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JULY 2, 2021

Presenters: Christin Berry, VP of Business Analytics & Data Services, ASAE. Presenter: Susan Borke. Creating your Content Stream—from Marketing to Sales to Programs. Content is key to marketing and sales success across the entire member lifecycle from prospect to paying member to actively engaged volunteer and leader.

Technology 370

Technology Strategy System Education 370

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MARCH 12, 2021

I just read a new paper— The New Association Tech Ecosystem: Powering Member Experiences with Integration and Specialization —from Chris Gloede and Karen Power of Ricochet Advice and I suggest you do too, especially if you have technology or analytics decisions on the horizon. Host/presenter: video producer Jeff Achen, CallSign51.

Nashville 370

Nashville LMS North Carolina Recruiting 370

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MAY 3, 2019

Conversations will include presentations and attendees discussing challenges and key points on each topic. Presenter: Mike Pennington, CAE, Novi Evangelist. Hear about an organization utilizing the power of integrated technology to grow, retain, and strengthen their connection to members. Presenters: Vivian Swertinski, Sr.

Tucson 262

Tucson Phoenix Products Tools 262

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APRIL 12, 2024

SMS marketing. Text Request explains how to create an SMS (text) strategy that aligns with your association’s marketing strategy. They also offer advice on building your subscriber list, sending effective SMS marketing campaigns and staying in compliance with regulations. Member recruitment. What about your managers?

Revenue 256

Revenue Strategy Price Newsletter 256

Reid All About it

MARCH 25, 2022

Professional development market potential. Presenters: Smriti Bansal, Head of Content, Braindate by e180. Thorben Grosser, VP of Product Marketing & Events, EventMobi. Presenter: Melissa Curtin, MSW, Certified Coach, HeartMath® Certified Trainer. Presenter: Jennifer Haisten, CMP, Vice President, GlobauxSource.

Revenue 195

Revenue Content Virginia Technology 195

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JANUARY 15, 2021

The Gold Circle Awards recognize excellence in marketing, membership and communications efforts across 15 different categories, and highlight the important role these campaigns have in moving associations forward. Kim Moutsos, Content Marketing Institute ). Presenters: Reggie Henry, Chief Information and Engagement Officer at ASAE.

Innovation 359

Innovation Las Vegas Communications Education 359

Optimist Consulting

MAY 31, 2016

I was delighted to recently present at CHASE on how to develop your membership marketing strategy and plan. These are the most commonly used channels: Direct marketing: Member emails, hard copy mailings, SMS/instant messages, and via direct marketing from partnerships you may have (if opted in). Potential members.

Marketing 100

Marketing Newsletter Social Media Recruiting 100

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MAY 10, 2019

Mike Murray, Content Marketing Institute ). Presenter: Ginger Malin, Founder & EVP Business Development, BadgeCert. When you’ve crossed the finish line of this challenge, you’ll be able to develop marketing and communications that provide a clear and simplified value message to your audience. 1 CAE credit.

DC 170

DC FAQ Member Experience Project 170

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APRIL 2, 2021

By participating in Association Adviser’s annual Association Communications Benchmarking Survey , you can help yourself and others benchmark member communication challenges and improvements—and you’ll get the first look at the report this summer. Mike Murray, Content Marketing Institute ). Future conference attendance.

Revenue 335

Revenue Conference Industry Strategy 335

Nimble AMS

OCTOBER 18, 2021

To deliver a great member experience, you must keep mistakes to a minimum. . Not personalizing member communications. . Sending generic member emails does nothing to show members you understand and care about their needs. But sending targeted, personalized communications does.

Member Experience 120

Member Experience System Email Marketing Examples 120

Reid All About it

APRIL 1, 2022

With all the job- and career-hopping going on right now, it’s a good time for associations to extend their marketing and educational efforts to career changers. Hear about proven techniques that aim to drill down quickly and efficiently into what you really need to know from your members, attendees, and prospects. Presenter: Annetta L.

Revenue 195

Revenue Technology Education Video 195

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MARCH 4, 2022

Presenter: Janelle Spratley, HR Generalist. Meanwhile tech giants are consolidating the industry by fully integrating software solutions to add seamless email marketing, accounting and post-COVID phygital conferencing, while the Cloud, in its second decade, is helping databases to connect anything to anything more securely at less cost.

