Optimist Consulting

MAY 31, 2016

I was delighted to recently present at CHASE on how to develop your membership marketing strategy and plan. These are the most commonly used channels: Direct marketing: Member emails, hard copy mailings, SMS/instant messages, and via direct marketing from partnerships you may have (if opted in).

Marketing 100

Marketing Newsletter Social Media Recruiting 100

MemberClicks

FEBRUARY 9, 2023

Based on a recent Marketing General report , associations that saw spikes in new membership or member renewal rates 80% or higher in the last five years said their value proposition was compelling or very compelling. But creating a membership marketing strategy from scratch can be a daunting task.

Marketing 98

Marketing Strategy Tips Email Marketing 98

Reid All About it

JANUARY 21, 2022

Please participate in MGI’s 14 th annual Membership Marketing Benchmarking Survey , our industry’s most comprehensive and valuable study on membership marketing. Marketing, membership and communications awards. Gold Circle Awards recognize excellence in marketing, membership, and communications in 15 categories.

Survey 195

Survey Newsletter Price Technology 195

Reid All About it

JULY 30, 2021

If you’re looking for a low-budget way to start an online learning program at your association, WBT Systems has the answer. A powerful new approach to changing someone’s mind—useful for system implementation, process improvement, presenting a business case for technology, etc. Host: Altai Systems. Beth Power, Altai Systems.

Newsletter 195

Newsletter Certificate Technology Strategy 195

Association Analytics

MARCH 13, 2024

It’s important to note that engagement scoring should not act as a grading system for either your members or your internal departments. Every score has a treasure trove of insights you can work with to improve your members’ experience. Unlike letter grading, there isn’t an ideal score to earn or avoid in fear of failing.

Review 169

Review Member Engagement Process Examples 169

Reid All About it

MARCH 24, 2023

WBT Systems describes how associations can support women professionals by providing professional development, leadership training and networking opportunities, and educating employers about eliminating workplace challenges. Instead, recent AMS data reflects more accurately how your members and prospect attendees are living now.

Revenue 227

Revenue Chicago Leadership Education 227

Membersuite

JULY 16, 2021

Reports provide the information you and your colleagues need to better understand your members, customers, and prospects. They help you make the best decisions about strategy, programs, events, content, benefits, marketing, and more. Establish the system of record. Take advantage of the data in all your different systems.

Report 175

Report How To Committee System 175

Reid All About it

JULY 7, 2023

Designing asynchronous (self-paced, on-demand) online courses is even tougher, but WBT Systems gives you a head start. Because “people will continue to crave true and honest connection with actual living and breathing people,” you should resolve to keep the human aspects of your marketing intact. Self-paced online courses.

Tools 195

Tools Education Newsletter Chicago 195

Reid All About it

JANUARY 15, 2021

The Gold Circle Awards recognize excellence in marketing, membership and communications efforts across 15 different categories, and highlight the important role these campaigns have in moving associations forward. The deadline for ASAE members to apply for a judge spot is February 9, 2021. Kim Moutsos, Content Marketing Institute ).

Innovation 359

Innovation Las Vegas Communications Education 359

Fonteva

SEPTEMBER 19, 2019

However, as your association continues to grow, consider reviewing your software and upgrading to a more fleshed out and robust association management software (AMS) system to help manage the increase of data. Investing in a new AMS system can be intimidating and take a lot of research, so this guide is intended to give you a head start.

System 40

System Software Tools Association Management 40

Reid All About it

MAY 5, 2023

Coursera, EdX and LinkedIn Learning are going all in on the corporate market and increasing revenue as a result. Using Member Insights to Power Your Engagement Knowledge is power especially when it comes to understanding, serving and keeping your members for years to come. 1 CAE credit. 1 CAE credit. More info/register.

Chicago 205

Chicago Education Certificate Revenue 205

Reid All About it

JANUARY 8, 2021

The conference experience just stopped. Inspired by Priya Parker’s The Art of Gathering , WBT Systems describes how to close a conference in a meaningful way instead of ghosting your attendees. Change and uncertainty are unsettling, which is why, WBT Systems says, it’s more important than ever to practice empathy. Ann Handley ).

