MemberClicks

APRIL 28, 2022

Recruiting new members and keeping them engaged is a crucial activity for all associations. And while it’s a challenge to engage any of your member base, engaging young members can feel particularly daunting—particularly younger Millennials and Gen Z. So, how do association marketers speak to young members and get them to lean in?

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Reid All About it

DECEMBER 8, 2023

Marketing to Gen Z and millennials. If you’re determined to market more effectively to younger generations, here’s some help. Member-Driven Video Storytelling Workshop Video is totally dominating today, so it’s no surprise that leadership is asking about your plans to incorporate more video into your strategy.

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Strategy Video Technology Innovation 274

Higher Logic

MAY 29, 2020

Instead, you need to align your new online community with the mission and priorities of your association's leadership. The goal: If your organization offers certifications, continued education, or trainings as membership benefits, your leadership may want to boost involvement in these areas to grow non-dues revenue.

Social Media 254

Social Media Tools Member Engagement Revenue 254

Reid All About it

DECEMBER 2, 2016

Out of the Mouth of Millennials. Millennials are the largest generation in U.S. What do Millennials think about being put under the microscope? Rather than talking about them, let’s talk with them in this panel discussion consisting entirely of Millennials. Membership Recruitment and Renewal Strategies.

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San Jose millennials Revenue Content 189

.orgCommunity

JUNE 18, 2019

Generation Z and young Millennials are different. However, they will join and participate if they believe the ROI you offer is worth the short-term sacrifice to their budget—and you design and market programs that meet the education expectations of Millennials and Gen Z. The 4 Education Expectations of Millennials and Gen Z.

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Nimble AMS

DECEMBER 5, 2022

If you’re looking to build bridges with younger professionals , Gen Z and Millennial members are especially interested in mentoring opportunities. To build member engagement at your association, begin by recruiting veteran member volunteers to mentor younger members.

Member Engagement 134

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Association Success

OCTOBER 26, 2020

By 2025, Millennials will account for 75 percent of the American workforce. By 2030, just 10 years from now, Generation Z will start to occupy senior leadership roles and indeed, Generation Alpha will be leaving school and starting their own careers. Do you know who your members will be 10 years from now? Tip: See No.

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Reid All About it

MAY 15, 2020

Marketing virtual/online education. You can’t market as usual right now, you must market carefully and caringly , says WBT Systems. They provide advice for revisiting your marketing personas and strategies and creating the right type of messaging for this moment. Hosts: Canadian Nonprofit Academy and Go to Market Impact.

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Associations Now

MARCH 10, 2017

PNP Staffing Group’s “2017 Association Salaries, Staffing & Trends Report” reveals some common threads among associations, including organizational priorities and the effects of more millennials in the workplace. Recruiting and retaining talent is a significant challenge, the report shows.

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Survey millennials Recruiting Recruitment 79

Reid All About it

DECEMBER 2, 2016

Out of the Mouth of Millennials. Millennials are the largest generation in U.S. What do Millennials think about being put under the microscope? Rather than talking about them, let’s talk with them in this panel discussion consisting entirely of Millennials. Membership Recruitment and Renewal Strategies.

San Jose 150

San Jose millennials Revenue Content 150

YourMembership

APRIL 14, 2015

Member recruitment, new revenue growth, generational shifts, technology demands, and the need to transform their organizations into “On Demand” service providers to meet the growing demands of their members – some or all of these make up the business climate associations must compete and succeed in today.

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Eric Lanke

MAY 22, 2017

Research demonstrates that millennials think about and define diversity in significantly different ways than members of previous generations. Millennials are more focused on "cognitive diversity, or diversity of thoughts, ideas, and philosophies." For me, there were several key concepts. Here's one. Diversity is contextual.

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Class Wisconsin millennials Leadership 100

YourMembership

MARCH 8, 2013

The same result occurs when individuals or organization take even the slightest interest we show them as an invitation to unleash their full marketing cavalcade. 3) Are you Walking a Tightrope When it Comes to Your Association’s Membership Marketing? Three millennials (two males and one female) also served on the committee.

