Higher Logic

MARCH 19, 2019

By investing in quality digital advertising space, making engagement growth a priority, promoting your space, and striking a good advertising balance, you can increase exposure for your own initiatives or bring in more outside sponsorship, all leading to additional non-dues revenue. You ready for those four tips?

Revenue 191

Revenue Tips Massachusetts Newsletter 191

Reid All About it

JANUARY 5, 2024

The weekly list of free educational events and resources for the association community… Reflection time. A post with curated resources is right up my alley, so I’m happy to highlight this one from Amith Nagarajan at Sidecar. He shares five resources for getting up to speed and staying informed about AI. Non-dues revenue.

Revenue 277

Revenue LMS Price Education 277

Reid All About it

APRIL 19, 2024

The weekly list of free educational events and resources for the association community… Chapter relations gathering. In Nimble AMS’ AI success kit, you get four resources: two 30-minute webinar recordings about AI for associations and two white papers, one an introduction to AI for associations and one on developing an AI strategy.

Newsletter 250

Newsletter Content Social Media Education 250

.orgSource

FEBRUARY 12, 2024

Is your marketing team hanging out at the North Pole while the membership group chills in Antarctica? If these two drivers of engagement are a world apart, it will be challenging to deliver the seamless experience customers expect from their favorite brands. There was a time when associations didn’t think of their members as customers.

Marketing 88

Marketing Team Social Media Communications 88

Reid All About it

OCTOBER 6, 2023

The weekly list of free educational events and resources for the association community… Industry careers website. Although associations can offer opportunities for shared purpose and connections, they need to better understand this market segment and design a fresh value proposition for young professionals who want to engage in new ways.

Revenue 256

Revenue Certificate Tools Innovation 256

Reid All About it

APRIL 12, 2024

The weekly list of free educational events and resources for the association community… I would love to live Like a river flows, Carried by the surprise Of its own unfolding. SMS marketing. Text Request explains how to create an SMS (text) strategy that aligns with your association’s marketing strategy. Member recruitment.

Revenue 256

Revenue Strategy Price Newsletter 256

NXUnite

MARCH 18, 2024

In today’s dynamic landscape, associations play a key role in facilitating networking opportunities, promoting professional development , and providing resources for their members. To build a thriving membership program , your association must evolve and find innovative ways to engage members continuously.

Software 130

Software LMS Library Certificate 130

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JUNE 30, 2023

The weekly list of free educational events and resources for the association community… Gen Z membership. Non-dues revenue partners. Bruce Rosenthal, Consultant at Bruce Rosenthal Associates Patrick Sampson, CEO at Cogeo Colleen Carroll (moderator), Content Publishing Coordinator at Nexus Marketing Agency Thu 7/6 at 12 p.m. –

Chicago 205

Chicago Newsletter Revenue Education 205

Reid All About it

MARCH 24, 2023

The weekly list of free educational events and resources for the association community… I’m going away for eight days on a hiking vacation in southern Utah, so I’m not publishing Association Brain Food the next two Fridays, March 31 and April 7. They explain how to use AMS data for planning and marketing events. Non-dues revenue.

Revenue 227

Revenue Chicago Leadership Education 227

Higher Logic

OCTOBER 25, 2017

Driven by a change in what members want and are willing to pay for, associations are seeing changes in their key revenue streams, including which income sources sustain their organizations. Where Associations Get Their Revenue Today. Non-dues, or non-subscription, revenue. percent of their revenue from membership dues.

Revenue 159

Revenue Tips Social Media Newsletter 159

.orgSource

MAY 15, 2023

Is your marketing team hanging out at the North Pole while the membership group chills in Antarctica? If these two drivers of engagement are a world apart, it will be challenging to deliver the seamless experience customers expect from their favorite brands. There was a time when associations didn’t think of their members as customers.

Marketing 88

Marketing Team Social Media Communications 88

Association Analytics

MARCH 13, 2024

All of this information can help inform your association on how to move the needle towards increasing member participation and revenue. It’s important to note that engagement scoring should not act as a grading system for either your members or your internal departments. Set a member engagement goal.

