steps to shape an abundance mindset. Host: MeetingsNet Speaker: Brooke Gracey, Marketing Director, Cvent Tue 9/19 at 2 p.m. –

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Thanks For Playing

DECEMBER 14, 2011

skip to main | skip to sidebar. Punk Views on Social Media is now public, which means you can lurk without getting kicked out! There IS no ROI to social media marketing. But thats OK, because theres no ROI of marketing period. Social media trends for 2012. Alltop Social Media.

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Forj

JUNE 7, 2021

However, as you begin searching for your association’s next solution, you’ll quickly come across a new option on the market— learning experience platforms (LXPs). A learning experience platform (LXP) is an innovative tool that associations and other learning businesses can use to disseminate educational content to members.

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Thanks For Playing

MAY 22, 2012

skip to main | skip to sidebar. With ASAEs Membership, Marketing & Communications Conference this week and an upcoming vacation, T4P is going on a little hiatus. Alltop Social Media. How to Manage Social Employees, Social Media at Events, and Car Talk. SmartBrief on Social Media.

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Thanks For Playing

JULY 3, 2012

skip to main | skip to sidebar. Youre putting together a marketing campaign. Labels: Marketing. A Recipe for Social Media ROI. Alltop Social Media. How to Manage Social Employees, Social Media at Events, and Car Talk. SmartBrief on Social Media. Thanks For Playing.

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Thanks For Playing

DECEMBER 13, 2011

skip to main | skip to sidebar. We also had some great resources listed in our handout: The Altimeter social media measurement compass , aka "what REALLY matters - and its not raw number of fans.". The Marketing Sherpa 2011 Social Marketing Benchmark Report. Alltop Social Media. What the Tech?

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Thanks For Playing

JULY 19, 2012

skip to main | skip to sidebar. I just finished Andy Sernovitzs Word of Mouth Marketing: How Smart Companies Get People Talking. Some of the key points that particularly struck me include: In an era of social networking and nearly ubiquitous connectivity, customer service may be your MOST important marketing tactic.

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Reid All About it

FEBRUARY 1, 2019

Billhighway brings us a conversation between two component relations professionals (CRPs) about a wide range of topics, including marketing chapter membership in rural communities, selling organizational memberships, measuring chapter performance, and more. AI and Innovation for Associations (Association Chat). More info/register.

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The Hourglass Blog

NOVEMBER 7, 2011

skip to main | skip to sidebar. Secrets of Innovation. A new post, "Secrets of Innovation," has just gone up there. Labels: Innovation. Innovation. Social Media. Principled Innovation. Film Directing Lessons in Innovation and Leadershi. Secrets of Innovation. Posted by Eric Lanke.

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Thanks For Playing

MAY 17, 2012

skip to main | skip to sidebar. Alltop Social Media. How to Manage Social Employees, Social Media at Events, and Car Talk. SmartBrief on Social Media. Social Media And Events Continue To Grow: 2012 Research. The Grassroots Innovation Leader. Thanks For Playing. 17 May 2012.

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Blue Sky eLearn

JULY 24, 2019

Focus on your social media marketing strategies. Social media is the most effective and organic way to raise awareness of your events and drive more registration. The main idea here is to think about your users’ experience as they register for your events. More on this in the next section. .

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Thanks For Playing

MARCH 6, 2012

skip to main | skip to sidebar. Evolving Membership Models, with Barbara Armentrout, Marketing General Inc. Labels: ASAE , innovation , presentations. Alltop Social Media. How to Manage Social Employees, Social Media at Events, and Car Talk. SmartBrief on Social Media. Newer Post.

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The Hourglass Blog

DECEMBER 19, 2011

skip to main | skip to sidebar. Innovation Does Not Happen Online. A new post, "Innovation Does Not Happen Online" has just gone up there. Labels: Innovation. Innovation. Social Media. Principled Innovation. It's Not Innovation If It Only Serves You. Monday, December 19, 2011.

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Thanks For Playing

JUNE 19, 2012

skip to main | skip to sidebar. This may be the most important question you need to ask yourself when launching a marketing campaign. Labels: Marketing. Alltop Social Media. How to Manage Social Employees, Social Media at Events, and Car Talk. SmartBrief on Social Media.

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Thanks For Playing

JANUARY 26, 2012

skip to main | skip to sidebar. And all of us good little marketers nod our heads in agreement with the above. Labels: branding , Marketing. Alltop Social Media. How to Manage Social Employees, Social Media at Events, and Car Talk. SmartBrief on Social Media. Thanks For Playing.

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AssociationChat

APRIL 10, 2020

WASHINGTON — ASAE announces the winners of the 2020 Gold Circle Awards competition, which denotes excellence, innovation, and achievement in association/nonprofit marketing, membership, and communications programs. Convention/Meetings Marketing Campaign. Insured Retirement Institute; IRI Annual Conference Marketing Campaign.

