YourMembership

APRIL 24, 2012

Management Team. But it’s not just the millennials who are struggling with reasons to join their parents’ (or grandparents’) organizations. Not all organizations are wringing their hands in worry; some are tackling the education piece with a marketing campaign usually seen by Fortune 500 companies. Advantages.

Recruiting 150

Recruiting Recruitment Tampa Software 150

Association Success

SEPTEMBER 17, 2020

Here are some strategies you can use to attract top talent: Think like a marketer. And to sell to the right buyer, you need to think like a marketing professional. Millennials, a generation that is now making up for more than 50% of the workforce, thrive in the workplace that offers a clear growth path.

How To 190

How To millennials Process Recruiting 190

Associations Now

MAY 17, 2017

To put D+I into practice, membership teams need to be constantly thinking about opportunities that foster action. The biggest takeaway for membership teams: As you work to recruit, retain, and engage members, always be thinking about D+I. Target member recruitment to underrepresented groups. Why do you think that is?

Team 68

Team Recruiting Recruitment America 68

MemberClicks

APRIL 28, 2022

Recruiting new members and keeping them engaged is a crucial activity for all associations. And while it’s a challenge to engage any of your member base, engaging young members can feel particularly daunting—particularly younger Millennials and Gen Z. So, how do association marketers speak to young members and get them to lean in?

Tips 98

Tips millennials Newsletter Recruiting 98

Higher Logic

MAY 29, 2020

You don't have to be a hypnotist or a master of persuasion to build support for an online community among your association’s board and executive team. How to Align with Your Board and Executive Team's Priorities. Instead, you need to align your new online community with the mission and priorities of your association's leadership.

Social Media 254

Social Media Tools Member Engagement Revenue 254

Nimble AMS

DECEMBER 5, 2022

If you’re looking to build bridges with younger professionals , Gen Z and Millennial members are especially interested in mentoring opportunities. To build member engagement at your association, begin by recruiting veteran member volunteers to mentor younger members.

Member Engagement 134

Member Engagement Social Media Review Recruiting 134

Reid All About it

DECEMBER 8, 2023

Marketing to Gen Z and millennials. If you’re determined to market more effectively to younger generations, here’s some help. Zero to Hero: Why Zero Party Data will Save the Day While you’ve made the case for clean data across your organization, teams might still be struggling with why data hygiene is a shared responsibility.

Strategy 272

Strategy Video Technology Innovation 272

Reid All About it

FEBRUARY 5, 2016

Learn tactics to maximize your non-dues revenue earning potential: analyze communication gaps, engage members with advertising, meet advertiser needs, arm your sales team with the right tools, and invest in resources that provide maximum return. – How to Build an Amazing Volunteer Recruitment Strategy. Register here. (1

Pennsylvania 150

Pennsylvania Social Media Recruiting Recruitment 150

YourMembership

MARCH 8, 2013

Happy Friday and Welcome to the Weekly Wrap Up brought to you by the team at YourMembership.com! BAC -1.08% wanted to study whether face time mattered among its call-center teams, the big bank asked about 90 workers to wear badges for a few weeks with tiny sensors to record their movements and the tone of their conversations.

Social Media 150

Social Media millennials Recruiting Recruitment 150

Higher Logic

MARCH 27, 2020

This week, Higher Logic teamed up with Community Brands to host a webinar on just that – strategizing for the next generation. Personalizing your communications during recruitment and retention. Wondering how to get in the mindset of a young professional in today’s world? Discussion hosts Vivian Swertinski, Higher Logic Sr.

Member Engagement 240

Member Engagement Recruiting Recruitment Communications 240

Higher Logic

FEBRUARY 4, 2020

You’re on the same team. Customization : With customized communications, you can increase your chances of recruiting them as members and play a pivotal role in their growth while diversifying membership and working to future-proof your association. #3. Cheer for each other. 10 Association Communications Stats + Membership Tips.

Communications 287

Communications Tips Content Tools 287

YourMembership

MAY 31, 2012

Management Team. How Do You Innovate With Millennials? There have been many articles written on how to attract millennials and hopefully, by now, you’ve put some processes and activities in place to attract this very large generation. Innovating with millennials sounds like a no-brainer. Add-On Products. Technology.

Innovation 150

Innovation millennials Class Software 150

EventMobi: Association Events

JUNE 26, 2023

According to the 2022 Membership Marketing Benchmarking Report , 52% of associations believe a lack of engagement is the top reason members don’t renew. Choosing when your renewal efforts begin and end, how to frame your messaging, and what marketing channel you’ll use can make all the difference in your retention rates. The solution?

