Freestone

MARCH 4, 2024

It might be time to create an association marketing strategy. An association marketing strategy can help you attract new learners, retain current members, drive non-dues revenue, and strengthen your brand recognition within your industry. But how can you begin building your association marketing strategy? Learner acquisition.

Strategy 52

Strategy Marketing How To LMS 52

Velvet Chainsaw

JUNE 15, 2022

If you’re being charged with updating and optimizing the pricing and effectiveness around your conference’s sponsorships, use these five tips to guide you: Leverage competitive intelligence. The holy grail of pricing is to make it value-based, or what the market will bear. How involved is your leadership with the budget maker?

Price 98

Price Tips Conference Cost 98

CMA Solutions

MARCH 6, 2024

In the evolving healthcare landscape, one tactic has become essential for healthcare providers and organizations to attract more patient leads: digital marketing. This case study shows how digital marketing through public relations can boost your practice’s visibility affordably. Businesses that blog have 434% more indexed pages.

Marketing 64

Marketing How To Social Media Video 64

Higher Logic

MAY 1, 2020

Grow your brand through thought leadership. We’re sharing specific tips for using a community to create an engaging virtual event experience. Try these tactical tips for weaving in community engagement into your virtual event. Drive new leads. Educate customers or current members. Turn freemium users into paying subscribers.

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Tips Library Tools Communications 293

Nimble AMS

NOVEMBER 13, 2022

Investigating the current digital landscape takes effort, but it will ensure your association finds the best software fit. W e ’re here to help you learn more valuable tips to prepare for your next software purchase. Four tips to help you find the best AMS for your association. A great place to begin is with market research.

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Tips Software FAQ Technology 130

ISAE

OCTOBER 31, 2023

Mastering Leadership Communication to Connect with Members Whether you manage a social or professional fraternity or sorority, communicating with members should be one of your top priorities. By prioritizing open communication between leadership and the rest of your organization, you create a shared feeling of belonging and a common identity.

Communications 52

Communications Leadership Software Recruiting 52

EventMobi: Association Events

SEPTEMBER 13, 2023

This organic connection is worth its weight in gold and can save you on big marketing costs. Here are 14 tips to help you get there! Use data to improve Member data should inform the types of programming, events, and marketing strategies you’ll implement moving forward. Making your brand stand out.

Member Experience 130

Member Experience Tips How To Software 130

MemberClicks

APRIL 28, 2022

So, how do association marketers speak to young members and get them to lean in? With these 9 tips, you can work to enhance your member experience and frame your membership benefits in a way that’s compelling for young members. . Cover resume tips and mock interviews to help them get that job they’re vying for.

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Tips millennials Newsletter Recruiting 98

Reid All About it

OCTOBER 20, 2023

The weekly list of free educational events and resources for the association community… Marketing. Emotional marketing appeals to your audience’s ego and desire to feel and look connected and smarter. TopClass LMS explains how to use emotional marketing triggers to persuade people to register for an educational program or conference.

Maryland 272

Maryland LMS Revenue Strategy 272

Mariner Management

SEPTEMBER 12, 2021

But first, we need to differentiate between training (transactional) and development (leadership). Developmental = leadership cultivation: focused on developing those skills (hard and soft) one needs to be a successful leader in any role. Listen to the Webinar on Pivoting Leadership Conference to Virtual.

Leadership 62

Leadership Committee Library Resources 62

Reid All About it

MARCH 8, 2024

Education program marketing. This time, they suggest eight marketing principles you should revisit or explore, most of them based on behavioral science. Event marketing. Your marketing plan has to work extra hard to convince your audience to make the trip. Humans… so persuadable! Mentoring programs. More info/register.

Social Media 250

Social Media DC Strategy Education 250

Reid All About it

APRIL 12, 2024

Fluent by John O’Donohue from Conamara Blues (hat tip to Swiss Miss for sending this poem my way) Attendee attention. SMS marketing. Text Request explains how to create an SMS (text) strategy that aligns with your association’s marketing strategy. by Tony Rossell, Marketing General Inc. Member recruitment. Sponsorship.

Revenue 256

Revenue Strategy Price Newsletter 256

Association Analytics

MAY 4, 2023

With the right tools and analytic insights at your fingertips, you can make data-informed decisions about content creation, marketing strategies, event planning, and more. However, if you’re not interested in a full-time analytics gig, all the tips we provided above will make you shine in whatever role you have or want throughout your career.

