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Three Data-Informed Strategies for Better Member Engagement

Association Analytics

Strategy 1: Innovate and Differentiate What can your association do for members that others can’t? Look to create new and innovative products and services for an underserved population in your membership. While the strategy is different from the Innovate and Differentiate strategy above, the steps are largely the same.

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Five steps to becoming an innovative association and driving member value

Nimble AMS

When you think of an innovator, you might imagine Marc Benioff, Sheryl Sandberg, or Elon Musk. Innovators introduce new ideas, inventions, or discoveries to our ever-changing world. But your association can become innovative and drive superior member value. How would adopting innovative technology help your association thrive?

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Association Brain Food: 4.19.24

Reid All About it

James Young of Product Community describes a twist on mentoring. And, unlike social media channels, your association controls the app. Andy Crestodina, Orbit Media 101 ways to make and maintain friendships: real examples from life and listeners. I’m happy to feature it as long as it’s not too product-centric.

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At One Meeting, Innovative Registration Makes for Happier Attendees

Associations Now

To create innovative and interactive meetings, planners around the nation are raising the bar on productivity and capitalizing on attendee experience. Meet our seventh “Planner of Productivity”: Kevin Brooks, the agent of record for the Church of God—headquartered in Cleveland, Tennessee—since 2004.

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Association Brain Food: 4.12.24

Reid All About it

I’m happy to feature it as long as it’s not too product-centric. Building Brand Loyalty: Transforming Social Customer Service with AI (Social Media & AI Bootcamp Series 2024) Learn how social media is transforming customer service. . More info/register. More info/register. 1 CAE credit. 1 CAE credit.

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Daily Buzz: Don’t Forget About Small-Scale Innovation

Associations Now

Big idea: Successful innovation can be small, too. How do you define innovation? I want to invite you to the real world of innovation: small-sized innovation,” Tatonetti says on Association Success. One way to implement this vision of innovation is to focus on streamlining workflows. Other Links of Note.

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Association Brain Food: 4.26.24

Reid All About it

Two-thirds of associations plan to develop new products/services, yet only one-third plan to hire more staff. I’m happy to feature it as long as it’s not too product-centric. Host: American Marketing Association Speaker: Kunwar Singh, Product Marketing Manager, Sprinklr Tue 4/30 at 2 p.m. But a few data points trouble me.

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