Reid All About it

JUNE 2, 2017

LMS provider WBT Systems describes the different psychological, environmental, and technical obstacles that stand between your members and your online learning programs. As a writer and a learner, I love content hubs, and so does Imagination, a content marketing agency serving the association space. More info/register. 1 CAE credit.

Raleigh 150

Raleigh Chicago DC Washington 150

Smooth The Path

JUNE 12, 2018

Ask to repost their blog posts in pre-conference marketing. Do they have publically available videos, podcasts, white papers, or reports? Speakers tend to develop other content in addition to their presentations. Reprint their articles in magazines and journals and let readers know the author will be a speaker at the conference.

Conference 95

Conference Content Resources Video 95

GlowGlobally

JANUARY 31, 2014

To begin 2014, we are featuring a new MCI white paper authored by Nikki Walker, MCI’s Vice President for its global association management and consulting practice, based in Dubai, UAE. Is what you consider an exceptional value proposition viewed as relevant and valued by both members and customers in international markets?

Member Engagement 60

Member Engagement Products America Marketing 60

Membership Marketing

SEPTEMBER 13, 2011

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Speaking Engagements. Speaking Engagements. Speaking Engagements. Membership Marketing Benchmarking Report.

Marketing 40

Marketing Price Report Survey 40

YourMembership

JANUARY 16, 2012

Abandon ship and simply leave the blog out there as a reminder of their own lack of follow-through, manpower and/or strategy. Your (potential) audience wants to get to know you a little better and that just can’t be done through white papers. Smith is the Director, Inbound Marketing at YourMembership.com.

Software 150

Software Social Media Price Video 150

Membership Marketing

MAY 25, 2012

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Speaking Engagements. Speaking Engagements. Speaking Engagements. Membership Marketing Benchmarking Report.

Marketing 40

Marketing Report Price Survey 40

Reid All About it

DECEMBER 2, 2022

New member engagement. The 2022 New Member Engagement Study from Amanda Kaiser at Kaiser Insights and Dynamic Benchmarking includes survey data on how associations of different sizes handle new member engagement. Word-of-mouth marketing. New Member Engagement Study Launch Party.

Tips 41

Tips Video Content Marketing 41

Membership Marketing

FEBRUARY 12, 2010

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Speaking Engagements. Speaking Engagements. Speaking Engagements. Membership Marketing Benchmarking Report.

Survey 40

Survey Marketing Analysis Price 40

Associations Now

MAY 17, 2017

Two weeks ago, at ASAE’s Marketing, Membership & Communications Conference , I was struck by an afternoon session led by Sherry Marts, president and CEO of S*Marts Consulting LLC, and Elizabeth Engel, CAE, CEO and chief strategist for Spark Consulting LLC. That seems pretty straightforward, but what does it look like in practice?

Team 68

Team Recruiting Recruitment America 68

SCD Group

AUGUST 13, 2012

30 Marketing Tips for Associations: Highly Rated Ideas from ASAE12. At the ASAE annual meeting Sunday (8/12/12), five panelists from five accredited association management companies shared 30 Marketing Tips in the Social Media Age. 5 Building integrated marketing plans is a must to effectively mix new and traditional.

Tips 40

Tips Marketing Social Media Tools 40

Membership Marketing

APRIL 1, 2011

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Speaking Engagements. Since forever, associations have overemphasized number of members as a metric. Tony Rossell.

Marketing 40

Marketing Price Survey Analysis 40

Associations Now

JUNE 22, 2015

A new way of thinking could entirely reverse your association’s perspective on the relationships fueling member engagement. Go back into your memory and recall a time you were truly, actively engaged with something—a work project, a hobby, whatever it may be. Plus: How well do you speak emoji?

Proposal 40

Proposal Event Planning Project Member Engagement 40

Membership Marketing

SEPTEMBER 21, 2010

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Speaking Engagements. Membership Marketing Benchmarking Report. Know the Numbers on Membership Marketing.

