Rethinking Revenue: Your Membership Plan

Spark Consulting

Hosted by: Atigro, Charles River CFO, Massachusetts Nonprofit Network, Nonprofit Center of the Berkshires, and Social Innovation Forum. The post Rethinking Revenue: Your Membership Plan appeared first on Spark Consulting. What happens when your membership plan becomes reality?

Funding Industry Innovation

Potomac Core

Associations who are Funding Industry Innovation can position themselves as essential partners in helping members achieve business outcomes. Once an organization reaches this point they move to what’s becoming a new trend where Associations are funding Industry Innovation. Instead ROI is defined as providing the means necessary to help an industry overcome impediments and grow their top line revenue. Marching To Innovation . Funding Industry Innovation.

Association Innovation Delivers Growth

Potomac Core

Association Innovation Delivers Growth. What capabilities should your association have in order to deliver revenue growth and strong retention? For IARW , the International Association of Refrigerated Warehouses (Global Cold Chain Alliance Partner), these new and innovative capabilities are serving as an accelerant to revenue growth and retention. Business Outcome Focus Drives Revenue Growth. Association Innovation Delivers Growth.

Data Fuels Active Innovation

Potomac Core

In essence, economic data fuels active innovation at Associations. What is clear is that ongoing listening and economic data fuels active innovation at Associations. Data Driven Active Innovation. Economic data is a key part of their strategy, they understand member business challenges and active innovation to support their members is in their DNA. Innovative Advocacy Positions Industries. 60% Revenue Growth Reflects Inspiration and Momentum.

How taking small risks can drive innovation within your association

Association Success

But left unchecked, these strengths can stifle innovation. Stagnant revenue that isn’t diversified. If your workforce is consistently stretched thin and stressed out, it’s unlikely your organization will be in a position to innovate.

Here’s a big idea: Innovation can be small

Association Success

I bet that if you pull any association’s job posting for a leadership opening, you will find the word “innovation” at least half the time, either as a requirement of the type of person or a descriptor of where the organization is going. Invigorate RevenueLet’s make a bet.

So You Think You Know Non-Dues Revenue

Association Adviser

More than half (54 percent) of the executives who took part in our annual association communication benchmarking study felt their organization’s inability to generate non-dues-revenue (NDR) was a serious or significant challenge — up substantially from 2015. A lack of confidence in the ability to show sponsors or advertisers a return on their investment can hinder an association’s enthusiasm to pursue non-dues revenue opportunities,” Andreu added. Features Revenue non-dues revenue

Get Member Thinking on Nondues Revenue Projects

Associations Now

For an association to push past the status quo, it needs not only a skilled executive and staff team, but also some innovative thinking on the part of members. That’s especially true for associations with declining dues revenue. Taking some time to brainstorm with members provides them a stimulating engagement opportunity and could generate ideas for contributing additional nondues revenue to your organization’s bottom line.

Developing a Non-Dues Revenue Strategy for Sustainability

Association Success

The technological and innovative competition confronting association revenue streams requires a comprehensive strategy – including strong corporate partnerships. In reality, garnering the attention of members with revenue-based offerings is easier said than done.

5 Ways to Power Boost Your Revenue from Member Communication

Association Adviser

How can we increase non-dues revenue? One of the most valuable revenue-building tools all associations have in their arsenal is member communications. While there is no one-size-fits-all solution to the question at hand, there are a handful of strategies that associations can implement to boost their non-dues revenue from print and digital media: 1. If non-dues revenue isn’t where you want it to be, chances are your member engagement isn’t, either.

5 Ways to Power Boost Your Revenue from Member Communications

Association Adviser

How can we increase non-dues revenue? One of the most valuable revenue-building tools all associations have in their arsenal is member communications. While there is no one-size-fits-all solution to the question at hand, there are a handful of strategies that associations can implement to boost their non-dues revenue from print and digital media: 1. If non-dues revenue isn’t where you want it to be, chances are your member engagement isn’t, either.

Association Revenue Trends in the US and UK (Plus 3 Tips for Increasing Your Income)

Higher Logic

Driven by a change in what members want and are willing to pay for, associations are seeing changes in their key revenue streams, including which income sources sustain their organizations. Where Associations Get Their Revenue Today. Association income is typically into two broad categories: Membership dues revenue, also called subscription revenue. Non-dues, or non-subscription, revenue. Traditionally, associations have focused on dues revenue.

Don’t Nickel-and-Dime Members: Ideas to Increase Non-Dues Revenue

.orgCommunity

But, HFMA has cast that old non-dues revenue practice aside. HFMA’s approach sounds like a great way for an association to become indispensable to members, but there’s one challenge we must address: how to make up for lost non-dues revenue when free education is a membership benefit. Rethinking non-dues revenue: from products to partnerships. It cannot just be about revenue, but about content,’ said Bruce Rosenthal, strategic advisor at Bruce Rosenthal Associates, LLC.