Class 195

Class Certificate Content Committee 195

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JANUARY 14, 2022

More info/register (possible fee for MPI non-members). Presenter: Joshua Grimes, Esq., Combating Burnout: How Marketing Teams Are Burning Bright. Your marketing team could be at risk. Discover the tools you need to combat burnout on your marketing team and build a healthy and productive working environment.

Team 195

Team Technology Certificate Revenue 195

NXUnite

MARCH 18, 2024

To build a thriving membership program , your association must evolve and find innovative ways to engage members continuously. Learning management software (LMS) emerges as a powerful tool that not only streamlines administrative tasks but also enhances member experiences through personalized learning opportunities.

Software 130

Software LMS Library Certificate 130

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MARCH 26, 2021

The research revealed that associations with a more innovative mindset and culture were more successful at navigating the early challenges presented by the COVID-19 pandemic. Presenters: Wendy W. Presenter: Dan Streeter, Vice President of Learning Strategy and Development at Blue Sky eLearn. Presenters: Derrick M.

Innovation 259

Innovation San Diego LMS Strategy 259

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AUGUST 6, 2021

Billhighway, Mariner Management and Whorton Marketing & Research are conducting The State of Chapters 2021 Benchmarking Survey. Member advisory groups. Does your association want to understand the needs and interests of different segments of your membership and market? The answer is member advisory groups , says WBT Systems.

Revenue 195

Revenue Certificate Oklahoma City Strategy 195

Association Freak

MARCH 2, 2024

PLEASE SEE THE FULL PRESENTATION VERSION HERE There's a pressing need to diversify revenue and membership to ensure stability. REBOUND IN MEMBER GROWTH After a decline in 2021 and 2022, associations are witnessing a significant rebound, with member growth rates reaching their highest since 2016.

FAQ 72

FAQ Revenue Innovation Member Experience 72

Nimble AMS

JANUARY 25, 2024

With the Salesforce AppExchange. Discover three reasons why the Salesforce AppExchange is redefining association management software, helping you exceed your goals and enhance the member experience. What is the Salesforce AppExchange ? It is the most impressive SaaS Salesforce based platform for associations on the market.

Software 119

Software Association Management System Innovation 119

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JANUARY 26, 2024

I’ve used data from Marketing General Inc.’s s 2023 Membership Marketing Benchmarking Report in many of the posts I’ve written for clients. Last year, 814 associations participated in MGI’s survey, which benchmarks the practices used by associations to recruit, engage and renew members. Email marketing news.

Survey 256

Survey Project Strategy Education 256

Association Freak

MARCH 1, 2024

Rebound in Member Growth After a decline in 2021 and 2022, associations are witnessing a significant rebound, with member growth rates reaching their highest since 2016. The MGI 2023 Membership Marketing Survey found that 49% of associations report growth, contrasting to 26% in 2021.

Revenue 72

Revenue FAQ Innovation Member Experience 72

Nimble AMS

JUNE 27, 2022

When it comes to delivering superior member experience (MX), association professionals know how important it is to invest in technology that drives member loyalty. Here are the top five member priorities to get you started: . 49% of members report a code of ethics as their most important member priority.

Leadership 118

Leadership FAQ Member Engagement Social Media 118

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DECEMBER 7, 2018

Members need certifications and certificate programs to advance in their careers, and associations need the non-dues revenue those programs provide, says MemberSuite. Sounds like the perfect match in the competitive lifelong learning market. “ 71% of marketers use personalization in marketing, and 8 in 10 of them see results.

Washington 186

Washington DC Library Tips 186

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SEPTEMBER 3, 2021

Mike Agron, Content Marketing Institute ). Presenters: Desi Whitney, senior vice president of sourcing operations and industry relations, HPN Global. We’ll discuss using different approaches for new members, existing members, veteran members and members who left. (Pia Callesen, Psyche ). Host: Grype.

Learning Management System 195

Learning Management System Education Technology Review 195

Nimble AMS

MAY 10, 2022

According to the Edelman and Linkedin study, 64% of respondents said thought leadership content was a more trustworthy means of determining an organization’s expertise than marketing materials or product sheets. . Your staff interacts daily with members, often gaining precious insight into their experiences.

Leadership 181

Leadership Content Social Media Sample 181

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OCTOBER 29, 2021

Marketing education. They explain why senior execs are ruining your marketing plans and what you can do about it. Presenters: Heba Mahmoud, Senior Manager of Inclusion & Diversity at MITRE Corporation. What does it take to set yourself up, market yourself, and actually get contracted for work? Presenters: Todd A.

