MultiBriefs

APRIL 4, 2024

{summary} Associations need a successful marketing strategy in order to thrive. Between ever-evolving social media strategies , to incorporating AI and VR into advertising campaigns , knowing how to market your association can seem overwhelming. Read on for more in-depth ways to market towards these demographics.

Strategy 52

Strategy Marketing millennials Social Media 52

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OCTOBER 13, 2023

Associations usually rely on corporate marketing budgets for sponsorship revenue. It’s been a while since collards have graced our table, but cooler weather means more greens at the farmers market. Speakers will dive into how marketers can use AI to improve workflows, creativity, events, and campaigns. Sorry, soapbox topic.

Revenue 272

Revenue Austin Tools Education 272

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MARCH 8, 2024

Education program marketing. This time, they suggest eight marketing principles you should revisit or explore, most of them based on behavioral science. Event marketing. Your marketing plan has to work extra hard to convince your audience to make the trip. Humans… so persuadable! Mentoring programs. More info/register.

Social Media 250

Social Media DC Strategy Education 250

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MARCH 1, 2024

When associations canceled their conferences during the pandemic, sponsors and exhibitors found other ways to achieve their marketing goals. Marketing General Inc. If you have a free webinar or event coming up, please send me the link by Wednesday afternoon the week before it’s scheduled. Advertising. AI for associations.

Education 256

Education New Hampshire Tips Technology 256

Spark Consulting

OCTOBER 30, 2023

Maddie Grant (PROPEL), Jennifer Yarrish (AARP), Paul Roetzer (Marketing AI Institute), and I recently had a great conversation about associations’ role in the ethics of generative AI and in regulation of the technology for UST Education. The recording is now available at the UST Education website (our webinar host). Never fear!

Tools 195

Tools Technology Education Products 195

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APRIL 19, 2024

In Nimble AMS’ AI success kit, you get four resources: two 30-minute webinar recordings about AI for associations and two white papers, one an introduction to AI for associations and one on developing an AI strategy. If you have a free webinar or event coming up, please send me the link by Wednesday afternoon the week before it’s scheduled.

Newsletter 250

Newsletter Content Social Media Education 250

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APRIL 12, 2024

SMS marketing. Text Request explains how to create an SMS (text) strategy that aligns with your association’s marketing strategy. They also offer advice on building your subscriber list, sending effective SMS marketing campaigns and staying in compliance with regulations. by Tony Rossell, Marketing General Inc.

Revenue 256

Revenue Strategy Price Newsletter 256

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APRIL 5, 2024

The weekly list of free educational events and resources for the association community… Apply for a marketing/branding grant. In honor of their 25th anniversary, Mighty Citizen is giving away $100,000 in marketing and branding services. Sherry Budziak of.orgSource says, “Sharks are looking for a meal. Gamification at events.

Revenue 256

Revenue Price Denver Tools 256

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APRIL 26, 2024

The outlook for associations, as described in Marketing General Inc.’s They explain how AI enhances marketing campaigns, personalizes the attendee experience, improves event security, and assists sustainability initiatives. Content marketing. Association trends. s 2024 Association Economic Outlook Report , is optimistic.

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Content Survey Education Strategy 266

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MAY 24, 2024

In a recent episode of the Leading Learning podcast, Celisa Steele of Tagoras talked to Michelle Brien of Matchbox about authenticity and value in marketing, content marketing, generative AI, and more. Julius Solaris of Boldpush is a good follow on LinkedIn if you’re interested in event planning and marketing. Tune in next week.

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LMS Utah Indiana DC 244

Nimble AMS

DECEMBER 10, 2023

As we approach the end of 2023, we want to thank you for reading our blog , downloading our resources, attending our webinars, and meeting us at events. Discover why innovative associations choose Salesforce + Nimble AMS. Perhaps you’re in the market to purchase a new AMS, or maybe you want to see how your AMS stacks against the rest.

Software 150

Software Member Experience Tips Innovation 150

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JULY 31, 2020

Please consider participating in Marketing General Inc.’s Good eats—skip down to the list of free webinars if you prefer take-out. If you have a free webinar or event coming up, please send me the link before Wednesday evening the week before it’s scheduled. – Event Marketing Strategies for Virtual and Hybrid Events.

