Higher Logic

JUNE 5, 2018

If you are under the impression that “set it and forget it” is a successful strategy for using marketing automation software, I release you from this spell. People will say one of the benefits of marketing automation software is that you can simply put the software in action and then let your automated campaigns go their merry way.

Marketing 159

Marketing Email Marketing Software Social Media 159

Reid All About it

SEPTEMBER 1, 2023

Gen Z marketing. They describe nine strategies for marketing membership to Gen Z. MGI’s 2023 Membership Marketing Benchmarking Report is ready for download. This is essential reading for understanding trends in membership recruitment, engagement, renewal, dues, value propositions, and more. Workplace culture.

Revenue 227

Revenue Survey Education Strategy 227

Association Analytics

MARCH 13, 2024

Your members can provide you with a lot of data about what they are interested in and how well your association is meeting their needs. Are you taking advantage of this important information, or are you still creating events, products, and activities based on what’s always been done? That depends on your association’s members!

Review 169

Review Member Engagement Process Examples 169

Associations Now

AUGUST 20, 2019

Two new reports point to member engagement challenges for associations, which could mean it’s time to test out an omnichannel marketing strategy—and, no, that’s not the same thing as multichannel marketing. Is your member engagement rate dropping? Now, you might be thinking, “We’re already doing omnichannel marketing.”

Marketing 92

Marketing Member Engagement Strategy Report 92

Reid All About it

OCTOBER 6, 2023

Based on conversations with young members, former members, and never-members from multiple industries, Michelle Maher of Highland describes why young professionals are engaging digital channels instead of associations and the unique value they seek from associations. Content marketing. Next gen membership #2.

Revenue 256

Revenue Certificate Tools Innovation 256

Higher Logic

MAY 16, 2019

Now, they come to your association at various stages of the funnel, or the member/buyer’s journey. And along the way, they expect a different experience from what was the norm 20 years ago. Membership recruitment and retention aren’t isolated processes. What information do your members need at a specific time?

Member Experience 196

Member Experience Technology Content Communications 196

Aptify

JULY 1, 2021

Membership recruitment is a never-ending project. Every year, members leave your organization – they retire, change jobs or professions, go out of business, lose their professional development budget, or just leave for unknown reasons. As members go out the back door, you must keep new ones coming in the front. Get it now.

Recruiting 146

Recruiting Recruitment Social Media eBook 146

Reid All About it

JANUARY 26, 2024

I’ve used data from Marketing General Inc.’s s 2023 Membership Marketing Benchmarking Report in many of the posts I’ve written for clients. Last year, 814 associations participated in MGI’s survey, which benchmarks the practices used by associations to recruit, engage and renew members. Email marketing news.

Survey 256

Survey Project Strategy Education 256

Nimble AMS

AUGUST 30, 2022

The session also provided many helpful insights for associations looking to navigate the current recruiting market. Nimble AMS product preview: proof your association can become member-centric. Our Nimble AMS booth theme was “putting members first.”

Nashville 122

Nashville Atlanta Member Experience Innovation 122

Reid All About it

JULY 21, 2023

I’m happy to feature it as long as it’s not too product-centric. Fri 7/21 at 1 p.m.* – Cracking the Value Code: Uncovering Strategies for Pricing Your Learning Programs When you start taking a hard look at your learning product landscape, common conundrums around “value” and “pricing” often surface. 1 CAE credit. More info/register.

Atlanta 195

Atlanta millennials Price Technology 195

Reid All About it

NOVEMBER 10, 2023

I usually work with association industry partners on blog posts, case studies, and other content marketing pieces , but am open to learning about other interesting projects outside that scope. Check out what James Young at Product Community has to say about building and using a community engagement funnel. Member app.

Certificate 281

Certificate Price Tools Technology 281

Reid All About it

MARCH 12, 2021

I just read a new paper— The New Association Tech Ecosystem: Powering Member Experiences with Integration and Specialization —from Chris Gloede and Karen Power of Ricochet Advice and I suggest you do too, especially if you have technology or analytics decisions on the horizon. Association technology and analytics. Fri 3/12 at 10 a.m.*

Nashville 370

Nashville LMS North Carolina Recruiting 370

Reid All About it

JUNE 2, 2023

Anne Lamott If I could teach one marketing lesson. Listen up, my sales and marketing friends. WBT Systems says learning analytics can answer all kinds of questions about your education programs, including their market performance, effectiveness, and value to learners and your association. Don’t have a salesperson call them.

