Remove Marketing Remove Member Engagement Remove Proposal Remove Survey
article thumbnail

Association Brain Food: 3.8.24

Reid All About it

Education program marketing. This time, they suggest eight marketing principles you should revisit or explore, most of them based on behavioral science. Chapters should offer plenty of member-organized social meetups, not just education programs. Event marketing. Humans… so persuadable! Mentoring programs. 1 CAE credit.

article thumbnail

Industry Study Brings a New Way for Association Professionals to Think About Member Engagement

Smooth The Path

We did some research and found there was not a lot of information out there about onboarding programs and so with a lot of hope we outlined a plan for a dual-methodology benchmarking study which soon we started to call the New Member Engagement Study. Then we faced the biggest challenge; no survey is any good without respondents.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Association Brain Food Weekly: 10.29.21

Reid All About it

Sponsor survey. To help associations increase sponsorship revenue, the Partnership Professionals Network and Dynamic Benchmarking are conducting a survey of association sponsors to find out: Why companies sponsor associations. They’re asking you to help by sending the Association Sponsor Engagement Study to your sponsors.

Revenue 195
article thumbnail

Top Ten Data Challenges (And Solutions) for Associations

Association Analytics

If you’re asking members to fill out a survey, provide an incentive for them. 8: Your Organization Doesn’t Have KPIs and Metrics Challenge : Without key performance indicators (KPIs) or metrics, your organization is missing out on vital information about your members. Member engagement is everyone’s job.

Team 319
article thumbnail

Association Supply Chain Advocacy

Potomac Core

Recently, the Soft Drink Industry faced an onslaught of proposed Soda Taxes in Santa Fe , New Mexico and in Cook County , Illinois. If Associations have members who manufacture and sell products in global markets, then they too will face regulatory and product standard challenges. This could be the dawn of Member Engagement 3.0.

article thumbnail

Members Hire Industry Advocacy and Promotion

Potomac Core

As part of the organization’s broader Industry promotion strategy, the organization recently released customer survey research and also produced the video, “We Are the Cold Chain”. Offerings that reflect the Industry approach includes advocacy, Industry promotion, consumer boat shows, market research, and a trade show.

Industry 164
article thumbnail

6 Ways To Engage Association Members

CMA Solutions

Simply put: Do your members receive their money’s worth? Last year, 62% of surveyed associations either endured a membership decline or remained flat, according to MGI’s 2022 Marketing Membership Benchmarking Report. Here’s the short list: 1) Lack of engagement with organization, 2) Lack of value and 3) Forgot to renew.