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SEPTEMBER 22, 2023

TopClass LMS reviews the pros and cons of recording an educational event from both the attendee and association perspectives. Both groups need to know how your association could fit into their educational plans, either by serving as an alternative to college or supplementing what they learn there. Gen Z education. More info/register.

LMS 266

LMS Revenue Education Strategy 266

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APRIL 5, 2024

The weekly list of free educational events and resources for the association community… Apply for a marketing/branding grant. In honor of their 25th anniversary, Mighty Citizen is giving away $100,000 in marketing and branding services. One is the difficulty of proving the value of membership to members and prospects.

Revenue 256

Revenue Price Denver Tools 256

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JANUARY 19, 2024

TopClass LMS explains why you should keep the conversation going and the community gathering after a course, conference or educational program ends. Josh King of emc3 asked marketing and event leaders to share their event predictions and trends for 2024. Marketing to Gen Z and millennials. Post-program campaigns. Event trends.

Revenue 256

Revenue Strategy Member Engagement United States 256

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FEBRUARY 2, 2024

If your association is looking for a sure-fire way to attract young professionals, TopClass LMS has the answer: early-career microcredentials. Member connections. At Sidecar, Amanda Kaiser and Amith Nagarajan describe another approach to helping members connect with each other: AI matching. Print magazines. Generation Z.

Certificate 266

Certificate Denver South Carolina Project 266

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OCTOBER 20, 2023

The weekly list of free educational events and resources for the association community… Marketing. Emotional marketing appeals to your audience’s ego and desire to feel and look connected and smarter. TopClass LMS explains how to use emotional marketing triggers to persuade people to register for an educational program or conference.

Maryland 272

Maryland LMS Revenue Strategy 272

Freestone

FEBRUARY 21, 2024

If your organization hopes to reach more learners or successfully promote an upcoming event, it might be time to create a marketing plan. With a marketing plan, your organization can strategize how to grow your continuing education program, increase engagement, and attract more learners. What is a marketing plan?

Marketing 80

Marketing LMS Social Media Course 80

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JANUARY 5, 2024

TopClass LMS describes what they see in their crystal ball, particularly for professional development programs. Member segmentation. Dave Will at PropFuel has a lot to say about the low bar of member data segmentation. Learning about AI. Learn what you need to consider in seeking the right venue. AMS requirements.

Revenue 277

Revenue LMS Price Education 277

WBT Systems

APRIL 10, 2018

Do you ever daydream about having a new learning platform? Your wish can come true if you know how to make a persuasive case for a new learning management system (LMS) to the decision-makers at your association. Last week, we explained how to prepare your business case for a new LMS —from collecting evidence to gathering allies.

LMS 165

LMS How To Learning Management System Proposal 165

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SEPTEMBER 15, 2023

TopClass LMS wants you to know about the coalition supporting legislation to extend the use of tax-exempt 529 savings plans to association credentialing programs. Watch how the members of the International Bridge Tunnel & Turnpike Association used the Open Space concept at a recent meeting —and hear why loved it. Open Space events.

LMS 256

LMS Revenue Arlington Education 256

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FEBRUARY 9, 2024

The weekly list of free educational events and resources for the association community… Employers’ job market. TopClass LMS suggests putting a new spin on your membership and education marketing. In this employers’ job market, it’s tougher for members, customers and prospects to find a better position.

Newsletter 266

Newsletter Certificate Denver Case Study 266

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OCTOBER 13, 2023

Associations usually rely on corporate marketing budgets for sponsorship revenue. Inspired by a Non-Dues-a-Palooza workshop presented by Lori Zoss Kraska of Growth Owl , TopClass LMS explains how to partner with a company’s CSR team on sponsored education programs that align with both your missions. Brand acquisition. Well, not quite.

Revenue 272

Revenue Austin Tools Education 272

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NOVEMBER 3, 2023

I usually work with association industry partners on blog posts, case studies, and other content marketing pieces , but am open to learning about other interesting projects outside that scope. Nominate your new product, member program, partnership success, or organizational change that propels your association toward its mission.

