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SEPTEMBER 15, 2023

TopClass LMS wants you to know about the coalition supporting legislation to extend the use of tax-exempt 529 savings plans to association credentialing programs. Impexium describes three crucial principles that most associations and vendors overlook during an AMS implementation —things that will make your project much more difficult.

LMS 256

LMS Revenue Arlington Education 256

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JANUARY 19, 2024

It will also explore which business functions are leading the way, how leadership is supporting AI efforts, and how policies are affecting adoption. TopClass LMS explains why you should keep the conversation going and the community gathering after a course, conference or educational program ends. Marketing to Gen Z and millennials.

Revenue 256

Revenue Strategy Member Engagement United States 256

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APRIL 12, 2024

TopClass LMS shares 15 tactics for keeping your attendees’ interest and attention. SMS marketing. Text Request explains how to create an SMS (text) strategy that aligns with your association’s marketing strategy. Corporate marketing budgets are tighter and sponsors are no longer satisfied with logo displays and podium mentions.

Revenue 256

Revenue Strategy Price Newsletter 256

Delcor

MARCH 31, 2020

Online learning programs expand your market for education since many members (and others in your audience) can’t always afford to attend or take time away from work to travel to conferences and other educational events. If you’re ready to invest in a learning management system (LMS), start by reviewing these LMS selection criteria.

LMS 81

LMS Authoring Tools Certificate Discount 81

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FEBRUARY 2, 2024

If your association is looking for a sure-fire way to attract young professionals, TopClass LMS has the answer: early-career microcredentials. They start with the benefits of a well-crafted print magazine, just in case you have to make a case to your leadership team. You have a full-time job, and doing systems projects isn’t it.

Certificate 266

Certificate Denver South Carolina Project 266

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NOVEMBER 24, 2023

TopClass LMS explains how an awareness week gives your members a chance to feel good about themselves, the work they do, and their professional community, and attracts the attention of people who might want to learn more or join your industry. Next gen marketing. More info/register. 1 CMP credit. More info/register. 1 CMP credit.

Arlington 261

Arlington Los Angeles Atlanta Technology 261

Delcor

NOVEMBER 1, 2018

Project managers head into a new project with that same sense of excitement and caution. And, like backpackers, they only achieve success if everything they need is in their metaphorical association project management backpack. Let’s see what association project managers carry in their backpacks.

Project 82

Project Tools Guidelines Team 82

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APRIL 5, 2024

The weekly list of free educational events and resources for the association community… Apply for a marketing/branding grant. In honor of their 25th anniversary, Mighty Citizen is giving away $100,000 in marketing and branding services. AI vs human interactions. 2024 membership pains. Gamification at events. 1 CAE credit.

Revenue 256

Revenue Price Denver Tools 256

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MARCH 8, 2024

Education program marketing. TopClass LMS published another recap from the recent Learning Business Summit. This time, they suggest eight marketing principles you should revisit or explore, most of them based on behavioral science. Event marketing. Humans… so persuadable! Mentoring programs. More info/register.

Social Media 250

Social Media DC Strategy Education 250

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JANUARY 12, 2024

If you’re a regular reader of Association Brain Food, this post from TopClass LMS will be familiar ground for you. Today, organizations are challenged to not only identify the “high potentials” for specific leadership positions, but also to retain them. More info/register (ASAE Marketing Professionals Community).

LMS 266

LMS Member Engagement Education Revenue 266

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MARCH 17, 2023

But excellent content isn’t enough to gain market share. Devin Cleary, MeetingsNet ) How to eliminate content bottlenecks and keep your content marketing engine running. Jimmy Daly, Superpath ) Personas, even well-researched ones, are worthless for marketing. Content is a commodity, says WBT Systems. Chapter habits.

Revenue 205

Revenue Certificate Committee Leadership 205

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JUNE 18, 2021

WBT Systems offers the wisdom of Stoic philosophers like Marcus Aurelius and Seneca on topics pertaining to life inside and outside of associations, such as lifelong learning, change management, leadership, making the best of crappy situations and living in the now. Board Leadership ( Chatting with Agnes & Cecilia). Host: ASAE.

LMS 369

LMS Certificate America Committee 369

Nimble AMS

MARCH 6, 2023

Natasha Rochelle Associate Director of Operations at the Society of American Military Engineers (SAME) Natasha Rochelle recently demonstrated her leadership at SAME by successfully implementing Nimble AMS at her association. Laurin is a leader in event promotion and member engagement strategy at her organization.

