Association Adviser

MAY 29, 2018

Thankfully, there are varied approaches to increase non-dues revenue (NDR) from member communication. Whatever the approach, the common principle in practice is: The more value your communication programs can provide to BOTH members and advertisers, the better positioned your association is to earn higher non-dues revenue.

Revenue 62

Revenue Communications Newsletter Directory 62

Association Adviser

OCTOBER 25, 2017

Non-dues revenue supports associations’ missions in so many ways: Providing exceptional training and education for members, financing lobbying efforts, keeping membership dues affordable, and offsetting the costs of your communication program, to name a few. John Bacon, Naylor Association Solutions.

Revenue 79

Revenue eBook Tips Team 79

.orgSource

MARCH 18, 2024

Sharon Rice is Managing Director of Business Strategy at.orgSource and Garth Jordan is CEO of the American Animal Hospital Association. Both are steeped in the world of associations and are avid students of strategy, business, and culture beyond this industry. Our value is not in a magazine or even standards.

Examples 88

Examples Revenue millennials Strategy 88

Association Success

OCTOBER 27, 2020

Though people once gladly paid for newspapers, books and magazines, today’s readers have a never-ending library of free content at their fingertips. . MORE: 4 trends to adopt for an effective member strategy. The post Is ‘freemium’ part of your content strategy? The internet has revolutionized the way we consume content.

Content 107

Content Strategy Library Newsletter 107

EventMobi: Association Events

AUGUST 11, 2023

Building an association website with valuable content and an attractive web design can help you: Retain current members Attract new members Raise the value of your sponsor packages Boost event registrations Drive non dues revenue Gather key data about member behavior Curious about what makes an association website shine? Members-only spaces.

Examples 130

Examples Directory Software Video 130

Association Adviser

APRIL 15, 2014

Our research shows only half of associations ask advertisers and sponsors if they’re getting their money’s worth—only about 60 percent incorporate that feedback into pricing strategies. Many associations overestimate how much revenue a new NDR program will generate and underestimate how much time and resources it will require.

Revenue 60

Revenue Georgia Price Newsletter 60

Association Success

JULY 16, 2020

Still, it takes energy and strategy to curate content well. with each tool to create smarter email newsletters. Curated content includes links to articles, videos and other online content, and can be shared through multiple marketing channels, including an email newsletter, social media pages and a company blog.

Tools 122

Tools Content Marketing Newsletter 122

Association Adviser

OCTOBER 13, 2016

More than half (54 percent) of the executives who took part in our annual association communication benchmarking study felt their organization’s inability to generate non-dues-revenue (NDR) was a serious or significant challenge — up substantially from 2015. Percent of Associations agreeing that NDR is a serious challenge: 2016. ** 54%.

Revenue 60

Revenue St. Louis Price Cost 60

Aaron Wolowiec

OCTOBER 18, 2016

Without communication, both internally and externally, there’s no content, no strategy. In fact, only 6 percent reported having a communications strategy. Also of note: More than half of respondents recognize a serious or significant problem with the lack of revenue generated from their communication vehicles. you guessed it.

Communications 100

Communications Survey Social Media Revenue 100

Association Adviser

JANUARY 24, 2019

It’s essential for your association to have a clearly defined editorial content strategy if you want to reach your communications goals. That could be open rates on your magazine digital edition, click-throughs for your newsletter or top read stories on your website. Establish performance metrics and track them over time.

Communications 61

Communications Content Newsletter Directory 61

Association Success

SEPTEMBER 28, 2020

Many associations focus on high-quality print publications, such as magazines and newsletters, to distribute information to members. Launching ongoing or limited run newsletters that curate industry news and insights. MORE: 4 trends to adopt for an effective membership strategy. How does your organization publish content?

Technology 78

Technology Newsletter Content Tools 78

WBT Systems

FEBRUARY 27, 2018

But, informational or educational content is another story—and that’s why content marketing is the best marketing strategy for educational programs. Besides increasing attendance and revenue, you also want to develop and deepen your relationship with this segment of the market so you can better understand their educational needs.

Content 150

Content Marketing Education Course 150

Reid All About it

JULY 10, 2020

So I nearly jumped out of my chair in joy when I saw an open letter in Harper’s Magazine signed by 150 famous people (dare I say, intellectuals) who are also concerned about the illiberal cancel culture and self-righteous trolling going on right now. WBT Systems describes nine virtual event strategies that minimize Zoom fatigue.