Social Media 150

Social Media millennials Recruiting Recruitment 150

Reid All About it

DECEMBER 13, 2019

The weekly list of free educational events and resources for the association community… I just bought a wreath at the farmers market and I’m listening to the Christmas Cocktail Jazz playlist on Spotify. WBT Systems shared some depressing statistics about the percentage of leadership positions held by women. 1 CAE credit.

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Reid All About it

MARCH 9, 2018

If a competitor beat you to a new market opportunity or disrupted your business model, know you’re in good company. Your Event Marketing Survival Guide. Event marketing doesn’t have to be a nightmare, but it is a fight for survival—and our event’s survival depends on attracting engaged attendees every time. Wed 3/14 at 1 p.m.

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Virtual

APRIL 30, 2015

In looking at how to attract younger members, it’s useful to take a look at what drives millennials (who are primarily in their mid- to late 20’s and 30’s) and how that might affect their participation. In general, millennials are not “joiners” in the same way that baby boomers have been, either socially or for business purposes.

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Reid All About it

AUGUST 27, 2021

Learn how volunteer scenarios and training gap analysis can help your association identify the type of content you need to develop and offer to prepare chapter members for volunteering and leadership. So, in Psyche , Cort Rudolph says, “Quit the millennial bashing!”. Thought Leadership Session: Associations’ Future Strategies.

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Tampa Revenue Education Content 200

Aaron Wolowiec

SEPTEMBER 10, 2013

And by the end of the year, you find it harder and harder to recruit – and keep – volunteers. Part of the problem is traditional committee structure doesn’t allow for quick decision making, Engel said, and that doesn’t work when GenXers and millennials are accustomed to 24-7 information and networking. Projects hit roadblocks.

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YourMembership

FEBRUARY 27, 2014

Some associations are losing market penetration within their industry when looking at the percentage of potential members versus the number actual members. The loss of leadership vital to the health of the organization. They need leadership in all areas of their business. Generational Pressures. The Roadblocks to Success.

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Reid All About it

OCTOBER 12, 2018

Harvard Business Review says, “Translators play a critical role in bridging the technical expertise of data engineers and data scientists with the operational expertise of marketing” and other front-line managers. How to explain content marketing to anyone. Content Marketing Institute ). New Yorker ). 1 CAE credit. .

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Associations Now

JANUARY 25, 2017

While most associations are plotting out recruitment strategies for millennials, membership professionals need to be thinking about a younger generation entering the workforce this year. After all, I’m a millennial, which according to science means I’m a narcissist— but don’t you dare call me that.)

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Associations Now

MAY 17, 2017

Two weeks ago, at ASAE’s Marketing, Membership & Communications Conference , I was struck by an afternoon session led by Sherry Marts, president and CEO of S*Marts Consulting LLC, and Elizabeth Engel, CAE, CEO and chief strategist for Spark Consulting LLC. Target member recruitment to underrepresented groups.

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Team Recruiting Recruitment America 68

Reid All About it

NOVEMBER 10, 2017

Although I highly enjoyed the future of learning and AI conversations, I loved loved loved Lisa Campo’s video: 5 Ways to Repel Millennials from Your Association. Learn from each other and exchange stories of project successes across all departments – marketing, membership, education and technology. Digital Marketing Office Hours.

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DC Washington Tools Education 150

Association Adviser

JULY 28, 2016

Carl Good , vice president of membership, marketing and business development at the National Roofing Contractors Association (NRCA), said face-to-face interaction with an association is still highly valuable for members. “In We don’t very often give millennials the mic and ask them directly, ‘what’s important to you in life?’”

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Leading Learning

JULY 12, 2021

Secure leadership support and a funding commitment. Recruit your team. For more than twenty years, Elizabeth has helped associations grow in membership, marketing, communications, public presence, and especially revenue, which is what Spark is all about. We have you covered: Assess where you are now. About the Authors.