Member Engagement 130

Member Engagement Strategy Software Social Media 130

Reid All About it

MAY 15, 2020

Marketing virtual/online education. You can’t market as usual right now, you must market carefully and caringly , says WBT Systems. They provide advice for revisiting your marketing personas and strategies and creating the right type of messaging for this moment. Hosts: Canadian Nonprofit Academy and Go to Market Impact.

Puerto Rico 370

Puerto Rico Montana Revenue Strategy 370

Reid All About it

AUGUST 27, 2021

So, in Psyche , Cort Rudolph says, “Quit the millennial bashing!”. Advancing Ethical Understandings in Diverse Teams. Learn how to manage an organization or team successfully while honoring those differences and advancing ethical understandings. Killer Paid Search Tactics That Every Marketer Needs to Know. Quick hits.

Tampa 200

Tampa Revenue Education Content 200

Higher Logic

SEPTEMBER 28, 2017

If you decided to actively recruit students, they would also be a separate persona. For instance, if you want to increase the number of students in your association , creating a student persona will help everyone on your team understand the students you’re targeting and how your association can help them. Define Your Purpose.

Member Experience 136

Member Experience United States Recruiting Recruitment 136

Association Success

JUNE 24, 2019

We are seeing an increasing number of freelancers in the United States and more change than ever in the freelance job market, as shown in this Upwork study. When looking to connect with freelancers, traditional methods such as using job boards, newspapers and recruiters are not the way to go. LEVERAGING TECHNOLOGICAL TOOLS.

Certificate 112

Certificate United States Tools millennials 112

Associations Now

SEPTEMBER 10, 2014

I’m just going to let the following numbers from an association member-recruitment campaign speak for themselves: Total cost for recruitment campaign: $25,000. Then they adapted existing membership recruitment material to be used in the ads, InMail, and updates, all of which pointed to a dedicated landing page.

Recruiting 40

Recruiting Recruitment Social Media millennials 40

Association Freak

MAY 21, 2022

The Shifting Association Market. Some knew the market was shifting around them. Our team at Sequence Consulting devoted the past twelve months to answering that question: studying the research, having in-depth conversations with clients, and collaborating with other leading associations. Market Pressures On Association Succeses.

Revenue 72

Revenue Discount Products Marketing 72

Reid All About it

DECEMBER 13, 2019

The weekly list of free educational events and resources for the association community… I just bought a wreath at the farmers market and I’m listening to the Christmas Cocktail Jazz playlist on Spotify. Culture is a true business function, like IT or marketing, and requires processes, systems and internal positions to support it.

Raleigh 259

Raleigh Review Class Education 259

Associations Now

JUNE 28, 2017

Preliminary findings from this year’s Marketing General Membership Benchmarking Report indicate that membership growth is holding its own amid a whirl of challenging external forces. The truth is, membership teams face a lot of heartache, and probably some sleepless nights, thinking about membership acquisition, engagement, and retention.

Certificate 79

Certificate Survey Recruiting Recruitment 79

Virtual

APRIL 30, 2015

In looking at how to attract younger members, it’s useful to take a look at what drives millennials (who are primarily in their mid- to late 20’s and 30’s) and how that might affect their participation. In general, millennials are not “joiners” in the same way that baby boomers have been, either socially or for business purposes.

millennials 100

millennials Committee Technology Leadership 100

Association Adviser

FEBRUARY 7, 2018

You set up the campaign, and your association management software and marketing automation software run in the background, sending notices out on schedule to everyone who still hasn’t renewed her membership, registered for the meeting, or bought the webinar or book. Attracting Millennial/Young Professional Supporters.

Social Media 71

Social Media Recruiting Recruitment Software 71

Reid All About it

OCTOBER 12, 2018

In fact, any organization that wants to effectively use its data needs this person on their team: the analytics translator. Harvard Business Review says, “Translators play a critical role in bridging the technical expertise of data engineers and data scientists with the operational expertise of marketing” and other front-line managers.

DC 170

DC Las Vegas Washington Review 170

Association Adviser

FEBRUARY 7, 2018

You set up the campaign, and your association management software and marketing automation software run in the background, sending notices out on schedule to everyone who still hasn’t renewed her membership, registered for the meeting, or bought the webinar or book. Attracting Millennial/Young Professional Supporters.