Las Vegas 370

Las Vegas Case Study Conference LMS 370

MemberClicks

APRIL 24, 2024

Association management is the combination of both human skills and leadership, with effective and efficient systems based on core values. While the human element is critical in association management, so are the framework and systems that are in place. Know who your target market is and the qualities of your ideal member.

Association Management 52

Association Management Tips Software Social Media 52

Association Adviser

JANUARY 18, 2019

Have you recently stopped to think about how your association’s tech solutions can complement one another to maximize your existing resources and provide a better member experience? Your tech solutions – career center, learning management system, marketing automation platform and AMS – independently manage, track and measure it all.

Newsletter 61

Newsletter Directory Learning Management System Social Media 61

Smooth The Path

APRIL 21, 2020

We write emails to our members. We may write the association’s newsletter, webpages, articles, blog posts, or letters to the membership. One other thing, this is an excellent time to check all the emails that your systems automatically send. Related: What your members need most right now. Most of us are writers.

Newsletter 109

Newsletter System Communications Organization 109

Reid All About it

JUNE 16, 2023

WBT Systems explains what associations need to know about launching a podcast and how a podcast can contribute to the success of your professional development programs. Barbara Palmer at PCMA Convene says these Next Gen Event Goers won’t settle for the standard event experience—they expect to be captivated. Event marketing.

Project 195

Project Tools Revenue Metro 195

MemberClicks

FEBRUARY 2, 2024

Membership management software facilitates those relationships, allowing organizations to automate renewal campaigns, easily send event invitations and update members through newsletters or other communications. Event marketing. Email marketing. Engage in meaningful communication with members.

Membership Management 52

Membership Management Software Directory Revenue 52

MemberClicks

NOVEMBER 30, 2023

It’s about more than just planning events or sending newsletters; it’s about making every resource count for the success and satisfaction of your members. Let’s break down what this means for you: Marketing: Your role in attracting and retaining members is pivotal and hinges on your marketing skills.

Association Management 52

Association Management Tools Tips Software 52

Higher Logic

JANUARY 31, 2019

Effectively reaching out to younger members can lead to big win$ in terms of improving membership retention (if you can attract them first, that is). In its 2018 Membership Marketing Benchmark Report, Marketing General reveals that: 27% of individual member organizations have trouble attracting and/or maintaining younger members.

Communications 184

Communications millennials Tips Software 184

Protech

MAY 4, 2020

O ur webinar – 6 Tips for Improving the Member Digital Experien ce – with Refactored ’s Chief Strategist Rob Bean address es this exact problem. The digital customer experience is a c ombination of all your association’s digital interactions. Each point on the loop represents a major milestone on the member journey. .

Content 86

Content System Discount Software 86

Association Success

MARCH 12, 2019

Ultimately, and getting to the core primary purpose of our new structure, we will align around doing one thing exceptionally well, and that is delivering much-improved member experiences and engagement – especially digitally. This translates to the core primary outcome for all of us on staff: member and customer retention.

Certificate 109

Certificate Discount Team Content 109

Aptify

AUGUST 16, 2019

In addition, you can include a jobs feed or widget in your member and prospective member e-newsletters with recently posted jobs that sponsors have paid extra to promote. It might just become one of the most viewed/clicked-upon sections of your newsletter. . Connecting your career center and your AMS: .

LMS 69

LMS Newsletter Revenue Course 69

Socious

NOVEMBER 9, 2016

Whether we’re talking about membership management software, a new interactive website, or a new event system, a lot has changed in technology over the past few years. The other thing that has changed is your members’ experiences. They will be comfortable navigating your new AMS platform or other technology system as well.

Technology 100

Technology Software Membership Management System 100

MemberClicks

JULY 31, 2023

Membership management software facilitates those relationships, allowing organizations to automate renewal campaigns, easily send event invitations and update members through newsletters or other communications. Event marketing. Email marketing. Engage in meaningful communication with members.

Membership Management 52

Membership Management Software Directory Revenue 52

Associations Now

APRIL 22, 2019

Other than drive, Eckfeldt says mastery of a skill and reasonable market demand drive a successful career. Storing event data in your association management system can deepen the member experience and ease your resources , says the MemberSuite blog. Other Links of Note.