Case Study 52

Case Study Technology millennials Strategy 52

Reid All About it

FEBRUARY 24, 2023

Cierra Loflin at Superpath identifies the telltale signs of an underperforming blog and shares the turnaround advice of three content marketers who inherited mediocre blogs. This monthly leadership and professional development series will help you gain and improve your leadership development skills. AMS implementation.

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SCD Group

JANUARY 13, 2014

How to Create a Mobile-First Content Marketing Strategy By Devika Girish via Content Marketing Institute A recent study by Nielsen and Google suggests that 77 percent of mobile searches are performed at work or home — areas where a PC is also likely to have been available. Yet, mobile website visitors have a 9.56

millennials 40

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Reid All About it

MARCH 3, 2023

They explain how these AMS functions affect the member experience, how the AMS market is changing, and what you should look for in a new AMS. Jamie Notter, Propel ) Five ways thought leadership content drives higher search rankings. Quick hits Real accountability at work requires better metrics across the organization. 1 CAE credit.

Revenue 39

Revenue Tools Education Member Experience 39

Association Adviser

JUNE 17, 2014

” As Christine Smith , president of online career center provider Boxwood Technology , explains in today’s leadership profile , “Success usually doesn’t come from one single great ‘thing’—it’s doing a lot of little things well every day.” It’s also a great recruiting tool, added Smith.

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Association Adviser

APRIL 16, 2013

This month’s Corner Office spotlight shines on Carol Khoury, managing director of membership & marketing, for the 10,000-member New York Society of Security Analysts (NYSSA). AA: Has NYSSA changed its membership recruitment and retention strategy in response to the many changes affecting Wall Street? Carol Khoury.

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New York millennials Analysis Revenue 60

Reid All About it

OCTOBER 7, 2022

Don’t assume the membership recruitment, engagement, and retention practices that worked pre-pandemic will continue to work as well now. Fionta suggests ways to improve membership marketing, attract younger members, look beyond membership, communicate value, and think about the future differently. Revisiting membership practices.

Blended Learning 41

Blended Learning Education Video Conference 41

Breezio

JANUARY 10, 2017

Millennials now make up 50+% of our workforce. They are the most in-demand new member recruitment category and they come with high digital expectations. Today most online communities are still built around segmented discussion boards on antiquated platforms that were first architected years ago.

Content 28

Content millennials Strategy Recruiting 28

Reid All About it

NOVEMBER 1, 2019

WBT Systems provides ideas on how to market and arrange an annual event that will help your members develop a year-round learning habit. Like many things millennials “killed,” the dinner party has simply adapted for the post-recession era. Recruiting Members at Trade Shows and Other Events. Caroline Forsey, HubSpot ).

Washington 34

Washington Social Media Content Texas 34

AvidXchange: Association Management

AUGUST 17, 2023

The AvidXchange Podcast Network just posted a new episode of its “Middle Market Report” program. Check out more episodes on the AvidXchange Podcast Network. LISTEN NOW: Complete Transcript Please note: “Middle Market Report” podcast is designed for audio consumption. JARETT TRAN Welcome to the Middle Market Report podcast.

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Reid All About it

SEPTEMBER 20, 2019

If you’re in the market for new technology, DelCor shares 11 questions you should ask during reference checks on an association technology vendor —and a little additional advice as well. Presenters: Stewart Kibby, CEO, and Melissa Hugel, Marketing Manager, WorkCast Inc. How to Budget and Plan Your 2020 Content Marketing Strategy.

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Association Subculture

SEPTEMBER 24, 2009

About a thousand similar statements are regularly promulgated to describe Gen Y/Millennials. Sarah Sladek Author, The New Recruit Founder, The RockStars@Work Conference CEO, Limelight Generations. The Waning Days of Leadership in Association Management. leadership. (9). marketing. (2). SmartBlog on Leadership.

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