Innovation 144

Innovation District of Columbia Baltimore Illinois 144

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NOVEMBER 10, 2023

The weekly list of free educational events and resources for the association community… Got a writing project ? I usually work with association industry partners on blog posts, case studies, and other content marketing pieces , but am open to learning about other interesting projects outside that scope. 1 CAE credit. Elliott Co.,

Certificate 281

Certificate Price Tools Technology 281

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DECEMBER 1, 2023

TopClass LMS explains how education programs can help your association’s grassroots advocacy efforts. Project success stories. Sherry Budziak of.orgSource recaps accomplishments and lessons learned by the association execs and tech partners who shared their project stories at Solutions Day. Member recruitment. 1 CAE credit. .

Arlington 266

Arlington Technology Strategy Los Angeles 266

.orgSource

MARCH 20, 2023

Your CMS, LMS, and AMS are chatting happily together. Digital transformation involves adopting a vision that continues to expand along with business and market possibilities. It’s a journey that begins with leadership and strategy. As I said earlier, leadership and strategy are key. Is there more to accomplish?

Leadership 88

Leadership Process LMS Technology 88

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MARCH 12, 2021

. – The Three C’s of Digital Marketing Success: How to Simply Create, Co-Create and Curate Content to Engage Your Audience and Drive Real Results. The world of digital marketing is becoming increasingly sophisticated but achieving success doesn’t have to be daunting. Host: American Marketing Association. 1 CAE credit.

Nashville 370

Nashville LMS North Carolina Recruiting 370

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MAY 26, 2023

In other news, Forj acquired community platform Mobilize after gobbling up LMS platform Web Courseworks earlier in the year. Host: Product Design Community Facilitator: Mike Liddy, Global Chapter Platform Lead for the Project Management Institute, with over 300 local chapters internationally Fri 6/2 at 1 p.m. More info/register.

Technology 195

Technology Education Arkansas Leadership 195

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AUGUST 11, 2023

Leadership pipeline. TopClass LMS suggests your association offer management training programs for industry professionals. By educating the next generation of company and industry leaders, you’ll fill your association leadership pipeline too. Erin Lemons, Vice President, Marketing, Fonteva & Protech Wed 8/16 at 2 p.m.

Chicago 195

Chicago Certificate Marketing Content 195

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MAY 22, 2020

Billhighway explains how virtual events can help sponsors and exhibitors achieve their marketing goals —while helping chapters achieve their revenue goals. The goals they discuss are thought leadership, meeting leads and decision-makers, product showcasing and brand awareness. No value, no project. Fri 5/22 at 1 p.m.

Certificate 369

Certificate Revenue Conference North Carolina 369

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MARCH 24, 2023

WBT Systems describes how associations can support women professionals by providing professional development, leadership training and networking opportunities, and educating employers about eliminating workplace challenges. They explain how to use AMS data for planning and marketing events. Member onboarding. Location: Chicago IL.

Revenue 227

Revenue Chicago Leadership Education 227

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MARCH 10, 2023

WBT Systems explains how you can use ChatGPT to manage and market your association’s education programs. Content marketing. B2B marketers overwhelmingly believe content marketing produces the leads with the highest ROI , says Marketing Charts. You need a content marketing ecosystem to support them.

Committee 195

Committee Education Software Technology 195

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DECEMBER 18, 2020

Billhighway explains how to get access to real-time chapter financial data , reduce the risk of financial mismanagement and alleviate the chapter leadership burden. Digital marketing for education programs. Compare your marketing tactics to the twelve digital marketing channels described by WBT Systems. Go explore!

Video 221

Video Certificate Review LMS 221

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NOVEMBER 3, 2023

I’ve had a few writing projects finish recently and have room for more client work in my schedule. I usually work with association industry partners on blog posts, case studies, and other content marketing pieces , but am open to learning about other interesting projects outside that scope. Engagement marketing.

Tools 272

Tools Strategy Revenue Technology 272

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APRIL 14, 2023

Marketing automation. Impexium describes three benefits of marketing automation , a capability you really must have in your association’s tech stack. No need to ask in ASAE Collaborate, Brightfind shares an RFP template for CMS and website redesign projects. Digital badges. More info/register. More info/register.

