Spark Consulting

MARCH 6, 2014

Any tips on recruiting for larger commitment volunteering, like authoring a magazine article? The other strategy is to have the senior staff recommend their junior staff as volunteers. Just as you do for membership, actively and intentionally recruit them for volunteer positions. EE: They’re almost limitless.

millennials 150

millennials Certificate Project Committee 150

Spark Consulting

APRIL 21, 2015

You can ask people to suggest topics for your newsletter, magazine, blog, webinars, or conference, or vote on topics others have suggested, a la sxsw. PMH: Or if what you’re asking is: “how do I recruit people the first place?”, You owe it to them to provide appropriately professional support.

millennials 150

millennials Committee Project Recruiting 150

Velvet Chainsaw

OCTOBER 6, 2014

A Learning Field Crisis Elliott Masie, a progressive leader in organizational and workforce learning, recently addressed a crisis in the learning field in his Learning TRENDS newsletter. Reprinted with permission of Convene, the magazine of the Professional Convention Management Association.

Conference 40

Conference Certificate Education Discount 40

Reid All About it

AUGUST 19, 2022

Recruiting young members. The latest MGI report disclosed how poorly associations are doing with young member recruitment. Deep dive into MPI’s most recent Meetings Outlook research, published quarterly in The Meeting Professional magazine, and then discuss the trends that are most affecting you and your peers. Quick hits.

Technology 43

Technology Software Cost Products 43

Association Adviser

JUNE 18, 2013

In terms of our styles, we’re both very passionate and strategic, but dad’s the big dreamer, focused primarily on strategy at this stage of his career. I’m more on operations—helping turn our strategy into action. AA: Do you have any special strategies for recruiting and retaining younger members of the profession?

Texas 60

Texas Austin Social Media Recruiting 60

Reid All About it

JANUARY 6, 2023

The community strategy playbook from Mobilize is based on the blueprint they developed for their own user community. The playbook guides you step-by-step through strategy development, community, launch, communication and engagement plans and more—a comprehensive look at everything you need to nurture and grow an online community.

Revenue 42

Revenue North Carolina Education System 42

Beth Kanter

SEPTEMBER 28, 2015

Recruiting additional supporters through high quality content and action opportunities. They kicked off the campaign in their print newsletter and on webpage where they house the scientific reports why it is important to keep fish wet and solicited photos. Key to their strategy was using influencers. Have you used a contest?

Social Media 28

Social Media Idaho Oregon Case Study 28

SCD Group

JANUARY 6, 2013

Associations traditionally printed their materials (fliers, newsletter, magazines, etc.) Many associations operate under the strategy that more members is good. So, they establish policies, pricing and promotion designed to keep recruiting new members. And, if so, when? and distributed them via snail mail.

System 40

System Social Media Content Cost 40

Membership Marketing

MARCH 5, 2010

In the March 2010 edition of ASAE’s Membership Developments newsletter, Karen Krzmarzick, CAE, the Executive Director, of the American Society of Ophthalmic Administrators (ASOA) reported on her success with one free trial method. Unleash the Power of Market Testing in your Membership Recruitment. Cost of Wrong Strategy. (8).

Price 40

Price Marketing Cost Survey 40

Trade Association CEO Blog

JANUARY 24, 2012

Ask me for a quote on many projects like: Newsletter design, newsletter strategy, newsletter production, strategic planning, budgeting, evaluation of endorsed programs, governance structuring, bylaws, education programming, member database selection/conversion/optimization/training, discussion facilitation and more.

Newsletter 28

Newsletter Project Maryland Michigan 28