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Association Brain Food: 9.13.24

Reid All About it

GrowthZone explains how to use the five pillars of communities to engage members: direction and desired outcome, shared responsibility, personal value, progress awareness, and ongoing ecosystem—you’ll find a lot of sound advice here. Association marketing. How Well Do You Know Your Members? Innovation culture.

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6 Digital Tactics to Keep Association Members Engaged

Blue Sky eLearn

For that reason, we’ve outlined several ways you can use technology to keep your association members engaged and involved. Social Media. When you take full advantage of the resources available to you, you can achieve a lot within your association and among your members. These tactics include: Optimized Website.

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Event Email Marketing for Associations: 3 Essentials

Blue Sky eLearn

That’s why marketing is such a crucial step to the success of your association events. Promoting these special membership events is a multi-step process that could include written invitations, videos, and social media posts. Far and away one of the most effective channels for association event marketing is email.

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Increase Member Engagement with an Online Learning Challenge

WBT Systems

When you invite members to participate in a learning challenge, and guide and support them throughout the challenge, they’ll become more comfortable with online learning and your learning management system (LMS). Why learning challenges are a fit for association members. Planning your learning challenge.

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How to create an association marketing strategy

Freestone

It might be time to create an association marketing strategy. An association marketing strategy can help you attract new learners, retain current members, drive non-dues revenue, and strengthen your brand recognition within your industry. But how can you begin building your association marketing strategy?

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Association Brain Food: 8.9.24

Reid All About it

Bulletin describes how a membership app improves engagement by providing a centralized communication channel on your members’ phones. Unlike social media channels, your association controls your app—a tangible daily reminder of membership value. More info/register (ASAE members only). Membership app. AI vs humans.

Cleveland 265
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Association Brain Food: 3.8.24

Reid All About it

Education program marketing. TopClass LMS published another recap from the recent Learning Business Summit. This time, they suggest eight marketing principles you should revisit or explore, most of them based on behavioral science. Chapters should offer plenty of member-organized social meetups, not just education programs.