Event Planning 321

Event Planning Tools Marketing Member Experience 321

Reid All About it

MAY 19, 2023

Leadership training. WBT Systems suggests offering something valuable in exchange for their time: free leadership training they can apply at work and at your association. Q2 Email Marketing Tips Hear insights from six of the industry’s leading email marketing experts. Event apps. .* – Do This, Not That!

Strategy 195

Strategy Content Leadership Email Marketing 195

Reid All About it

APRIL 5, 2024

The weekly list of free educational events and resources for the association community… Apply for a marketing/branding grant. In honor of their 25th anniversary, Mighty Citizen is giving away $100,000 in marketing and branding services. Gamification at events. EventMobi explains the psychology behind gamification. More info/register.

Revenue 256

Revenue Price Denver Tools 256

Reid All About it

MARCH 17, 2023

But excellent content isn’t enough to gain market share. Devin Cleary, MeetingsNet ) How to eliminate content bottlenecks and keep your content marketing engine running. Jimmy Daly, Superpath ) Personas, even well-researched ones, are worthless for marketing. Content is a commodity, says WBT Systems. Chapter habits.

Revenue 205

Revenue Certificate Committee Leadership 205

AssociationChat

AUGUST 1, 2023

This weekend I’m heading to Atlanta to attend the ASAE: The Center for Association Leadership Annual Meeting. Maybe these tips will help you, too, if you are a newbie to the conference or even an old pro who is always looking for a way to make this year’s meeting experience even better. Be curious about everything.

Tips 52

Tips Atlanta Conference Project 52

Reid All About it

AUGUST 25, 2023

TopClass LMS highlights findings from MGI’s 2023 Membership Marketing Benchmarking Report that they think will interest association education teams. Marketing to younger generations. Get yourself a bag of dough from the market. What cultural leadership characteristics keep an organization from reaching its potential?

millennials 370

millennials Survey Team Education 370

Reid All About it

MARCH 24, 2023

WBT Systems describes how associations can support women professionals by providing professional development, leadership training and networking opportunities, and educating employers about eliminating workplace challenges. They explain how to use AMS data for planning and marketing events. Women in the workplace. Member onboarding.

Revenue 227

Revenue Chicago Leadership Education 227

Reid All About it

FEBRUARY 23, 2024

I’d love to see that phrase in membership marketing copy. Gen Z and millennial marketing. Here’s some help for marketing more effectively to younger generations. Hear predictions on how job roles within membership and marketing departments will evolve, including the skills that will become essential in this new era.

DC 261

DC Washington Member Engagement Innovation 261

MemberClicks

MAY 17, 2022

Tip: Make it really easy for people who never meant to leave or have changed their minds to come back. Tip: To really get the ball rolling and get lapsed members to rejoin (rather than just reading your email and “thinking about it”), put a time limit on those offers. A discount on event registration. Create a win-back campaign.

Tips 98

Tips How To Discount Price 98

Reid All About it

JANUARY 26, 2024

I’ve used data from Marketing General Inc.’s s 2023 Membership Marketing Benchmarking Report in many of the posts I’ve written for clients. Billhighway discusses the causes of leadership succession issues and offers strategies for preventing volunteer burnout , a big problem for chapters. Email marketing news.

Survey 256

Survey Project Strategy Education 256

Achieve

DECEMBER 22, 2020

So, we’re going to cover the top tips your team can use to be successful when incorporating Facebook fundraising into your year-end giving strategy: . So, continue reading for our top tips to make the most of the platform. Additionally, we can’t forget the digital marketing benefits. Our team has outlined a few tips.

North Carolina 98

North Carolina Tips South Carolina Team 98

Velvet Chainsaw

NOVEMBER 30, 2022

To help you on your business priority program development journey, consider these six tips: Learning Pathways — Do not organize sessions by job function ( i.e., sales, marketing, or operations). Spotlight Sessions — Leadership development is a pressing priority for most CEOs. Consultant or Supplier Tracks — Don’t do them.

Tips 65

Tips Conference Technology Education 65

Reid All About it

JULY 7, 2023

Association leadership. Because “people will continue to crave true and honest connection with actual living and breathing people,” you should resolve to keep the human aspects of your marketing intact. Designing asynchronous (self-paced, on-demand) online courses is even tougher, but WBT Systems gives you a head start.