Montana 365

Montana Content Price Strategy 365

.orgCommunity

NOVEMBER 29, 0002

Posting content for members on YouTube is kind of like stopping your magazine or newsletters and instead, just posting those on social media. That competitor’s primary revenue and goal is to re-direct members from your content to “paid content”, no matter who or what it is. Take that one step further.

Social Media 40

Social Media Content Video Revenue 40

Association Adviser

DECEMBER 17, 2013

Publisher’s Statements Show Magazines With Digital Editions Have Something to Celebrate. Does your association have a magazine, newsletter, directory or website in need of revival? Contact us today for an assessment of your current communications plans and non-dues revenue strategies. Meagan Rockett.

Directory 60

Directory Texas Newsletter Social Media 60

Association Adviser

JUNE 17, 2014

Does your association have a magazine, newsletter, directory or website in need of revival? Contact us today for an assessment of your current communications plans and non-dues revenue strategies. Follow Naylor on Facebook and Twitter , or join our LinkedIn Association Executive Roundtable Group !

Directory 60

Directory Newsletter Revenue Communications 60

Associations Now

AUGUST 4, 2015

The American Press Institute’s Need to Know newsletter doesn’t pretend to be much more than it is—a newsletter written with a voice. API doesn’t throw a ton of resources at the newsletter, but it’s designed to work effectively within those limitations.

Content 40

Content Strategy Maryland Newsletter 40

Association Adviser

NOVEMBER 14, 2013

Developing a Successful Student Membership Strategy. How to Keep Your Non-Dues Revenue Going. Does your association have a magazine, newsletter, directory or website in need of revival? Contact us today for an assessment of your current communications plans and non-dues revenue strategies. Bill Rosenthal.

Directory 60

Directory California Social Media Newsletter 60

Association Adviser

JUNE 18, 2013

SteveDrake RT @LoriWoehrle: Nondues revenue ideas are closer than you think. BtoB Magazine. There are practically as many strategies for driving leads on the Internet as there are Internet users, but one tried and true method is to get your website in front of a large number of qualified visitors. link] Gr8 stuff! John Obrecht.

Directory 60

Directory Florida Newsletter Revenue 60

Association Adviser

JUNE 18, 2013

SteveDrake RT @LoriWoehrle: Nondues revenue ideas are closer than you think. BtoB Magazine. There are practically as many strategies for driving leads on the Internet as there are Internet users, but one tried and true method is to get your website in front of a large number of qualified visitors. link] Gr8 stuff! John Obrecht.

Directory 60

Directory Florida Newsletter Revenue 60

Association Adviser

JANUARY 20, 2014

Does your association have a magazine, newsletter, directory or website in need of revival? Contact us today for an assessment of your current communications plans and non-dues revenue strategies. Follow Naylor on Facebook and Twitter , or join our LinkedIn Association Executive Roundtable Group !

Directory 60

Directory Texas Newsletter America 60

Association Adviser

MARCH 13, 2018

According to the 2017 Naylor Communications Benchmarking Report , print magazines continue to be among the most highly rated member communications channels – 68 percent of all association executives surveyed consider their member magazine very or extremely valuable. Earn Greater Non-Dues Revenue. Register here.

Directory 62

Directory Communications Content Survey 62

Association Adviser

SEPTEMBER 24, 2013

Does your association have a magazine, newsletter, directory or website in need of revival? Contact us today for an assessment of your current communications plans and non-dues revenue strategies. Follow Naylor on Facebook and Twitter , or join our LinkedIn Association Executive Roundtable Group !

Louisiana 60

Louisiana Tennessee Directory Newsletter 60

Association Adviser

NOVEMBER 13, 2018

During our webinar about the current state of association communications, our attendees brought up numerous questions about recommended strategies, tactics, platforms and communication practices. What strategies are associations using to increase their revenue from their advertising in printed publications?

Member Engagement 60

Member Engagement Survey Social Media Communications 60

Aaron Wolowiec

JUNE 16, 2015

Is your sponsorship revenue stagnant or declining? Experts say 85 percent of a trade show’s revenue comes from selling exhibit space. Here are five tips for growing your event sponsorship revenue. Combine innovative ideas with unique sponsorship opportunities to create new sponsorship revenue streams. Keep it fresh.