Montana 362

Montana Revenue Innovation Case Study 362

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SEPTEMBER 22, 2023

Email Address: Subscribe If you have a free webinar or event coming up, please send me the link by Wednesday afternoon the week before it’s scheduled. Behind the Scenes: How We Built a Webinar Using ChatGPT Hear how the team at Cvent used ChatGPT to create a webinar that was so good, it had people lining up to attend (virtually, of course).

LMS 266

LMS Revenue Education Strategy 266

WBT Systems

AUGUST 15, 2017

An effective online learning marketing plan has three phases. The three E’s of marketing educational programs will help you succeed with each of these three phases of marketing. Expeditionary Marketing. Colleges and universities have also identified the lifelong learning market as a promising source of new revenue.

Education 155

Education Marketing Class Mooc 155

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APRIL 14, 2023

Marketing automation. Impexium describes three benefits of marketing automation , a capability you really must have in your association’s tech stack. My local market rarely sells leg of lamb, but they had some this past week, so we enjoyed a roasted leg of lamb rubbed with a rosemary/garlic paste. Fri 4/14 at 10 a.m.

Leadership 195

Leadership Education Revenue Strategy 195

NXUnite

DECEMBER 13, 2023

From providing innovative fundraising software to insightful consulting services, mission-driven companies play a direct role in nonprofits’ ability to achieve their missions. At NXUnite by Nexus Marketing , we provide a platform where brands and organizations within the mission-driven sector can collaborate, learn, and grow.

Software 130

Software Discount Tools Resources 130

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JANUARY 29, 2021

Monday (2/1) is the last day to participate in Marketing General Incorporated’s (MGI) 2021 Membership Marketing Benchmarking Survey. You must check out this treasure trove of ideas from Lee Gimpel of Better Meetings— 51 best practices for engaging webinar and online educational event attendees. 8: Innovate. 1 CAE credit.

Newsletter 370

Newsletter Education Recruiting Recruitment 370

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JANUARY 22, 2021

Skip down to the list of free webinars if you prefer take-out. If you have a free webinar or event coming up, please send me the link before Wednesday evening the week before it’s scheduled. Marketing Automation & Technology Systems Demo Day. . Marketing Automation & Technology Systems Demo Day. 8: Innovate.

Innovation 370

Innovation Communications Education Strategy 370

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JANUARY 24, 2020

Attention trumps creativity and innovation. Michael Brenner, Content Marketing Institute ). How HubSpot marketers stay creative under pressure. Good eats—skip down to the list of free webinars if you’re not into cooking: My favorite dish this week, no surprise to me, is a pizza. We’ve lost our way. Tue 1/28 at 2 p.m. –

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Arlington Social Media Content DC 359

Membership Marketing

AUGUST 14, 2020

Each year the goal of the Membership Marketing Benchmarking Report is to help associations better understand what is working in membership recruitment, engagement, and retention. Innovation – How can associations enhance the value that they provide to members? The emerging marketing channel is paid digital advertising.

Report 95

Report Marketing Recruiting Recruitment 95

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OCTOBER 20, 2023

The weekly list of free educational events and resources for the association community… Marketing. Emotional marketing appeals to your audience’s ego and desire to feel and look connected and smarter. TopClass LMS explains how to use emotional marketing triggers to persuade people to register for an educational program or conference.

Maryland 272

Maryland LMS Revenue Strategy 272

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MARCH 12, 2021

Innovation method. WBT Systems introduces a new brainstorming and innovation tool: jootsing. 14 fun and creative webinar and event formats—you might find a new idea here. Skip down to the list of free webinars if you prefer takeout. EST – Thought Leaders: Escape Worn-Out Webinar Formats in 3 Simple Moves.

Nashville 370

Nashville LMS North Carolina Recruiting 370

Association Analytics

SEPTEMBER 8, 2022

Once you have this information, you can optimize your marketing efforts to get relevant messages to the right people at the right time. Use segmentation to make recommendations that help you get the best results from your marketing campaigns. Can you see if members in certain job functions are buying the same or similar items?

Revenue 169

Revenue Products Discount Class 169

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NOVEMBER 29, 2019

Quick hits before we get to next week’s free webinars: What is quantum computing? ( If you have any free webinars or events coming up, please send me the link. Learn about innovative technology and use this information to develop a point of view on which trends will be the most applicable to enhancing your events. CB Insights ).

