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Stop Selling Sponsorships Like Advertising

GrowthZone

United States average: $31,133 (2019, US Census Bureau). Further moving value away from just advertising , there are four main drivers of sponsor value: Exclusivity. Chamber and association audiences are, in nearly every instance, built around employed professionals and business owners. Self-employed: $34,751 (Gallup).

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Association Brain Food Weekly: 6.25.21

Reid All About it

Revenue Success from Scratch: One Association’s Story. 1 CAE credit. . – #RealTalk Dialogue Series | State of Crisis: Leveraging Meetings for Transgender Justice. 33 states have introduced more than 100 bills this year aiming to diminish, or completely take away, the rights of transgender people in the United States.

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How the CARES Act benefits associations

Association Success

When the landmark CARES Act was signed into law, many in the United States were able to breathe a sigh of relief knowing that the unprecedented $2 trillion stimulus package was on the way with some help. The main takeaway? There is help available.

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Add a Spirit of Partnership to Membership

Associations Now

That’s the main reason why the Distilled Spirits Council of the United States recently created a partner membership category. This week, Forrester Consulting released a report [PDF] that says organizations with mature partner programs grow revenue nearly twice as fast as other businesses.

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How to Get 501(c)(6) Status: Everything You Need to Know  

MemberClicks

One such category is the 501(c)(6) organization (in the United States), which serves to support the business interests and activities of its members. For those unfamiliar with this type of nonprofit, the Internal Revenue Service (IRS) provides a comprehensive resource that sheds light on the concept.

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The Market for Adult Lifelong Learning

Leading Learning

In a pre-pandemic article, Forbes reported that the adult learning services market in the United States, both online and offline, was about USD 10 billion as of 2016. While, by its nature, content marketing may not produce revenue directly, it is a huge indirect driver of revenue for the companies and individuals that produce it.

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Need to Up Your Nonprofit Email Marketing Strategy?

MemberClicks

What’s more, 72% of customers say they prefer email as their main channel for business communication. That also means that you should likely be using email more if you want to grow your non-profit’s or association’s revenue. If you live in the United States, your emails must be CAN-SPAM compliant. That’s amazing ROI.