Marketing 40

Marketing Price Survey Discount 40

Membership Marketing

MAY 17, 2010

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Speaking Engagements. Engagement comes by impacting a member’s behavior. You are right about engagement!

Marketing 40

Marketing How To Price Analysis 40

Associations Now

JUNE 1, 2014

As technology becomes more affordable, organizations are harnessing “big data” to improve member engagement. Data presents a tremendous opportunity to make better decisions,” says Elizabeth Engel, CAE, CEO and chief strategist of Spark Consulting and coauthor of a forthcoming white paper on using data to inform decision-making.

Texas 40

Texas Pennsylvania Software Project 40

Nimble AMS

JULY 22, 2022

According to the Community Brands 2022 Association Trends Study , there’s currently a disconnect between how members and association professionals perceive content is being personalized. 53% of members believe their association creates excellent or very good, personalized content, but only 25% of professionals agree. Gated content.

Content 126

Content Marketing How To LMS 126

Reid All About it

OCTOBER 18, 2019

Find out what your company needs to know about engagement (paid or otherwise) with these sites. Quick hits before we get to next week’s free webinars: Is your marketing mediocre? The best reason to do content marketing is organic search–but you’ll reap other benefits as well. Peruse this checklist to find out.

North Carolina 34

North Carolina Education Project Communications 34

Association Adviser

OCTOBER 13, 2016

This disconnect may be related to a lack of measurement or the inability to record reader engagement, according to my colleague Jill Andreu, VP Content Strategy and Development for Naylor Association Solutions ,who will be hosting a webinar about our findings later this month. That needs to change fast, she added. Tom Greve, EMS World.

Revenue 60

Revenue St. Louis Price Cost 60

Membership Marketing

APRIL 10, 2012

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Speaking Engagements. Membership Marketing Benchmarking Report. I think that the same is true with associations.

Products 40

Products Survey Social Media Price 40

Membership Marketing

JULY 22, 2010

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Speaking Engagements. Our Membership Marketing Benchmarking Report highlighted the power of direct mail. Scott Oser.

Recruiting 40

Recruiting Recruitment Survey Price 40

GrowthZone

JULY 26, 2018

sell memberships) maximizing your organization’s social media and digital marketing efforts. You have done the groundwork… your organization is online in all the right places, ensuring your target market is aware of its existence. You are spending time where your target market is. So, you want to make money (a.k.a,

Social Media 74

Social Media Proposal Content Marketing 74

Reid All About it

MAY 26, 2017

Your weekly list of free webinars and events for the association community… Earlier this week, I finally read the new white paper from Elizabeth Engel and Sherry Marts, Include Is a Verb: Moving from Talk to Action on Diversity and Inclusion. Don’t be fooled, this is not a wonky paper. Host: American Marketing Association.

Raleigh 150

Raleigh North Carolina Texas Chicago 150

Fonteva

SEPTEMBER 19, 2019

Each year, associations work hard to host memorable events and offer educational courses to keep their members engaged and invested in the community. The more data you have, the better your team can plan and create engaging programs such as events, conferences, and educational courses. Marketing and communication options.

System 40

System Software Tools Association Management 40

Association Adviser

JULY 13, 2016

By creating value for associations, outsourcing creates value for members & contributes to greater member engagement. As Naylor’s ongoing polls and surveys show, many associations struggle with content relevancy, communication integration and data optimization, not to mention learning more about their members.

Content 60

Content eBook Communications Social Media 60

Associations Now

JUNE 15, 2016

Amazon’s persistence in driving users to “Try Prime” is a lead associations ought to follow and just one of many highlights from this week’s ASAE Marketing, Membership & Communications Conference. Elsewhere at #MMCCon: Multiply your content marketing. Link your membership to-do list with strategy.

Communications 40

Communications DC Conference Washington 40

Membership Marketing

NOVEMBER 8, 2010

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Speaking Engagements. The Top 25 Lessons Learned in Membership Marketing: 200 Marketing Pro’s Share their Wisdom.

Marketing 40

Marketing Recruiting Recruitment Survey 40