Tools 195

Tools Education Newsletter Chicago 195

Reid All About it

APRIL 14, 2023

Marketing automation. Impexium describes three benefits of marketing automation , a capability you really must have in your association’s tech stack. Quick hits Follow these tips to counteract ten major survey response biases and improve your survey data. I followed advice in this recipe and this one too. . –

Leadership 195

Leadership Education Revenue Strategy 195

Reid All About it

JANUARY 12, 2024

Bill Conforti at Association Analytics shares six tips to transform your association’s dirty data in 2024. Today, organizations are challenged to not only identify the “high potentials” for specific leadership positions, but also to retain them. More info/register (ASAE Marketing Professionals Community).

LMS 266

LMS Member Engagement Education Revenue 266

Higher Logic

JUNE 14, 2018

That’s a little harder to do when it comes to resources, so we wanted to make it easier for you and create a trusty list of blogs and podcasts that we follow for updates about communities and marketing automation. Marketing Automation. IMPACT’s blog is a go-to for news and tips about digital marketing.

Marketing 116

Marketing Social Media Houston Resources 116

Spark Consulting

AUGUST 7, 2014

I had the opportunity to present Membership Marketing on a Shoestring Budget for the National Association of Home Builders’ Association Leadership Institute earlier this week. As usual, when I deliver this session, I solicit great inexpensive marketing ideas from the participants as well. marketing presentations NAHB'

Marketing 150

Marketing Newsletter Discount Education 150

Reid All About it

JANUARY 19, 2024

It will also explore which business functions are leading the way, how leadership is supporting AI efforts, and how policies are affecting adoption. Josh King of emc3 asked marketing and event leaders to share their event predictions and trends for 2024. Marketing to Gen Z and millennials. Post-program campaigns. Event trends.

Revenue 256

Revenue Strategy Member Engagement United States 256

Reid All About it

JUNE 25, 2021

Amanda Milligan, Content Marketing Institute ). The Global Journey: Cultural Tips To Help You Soar. Michelle Brien, VP of Marketing and Product Strategy for TopClass LMS by WBT Systems. Presenters: Chase Brunson, Marketing and Development Manager, The Rise School of Austin. Ed Salvato, LGBTQ marketing specialist.

LMS 361

LMS Revenue Tips America 361

Reid All About it

DECEMBER 8, 2023

Marketing to Gen Z and millennials. If you’re determined to market more effectively to younger generations, here’s some help. Explore practical tips and strategies to initiate your data hygiene journey. Strategic Negotiating Tips Learn about our current marketplace and how it affects planners’ strategies during negotiations.

Strategy 272

Strategy Video Technology Innovation 272

Associations Now

APRIL 26, 2019

Another area where you and your partner will need to be aligned: event marketing, particularly around the meeting’s branding. One is, what data do you need to execute the event, and the second is, what data do you need to provide to your boss or senior leadership?”. Nonprofit Marketing Guide explains how to handle negative feedback.

Tips 96

Tips Maine System Leadership 96

Achieve

MAY 19, 2022

Raising money to make a difference is prioritized over increasing the salaries of your top-level leadership. In this quick guide, we’re going to cover four tips to help your team stay organized when. With these tips, you can make the auction planning process a breeze. Creating a. stellar guest experience. Let’s get started!

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Tips Organization Software Team 59

Reid All About it

APRIL 28, 2023

WBT Systems explains what’s involved and what associations need to know about using a job analysis to design and market programs. Membership marketing has come a long way since I first started in associations. Member recruitment. Frankly, we’re smarter about it now. Audience avatar. 1 CAE credit. More info/register. More info/register.

DC 205

DC Recruiting Recruitment Washington 205

Reid All About it

SEPTEMBER 15, 2023

Hat tip to Tip Tucker Kendall, CAE who, also on Collaborate, recommended nonprofitready.org as a primer on accounting and financial statements for nonprofits. Also worth your time The right marketing question—an intriguing way to approach a marketing campaign. Financial statements. Microcredentials. 1 CAE credit.

LMS 256

LMS Revenue Arlington Education 256

Nimble AMS

JUNE 2, 2023

4 ways to assess the cultural alignment between an AMS vendor and your organization Now that you know why cultural alignment between an AMS vendor and your association is vital, here are four tips to assess your match: 1. Both positive and negative reviews can share insights into leadership and culture. Ask the representatives.

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Software Association Management Case Study Review 128