Tools 272

Tools Strategy Revenue Technology 272

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JUNE 25, 2021

Online learning. Since everyone went virtual over the past year, the competition has heated up in the online learning marketplace. WBT Systems suggests a baker’s dozen ways to differentiate your online learning programs from the competition. Amanda Milligan, Content Marketing Institute ). Exhibitors.

LMS 361

LMS Revenue Tips America 361

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MARCH 8, 2024

Education program marketing. TopClass LMS published another recap from the recent Learning Business Summit. This time, they suggest eight marketing principles you should revisit or explore, most of them based on behavioral science. Event marketing. Membership Mondays: What Does Member Engagement Mean to You?

Social Media 250

Social Media DC Strategy Education 250

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JUNE 18, 2021

WBT Systems offers the wisdom of Stoic philosophers like Marcus Aurelius and Seneca on topics pertaining to life inside and outside of associations, such as lifelong learning, change management, leadership, making the best of crappy situations and living in the now. Is it difficult to find members to serve on your membership committee?

LMS 369

LMS Certificate America Committee 369

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DECEMBER 15, 2023

TopClass LMS describes how assumptions about careers don’t always hold up now. They explain what that means and how associations can help members adopt a flux mindset and a portfolio approach to their careers. Online communities. Online communities, again. So far, reading an article here and there, I’m liking it.

Iowa 256

Iowa millennials Texas Strategy 256

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OCTOBER 6, 2023

Tagoras is conducting a brief survey to find out where learning and education businesses (i.e., In part two of their Open Space series, TopClass LMS explains how to overcome common objections to using this engaging event format. Content marketing. What opportunities and challenges do we foresee? Conference design.

Revenue 256

Revenue Certificate Tools Innovation 256

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MARCH 17, 2023

The weekly list of free educational events and resources for the association community… Online learning. With for-profit and higher ed competition growing, your association’s online courses must stand out in the crowd. But excellent content isn’t enough to gain market share. Content is a commodity, says WBT Systems.

Revenue 205

Revenue Certificate Committee Leadership 205

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MARCH 19, 2021

Throughout March, Mary Byers, CAE, and the Loyalty Research Center are sharing stories about highly innovative organizations, their best practices, interviews with innovators, and challenge questions about innovation to ponder. Two proven tips to increase your newsletter’s open and click rates. CAE books. Quick hits.

LMS 370

LMS Nashville Strategy Video 370

Higher Logic

MARCH 27, 2019

You’re very capable, as you’ve learned your trade on the job with some specialized training, but you’re a sole proprietor, and you’ve got some questions. To provide its members with access to the education and training they needed in a useable, relevant way, AGMA invested in Higher Logic’s Learning Management System (LMS).

Learning Management System 244

Learning Management System Case Study System LMS 244

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NOVEMBER 10, 2023

I usually work with association industry partners on blog posts, case studies, and other content marketing pieces , but am open to learning about other interesting projects outside that scope. If you’re feeling nostalgic about ASAE TEC, a new online event, People Powering Tech on December 14 from 10:30 a.m. Intentional learning.

Certificate 281

Certificate Price Tools Technology 281

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AUGUST 25, 2023

Oprah Winfrey Online programs. Matchbox Virtual Media asks for your participation in a survey that explores how the use of online experiences by associations for membership engagement, education, revenue growth, and other purposes has evolved in recent times. Marketing to younger generations. Membership trends.

millennials 370

millennials Survey Team Education 370

Forj

MAY 25, 2021

This task is made even harder if your CME learning management system ( CME LMS ), the platform that delivers eLearning to your association’s members, fails to support you in the effort. 5 Features to Seek in Your Next Learning Management System. 5 Features to Seek in Your Next Learning Management System.

LMS 91

LMS Learning Management System Course Case Study 91

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JANUARY 26, 2024

I’ve used data from Marketing General Inc.’s s 2023 Membership Marketing Benchmarking Report in many of the posts I’ve written for clients. Last year, 814 associations participated in MGI’s survey, which benchmarks the practices used by associations to recruit, engage and renew members. Email marketing news.

Survey 256

Survey Project Strategy Education 256

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MARCH 11, 2022

Amy Showalter, ASAE Government Relations and Advocacy Professionals Advisory Council member and author of ASAE’s Creating and Managing an Association Government Relations Program , is asking associations to contribute to the 2022 Grassroots Influence Pulse study. Is your virtual conference engaging enough to prevent multitasking?