West Virginia 360

West Virginia Washington DC Revenue 360

Leading Learning

DECEMBER 3, 2023

As The Economist ’s interest in the topic suggests, much of the concern over lifelong learning ties back to the employment market and to business productivity and growth. As a result, there is a thriving and growing global market for lifelong learning. How Big Is the Adult Lifelong Learning Market? Aside from being U.S.-centric,

Marketing 52

Marketing Mooc Course Education 52

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MAY 15, 2020

Marketing virtual/online education. You can’t market as usual right now, you must market carefully and caringly , says WBT Systems. They provide advice for revisiting your marketing personas and strategies and creating the right type of messaging for this moment. Hosts: Canadian Nonprofit Academy and Go to Market Impact.

Puerto Rico 370

Puerto Rico Montana Revenue Conference 370

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MAY 28, 2021

Collaborative innovation. Greg Satell says great innovators cultivate long-standing relationships with trusted thought partners. Because innovation is a highly social activity, collaboration is increasingly becoming a competitive advantage. Skip down to the list of free webinars if you prefer takeout. More info/register.

Innovation 284

Innovation Technology Survey Team 284

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NOVEMBER 3, 2023

I usually work with association industry partners on blog posts, case studies, and other content marketing pieces , but am open to learning about other interesting projects outside that scope. Engagement marketing. Learn about recent cybersecurity innovations associations might leverage to improve their cybersecurity.

Tools 272

Tools Strategy Revenue Technology 272

Higher Logic

MAY 30, 2018

But, taking a few minutes to sit down and truly understand each one can benefit the marketer. They’re friendlier than they seem, and you’re likely going to be hearing a lot more about them in the marketing world. What’s the difference between marketing automation and AI? The marketer creates the rules controlling the automation.

Marketing 114

Marketing eBook System Content 114

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JANUARY 15, 2021

The Gold Circle Awards recognize excellence in marketing, membership and communications efforts across 15 different categories, and highlight the important role these campaigns have in moving associations forward. Kim Moutsos, Content Marketing Institute ). Skip down to the list of free webinars if you prefer take-out.

Innovation 359

Innovation Las Vegas Communications Education 359

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FEBRUARY 19, 2021

I love Marketing General Inc.’s s (MGI) annual membership benchmarking report, so I’ve put this new book by Tony Rossell, MGI’s senior vice president, on my list: How to Grow Recurring Revenue, Reach New Markets, and Achieve Your Mission. Skip down to the list of free webinars if you prefer takeout. Membership recruitment.

Revenue 322

Revenue Las Vegas Marketing Leadership 322

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SEPTEMBER 15, 2023

Also worth your time The right marketing question—an intriguing way to approach a marketing campaign. Email Address: Subscribe If you have a free webinar or event coming up, please send me the link by Wednesday afternoon the week before it’s scheduled. Hear about ways AI can be used to help promote a webinar. Letting Go!

LMS 256

LMS Revenue Arlington Education 256

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MARCH 25, 2022

Professional development market potential. Skip down to the list of free webinars if you prefer takeout. If you have a free webinar or event coming up, please send me the link by Wednesday afternoon the week before it’s scheduled. Thorben Grosser, VP of Product Marketing & Events, EventMobi. Beware of QR code scams.

Revenue 195

Revenue Content Virginia Technology 195

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DECEMBER 14, 2018

Some quick hits before we get to this week’s list of free webinars: As a fan of cozy, I love this: 12 ways to add more hygge to your office. Kivi Leroux Miller, Nonprofit Marketing Guide.com ). Are you mindlessly employing these “best fundraising (or marketing) practices?” 14 best content marketing newsletters for 2019.

Vermont 285

Vermont DC Washington Education 285

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APRIL 16, 2021

Skip down to the list of free webinars if you prefer takeout. If you have a free webinar or event coming up, please send me the link before Wednesday evening the week before it’s scheduled. When AI is part of a well-formed marketing strategy, the rewards of effective personalization can be considerable. More info/register.

Revenue 363

Revenue Strategy Team Content 363

NXUnite

NOVEMBER 28, 2023

While these investments involve several moving parts, impact investing is essentially leveraging capital to create positive change, earn revenue, and drive innovation across the social good sector. They won’t just invest capital; they’ll infuse your mission-driven startup with strategic marketing solutions. Yes, it does!

Directory 130

Directory Education Software Innovation 130

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JANUARY 4, 2019

Tony Rossell at Marketing General Inc. identifies six bad marketing habits that are killing membership marketing and growth —fodder for your association’s New Year’s resolutions. Some quick hits before we get to next week’s free webinars: How event planners can use content marketing to raise awareness and drive attendance.

Video 285

Video Washington Social Media DC 285