Leadership 195

Leadership Education Revenue Strategy 195

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JANUARY 28, 2022

For entrepreneurs or anyone who wants to develop an entrepreneurial leadership style, John Pence shares his takeaways from MIT’s Entrepreneurial Masters Program. Leadership development. Leadership training shouldn’t be reserved for top performers and senior management, say Navio Kwok and Winny Shen at Harvard Business Review.

Newsletter 195

Newsletter Survey Team Software 195

WBT Systems

FEBRUARY 13, 2018

46 percent more likely to be first to market. Get leadership buy-in. However, staff leadership must do more than just support a learning culture, they must model the behavior they wish to see. Everyone—leadership and staff—must acknowledge learning as one of the association’s strategic assets.

How To 155

How To LMS Learning Management System Course 155

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SEPTEMBER 17, 2021

Companies have dozens of options for spending their marketing dollars. He describes some solutions on the market now and where he thinks we’re headed. Jodi Harris, Content Marketing Institute ). Host: American Marketing Association. Sponsorship strategy. 86 Robert’s Rules. Motion to dismiss, indeed! Quick hits.

Content 195

Content LMS District of Columbia Tips 195

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SEPTEMBER 1, 2023

TopClass LMS advises associations to offer microlearning programs to busy professionals since they’re more likely to have 10 minutes to spare, not 50. Gen Z marketing. They describe nine strategies for marketing membership to Gen Z. MGI’s 2023 Membership Marketing Benchmarking Report is ready for download.

Revenue 227

Revenue Survey Education Strategy 227

WBT Systems

APRIL 25, 2017

Existing Technology: Between learning management systems (LMS), association management systems (AMSs) and social media, many associations have a robust technology ecosystem in place to support rapidly changing skills-based training and digital badges. The learning community has been seeking a serious use for LMS gamification.

LMS 252

LMS Certificate Library Education 252

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DECEMBER 8, 2023

TopClass LMS explains why and how associations should step up their efforts and shares examples of associations who have. Marketing to Gen Z and millennials. If you’re determined to market more effectively to younger generations, here’s some help. Mobile apps. More info/register. But all video is not created equal.

Strategy 272

Strategy Video Technology Innovation 272

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APRIL 15, 2016

– From Outbound To Inbound: Adopting Community Centered Marketing in the Digital Age (Virtual Lunch). The way your community is engaging with your association has changed and because of that, old school outbound marketing tactics are becoming less and less effective. Host: ASAE Marketing Section. Thu 4/21 at 12 p.m.

LMS 150

LMS Recruiting Recruitment Innovation 150

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APRIL 15, 2016

– From Outbound To Inbound: Adopting Community Centered Marketing in the Digital Age (Virtual Lunch). The way your community is engaging with your association has changed and because of that, old school outbound marketing tactics are becoming less and less effective. Host: ASAE Marketing Section. Thu 4/21 at 12 p.m.

LMS 150

LMS Recruiting Recruitment Innovation 150

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AUGUST 4, 2023

TopClass LMS explains how online education programs can help increase member engagement. Quick hits Five things to do to heat up your content marketing game during the summer lull. Ann Gynn, Content Marketing Institute ) No, you don’t need to learn golf to advance in your career. Member engagement. Non-dues revenue partners.

Atlanta 195

Atlanta Price Revenue Denver 195

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FEBRUARY 9, 2024

The weekly list of free educational events and resources for the association community… Employers’ job market. TopClass LMS suggests putting a new spin on your membership and education marketing. In this employers’ job market, it’s tougher for members, customers and prospects to find a better position. More info/register.

Newsletter 266

Newsletter Certificate Denver Case Study 266

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DECEMBER 13, 2019

The weekly list of free educational events and resources for the association community… I just bought a wreath at the farmers market and I’m listening to the Christmas Cocktail Jazz playlist on Spotify. WBT Systems shared some depressing statistics about the percentage of leadership positions held by women. Sigal Samuel, Vox ).

Raleigh 259

Raleigh Review Class Education 259

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JUNE 24, 2016

Podcasting is catching on (again), and more marketers are deciding it’s time to see if it’s a fit. – Managing eLearning: Strategies for Impossible, Never Done Before Projects. – LMS Implementation: What Every Buyer MUST Know. Presenters: Johanna Kasper and Eric McDonald, Engagement Managers, Aptify.

LMS 150

LMS Washington Cost Innovation 150