LMS 195

LMS Revenue Los Angeles Newsletter 195

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DECEMBER 8, 2023

People talk about it in the association world, but how many associations actually provide resources and education about mental health issues to members and industry employers? TopClass LMS explains why and how associations should step up their efforts and shares examples of associations who have. Member app. Member retention.

Strategy 272

Strategy Video Technology Innovation 272

Association Analytics

SEPTEMBER 27, 2023

With analytics, the benefits sell themselves: Reducing manual work Optimizing processes Growing revenue Having consistent, trusted data Increasing engagement Driving your association’s mission For example, consider an association dedicated to promoting literacy. Let’s take member retention as an example.

Analysis 169

Analysis Revenue System Learning Management System 169

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SEPTEMBER 11, 2020

LMS/CRM integration. The folks at Fíonta do too, which is why they say integrating Salesforce (or any CRM/AMS) with a learning management system (LMS) should be on your association’s to-do list. 9 things your association, chapter or chamber can do to help members improve their lives during this pandemic. LMS Demo Day.

LMS 329

LMS Montana Revenue Price 329

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AUGUST 4, 2023

Your input will help associations benchmark the use of event, member, and other mobile apps in associations. Member engagement. TopClass LMS explains how online education programs can help increase member engagement. Online experiences. How can we design an executable learning strategy?

Atlanta 195

Atlanta Price Revenue Denver 195

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SEPTEMBER 29, 2023

After an informative discussion in ASAE Collaborate, TopClass LMS was inspired to introduce the Open Space event format to those who can’t access the forum. One difference this year: “For the first time in the survey’s history, the challenge of generating non-dues revenue topped all other obstacles faced by associations.” Event design.

Revenue 272

Revenue Innovation Education Tools 272

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JULY 21, 2023

Member education. But TopClass LMS/WBT Systems describes ten skills your members need to learn right now. Online community. Online communities are extremely popular with younger audiences. Nimble AMS explains how an online community can help you attract, engage and retain members.

Atlanta 195

Atlanta millennials Price Technology 195

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SEPTEMBER 4, 2020

Sending website traffic to members. Association CEO Clive Roux shared advice at Association Success for using your association’s digital assets to grow your audience and deliver value to members. His association made their website “a real megaphone for… members, bringing them awareness, recognition and even new business.”

Montana 322

Montana LMS Revenue Recruiting 322

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SEPTEMBER 1, 2023

MCI invites you to participate in its AI benchmark survey , a 3-minute pulse survey about the integration of AI technologies within your organization and your members’ interest and aptitude for AI. Who has the time to learn? But sometimes a traditional online program or course doesn’t fit our schedules. Gen Z marketing.

Revenue 227

Revenue Survey Education Strategy 227

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MARCH 12, 2021

I just read a new paper— The New Association Tech Ecosystem: Powering Member Experiences with Integration and Specialization —from Chris Gloede and Karen Power of Ricochet Advice and I suggest you do too, especially if you have technology or analytics decisions on the horizon. New member onboarding. It means “jumping out of the system.”

Nashville 370

Nashville LMS North Carolina Recruiting 370

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MAY 12, 2023

Learning business. WBT Systems describes how for-profit learning platforms, like the MOOCs Coursera and EdX, make their money. The corporate market is a growing profit center for them—and could be for your association too. Impexium explains how your association and members could benefit from offering a tiered membership model.

Chicago 200

Chicago Newsletter Mooc Education 200

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OCTOBER 23, 2020

The weekly list of free educational events and resources for the association community… Corporate member training programs. WBT Systems explains how to become the corporate training partner for your member companies. The HR and training staff at your member companies are under duress right now. The remote work IT bag.

Revenue 300

Revenue Review Content Strategy 300

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MAY 5, 2023

Corporate learning. Coursera, EdX and LinkedIn Learning are going all in on the corporate market and increasing revenue as a result. When association professionals think about volunteering, members naturally come to mind. This month’s topic: the member journey. Remember those? Ah, the old days. CMP credit.

Chicago 205

Chicago Education Certificate Revenue 205