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How to Improve Your Organization’s Member Experience: 14 Tips for Events, Engagement & Beyond

EventMobi: Association Events

Excitement, pride, gratitude—all of these emotions can stem from a positive member experience! So how do you improve your member experience? Member experience describes how people view, feel about, and engage with your organization’s brand. But first… Why Does Member Experience Matter?

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Three terrific tech tips to transform the member experience

Nimble AMS

According to the Community Brands 2022 Association Trends Study, members are more likely to be satisfied and invest in their organization if it’s an early adopter of technology—but less than 20% of association professionals feel very technologically prepared for the future. How innovative technology builds member loyalty.

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AANA Uses Data-Driven Insights to Increase Non-Dues Revenue and Create World-Class Member Experiences

Association Analytics

The post AANA Uses Data-Driven Insights to Increase Non-Dues Revenue and Create World-Class Member Experiences appeared first on Association Analytics.

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AANA Uses Data-Driven Insights to Increase Non-Dues Revenue and Create World-Class Member Experiences

Association Analytics

The post AANA Uses Data-Driven Insights to Increase Non-Dues Revenue and Create World-Class Member Experiences appeared first on Association Analytics.

Class 130
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Association Brain Food: 4.26.24

Reid All About it

The weekly list of free educational events and resources for the association community… Association boards. The outlook for associations, as described in Marketing General Inc.’s Members want to interact with people with shared interests and would engage more frequently if offered options tailored to their interests.

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Marketing Automation: Creepy? Or Just Good Customer Service?

Higher Logic

Turns out, it’s not Big Brother spying on you – it’s just marketing automation at work. An abandoned cart campaign is a perfect example of how marketing automation can be used to create a great user experience. When revealed, it’s actually quite a useful way to give members a more personalized, tailored, helpful experience.

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Are Marketing and Membership at Opposite Poles? Take the Journey to Collaboration

.orgSource

Is your marketing team hanging out at the North Pole while the membership group chills in Antarctica? If these two drivers of engagement are a world apart, it will be challenging to deliver the seamless experience customers expect from their favorite brands. There was a time when associations didn’t think of their members as customers.