Technology 195

Technology Chicago Education System 195

Reid All About it

MAY 10, 2019

Its speed, capacity, and dramatically reduced power consumption and communications response times, or “latency,” will make possible an astonishing range of innovative new products and services. Mike Murray, Content Marketing Institute ). I’ll be happy to feature it as long as it’s not product-centric. Intriguing, isn’t it?

DC 170

DC FAQ Member Experience Project 170

Higher Logic

MAY 29, 2020

The goal: Every year, bringing in new members is likely to be on your association’s list. Your organization needs to bring in new members to meet revenue goals, and often, this includes increasing the young member base. How community helps: Appeal to the next generation of members with a modern community experience.

Social Media 254

Social Media Tools Member Engagement Revenue 254

Reid All About it

DECEMBER 1, 2023

Member recruitment. To attract young members , you must recruit in ways that make sense to them. I’m happy to feature it as long as it’s not too product-centric. Do you need to reimagine how to partner with your association’s chapters and member/special interest groups? . 1 CAE credit. 1 CAE credit.

Arlington 266

Arlington Technology Strategy Los Angeles 266

EventMobi: Association Events

SEPTEMBER 21, 2023

In this blog post, we’ll cover: How to increase membership retention The best member retention strategies Tips on creating an event strategy for member retention What Is Membership Retention and Why Does It Matter? Membership retention is an organization’s ability to keep its members active following recruitment and onboarding.

Strategy 130

Strategy Software Social Media Discount 130

Reid All About it

JANUARY 21, 2022

Please participate in MGI’s 14 th annual Membership Marketing Benchmarking Survey , our industry’s most comprehensive and valuable study on membership marketing. Marketing, membership and communications awards. Gold Circle Awards recognize excellence in marketing, membership, and communications in 15 categories.

Survey 195

Survey Newsletter Price Technology 195

Reid All About it

JANUARY 28, 2022

I’ll be happy to feature it as long as it’s not too product-centric. Take Your Silent Auction to the Next Level: Raise More Money, Free Up Staff Time and Create an Unforgettable Member Experience. Presenter: Chris Klauda, Senior Director, Market Insights, STR. Presenter: Ronja Francoeur, Member Engagement Specialist.

Newsletter 195

Newsletter Survey Team Software 195

Reid All About it

MARCH 25, 2022

Professional development market potential. I’ll be happy to feature it as long as it’s not too product-centric. Thorben Grosser, VP of Product Marketing & Events, EventMobi. Presenters: Julia Henderson, CPA, membership & marketing director, Virginia Society of CPAs (VSCPA). 1 CMP credit. More info/register.

Revenue 195

Revenue Content Virginia Technology 195

Nimble AMS

APRIL 3, 2022

This means that customers have more routine, predictable, and lower-risk product upgrades in manageable chunks versus major, disruptive, higher risk updates. In today’s evolving world, i t’s increasingly important to automate as many manual processes as possible so your staff has more time to create a great member experience. ?.

Software 130

Software Certificate Technology System 130

Reid All About it

JUNE 9, 2023

Mercury Creative Group explains why you should have an ideal buyer in mind when crafting marketing content. Event marketing. She says it’s time to retire outdated and insider event marketing jargon. I’m happy to feature it as long as it’s not too product-centric. Audience personas. Membership engagement. Creativity.

Revenue 205

Revenue Content Chicago Leadership 205

Reid All About it

JANUARY 15, 2021

The Gold Circle Awards recognize excellence in marketing, membership and communications efforts across 15 different categories, and highlight the important role these campaigns have in moving associations forward. Kim Moutsos, Content Marketing Institute ). How to be more productive working from home: 9 rules for the “now normal.”

Innovation 359

Innovation Las Vegas Communications Education 359

ISAE

OCTOBER 31, 2023

With all your organization has to do on a daily basis, member engagement activities can unintentionally fall by the wayside. Plus, acknowledging and responding to their feedback can improve the overall member experience. Organizations like yours rely on your members for financial support and social capital.

Communications 52

Communications Leadership Software Recruiting 52

MemberClicks

AUGUST 1, 2023

Include key highlights like: Your mission and vision Your ideal member profile Financial plan including funding requests Your competitive advantage Products and Services – Your products and services section communicates how you’re serving your unique audience, as well as how you plan to meet their needs and support their goals.