Review 169

Review Member Engagement Process Examples 169

Higher Logic

MAY 29, 2020

While the way you align your proposed member community with your executives’ goals will vary by association, five of the most common priorities you might find in the strategic plan include new member acquisition, member engagement and retention, non-dues revenue growth, advocacy and legislation, and maintaining relevance.

Social Media 254

Social Media Tools Member Engagement Revenue 254

Higher Logic

APRIL 18, 2019

For companies, it is the foundation of every experience. In an increasingly competitive landscape, purpose-driven marketing is about more than building your brand or boosting your revenue. Your Guide to Effective [Not Annoying] Marketing Personalization. Marketing Automation: Creepy? Don’t believe us? How, you ask?

Marketing 136

Marketing Tools Strategy Price 136

Reid All About it

SEPTEMBER 1, 2023

The weekly list of free educational events and resources for the association community… Because I’m away most of next week at the Non-Dues-A-Palooza conference, Association Brain Food isn’t publishing next Friday, September 8. Gen Z marketing. They describe nine strategies for marketing membership to Gen Z.

Revenue 227

Revenue Survey Education Strategy 227

Reid All About it

MARCH 25, 2022

The weekly list of free educational events and resources for the association community…. Brain Food resources. Professional development market potential. Thorben Grosser, VP of Product Marketing & Events, EventMobi. Tim Prestianni, senior digital marketing manager, Unleashed Technologies. Host: EventMobi.

Revenue 195

Revenue Content Virginia Technology 195

Reid All About it

NOVEMBER 10, 2023

The weekly list of free educational events and resources for the association community… Got a writing project ? I usually work with association industry partners on blog posts, case studies, and other content marketing pieces , but am open to learning about other interesting projects outside that scope. 1 CAE credit. CAE credits. . –

Certificate 281

Certificate Price Tools Technology 281

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APRIL 2, 2021

The weekly list of free educational events and resources for the association community…. MemberSuite tackles one of the most perplexing questions about the future of conferences: how to provide an integrated experience at a hybrid conference —and why you should. . Mike Murray, Content Marketing Institute ). Educational coaches.

Revenue 335

Revenue Conference Industry Strategy 335

Reid All About it

JUNE 9, 2023

The weekly list of free educational events and resources for the association community… Woke up this morning with a terrific urge to lie in bed all day and read. Raymond Carver, “Rain” Non-dues revenue. Mercury Creative Group explains why you should have an ideal buyer in mind when crafting marketing content. Event marketing.

Revenue 205

Revenue Content Chicago Leadership 205

Higher Logic

MAY 13, 2020

Making connections is most likely one of your members' top reasons for joining your association. You can maximize their membership value by providing members with the connections and resources they care about the most, year-round. Member Retention. Member Win-Back. Non-Dues Revenue. The best way to do this?

Tools 296

Tools Communications Email Marketing Recruiting 296

Reid All About it

JANUARY 26, 2024

The weekly list of free educational events and resources for the association community… Membership. I’ve used data from Marketing General Inc.’s s 2023 Membership Marketing Benchmarking Report in many of the posts I’ve written for clients. Email marketing news. More info/register. More info/register. More info/register.

Survey 256

Survey Project Strategy Education 256

Reid All About it

JUNE 23, 2023

The weekly list of free educational events and resources for the association community… “It was only a sunny smile, and little it cost in the giving, but like morning light it scattered the night and made the day worth living.” ―F. Marketing benchmarks. Mighty Citizen assessed the marketing maturity of 450 mission-driven organizations.

Metro 195

Metro Strategy Technology Marketing 195

Higher Logic

FEBRUARY 4, 2020

Here’s what else we know : You can reach and retain younger members by exceeding their expectations with a customized member experience that meets them where they are in their careers, and positions you to grow together. Make it simple for your members to connect (on their terms) while providing a cohesive member experience.

Communications 287

Communications Tips Content Tools 287

Reid All About it

MAY 14, 2021

The weekly list of free educational events and resources for the association community…. Marketing copy. If you’re frequently under pressure to come up with clever and compelling marketing copy, I feel for you. During the last one, they introduced their event safety playbook full of tips and resources. Event safety.

