Reid All About it

APRIL 26, 2024

TopClass LMS also discusses factors that limit participation and strategies to improve your volunteer recruitment and retention efforts. The outlook for associations, as described in Marketing General Inc.’s Content marketing. Hear about the key criteria for creating content that retains members. Association trends.

Content 266

Content Survey Education Strategy 266

Reid All About it

FEBRUARY 16, 2024

The weekly list of free educational events and resources for the association community… Competition-beating strategies. Impexium shares seven strategies to differentiate your association from the competition in 2024. Post-event attendee engagement. Quick hits Five ways to tell if your data management strategy is ready for AI. |

Case Study 266

Case Study Newsletter Strategy Revenue 266

Potomac Core

JUNE 27, 2017

Polarization in Washington, DC, and market disruption are opening doors for Associations to create more compelling member engagement experiences for their members. Compelling Member Engagement Using “Pull” and “Push” . Case Study – Creating More Compelling Member Engagement.

Member Engagement 119

Member Engagement Case Study DC eBook 119

Reid All About it

APRIL 5, 2024

The weekly list of free educational events and resources for the association community… Apply for a marketing/branding grant. In honor of their 25th anniversary, Mighty Citizen is giving away $100,000 in marketing and branding services. Blue ocean strategy. More info/register (ASAE members only). Gamification at events.

Revenue 256

Revenue Price Denver Tools 256

Fonteva

DECEMBER 19, 2019

Whether your association is made up of professionals in the same field or alumni who went to the same university, member engagement should always be one of your top priorities. Engagement secures your association’s relevance and fuels healthy member retention. Why is member engagement important?

Member Engagement 59

Member Engagement Strategy LMS Class 59

Reid All About it

MARCH 1, 2024

When associations canceled their conferences during the pandemic, sponsors and exhibitors found other ways to achieve their marketing goals. Marketing General Inc. In a world of intense technology change, this ancient story framework can guide us to effective member engagement and communications. Advertising.

Education 256

Education New Hampshire Tips Technology 256

Nimble AMS

APRIL 12, 2023

Recently, there has been a rise in for-profit organizations building “community” as part of their business strategy. Because of this, the associations don’t view themselves as traditional member-based organizations, so they are playing by different rules. Has your association experienced this latest trend? Know your competition.

Strategy 78

Strategy Member Engagement Software Tips 78

Reid All About it

JANUARY 19, 2024

Dean West of Association Laboratory explores what dating apps can teach us about membership strategy. Josh King of emc3 asked marketing and event leaders to share their event predictions and trends for 2024. I like looking beyond the association world to see what event planners and marketers for brands are thinking about.

Revenue 256

Revenue Strategy Member Engagement United States 256

GrowthZone

FEBRUARY 7, 2023

The results showed that 74% do not have a formal innovation process. Marketing Plan Basics for Chambers If you’re new to writing marketing plans or working at a chamber, you may find our Chamber Marketing Plan Basics tip sheet helpful. A well-defined marketing plan with a clear strategy is vital for an organization.

Innovation 78

Innovation Survey Tips Review 78

The Association 100

JANUARY 7, 2024

Winners were honored across seven key categories, including Advocacy Excellence, Best Media Relations Campaign, Innovative Content Strategy, Thought Leadership and Research, Effective Member Engagement, Event Promotion Excellence and Leadership in Public Awareness Campaign.

Video 130

Video Leadership Member Engagement Innovation 130

Potomac Core

OCTOBER 4, 2016

growth , the race for talent, and disruptive innovation create opportunities for Associations and Professional Societies to become more essential. It’s all about alignment with industry and professional outcomes that your members care most about. 3 Association Growth Strategies. 3 Association Growth Strategies.

Strategy 164

Strategy eBook Member Engagement Revenue 164

Reid All About it

DECEMBER 8, 2023

Another advantage of an app: it’s a centralized communication channel to your members, unlike social media platforms your association doesn’t own. Bulletin describes how a member app helps you nurture member engagement. Member retention. Marketing to Gen Z and millennials. Zoom fatigue. to 4:30 p.m. –

Strategy 272

Strategy Video Technology Innovation 272

Higher Logic

NOVEMBER 12, 2019

Association membership in the modern age is all about providing people with real value on their terms, and strategically leveraging technology is an effective way to attract and retain those members who you’ll transform into your trusty advocates. Read the full case study for more details on their strategy and results.