How Content Opens the Door to New Streams of Non-Dues Revenue

Association Adviser

Non-dues revenue is an important source of funds for associations. Membership dues may still be the single largest revenue source for many associations, but dues revenue is dropping according to a recent report from the ASAE Foundation. That makes finding new non-dues revenue streams and maximizing the ones currently in place a top priority. After all non-dues revenue makes it possible for associations to keep membership dues affordable in the first place.

Did You Know: The Most Valuable Source of Non-Dues Revenue is Diversified

Association Adviser

Last month, we asked our readers: What are your most valuable sources of non-dues revenue? It’s not surprising that this group was cited as the most valuable source of non-dues revenue by half of our poll’s participants. About one-third of respondents cited non-member suppliers and vendors as their most valuable source of non-dues revenue. Whatever the reason, non-member organizations can still be an integral part of an association’s non-dues revenue stream.

Less is More: Non-Dues Revenue

Association Success

Quality > Quantity All associations want to maximize revenue in order to better serve their members. Non-dues revenue channels can be a great opportunity for associations to broaden the range of services they offer, and to build relationships with other bodies in their industry. When it comes to non-dues revenue, I’d rather pursue a share of mind than a share of wallet. Cast a critical eye over the projects meant to be bringing in revenue at your association.

A Meaningful, Sustainable Way to Rev Your Non-Dues Revenue. But be Patient.

Revverberations

They [not just executives] drive innovation and move the organization forward. Fact: Most employees are not nearly as engaged as you want. That's a statistical likelihood. And that hurts your income. "Employee engagement" can be described in a number of different ways. For example: Gallup: [Engaged employees] work with passion and feel a profound connection to their company.

Future-Proof Your Association By Innovating Small

Association Adviser

Steinberg, the author of Leading with Change: How to Future Proof Yourself, Fearlessly Innovate, and Succeed in the New Normal elaborated on what keeping up with innovation looks like in an age where change is constant. By going smaller, Target realized big changes in customer satisfaction, market reach and revenue. However, leaders who refuse to innovate, even slightly, risk being left behind over time. Other tactics for innovating: Listen to partners’ voices.

Talk Less About Innovation and More About the Future

Associations Now

Resist the temptation to demand instant innovation, and instead motivate your team with conversation about the future. New ideas for nondues revenue on my desk by Monday! Everybody must innovate! Maybe even some innovative ones.

Expert Opinions Wanted: Take Part in a New Non-Dues Revenue Survey

Revverberations

A new study is capturing the stories and strategies behind what association leaders are doing to innovate and generate income within their organizations. This new report, Non-Dues Revenue Horizons: 2016 - Insights on Association and Nonprofit Plans for Growth, seeks to understand what senior and C-level nonprofit executives and association leaders with responsibility for non-dues revenue (NDR) are doing to generate these streams of income in order to share this wisdom with the greater

When to Make Innovation a Priority for Your Association

Smooth The Path

Declining revenues. All of these member focused indicators should tell us when the value of our offerings is not quite valuable enough and when we should make innovation a priority. If not in our data, how do we know when it is time to make innovation a priority in our association? There are other soft-indicators that tell us when: Related posts: How to get an association on the innovation path. The real reason associations are not innovating.

orgCommunity’s Solutions Day Honors Innovator in the Association Industry

.orgCommunity

emily@orgcommunity.com.orgCommunity’s Solutions Day Honors Innovator in the Association Industry. The program featured association executives and industry leaders sharing how innovation, culture, technology, and data have helped them redesign their operations and position their organizations for success in this era of disruption. The Innovation Award celebrates outstanding innovation and the success of those taking their association or organization to the next level.

Share Your Expertise: Take Part in a New Non-Dues Revenue Survey

Revverberations

A new study is capturing the stories and strategies behind what association leaders are doing to innovate and generate income within their organizations. This new report, Non-Dues Revenue Horizons: 2016 - Insights on Association and Nonprofit Plans for Growth, seeks to understand what senior and C-level nonprofit executives and association leaders with responsibility for non-dues revenue (NDR) are doing to generate these streams of income in order to share this wisdom with the greater

Innovation in Healthcare Social Media

SocialFish

ICF is doing a lot of great work around innovation in healthcare IT, as well as exploring how social media can help push the healthcare industry forward. Here are some awesome free resources for you to check out: Innovation from Within [WHITE PAPER]. The entire industry is scrambling to improve care, serve savvier consumers, evolve new revenue streams, and boost brand image.

5 reasons everyone at your association needs to go to #Xperience17.

YourMembership Blog

#leadership #inspiration #learning #innovation #technology – all in one place. Industry News + Trends Member Engagement + Retention Membership Management Product Information Revenue Solutions Social Media and Business Trends YourMembership News association career center association management software conference innovation leadership skills learning management system member engagement membership growth

Did You Know? Associations Plan to Rake in More Revenue from Continuing Education

Association Adviser

This month, we asked our readers which source of non-dues revenue they plan to improve this year. The results were somewhat similar to those when we asked this question in previous years: Half of respondents cited continuing education as their primary non-dues revenue focus. Ad revenue benefits your association by padding your operational budget and affording additional membership perks, staff benefits and programming.