Social Media 62

Social Media Recruiting Recruitment Software 62

Leading Learning

JULY 12, 2021

Recruit your team. You can also join Maddie, Elizabeth, and the team from the Construction Specifications Institute (one of their case studies) for their first Webinar on the project Friday, July 16, at 1 pm ET. We have you covered: Assess where you are now. Secure leadership support and a funding commitment. About the Authors.

Case Study 52

Case Study Technology millennials Strategy 52

Association Adviser

JULY 28, 2016

Carl Good , vice president of membership, marketing and business development at the National Roofing Contractors Association (NRCA), said face-to-face interaction with an association is still highly valuable for members. “In We don’t very often give millennials the mic and ask them directly, ‘what’s important to you in life?’”

millennials 60

millennials Arizona Communications Atlanta 60

.orgCommunity

OCTOBER 8, 2019

Every week, I receive calls from association executives who are concerned about: Engaging a new generation – at first, these conversations focused on millennials, now the questions are about how to engage Gen Z, the fastest growing group of employees, customers, and voters. Gen Z thinks and acts VERY differently than Millennials.

Technology 40

Technology millennials Revenue System 40

Associations Now

JANUARY 18, 2017

Postal Service and the American Association of Political Consultants surveyed millennials and found that they were likely to read, discuss, and use political mail. The team at the Mysterious Package Company has worked hard to develop the right kinds of stories. “We Clearly there’s some value to snail mail. Add Urgency and Action.

millennials 40

millennials Recruiting Recruitment Survey 40

Reid All About it

OCTOBER 27, 2023

Marketing to younger generations. Trying to figure out how to market more effectively to Gen Z and millennials? Ask Me Anything: Marketing Automation Learn about marketing automation. How can technology and automation make our marketing efforts less painful? Strategic partnerships. More info/register.

LMS 256

LMS North Carolina Recruiting Recruitment 256

MemberClicks

APRIL 26, 2022

you might not have a massive marketing budget to pull from for planning costs. This can also increase your audience reach, recruiting new people to register for your event. When you pitch sponsorship opportunities to companies, you can promote the chance they’ll have to connect with Millennials and Gen Z. Follow up consistently.

How To 52

How To Cost Proposal Social Media 52

Associations Now

DECEMBER 6, 2013

Twofold track: The smarts invested in your brand-marketing strategy translate when looking to improve the employee experience, writes CMS Wire’s Marissa Peacock. We the team: The millennial mentality might seem worlds away from the baby boomer’s perspective. How do you bridge generational differences among your office teams?

Social Media 40

Social Media millennials Recruiting Recruitment 40

SCD Group

JANUARY 13, 2014

How to Create a Mobile-First Content Marketing Strategy By Devika Girish via Content Marketing Institute A recent study by Nielsen and Google suggests that 77 percent of mobile searches are performed at work or home — areas where a PC is also likely to have been available. Your events team? Yet, mobile website visitors have a 9.56

millennials 40

millennials Texas Content Marketing 40

Reid All About it

MARCH 3, 2023

They explain how these AMS functions affect the member experience, how the AMS market is changing, and what you should look for in a new AMS. Host: American Marketing Association Speakers: Emily Dick, Director, Demand Generation, and Tiffany Sanford, Assistant Team Lead, Demand Generation, Cvent Tue 3/7 at 2 p.m. 1 CAE credit.

Revenue 39

Revenue Tools Education Member Experience 39

Reid All About it

OCTOBER 7, 2022

No one tells you about all the work your team must take on when implementing a new AMS —which is why this new guide from Ellipsis Partners is a godsend. Don’t assume the membership recruitment, engagement, and retention practices that worked pre-pandemic will continue to work as well now. AMS implementation workload. Quick hits.

Blended Learning 41

Blended Learning Education Video Conference 41

Reid All About it

MAY 20, 2022

Learn several ways you can do more with email and how ads and marketing automation tools can work together to support, enhance, and complement your email marketing efforts. Your future marketing growth starts with events. Everything we knew about the world—and the world of events—completely changed in 2020. We rethought work.

Arlington 41

Arlington Project DC Technology 41

AvidXchange: Association Management

AUGUST 17, 2023

The AvidXchange Podcast Network just posted a new episode of its “Middle Market Report” program. Maegan Woytek, Senior Account Executive, Vantaca Technology Improves Working Conditions In our survey with CAI, we found that 68% of respondents agree or strongly agree that technology helps mitigate burnout on short-staffed teams.

Association Management 130

Association Management Survey San Francisco Technology 130