Tools 205

Tools Recruiting Recruitment Strategy 205

Reid All About it

OCTOBER 20, 2023

The weekly list of free educational events and resources for the association community… Marketing. Emotional marketing appeals to your audience’s ego and desire to feel and look connected and smarter. TopClass LMS explains how to use emotional marketing triggers to persuade people to register for an educational program or conference.

Maryland 272

Maryland LMS Revenue Strategy 272

Reid All About it

NOVEMBER 10, 2023

I usually work with association industry partners on blog posts, case studies, and other content marketing pieces , but am open to learning about other interesting projects outside that scope. Member app. Unlike social media, a mobile app serves as a centralized communication channel for your members. New association event.

Certificate 281

Certificate Price Tools Technology 281

Potomac Core

APRIL 5, 2016

In essence, economic data fuels active innovation at Associations. As global and domestic economies endure uneven performance, highly engaged boards who are strategic in focus are leveraging their industry associations to devise growth and operational excellence strategies. Data Driven Active Innovation.

Innovation 100

Innovation Member Engagement eBook Industry 100

Association Analytics

JULY 27, 2021

We often hear from associations that they have limited capacity and/or time to produce content, which is why it’s so important to know exactly what content resonates with your members. Using data in your content strategy will help you identify what content members value most, what isn’t resonating and what needs to be tweaked.

Content 169

Content Strategy How To Course 169

Associations Now

MAY 1, 2019

SMS marketing has been around a while, and holds lots of appeal due to its higher engagement and relatively low cost. In a world where emails can be easily ignored and snail mail can get costly to send, it’s easy to see the appeal of the text message as a form of member engagement. The post Curious About SMS Marketing?

Strategy 110

Strategy Marketing Cost Email Marketing 110

Reid All About it

JANUARY 12, 2024

Young member engagement. She shares strategies for enhancing engagement and fostering a more inclusive environment for younger members. She shares strategies for enhancing engagement and fostering a more inclusive environment for younger members. Member mobile app. Dirty data.

LMS 266

LMS Member Engagement Education Revenue 266

Reid All About it

FEBRUARY 2, 2024

At Sidecar, Amanda Kaiser and Amith Nagarajan describe another approach to helping members connect with each other: AI matching. m3Magazines shares advice on transforming your magazine into a valuable asset members will love. Ask Me Anything: Content Strategy Does “content strategy” mean the same thing to everyone in an association?

Certificate 266

Certificate Denver South Carolina Project 266

Reid All About it

SEPTEMBER 1, 2023

Gen Z marketing. They describe nine strategies for marketing membership to Gen Z. MGI’s 2023 Membership Marketing Benchmarking Report is ready for download. This is essential reading for understanding trends in membership recruitment, engagement, renewal, dues, value propositions, and more. Membership engagement.

Revenue 227

Revenue Survey Education Strategy 227

MemberClicks

DECEMBER 14, 2022

No matter how much you might personally be overwhelmed dealing with your overstuffed email inbox, nonprofit email marketing is still one of the most powerful ways to reach your members, donors, and audience. Creating a smart (and dare we say innovative!) Why email marketing is important for your nonprofit association or chamber.

Email Marketing 52

Email Marketing Marketing Strategy United States 52

Reid All About it

OCTOBER 6, 2023

Although associations can offer opportunities for shared purpose and connections, they need to better understand this market segment and design a fresh value proposition for young professionals who want to engage in new ways. Content marketing. Association deathwatch. What opportunities and challenges do we foresee?

Revenue 256

Revenue Certificate Tools Innovation 256

Potomac Core

FEBRUARY 9, 2016

Disruptive Innovation “describes a process whereby a smaller company with fewer resources is able to successfully challenge established incumbent businesses.” In a slowing and uneven global economy, are your members looking somewhere else for lower cost and innovative solutions? Big Data Strategies.

Innovation 100

Innovation millennials eBook Member Engagement 100

Reid All About it

NOVEMBER 3, 2023

I usually work with association industry partners on blog posts, case studies, and other content marketing pieces , but am open to learning about other interesting projects outside that scope. Engagement marketing. GrowthZone shares strategies for selling your board (or boss) on the need for a new AMS. More info/register.

