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Compelling Member Engagement

Potomac Core

Polarization in Washington, DC, and market disruption are opening doors for Associations to create more compelling member engagement experiences for their members. Compelling Member Engagement Using “Pull” and “Push” . Case Study – Creating More Compelling Member Engagement.

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Association Brain Food: 4.12.24

Reid All About it

SMS marketing. Text Request explains how to create an SMS (text) strategy that aligns with your association’s marketing strategy. They also offer advice on building your subscriber list, sending effective SMS marketing campaigns and staying in compliance with regulations. Member recruitment. Staff meetings.

Revenue 256
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3 Engagement Strategies Drive Growth

Potomac Core

Global economic challenges from modest growth to market uncertainty continue to drive changes on how Trade Associations deliver value. These Associations are playing activist roles, they are engaging industry value chains and promoting the value that the industry and its products bring to customers and the marketplace. Market Focus.

Strategy 100
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4 Association Disruption Strategies

Potomac Core

Organizations can help their members convert these challenges into growth opportunities by utilizing 4 Association Disruption Strategies. We have to disrupt ourselves every day,” notes Thayer Long, President of Reston, Virginia based NPES. 4 Association Disruption Strategies. 4 Association Disruption Strategies.

Strategy 100
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Members Hire Strategic Solutions

Potomac Core

Factors including Coronavirus Disease , supply chain disruptions , political polarization , innovative technologies, cyber threats, trade policy, shifting consumer attitudes, & workforce shortages all complicate markets. Research sets the stage for market focused discussions. Foster and communicate solutions.

DC 232
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Association Brain Food: 10.6.23

Reid All About it

Although associations can offer opportunities for shared purpose and connections, they need to better understand this market segment and design a fresh value proposition for young professionals who want to engage in new ways. Content marketing. Association deathwatch. More info/register. More info/register. 1 CAE credit. .

Revenue 256
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Association Brain Food Weekly: 7.2.21

Reid All About it

MemberSuite shares nine strategies for preventing volunteer burnout so you can keep your leaders in office and your pipeline full. Supplier members. Re-Engage Virtual: Planning the Event of Tomorrow. Creating your Content Stream—from Marketing to Sales to Programs. Strategy First, Software Next. Volunteer fatigue.