How To 84

How To Newsletter Member Experience System 84

GrowthZone

NOVEMBER 23, 2020

Leveraging a robust AMS system enables membership professionals to engage members and develop their association instead of focusing on mundane, repetitive tasks. In a nutshell, an AMS provides associations and chambers of commerce with an all-in-one management system to: Grow membership. Marketing automation. Member app.

Membership Management 78

Membership Management Software Directory System 78

Aptify

AUGUST 16, 2019

In addition, you can include a jobs feed or widget in your member and prospective member e-newsletters with recently posted jobs that sponsors have paid extra to promote. It might just become one of the most viewed/clicked-upon sections of your newsletter. . Connecting your career center and your AMS: .

LMS 56

LMS Newsletter Revenue Course 56

MemberClicks

SEPTEMBER 30, 2022

Clarify your target audience to better market your association to them. Improve the member experience for your current members by understanding who they are and what matters to them Discover and optimize the best channels for your outreach efforts based on your member preferences. Not all members are alike.

Committee 52

Committee Tampa Social Media Software 52

Protech

MARCH 30, 2023

To aid the business development side of associations, they may also include fundraising, e-commerce, financial management capabilities, and marketing capabilities. Protech’s membership management features create positive member experiences and free up your staff’s time. E-commerce.

Software 52

Software Association Management Directory Discount 52

Disciple Media

SEPTEMBER 18, 2023

While each platform boasts unique features, there are some essential functionalities you should look out for to ensure smooth operations and member satisfaction. Community engagement tools: Enhance member participation and engagement. Pros: Solid member database management. Efficient email marketing tools.

Tools 36

Tools Price FAQ Member Experience 36

Protech

JUNE 13, 2023

Not only will this increase your organization’s overall efficiency, but it could also lead to more positive member experiences and higher retention rates. The general purpose of a CRM is to logically organize information about your members to allow your staff to iterate on ways to engage them.

Software 52

Software Learning Management System Tools Association Management 52

MemberClicks

MAY 13, 2022

Or maybe you’re tired of dealing with disconnected solutions that require you to juggle multiple systems, duplicate tasks and manually transfer data. . Instead of investing in the first system you come across, it’s important to be strategic in your search to find the right solution for your organization’s unique needs.

Software 52

Software Association Management Price System 52

Fonteva

SEPTEMBER 2, 2021

On the other hand, a poor interface and user experience can sour member relations and reflect negatively on the organization itself. Considering all these intersecting factors of the member experience, it’s no wonder that choosing the right association management software can be so daunting. Here are our top choices.

Software 52

Software System Tools Membership Management 52

Smooth The Path

JANUARY 19, 2016

It is the International Species Information System and, no doubt, the acronym is no longer working for them. Rebranding is a big project and demands some thoughtful planning but with savvy marketing members will eventually get used to the new name. There are all sorts of reasons for associations to change their name.

Newsletter 60

Newsletter Project Products Survey 60

Reid All About it

JUNE 5, 2020

Then I lose myself reading articles on Twitter or in newsletters, and, one of my favorite activities, compiling a list of more things to read. Ah, that’s where your association can step in, says WBT Systems. For years, I’ve read about chervil but never saw it in any market. It’s been hard to focus. Will their campus be open?

Innovation 273

Innovation Conference FAQ Industry 273

Reid All About it

SEPTEMBER 30, 2022

Education marketing/sales. WBT Systems examines what learners are really buying and explains how to apply what Godin’s describing to the way you market and sell your association’s educational programs. Member/customer engagement. Newsletter engagement. Seth Godin said, “People do not buy goods and services.

Blended Learning 41

Blended Learning Software Education Marketing 41

Disciple Media

JANUARY 10, 2024

Disciple’s platform has been described as ‘plug and play’, meaning it’s easy for you to get started with adding your branding, structuring your member experience and adding existing content. Our platform comes equipped with a user-friendly Content Management System (CMS), allowing you to upload, edit, and manage content seamlessly.

Revenue 36

Revenue Content Social Media Cost 36