Tools 272

Tools Strategy Revenue Technology 272

Potomac Core

OCTOBER 26, 2016

Global economic challenges from modest growth to market uncertainty continue to drive changes on how Trade Associations deliver value. These Associations are playing activist roles, they are engaging industry value chains and promoting the value that the industry and its products bring to customers and the marketplace. Market Focus.

Strategy 100

Strategy Arlington eBook Member Engagement 100

Reid All About it

SEPTEMBER 29, 2023

The report offers much to digest about communication, member engagement, events, staffing, outsourcing, and more. Marketing to younger generations. If you’re trying to figure out how to market to Gen Z and millennials, Mercury Creative Group explains how to build an association brand that attracts and retains younger members.

Revenue 272

Revenue Innovation Education Tools 272

Reid All About it

JANUARY 26, 2024

I’ve used data from Marketing General Inc.’s s 2023 Membership Marketing Benchmarking Report in many of the posts I’ve written for clients. Last year, 814 associations participated in MGI’s survey, which benchmarks the practices used by associations to recruit, engage and renew members. Email marketing news.

Survey 256

Survey Project Strategy Education 256

Reid All About it

JANUARY 22, 2021

Amanda Kaiser, Member Engagement Specialist at Kaiser Insights LLC, and Arianna Rehak, CEO and Co-Founder at Matchbox Virtual Media, have cooked up a fantastic-looking experience during which you can learn how to radically strengthen your virtual events by offering meaningful, quality networking opportunities for members and attendees.

Innovation 370

Innovation Communications Education Strategy 370

Associations Now

JULY 16, 2019

And many associations currently seeing membership growth are tapping into the power of innovation and optimism about the future. In Marketing General Incorporated’s 2019 Membership Marketing Benchmarking Report , 45 percent of associations surveyed said their membership increased.

Innovation 104

Innovation Survey Report Strategy 104

Association Freak

MARCH 1, 2024

Reading Time: 3 minutes AI In Association Management 2024 As the landscape of AI in association management continues to evolve, the integration of Artificial Intelligence (AI) stands out as a transformative force, propelling us towards enhanced efficiency, deeper member engagement, and more strategic insights.

Association Management 72

Association Management Analysis Member Engagement Strategy 72

Reid All About it

OCTOBER 27, 2023

Ewald Consulting describes how the Association of Workplace Investigators uses Local Circles to build connections and foster community among members and non-members. Marketing to younger generations. Trying to figure out how to market more effectively to Gen Z and millennials? What can automation be used for? CAE credit.

LMS 256

LMS North Carolina Recruiting Recruitment 256

Reid All About it

JULY 31, 2020

Please consider participating in Marketing General Inc.’s Learn how to take events online in a way that is going to deliver high value, create an engaging experience, and preserve the outcomes you were seeking to achieve with your in-person conference. Hear about some major considerations for online engagement. 1 CMP credit.

Montana 362

Montana Revenue Innovation Case Study 362

Potomac Core

JANUARY 31, 2017

Organizations can help their members convert these challenges into growth opportunities by utilizing 4 Association Disruption Strategies. In a recently completed Strategic Plan update, he reflects on how NPES with board and market guidance is addressing challenges and competitive threats for the industry and the association.

Strategy 100

Strategy eBook Virginia Survey 100

Potomac Core

MAY 3, 2016

KPMG’s 2016 report “Setting the Course for Growth: CEO Perspectives” underscores how today’s CEO is laser focused on staying relevant in a turbulent global market. In order to remain relevant to their members Trade Association CEO’s focus more on understanding industry challenges then helping drive industry outcomes.

Marketing 100

Marketing eBook Member Engagement Guidelines 100

Reid All About it

AUGUST 4, 2023

Member engagement. TopClass LMS explains how online education programs can help increase member engagement. They describe the essential elements of education programs that resonate with members. Quick hits Five things to do to heat up your content marketing game during the summer lull. Online experiences.

Atlanta 195

Atlanta Price Revenue Denver 195

Reid All About it

DECEMBER 1, 2023

Fri 12/1 at 4 p.m.* – Association Discussion: The Future of Components Has your association’s component relations strategy evolved since the pandemic? Do you need to reimagine how to partner with your association’s chapters and member/special interest groups? I’m happy to feature it as long as it’s not too product-centric.

Arlington 266

Arlington Technology Strategy Los Angeles 266