These Barriers Keep You From Conference Innovation

Velvet Chainsaw

As Clayton Christensen says, disruptive innovation is an advance that creates new market value. Most conference organizers have faced the following questions: How can we innovate and create a better conference that we can successfully sell to more attendees, exhibitors and sponsors? How can we increase our conference revenue? Product: What is the market for an innovative conference that we already know how to make? Things are changing faster than ever before.

Innovation Summit Highlights Strategies for Success in a Digital Future

.orgCommunity

If you’ve been wondering whether your organization is ready for the digital future,orgCommunity’s Innovation Summit was the right place to find answers. Innovation only catches fire, if the person at the top strikes the match. He explained that when you make members the priority, issues such as cost and dues revenue take care of themselves. Dean Comber described how the American Medical Association turned its data into revenue, products, partnerships and growth.

A Meaningful, Sustainable Way to Rev Your Non-Dues Revenue. But be Patient.

Revverberations

They [not just executives] drive innovation and move the organization forward.Hay Group: [Engaged employees offer] discretionary effort – their willingness to go above and beyond the call of duty or go the extra mile for the organization. Companies that demonstrate the patience (which includes a sincere allegiance to learning through failure) to embrace just a few basics of horizontal leadership have proven to become more innovative, adaptable and resilient.

Evergreen Association Problems

Smooth The Path

Before COVID, there were a bunch of challenging big and small problems that associations were grappling with: Revenue reliance on the conference, member value packed into just a few days of a year, community and connections for all members, small group debriefs, and communication, to name a few.

Is Sequestration Killing Innovation?

Associations Now

Ian Steff, vice president of the Semiconductor Industry Association, told reporters that his company invested nearly 20 percent of its revenues, or some $32 billion, in R&D projects last year. This all comes as foreign countries have demonstrated a new commitment to innovation and R&D. economic growth in recent years to innovation— but said that trend wasn’t likely to continue unless Congress undoes sequestration. The post Is Sequestration Killing Innovation?

How a Sharpened Focus on Mission Upped Revenue, Membership

Associations Now

The American Association of Cardiovascular and Pulmonary Rehabilitation finds that a focus on purpose yielded new memberships and increased revenue. In the same period, AACVPR’s revenue from educational offerings more than doubled from $98,224 in FY2012 to $202,189 in FY16. Although AACVPR is a shining example of how mission can drive revenue growth, a recently released SmithBucklin report shows that the relationship between purpose and revenue is far from unique.

Why The Path to Innovation is Paved Through Partnership

Associations Now

As consumer expectations continue to rise, companies are increasingly turning to strategic partnerships to grow their revenues and customer base rather than relying on traditional sales and marketing tactics. In fact, 76% of companies agree that partnerships are key to delivering on their revenue goals, according to the June 2019 Forrester Consulting study “ Invest In Partnerships To Drive Growth And Competitive Advantage.”

When Innovation Competes With Your Traditional Values

Associations Now

Another site from the early-2000s era of inter-webbing, MetaFilter , showed up in the news last week after it announced it was laying off much of its staff in a last-ditch effort to deal with a severe drop in revenue—a drop caused by a massive, unexpected decline in the website’s traffic. The post When Innovation Competes With Your Traditional Values appeared first on Associations Now

Price Your eLearning Right

Blue Sky eLearn

When we realize eLearning is not bound by the same constraints as in-person events, new opportunities multiply our revenue potential. Quantify your market share and set realistic goals for expected revenue. By shedding the event-based registration blinders and embracing continuous learning, you’ve got innovative revenue generating options for pricing at your disposal. Rethinking Event-Based Pricing.

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Sharing our Great Ideas

Aaron Wolowiec

Donna currently serves as the director of executive search services for the Michigan Association of School Boards ; however, she also has extensive experience as a management consultant, coach and facilitator and specializes in membership, non-dues revenue and business innovation. The ASAE Great Ideas Conference is right around the corner. If you’ve not attended before, I highly recommend looking into it (if not this year, then next year).

Need new ideas for attracting members? Follow this 7-step framework for success

Association Success

Download our FREE “Facing the Future” worksheet for tips on finding innovative ways to engage with tomorrow’s members. Engage People Invigorate Revenue

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3 ideas Netflix embraces for success — and what associations can learn from them

Association Success

Instead, the company has gone through multiple phases of innovation that have radically changed its core offerings — all without straying from its original mission. Today, many associations are burdened by hyper-specific mission statements that stifle innovation and agility. .

3 technologies associations can use to connect with members and grow their audience

Association Success

Download our FREE “Facing the Future of Membership” worksheet to get tips on finding innovative ways to engage with tomorrow’s members, figuring out how to tackle new initiatives and deciding whether to sunset some of your membership’s irrelevant features. Engage People Invigorate Revenue

How do you price a virtual event?

Association Success

Direct costs, indirect costs and your revenue expectations are major influencers when determining your budget. Are you having to halt any other projects or innovations that produce revenue to accommodate this shift? Engage People Invigorate Revenue Transform Culture

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