Revenue 195

Revenue Survey Leadership Education 195

Higher Logic

JULY 27, 2017

How is your association keeping its offers relevant to members and preparing for the future? According to a recent study by Leader Networks , most associations – 83 percent – are aligning their products and services to market needs so they meet members’ expectations and stay relevant. You just have to know where to look.

Content 136

Content Marketing How To Library 136

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JULY 9, 2021

The only thing missing from my recipe is waxed beans because I’ve never seen them at the store or farmers market. Host: American Marketing Association. Presenter: Drift’s Sr. Presenter: Kathleen Zwarick Shanley, PhD, CAE, ACC, ELI-MP. Presenters: Ryan Costello, Chief Strategy Officer, MemberSuite. Fri 7/9 at 4 p.m.

Rhode Island 195

Rhode Island Technology Strategy Member Engagement 195

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MAY 29, 2020

Participants posted their topics on e180’s Topic Market and sent invitations for one-on-one or group Braindates—video chat discussions on the Braindate platform. I wonder how PCMA and its attendees felt about the experience. Presenter: Tim Schurr, Schurr Success, Inc. More info/register – fee for MPI non-members.

San Diego 259

San Diego Strategy North Carolina Conference 259

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NOVEMBER 30, 2018

Find out on Association Success what Marice Fernando did to retain these longtime members. Some quick hits before we get to this week’s list of free webinars: Behind the scenes: designing and presenting a webinar. This presentation will address topics that we are frequently asked about by clients. Jeffrey Cufaude ).

Innovation 190

Innovation Technology DC Tips 190

Nimble AMS

AUGUST 30, 2022

The session also provided many helpful insights for associations looking to navigate the current recruiting market. The National Association of College and University Business Officers (NACUBO) , another Nimble AMS customer, presented during an engaging session for organization leaders.

Nashville 123

Nashville Atlanta Member Experience Innovation 123

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APRIL 26, 2019

WBT Systems explains how to design and market programs that meet the education expectations of Millennials and Gen Z. Presenters: Margo Crawford, President, and CEO, Business Sherpa Group. Hear key takeaways from the presenters’ experiences working with association executives to deliver conference education. 1 CAE credit.

Social Media 170

Social Media Arizona millennials Proposal 170

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JUNE 7, 2019

The Road to Member Engagement Is Paved with Personalized Marketing. Learn how to gather your best member interactions and pivot from simply collecting data to modernizing your member outreach and engagement strategies. Presenter: Vivian Swertinski, Sr. Presenter: William Thomson, Events Consultant, Gallus Events.

Proposal 170

Proposal eBook Maine Tips 170

Nimble AMS

DECEMBER 27, 2022

By analyzing available information and presenting it in a visual format, connections between data points become clearer. For example, on a graph, dips in member activity or non-dues revenue readily appear, making a clear connection to time and drops in activity. . What types of members participate in continuing education?

Association Management 135

Association Management Software Analysis How To 135

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JULY 30, 2021

A powerful new approach to changing someone’s mind—useful for system implementation, process improvement, presenting a business case for technology, etc. How the Healthcare Financial Management Association’s podcast engages members, supports DEI initiatives and attract sponsors while maintaining integrity. Ronn Levine, SIIA ).

Newsletter 195

Newsletter Certificate Technology Strategy 195

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MARCH 10, 2023

WBT Systems explains how you can use ChatGPT to manage and market your association’s education programs. Content marketing. B2B marketers overwhelmingly believe content marketing produces the leads with the highest ROI , says Marketing Charts. You need a content marketing ecosystem to support them.

Committee 195

Committee Education Software Technology 195

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MARCH 5, 2021

Presenter: Caroline Francis, Ed.S, The ROI Member Recruitment Brochure: How to Crea8e Brochures That Positively Influence Membership Decisions. This discussion will examine the intersectionality between the elements of change management, DEI principles, and online community management to design an equitable user experience.

North Carolina 370

North Carolina Certificate Strategy Case Study 370

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JANUARY 5, 2024

3 Rules to Building an Outstanding Digital Member Experience Learn essential insights into how to optimize your organization’s digital member experience and bolster sustainable revenue growth. Host: UST Education Speakers: Marcus Leite, Director, Sales & Marketing, and Dan Stevens, President, WorkerBee.TV

Revenue 277

Revenue LMS Price Education 277