St. Louis 341

St. Louis Technology Strategy Conference 341

Reid All About it

AUGUST 6, 2021

The weekly list of free educational events and resources for the association community…. Billhighway, Mariner Management and Whorton Marketing & Research are conducting The State of Chapters 2021 Benchmarking Survey. The data may support a business case for additional resources for chapter programs. Member advisory groups.

Revenue 195

Revenue Certificate Oklahoma City Strategy 195

ISAE

MAY 13, 2024

Thanks to positive market changes, members’ finances seem to be in a better place, which allows them to continue paying dues. However, there are a few factors that could be harming member engagement, retention, and overall growth. Another way to engage members is with interactive, hands-on learning experiences.

Los Angeles 52

Los Angeles Discount Library Committee 52

Association Analytics

JANUARY 30, 2023

And the more you’re able to understand member behavior, the better able you are to create an experience that meets their needs. Let’s break down several scenarios to show how data analytics can help improve the member experience.

Member Experience 321

Member Experience Analysis Course Survey 321

Reid All About it

MARCH 10, 2023

The weekly list of free educational events and resources for the association community… ChatGPT. WBT Systems explains how you can use ChatGPT to manage and market your association’s education programs. Content marketing. You need a content marketing ecosystem to support them. Association podcasts. Membership engagement.

Committee 195

Committee Education Software Technology 195

Higher Logic

FEBRUARY 28, 2019

Exploring new ways to keep your members engaged and informed about your events can increase overall member satisfaction and translate to a boost in event attendance. If you want your association members to attend more events, the value they can expect to extract from participating should be front and center.

Tools 208

Tools LMS eBook Resources 208

Reid All About it

MAY 10, 2019

The weekly list of free educational events and resources for the association community… “5G, when fully implemented, is poised to be a very big deal, a far bigger transformation in mobile technology than any previous generational shift. Some associations are experimenting with a membership model that includes free online education.

DC 170

DC FAQ Member Experience Project 170

Nimble AMS

JULY 28, 2022

Remember, investing in new technology not only brings benefits to your organizational operations , but it improves the member experience. According to the Community Brands Study, there’s a direct correlation between innovative technology and member satisfaction.

Software 123

Software LMS Learning Management System Missouri 123

Reid All About it

MAY 3, 2019

The weekly list of free educational events and resources for the association community… View from our campsite in the Superstition Mountains Wilderness east of Phoenix. Your members have high expectations, and a distinctive, original, and personal user experience is a requirement in today’s digital world. 1 CAE credit.

Tucson 262

Tucson Phoenix Products Tools 262

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DECEMBER 1, 2023

The weekly list of free educational events and resources for the association community… Grassroots advocacy. When members better understand your association’s legislative and regulatory priorities and their role in achieving those goals, they can more confidently make an effective case with policymakers. . 1 CAE credit. 1 CAE credit.

Arlington 266

Arlington Technology Strategy Los Angeles 266

Reid All About it

APRIL 1, 2022

The weekly list of free educational events and resources for the association community…. With all the job- and career-hopping going on right now, it’s a good time for associations to extend their marketing and educational efforts to career changers. Presenter: Kevin Whorton, president, Whorton Marketing & Research.

Revenue 195

Revenue Technology Education Video 195

Reid All About it

OCTOBER 29, 2021

The weekly list of free educational events and resources for the association community…. To help associations increase sponsorship revenue, the Partnership Professionals Network and Dynamic Benchmarking are conducting a survey of association sponsors to find out: Why companies sponsor associations. Marketing education.

Revenue 195

Revenue Survey Leadership Education 195

Reid All About it

MAY 5, 2023

The weekly list of free educational events and resources for the association community… Meaningful meetings. Coursera, EdX and LinkedIn Learning are going all in on the corporate market and increasing revenue as a result. Host: UST Education Speaker: Brianne Wheeler, Director of Marketing at PropFuel Tue 5/9 at 12 p.m.

Chicago 205

Chicago Education Certificate Revenue 205

Reid All About it

JULY 21, 2023

The weekly list of free educational events and resources for the association community… Association Brain Food is taking off next Friday, July 28 because I’m away all week at my state SAE conference and a family beach vacation. Member education. The next edition will go live on Friday, August 4. 1 CAE credit. More info/register.

Atlanta 195

Atlanta millennials Price Technology 195