Price 100

Price Revenue Discount Newsletter 100

Association Adviser

APRIL 16, 2013

Association magazines are growing in content and circulation while remaining an important member benefit. Does your association have a magazine, newsletter, directory or website in need of revival? Contact us today for an assessment of your current communications plans and non-dues revenue strategies. TJ Raphael.

Georgia 60

Georgia Directory Newsletter Revenue 60

Association Adviser

FEBRUARY 18, 2014

Does your association have a magazine, newsletter, directory or website in need of revival? Contact us today for an assessment of your current communications plans and non-dues revenue strategies. Follow Naylor on Facebook and Twitter , or join our LinkedIn Association Executive Roundtable Group !

Georgia 60

Georgia Directory California Newsletter 60

Association Adviser

OCTOBER 15, 2013

Does your association have a magazine, newsletter, directory or website in need of revival? Contact us today for an assessment of your current communications plans and non-dues revenue strategies. Follow Naylor on Facebook and Twitter , or join our LinkedIn Association Executive Roundtable Group ! Features'

Directory 60

Directory Virginia Newsletter Revenue 60

Association Adviser

MAY 14, 2013

Why Email Newsletters Won’t Die. Does your association have a magazine, newsletter, directory or website in need of revival? Contact us today for an assessment of your current communications plans and non-dues revenue strategies. Read about the other three in this article by Mike Michalowicz.

Georgia 60

Georgia Directory Newsletter Leadership 60

Association Adviser

MARCH 18, 2014

Does your association have a magazine, newsletter, directory or website in need of revival? Contact us today for an assessment of your current communications plans and non-dues revenue strategies. Follow Naylor on Facebook and Twitter , or join our LinkedIn Association Executive Roundtable Group !

Idaho 60

Idaho Georgia Directory Texas 60

Association Adviser

MARCH 19, 2013

Association magazines are growing in content and circulation while remaining an important member benefit. “I think reading the physical copy of the magazine is an experience that many readers value,” says Cindy Stevens of the Consumer Electronics Association. Small communities on blogs and Facebook wield the most influence.

Georgia 60

Georgia Directory New York Newsletter 60

Association Adviser

APRIL 15, 2014

Does your association have a magazine, newsletter, directory or website in need of revival? Contact us today for an assessment of your current communications plans and non-dues revenue strategies. Follow Naylor on Facebook and Twitter , or join our LinkedIn Association Executive Roundtable Group !

millennials 60

millennials Georgia Florida Directory 60

Association Adviser

JULY 16, 2013

Does your association have a magazine, newsletter, directory or website in need of revival? Contact us today for an assessment of your current communications plans and non-dues revenue strategies. Follow Naylor on Facebook and Twitter , or join our LinkedIn Association Executive Roundtable Group !

Directory 60

Directory Newsletter Email Marketing Social Media 60

Association Adviser

AUGUST 27, 2013

Does your association have a magazine, newsletter, directory or website in need of revival? Contact us today for an assessment of your current communications plans and non-dues revenue strategies. Follow Naylor on Facebook and Twitter , or join our LinkedIn Association Executive Roundtable Group ! Features'

Directory 60

Directory Virginia Newsletter Social Media 60

Association Adviser

JANUARY 16, 2013

This blog post summarizes McIlwraith’s three-part series about pricing for member benefits and meetings that appeared in One+ Magazine. Does your association have a magazine, newsletter, directory or website in need of revival? Pricing for Engagement: Recap of the Three-Part Series in MPI’s One+. Mariela McIlwraith.

Directory 60

Directory Texas Price Newsletter 60

Association Adviser

FEBRUARY 15, 2013

9 Marketing Strategies You Must Stop Using—Now. Kent Lewis from iMedia Connection says you must stop using those (and seven other) ineffective marketing strategies, and focus your energy on what really works. Does your association have a magazine, newsletter, directory or website in need of revival? 14T5cIp #assnchat.

Georgia 60

Georgia Directory Newsletter Conference 60

MemberClicks

JULY 12, 2022

In other words, a tiered dues model enables chambers to stop limiting member organizations’ choices by forcing a one-size-fits-all strategy. The fair share model provides membership pricing based around the member company’s: Number of employees Revenue Size Other factors. What are other types of membership models? Fair share model.

How To 52

How To Directory Price Columbus 52