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The Hourglass Blog

NOVEMBER 28, 2011

skip to main | skip to sidebar. Film Directing Lessons in Innovation and Leadership. A new post, "Film Directing Lessons in Innovation and Leadership" has just gone up there. A new post, "Film Directing Lessons in Innovation and Leadership" has just gone up there. Labels: Innovation , Leadership. Innovation.

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Associations Now

MAY 10, 2019

Also: An interesting way to make your main speaker feel extra special. What does it cost to produce programming or events, including staff and marketing efforts? The Stanford Social Innovation Review outlines when it’s the right move—and when it might be a waste. Here’s a formula that can pinpoint return on engagement.

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Thanks For Playing

JULY 27, 2012

skip to main | skip to sidebar. Ill be doing strategic membership and marketing consulting for associations that have the will and the capacity to take some risks in the service of big goals. A Recipe for Social Media ROI. Alltop Social Media. SmartBrief on Social Media. Thanks For Playing.

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The Hourglass Blog

AUGUST 1, 2011

skip to main | skip to sidebar. The Season of Innovation. Thats certainly what it feels like with the ASAE Annual Meeting next week and the WSAE-sponsored National Summit on Association Innovation five short weeks after that. Labels: Innovation , Jeff De Cagna , WSAE. Innovation. Social Media.

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The Hourglass Blog

MAY 11, 2011

skip to main | skip to sidebar. Association Innovation as Brand Strategy. In it, he advocates an approach to innovation that focuses not on meeting the expressed needs of customers, but on pushing customers to become something theyre not. The best and most enduring innovations make you someone else. Image source.

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The Hourglass Blog

DECEMBER 26, 2011

skip to main | skip to sidebar. Its Not Innovation If It Only Serves You. A new post, "Its Not Innovation If It Only Serves You" has just gone up there. Labels: Innovation. Innovation. Social Media. Principled Innovation. It's Not Innovation If It Only Serves You. at 7:00 AM.

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Reid All About it

OCTOBER 15, 2021

Fíonta consulted the Membership Marketing Benchmarking Report from Marketing General Inc. Spoiler: the most successful organizations take full advantage of their technology and data so they can quickly respond to changing member and market needs. Ann Smarty, Content Marketing Institute ). Membership strategies.

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Disciple Media

FEBRUARY 6, 2024

In this blog, we will guide you through the process of building a membership site, from deciding whether it is the right fit for you and your business, to selecting the right platform, all the way through to launching and marketing your membership. This allows for more personalized content and marketing strategies.

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Disciple Media

MAY 21, 2020

You’ve used your creative magic and grown a decent following – but it’s mainly confined to the big social media sites – Facebook, Instagram, Twitter, Pinterest. There are plenty of community management apps and community management software that provide some major benefits compared to relying on the social media giants.

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The Hourglass Blog

SEPTEMBER 5, 2011

skip to main | skip to sidebar. Recipes for Innovation. He has designed some very innovative tools.and created innovative designs for traditional tools. On one wall -they shared his princples of good design.thought there might be some relevance to your interest in innovation. good design is innovative.

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The Hourglass Blog

NOVEMBER 14, 2010

skip to main | skip to sidebar. Innovation = Creativity x Execution. This is a fantastic post on innovation from Vijay Govindarajan , co-author of the new book, The Other Side of Innovation: Solving the Execution Challenge. Simple and effective in underscoring the importance of execution in any innovation effort.

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The Hourglass Blog

MARCH 22, 2011

skip to main | skip to sidebar. The Catch-22 of Innovation. Lots of good lessons in this HBR post for association professionals looking to be move innovative. Its the Catch-22 of innovation. Your members cant know what that next innovation is because it doesnt yet exist in their world. Innovation.

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The Hourglass Blog

NOVEMBER 20, 2010

skip to main | skip to sidebar. The Bedrock of Innovation. Failure of course is always a possibility with any attempt at innovation. Indeed the bedrock of innovation is failure. The perceieved price of failure in these environments is too high to attract the necessary champions for innovation. Labels: Innovation.

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The Hourglass Blog

DECEMBER 14, 2010

skip to main | skip to sidebar. The Clinic of Innovation. Heres another fascinating post about innovation from the HBR blog. It describes the first-of-its-kind "Clinic of Innovation" at Oslo University Hospital--an internal unit within the hospital that is set-up to work like an outpatient health clinic.

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The Hourglass Blog

MAY 21, 2011

skip to main | skip to sidebar. The Innovation Problem for Associations. “ Six Design Principles for Business-Model Innovation ” provides association executives with his usual thought-provoking push into territories we should really be spending more of our time in—but often don’t. Saturday, May 21, 2011.

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