Recruiting 52

Recruiting Recruitment Cost Discount 52

Reid All About it

MARCH 10, 2023

WBT Systems explains how you can use ChatGPT to manage and market your association’s education programs. Content marketing. B2B marketers overwhelmingly believe content marketing produces the leads with the highest ROI , says Marketing Charts. You need a content marketing ecosystem to support them.

Committee 195

Committee Education Software Technology 195

Nimble AMS

JULY 8, 2021

Delivering an exceptional member experience that keeps members around requires supporting members throughout the member journey. Take time to understand your members’ journey and make sure you are doing all you can to give them a great experience every step of the way.

Member Experience 101

Member Experience Tips Recruiting Recruitment 101

Nimble AMS

DECEMBER 27, 2022

What types of members participate in continuing education? The answers to these questions can help improve the member experience for everyone who joins your organization. . You can gather data from forms, cloud storage, association management software, or marketing programs. Improve the member experience .

Association Management 135

Association Management Software Analysis How To 135

Reid All About it

MARCH 5, 2021

I’ll be happy to feature it as long as it’s not too product centric. Fri 3/5 at 10 a.m.* – Member ROI Simplified: Safeguarding Your Organization’s Future. The most important method for safeguarding your organization’s future is to research, embrace, and maximize your Member ROI. must join Fridays@4 first, it’s free).

North Carolina 370

North Carolina Certificate Strategy Case Study 370

Reid All About it

JANUARY 14, 2022

Volunteer recruitment. Why do some associations have a tough time recruiting volunteers and others don’t? I’ll be happy to feature it as long as it’s not too product-centric. Combating Burnout: How Marketing Teams Are Burning Bright. Your marketing team could be at risk. Host: American Marketing Association.

Team 195

Team Technology Certificate Revenue 195

Nimble AMS

JANUARY 26, 2022

To build a ground-breaking product that was innovative and cost effective. Nimble Communities unifies the world’s best community platform, Salesforce Experience Cloud with forward-thinking member benefits to deliver a powerful member community. Batching – This is a favorite for accounting. . Enter Nimble Land.

Missouri 78

Missouri Class Software Products 78

.orgSource

FEBRUARY 13, 2023

In digital markets, circumstances can shift quickly toward the unexpected. Conflict of interest Finances Sexual harassment Diversity, equity, and inclusion Whistleblower processes Employee behavior and performance Recruiting, onboarding, and background checking Cybersecurity Mission and values Internal risk should be managed on a daily basis.

Strategy 88

Strategy Innovation Process Products 88

Higher Logic

NOVEMBER 20, 2019

Your association is the perfect place to connect members with the perfect mentor or mentee. In fact, Marketing General revealed that 48 percent of associations say participation in their mentoring program has increased—a clear indicator that members are seeking this benefit. Why You Should Start a Mentoring Program.

How To 240

How To Tips Leadership Survey 240

Reid All About it

OCTOBER 5, 2018

In their Ultimate Guide to SEO , HubSpot describes in plain English how to increase your site’s visibility and rankings with search engine optimization, content marketing, and link building. I’ll be happy to feature it as long as it’s not product-centric. Presenter: Jason Askey, Product Marketing Manager at Cvent.

DC 170

DC Washington Tools Certificate 170

Socious

OCTOBER 24, 2016

When done well, sales can improve the member experience by providing valuable products and services to the right people at the right time. And, for your association, upselling and upgrading existing members increases revenue per member at a relatively low cost. Sales should not be a dirty word in associations.

Member Engagement 100

Member Engagement Revenue Recruiting Recruitment 100

Reid All About it

JANUARY 20, 2017

I know the web is overrun with posts about productivity, most of which are crap, but I was inspired by this article on morning routines to change my own. I’ll be happy to feature it as long as it’s not too product-centric. Organizer: Peggy Hoffman, CAE, president, Mariner Management & Marketing. 1 CAE credit.

LMS 150

LMS Arlington Content Review 150

Reid All About it

MARCH 26, 2021

I’ll be happy to feature it as long as it’s not too product centric. Robb Lee, CAE (moderator), Chief Marketing & Product Strategy Officer, and responsible for DEI, ASAE. Creating successful virtual experiences begins with a long-term strategy. Host: MPI (fee for MPI non-members). Wed 3/31 at 12 p.m.

Innovation 259

Innovation San Diego LMS Strategy 259